Santa María de Cayón, Cantabria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa María de Cayón, Cantabria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,684 per year — at a $171 nightly rate, 40.3% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 32 active listings, Santa María de Cayón is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 113.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 81% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa María de Cayón?
In Santa María de Cayón, the headline Airbnb metrics are $16,684 in average annual revenue,40.3% occupancy, $171 ADR, and $68 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa María de Cayón?
Understanding the monthly revenue variations for Airbnb listings in Santa María de Cayón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María de Cayón is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María de Cayón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,244+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,584 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,098, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María de Cayón
What Is the Monthly Airbnb Occupancy Rate in Santa María de Cayón?
Maximize your bookings by understanding the Santa María de Cayón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María de Cayón:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María de Cayón
What Is the Average Airbnb Nightly Rate in Santa María de Cayón?
Effective short term rental pricing strategy in Santa María de Cayón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María de Cayón typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Santa María de Cayón
What Is the RevPAR for Airbnb in Santa María de Cayón?
RevPAR in Santa María de Cayón is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $84 RevPAR.
- Best-in-class (Top 10%) achieve $117 RevPAR.
Average Monthly RevPAR Trend in Santa María de Cayón
RevPAR Insights for Santa María de Cayón
- The average RevPAR in Santa María de Cayón is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($117) and bottom 25% ($41) is $75, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa María de Cayón benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa María de Cayón?
Santa María de Cayón's peak Airbnb season falls in August, July, February, while the softest stretch is March, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, February)
- Revenue averages $3,438 per month
- Occupancy rates average 57.1%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,735 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $161
Low Season (March, October, November)
- Revenue drops to average $1,254 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $164
Seasonality Insights for Santa María de Cayón
- Airbnb seasonality in Santa María de Cayón is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa María de Cayón's highest earning potential, with monthly revenues climbing to $4,492, occupancy reaching 68.6%, and ADRs peaking at $184.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,162, occupancy could drop to 18.3%, and ADRs may adjust to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María de Cayón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santa María de Cayón, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa María de Cayón, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa María de Cayón?
Yes, Santa María de Cayón, Cantabria, Spain enforces high STR regulations and 81% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa María de Cayón to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 81% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa María de Cayón?
With a compact short-term rental market, Santa María de Cayón gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Suances | A picturesque coastal town famous for its beautiful beaches and surfing spots. Ideal for beach lovers and offers a relaxed atmosphere for tourists seeking sun and leisure. | Playa de Los Locos, Playa de La Concha, El Gaitero Cider Factory, Paseo de Suances, Centro de Surf, Local seafood restaurants |
| Santillana del Mar | A medieval town known for its stunning architecture and historical significance. Attracts tourists interested in culture, history, and stunning visuals. | Cueva de Altamira, Colegiata de Santa Juliana, Plaza Mayor, Ethnographic Museum, Historic streets, Local artisan shops |
| Comillas | Known for its modernist architecture and beautiful beach, Comillas attracts visitors interested in art and nature. A great destination for those seeking culture and tranquility. | El Capricho de Gaudí, Playa de Comillas, Universidad Pontificia, Comillas Lighthouse, Local hiking trails, Cultural festivals |
| Torrelavega | A lively town with shopping, gardens, and local culture. Perfect for travelers looking for urban experiences and convenient access to surrounding areas. | Plaza Mayor, El Parque de la Naturaleza de Cabárceno, Centro Comercial, Local shops and dining, Regional cultural events, Street markets |
| Potes | Gateway to the Picos de Europa National Park, Potes is well-suited for adventure seekers and nature lovers. It offers stunning scenery and outdoor activities. | Picos de Europa, Francisco de Quevedo Museum, Cueva El Soplao, Local hiking routes, Natural beauty, Mountain sports |
| Laredo | A charming town that boasts one of the longest beaches in Spain. It is perfect for sunbathers and offers a vibrant summer atmosphere with numerous events and activities. | Playa de Laredo, Laredo's Port, San Carlos Castle, Old Town, Summer festivals, Local cuisine |
| Solares | A small spa town located near the larger coastal cities of Cantabria. Known for its thermal baths, it's ideal for those seeking relaxation and wellness. | Termas de Solares, Parque de la Naturaleza, Historic architecture, Local spa services, Cafés and tranquility |
| Cabárceno | Known for the Cabárceno Natural Park, a wildlife park with a wide variety of animals. Would attract families and nature enthusiasts. | Cabárceno Natural Park, Wildlife experiences, Outdoor activities, Scenic viewpoints, Family-friendly attractions |
Because Santa María de Cayón has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santa María de Cayón?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María de Cayón
- The Santa María de Cayón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa María de Cayón, Apartment/Condo properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 28.1% portion, catering likely to families or larger groups.
Santa María de Cayón Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María de Cayón
- The dominant room capacity in Santa María de Cayón is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Santa María de Cayón, indicating a high concentration in these sizes.
- A significant 53.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa María de Cayón.
Santa María de Cayón Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María de Cayón
- The most common guest capacity trend in Santa María de Cayón vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa María de Cayón STR market, accounting for 53.2% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María de Cayón.
- On average, properties in Santa María de Cayón are equipped to host 5.4 guests.
How Do Listings in Santa María de Cayón Compare on Quality?
Listing quality in Santa María de Cayón can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa María de Cayón
- At 26.7 photos per listing on average, Santa María de Cayón hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa María de Cayón averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa María de Cayón?
Amenity Prevalence
Amenity Insights for Santa María de Cayón
- Essential amenities in Santa María de Cayón that guests expect include: TV, Kitchen, Washer, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María de Cayón: TV, Kitchen, Washer, Hot water.
- Prioritize adding missing essentials: TV, Hot water.
- Consider adding popular differentiators like Hangers or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María de Cayón to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa María de Cayón?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa María de Cayón, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 84.4% | $18,671 | $5,950 | 213.8% |
Pets allowed | 65.6% | $21,003 | $8,438 | 148.9% |
Wifi | 75.0% | $19,461 | $8,351 | 133.0% |
Pack ’n play/Travel crib | 31.3% | $27,373 | $11,825 | 131.5% |
Dining table | 78.1% | $18,973 | $8,506 | 123.0% |
Cooking basics | 84.4% | $18,240 | $8,281 | 120.2% |
Iron | 78.1% | $18,883 | $8,828 | 113.9% |
Hair dryer | 84.4% | $18,154 | $8,741 | 107.7% |
Board games | 18.8% | $28,537 | $13,948 | 104.6% |
Freezer | 84.4% | $18,122 | $8,915 | 103.3% |
Revenue Impact Insights for Santa María de Cayón
- Coffee maker tops the revenue impact list with a 213.8% uplift — listings with this amenity earn $18,671 vs. $5,950 without it.
- Coffee maker, Cooking basics, Hair dryer, Freezer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa María de Cayón STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María de Cayón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María de Cayón Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa María de Cayón
- The typical guest profile for Airbnb in Santa María de Cayón consists of primarily domestic travelers (75%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 74.7% of guests.
- Key international markets include Spain (74.7%) and France (10%).
- Top languages spoken are Spanish (38.1%) followed by English (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Burgos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa María de Cayón?
Listings in Santa María de Cayón average 4.82 out of 5 overall, with about 39.7 reviews per active listing and 28.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa María de Cayón
- With an overall rating of 4.82, Santa María de Cayón listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa María de Cayón Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María de Cayón
- The most common availability pattern in Santa María de Cayón falls within the 181-270 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa María de Cayón (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa María de Cayón?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María de Cayón
- The overall average booking lead time for vacation rentals in Santa María de Cayón is 63 days.
- Guests book furthest in advance for stays during August (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Santa María de Cayón.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Santa María de Cayón averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa María de Cayón?
Guests in Santa María de Cayón stay about 4.2 nights on average, generating roughly 695 reservations and 21.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa María de Cayón
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa María de Cayón
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (6.4 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa María de Cayón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.5% of total
2 Nights
5 listings
15.6% of total
3 Nights
2 listings
6.3% of total
4-6 Nights
2 listings
6.3% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
18 listings
56.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María de Cayón is 30+ Nights, adopted by 56.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (56.3%) caters to monthly stays (30+ nights) in Santa María de Cayón, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.3% of Santa María de Cayón hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 56.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María de Cayón.
Santa María de Cayón Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.1% of total
Flexible
8 listings
25% of total
Moderate
6 listings
18.8% of total
Firm
11 listings
34.4% of total
Strict
6 listings
18.8% of total
Cancellation Policy Insights for Santa María de Cayón
- The prevailing Airbnb cancellation policy trend in Santa María de Cayón is Firm, used by 34.4% of listings.
- A majority (53.2%) of hosts in Santa María de Cayón utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in Santa María de Cayón.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María de Cayón.
How Much Are Airbnb Cleaning Fees in Santa María de Cayón?
Cleaning fees in Santa María de Cayón are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa María de Cayón
- About 40.6% of Santa María de Cayón listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($74) and median ($52) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa María de Cayón median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa María de Cayón Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María de Cayónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
El Currillo, a beautiful country house next to Cabarceno
Entire Place • 5 bedrooms
Alto Sarracín Country House
Entire Place • 5 bedrooms
The Espesedo de Cabárceno
Entire Place • 6 bedrooms
120m2 apartment next to Cabárceno
Entire Place • 3 bedrooms
La Cayonesa. Entire house.
Entire Place • 4 bedrooms
El Pajar, rustic apt. & gardens with sheep & hens
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa María de Cayón?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María de Cayón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rustik House Cantabria | 1 | $64,401 | 131 | 4.92/5.0 |
| Nuria | 1 | $43,812 | 23 | 4.74/5.0 |
| Paula | 1 | $43,429 | 4 | 5.00/5.0 |
| Alvaro | 1 | $42,697 | 29 | 4.83/5.0 |
| Ani | 1 | $29,429 | 27 | 4.96/5.0 |
| Sarah | 1 | $26,514 | 65 | 5.00/5.0 |
| Carlos | 2 | $25,439 | 73 | 4.96/5.0 |
| Alejandro | 1 | $23,873 | 120 | 4.87/5.0 |
| María Esther | 1 | $18,193 | 7 | 5.00/5.0 |
| Eduardo | 1 | $18,044 | 22 | 4.18/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María de Cayón.
Who Are the Airbnb Hosts in Santa María de Cayón?
Santa María de Cayón has a relatively balanced host base.
Host Profile Insights for Santa María de Cayón
- A 43.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa María de Cayón averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa María de Cayón
These are the highest-grossing professional property management operations in Santa María de Cayón, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alvaro | 1 | $42,697 | $192 | 57.3% | 4.83/5 |
Management Company Insights for Santa María de Cayón
- The leading management company, Alvaro, operates 1 listings with $42,697 in gross revenue — a useful benchmark for what scale looks like in Santa María de Cayón.
- Top managers average 1 properties each, suggesting professional management in Santa María de Cayón still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa María de Cayón's Airbnb Market Compare to Nearby Cities?
How does the Santa María de Cayón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dima, Santa María de Cayón has 12 percentage points lower occupancy and about $173 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dima | 11 | $2,957 | $343.75 | 52% |
| Gautegiz Arteaga | 14 | $2,691 | $249.82 | 41% |
| Lasarte-Oria | 20 | $2,535 | $207.56 | 42% |
| Getaria | 37 | $2,522 | $243.33 | 35% |
| Bilbao | 1,257 | $2,391 | $198.38 | 48% |
| Quintanilla Vivar | 14 | $2,388 | $266.19 | 37% |
| Merindad de Sotoscueva | 11 | $2,162 | $255.76 | 38% |
| Zarautz | 163 | $2,146 | $212.01 | 41% |
| Valle de Yerri/Deierri | 16 | $2,127 | $317.40 | 30% |
| Barrika | 17 | $2,092 | $270.26 | 41% |
Frequently Asked Questions About Airbnb in Santa María de Cayón
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa María de Cayón.
How much do Airbnb hosts make in Santa María de Cayón?
Santa María de Cayón hosts earn about $16,684 per year on average, with an average nightly rate of $171 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Santa María de Cayón, Cantabria, not the ceiling for the best operators. Source: AirROI 2026 data, Santa María de Cayón market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa María de Cayón?
The average Airbnb occupancy rate in Santa María de Cayón is 40.3%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa María de Cayón?
Listings in Santa María de Cayón average $171 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa María de Cayón?
Santa María de Cayón currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa María de Cayón?
AirROI currently classifies the short-term rental regulation level in Santa María de Cayón as High. The dataset also shows about 81.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa María de Cayón?
RevPAR in Santa María de Cayón is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa María de Cayón?
At 40.3% occupancy, Santa María de Cayón can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,684, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa María de Cayón?
The average booking lead time in Santa María de Cayón is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa María de Cayón?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa María de Cayón include Suances, Santillana del Mar, Comillas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa María de Cayón?
entire_home listings make up 100.0% of the active supply in Santa María de Cayón. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa María de Cayón compare to nearby Airbnb markets?
Among neighboring markets, Dima posts $35,483 in average annual revenue with 52.0% occupancy, compared to Santa María de Cayón's $16,684 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa María de Cayón?
The average Airbnb stay length in Santa María de Cayón is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa María de Cayón?
Airbnb listings in Santa María de Cayón average 4.82 out of 5 overall. About 28.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa María de Cayón?
Coffee maker and Pets allowed are among the strongest revenue-linked amenities in Santa María de Cayón. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa María de Cayón?
Yes. About 40.6% of active Airbnb listings in Santa María de Cayón charge a cleaning fee, and the average fee is $74. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa María de Cayón?
A 43.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.