Târgu Mureș, Mureș Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Târgu Mureș, Mureș? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,670 per year — at a $53 nightly rate, 28.5% occupancy, and a $15 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 200 active listings, Târgu Mureș is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Târgu Mureș?
In Târgu Mureș, the headline Airbnb metrics are $3,670 in average annual revenue,28.5% occupancy, $53 ADR, and $15 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Târgu Mureș?
Understanding the monthly revenue variations for Airbnb listings in Târgu Mureș is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Târgu Mureș is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Târgu Mureș across different performance tiers:
- Best-in-class properties (Top 10%) achieve $933+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $662 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Târgu Mureș
What Is the Monthly Airbnb Occupancy Rate in Târgu Mureș?
Maximize your bookings by understanding the Târgu Mureș STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Târgu Mureș:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Târgu Mureș
What Is the Average Airbnb Nightly Rate in Târgu Mureș?
Effective short term rental pricing strategy in Târgu Mureș involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Târgu Mureș typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Târgu Mureș
What Is the RevPAR for Airbnb in Târgu Mureș?
RevPAR in Târgu Mureș is currently $15. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $13 RevPAR.
- Strong performers (Top 25%) earn $19 RevPAR.
- Best-in-class (Top 10%) achieve $25 RevPAR.
Average Monthly RevPAR Trend in Târgu Mureș
RevPAR Insights for Târgu Mureș
- The average RevPAR in Târgu Mureș is $15. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($25) and bottom 25% ($8) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Târgu Mureș benchmarks. If your RevPAR falls below the median of $13, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $19+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Târgu Mureș Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Târgu Mureș?
Târgu Mureș's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $595 per month
- Occupancy rates average 37.1%
- Daily rates average $55
Shoulder Season
- Revenue averages $474 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $54
Low Season (January, February, March)
- Revenue drops to average $345 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $56
Seasonality Insights for Târgu Mureș
- Airbnb seasonality in Târgu Mureș is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Târgu Mureș's highest earning potential, with monthly revenues climbing to $704, occupancy reaching 39.6%, and ADRs peaking at $57.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $331, occupancy could drop to 22.6%, and ADRs may adjust to $51.
- Lower occupancy paired with meaningful seasonality means hosts in Târgu Mureș need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Târgu Mureș, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Târgu Mureș?
Low regulation and minimal registration activity in Târgu Mureș, Mureș, Romania point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Târgu Mureș to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Târgu Mureș?
Târgu Mureș is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Târgu Mureș, filled with historical sites, shopping, and dining options. It attracts tourists due to its rich culture and convenient access to amenities. | Palace of Culture, Central Park, Târgu Mureș Fortress, Museum of History, Ethnographic Museum |
| Unirii Square | A bustling area known for its lively atmosphere and historical buildings. It serves as a prime location for tourists looking to explore the city's landmarks and enjoy local events. | Unirii Square, The Culture Palace, The City Hall, St. John's Church, Cultural events |
| Mureș River Promenade | A scenic area along the Mureș River perfect for outdoor activities and relaxation. It's a wonderful spot for those interested in nature and leisurely walks. | Mureș River Park, Bike trails, Picnic areas, Riverbanks, Scenic views |
| Târgu Mureș Airport area | Convenient for travelers as it's close to the airport. Ideal for those looking for quick access to transportation and suburban comforts. | Mureș International Airport, Nearby hotels and restaurants, Access to major roads |
| Cornești | A quiet residential neighborhood that appeals to families and those seeking a relaxing stay away from the bustling city center. Great for longer stays. | Local parks, Family-friendly atmosphere, Community events |
| Bălăușeri | A picturesque village located near Târgu Mureș that offers a unique rural experience. Attracts tourists looking for tranquil countryside accommodation. | Natural landscapes, Local farms, Outdoor activities, Heritage sites |
| Sărmașu | A small town close to Târgu Mureș that is ideal for those who want to explore the surrounding natural beauty and rural landscapes. | Hiking trails, Rural scenery, Cultural landmarks |
| Calea Răsăritului | An up-and-coming area that is starting to gain popularity due to its new developments and modern amenities, attracting younger travelers. | New cafes and shops, Modern apartments, Access to public transportation |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Târgu Mureș offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Târgu Mureș?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Târgu Mureș
- The Târgu Mureș Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Târgu Mureș, Apartment/Condo properties are the most common (83%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 6.0%) offer potential for unique stay experiences.
Târgu Mureș Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Târgu Mureș
- The dominant room capacity in Târgu Mureș is 1 bedroom listings, making up 73% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Târgu Mureș, indicating a high concentration in these sizes.
- With over half the market (73%) consisting of studios or 1-bedroom units, Târgu Mureș is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Târgu Mureș.
Târgu Mureș Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Târgu Mureș
- The most common guest capacity trend in Târgu Mureș vacation rentals is listings accommodating 4 guests (39%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Târgu Mureș STR market, accounting for 74.0% of listings.
- On average, properties in Târgu Mureș are equipped to host 3.0 guests.
How Do Listings in Târgu Mureș Compare on Quality?
Listing quality in Târgu Mureș can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Târgu Mureș
- The average of 17.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 32.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Târgu Mureș averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Târgu Mureș?
Amenity Prevalence
Amenity Insights for Târgu Mureș
- Essential amenities in Târgu Mureș that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Târgu Mureș: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Târgu Mureș to stay competitive.
Which Airbnb Amenities Boost Revenue in Târgu Mureș?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Târgu Mureș, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 72.0% | $4,381 | $1,842 | 137.8% |
Heating | 84.5% | $4,019 | $1,767 | 127.4% |
Hot water kettle | 43.5% | $5,261 | $2,445 | 115.1% |
Kitchen | 88.5% | $3,904 | $1,868 | 109.0% |
Freezer | 49.5% | $4,955 | $2,410 | 105.6% |
Hair dryer | 78.5% | $4,125 | $2,008 | 105.4% |
ConditionerHigh opportunity | 9.0% | $6,881 | $3,352 | 105.3% |
Shower gel | 51.0% | $4,883 | $2,407 | 102.9% |
Microwave | 54.0% | $4,785 | $2,362 | 102.6% |
Coffee | 46.0% | $5,010 | $2,529 | 98.1% |
Revenue Impact Insights for Târgu Mureș
- Cooking basics tops the revenue impact list with a 137.8% uplift — listings with this amenity earn $4,381 vs. $1,842 without it.
- High-opportunity amenities — Conditioner — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Conditioner — it has the best combination of high revenue impact and low market saturation in Târgu Mureș.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Târgu Mureș STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Târgu Mureș. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTârgu Mureș Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Târgu Mureș
- The typical guest profile for Airbnb in Târgu Mureș consists of a mix of domestic (50%) and international guests, often arriving from nearby Cluj-Napoca, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 50.3% of guests.
- Key international markets include Romania (50.3%) and United Kingdom (8.4%).
- Top languages spoken are English (41%) followed by Romanian (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Târgu Mureș?
Listings in Târgu Mureș average 4.86 out of 5 overall, with about 31.4 reviews per active listing and 38.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Târgu Mureș
- With an overall rating of 4.86, Târgu Mureș listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Târgu Mureș Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Târgu Mureș
- The most common availability pattern in Târgu Mureș falls within the 271-366 days range, representing 68.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Târgu Mureș (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Târgu Mureș?
Average Booking Lead Time by Month
Booking Lead Time Insights for Târgu Mureș
- The overall average booking lead time for vacation rentals in Târgu Mureș is 31 days.
- Guests book furthest in advance for stays during July (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Târgu Mureș.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Târgu Mureș averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Târgu Mureș?
Guests in Târgu Mureș stay about 3.7 nights on average, generating roughly 3,228 reservations and 16.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Târgu Mureș
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Târgu Mureș
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (3.9 nights) and shorten in Apr (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Târgu Mureș Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
65% of total
2 Nights
38 listings
19% of total
3 Nights
3 listings
1.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
28 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Târgu Mureș is 1 Night, adopted by 65% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Târgu Mureș Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14%) caters to monthly stays (30+ nights) in Târgu Mureș, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65% of Târgu Mureș hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Târgu Mureș.
Târgu Mureș Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
148 listings
74% of total
Moderate
39 listings
19.5% of total
Firm
12 listings
6% of total
Strict
1 listings
0.5% of total
Cancellation Policy Insights for Târgu Mureș
- The prevailing Airbnb cancellation policy trend in Târgu Mureș is Flexible, used by 74% of listings.
- The market strongly favors guest-friendly terms, with 93.5% of listings offering Flexible or Moderate policies. This suggests guests in Târgu Mureș may expect booking flexibility.
- Strict cancellation policies are quite rare (0.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 74% market standard in Târgu Mureș.
- Given the high prevalence of Flexible policies (74%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 0.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Târgu Mureș.
How Much Are Airbnb Cleaning Fees in Târgu Mureș?
Cleaning fees in Târgu Mureș are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Târgu Mureș
- Only 21.5% of listings charge a cleaning fee, suggesting that most hosts in Târgu Mureș bundle cleaning costs into the nightly rate.
- The gap between the average ($26) and median ($5) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 2.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Târgu Mureș median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Târgu Mureș Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Târgu Mureșbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment near the University of Medicine (UMFST)
Entire Place • 3 bedrooms
Apartment with large panoramic terrace
Entire Place • 2 bedrooms
Raul’s apartament - 3 rooms
Entire Place • 2 bedrooms
Perfect Space | OneBedroom | AC+Parking
Entire Place • 1 bedroom
CityVibe Residence
Entire Place • 1 bedroom
Central Urban Apartment with Underground Parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Târgu Mureș?
Learn from the best! This table showcases top-performing Airbnb hosts in Târgu Mureș based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 22 | $88,824 | 888 | 4.90/5.0 |
| Oszkar | 6 | $37,139 | 92 | 4.99/5.0 |
| Dogaru | 5 | $27,292 | 46 | 5.00/5.0 |
| Vita | 2 | $23,487 | 151 | 4.98/5.0 |
| Mihai | 2 | $19,702 | 42 | 5.00/5.0 |
| Marius | 1 | $17,505 | 10 | 5.00/5.0 |
| Ioana | 2 | $16,848 | 188 | 4.96/5.0 |
| Nadia | 3 | $15,255 | 94 | 5.00/5.0 |
| Flaviu | 2 | $14,621 | 75 | 4.99/5.0 |
| Albert | 2 | $14,045 | 313 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Târgu Mureș.
Who Are the Airbnb Hosts in Târgu Mureș?
Târgu Mureș has a relatively balanced host base.
Host Profile Insights for Târgu Mureș
- A 43.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 8.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Târgu Mureș averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Târgu Mureș's Airbnb Market Compare to Nearby Cities?
How does the Târgu Mureș Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sadu, Târgu Mureș has 13 percentage points lower occupancy and about $121 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 12 | $1,998 | $174.01 | 42% |
| Călățele | 13 | $1,699 | $188.16 | 33% |
| Avrig | 19 | $1,506 | $273.40 | 23% |
| Beliș | 17 | $1,485 | $257.92 | 23% |
| Bughea de Sus | 10 | $1,484 | $131.80 | 36% |
| Săcele | 28 | $1,463 | $192.24 | 28% |
| Bran | 127 | $1,448 | $255.18 | 27% |
| Moeciu de Jos | 92 | $1,400 | $214.40 | 27% |
| Gilău | 15 | $1,328 | $238.17 | 23% |
| Breaza | 26 | $1,232 | $259.04 | 22% |
Frequently Asked Questions About Airbnb in Târgu Mureș
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Târgu Mureș.
How much do Airbnb hosts make in Târgu Mureș?
Târgu Mureș hosts earn about $3,670 per year on average, with an average nightly rate of $53 and RevPAR of $15. Those figures describe the typical revenue environment for active listings in Târgu Mureș, Mureș, not the ceiling for the best operators. Source: AirROI 2026 data, Târgu Mureș market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Târgu Mureș?
The average Airbnb occupancy rate in Târgu Mureș is 28.5%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Târgu Mureș?
Listings in Târgu Mureș average $53 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Târgu Mureș?
Târgu Mureș currently has about 200 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Târgu Mureș?
AirROI currently classifies the short-term rental regulation level in Târgu Mureș as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Târgu Mureș?
RevPAR in Târgu Mureș is about $15. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Târgu Mureș?
Occupancy of 28.5% means Târgu Mureș is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,670, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Târgu Mureș?
The average booking lead time in Târgu Mureș is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Târgu Mureș?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Târgu Mureș include City Center, Unirii Square, Mureș River Promenade. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Târgu Mureș?
entire_home listings make up 85.0% of the active supply in Târgu Mureș. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Târgu Mureș compare to nearby Airbnb markets?
Among neighboring markets, Sadu posts $23,972 in average annual revenue with 41.8% occupancy, compared to Târgu Mureș's $3,670 and 28.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Târgu Mureș?
The average Airbnb stay length in Târgu Mureș is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Târgu Mureș?
Airbnb listings in Târgu Mureș average 4.86 out of 5 overall. About 38.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Târgu Mureș?
Cooking basics and Heating are among the strongest revenue-linked amenities in Târgu Mureș. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Târgu Mureș?
Yes. About 21.5% of active Airbnb listings in Târgu Mureș charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Târgu Mureș?
A 43.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.