Selaya, Cantabria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Selaya, Cantabria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,749 per year — at a $191 nightly rate, 39.3% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Selaya is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 76% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Selaya?
In Selaya, the headline Airbnb metrics are $20,749 in average annual revenue,39.3% occupancy, $191 ADR, and $77 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Selaya?
Understanding the monthly revenue variations for Airbnb listings in Selaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Selaya is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Selaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,992 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Selaya
What Is the Monthly Airbnb Occupancy Rate in Selaya?
Maximize your bookings by understanding the Selaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Selaya:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Selaya
What Is the Average Airbnb Nightly Rate in Selaya?
Effective short term rental pricing strategy in Selaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Selaya typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Selaya
What Is the RevPAR for Airbnb in Selaya?
RevPAR in Selaya is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $102 RevPAR.
Average Monthly RevPAR Trend in Selaya
RevPAR Insights for Selaya
- The average RevPAR in Selaya is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($102) and bottom 25% ($51) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Selaya benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Selaya?
Selaya's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,891 per month
- Occupancy rates average 61.1%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,912 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $184
Low Season (January, February, March)
- Revenue drops to average $1,354 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $193
Seasonality Insights for Selaya
- Airbnb seasonality in Selaya is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Selaya's highest earning potential, with monthly revenues climbing to $5,393, occupancy reaching 85.5%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,231, occupancy could drop to 20.5%, and ADRs may adjust to $174.
- Lower occupancy paired with meaningful seasonality means hosts in Selaya need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Selaya, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Selaya, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Selaya?
Yes, Selaya, Cantabria, Spain enforces high STR regulations and 76% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Selaya to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 76% licensed listings)
What Are the Best Neighborhoods for Airbnb in Selaya?
With a compact short-term rental market, Selaya gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Selaya | The vibrant center of Selaya, known for its charming streets and local culture. It attracts tourists interested in authentic Spanish experiences and local cuisine. | Church of San Esteban, Local shops and cafes, Selaya Market, Cultural festivals, Walking paths through nature |
| Selaya Countryside | Beautiful natural landscapes surrounding Selaya, ideal for nature lovers and those seeking tranquility. Popular for rural tourism and outdoor activities. | Hiking trails, Scenic views of the Picos de Europa, Local farms and agrotourism, Nature parks, Picnic spots |
| Cabañas de Virtus | A small, picturesque village near Selaya, known for its rural charm and tranquil environment. Great for guests looking for a peaceful getaway. | Traditional stone houses, Rural landscape, Local artisan shops, Fishing and outdoor sports, Historic sites |
| Quevedo Street | A lively street in Selaya known for shops, restaurants, and cafes. A good spot for travelers who enjoy walking and exploring local cuisine. | Popular eateries, Cafes with local pastries, Music events, Street markets, Art exhibitions |
| Selaya Natural Park | A natural park area that offers beautiful scenery and opportunities for hiking and outdoor adventures. Ideal for nature enthusiasts. | Biodiversity, Hiking paths, Scenic viewpoints, Camping areas, Wildlife watching |
| Valle de Cabuérniga | Nearby valley known for its stunning landscapes and nature, popular with tourists interested in exploration and outdoor activities. | Cabuérniga River, Scenic drives, Countryside villages, Historic churches, Local hiking trails |
| Cultural Heritage Sites | Selaya is close to various cultural heritage sites that reflect the history and tradition of the region, attracting culture lovers. | Caves of El Soplao, Historical mansions, Traditional festivals, Museums, Arts and crafts workshops |
| Gastronomic Routes | The region is known for its unique gastronomy, making it a great location for food lovers and culinary tourism. | Cheese making tours, Local wine tastings, Food festivals, Traditional cuisine restaurants, Gourmet shops |
Because Selaya has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Selaya?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Selaya
- The Selaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Selaya, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
Selaya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Selaya
- The dominant room capacity in Selaya is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Selaya, indicating a high concentration in these sizes.
- A significant 81.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Selaya.
Selaya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Selaya
- The most common guest capacity trend in Selaya vacation rentals is listings accommodating 6 guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Selaya STR market, accounting for 76.2% of listings.
- 81.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Selaya.
- On average, properties in Selaya are equipped to host 6.4 guests.
How Do Listings in Selaya Compare on Quality?
Listing quality in Selaya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Selaya
- At 35.9 photos per listing on average, Selaya hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Selaya averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Selaya?
Amenity Prevalence
Amenity Insights for Selaya
- Essential amenities in Selaya that guests expect include: Kitchen, TV, Washer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hangers, Iron are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Selaya: Kitchen, TV, Washer, Free parking on premises.
- Prioritize adding missing essentials: Washer, Free parking on premises.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Selaya to stay competitive.
Which Airbnb Amenities Boost Revenue in Selaya?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Selaya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 66.7% | $26,628 | $8,993 | 196.1% |
BBQ grill | 47.6% | $29,268 | $13,005 | 125.0% |
Crib | 52.4% | $28,029 | $12,741 | 120.0% |
High chair | 28.6% | $31,564 | $16,424 | 92.2% |
Shower gel | 57.1% | $25,893 | $13,891 | 86.4% |
Private entrance | 61.9% | $25,006 | $13,832 | 80.8% |
Children’s books and toys | 33.3% | $29,232 | $16,508 | 77.1% |
Long term stays allowed | 38.1% | $28,213 | $16,156 | 74.6% |
Outdoor furniture | 47.6% | $26,576 | $15,453 | 72.0% |
Pack ’n play/Travel crib | 33.3% | $28,011 | $17,119 | 63.6% |
Revenue Impact Insights for Selaya
- Dishwasher tops the revenue impact list with a 196.1% uplift — listings with this amenity earn $26,628 vs. $8,993 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Selaya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Selaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSelaya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Selaya
- The typical guest profile for Airbnb in Selaya consists of primarily domestic travelers (86%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.9% of guests.
- Key international markets include Spain (85.9%) and France (4.2%).
- Top languages spoken are Spanish (48.4%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Zaragoza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Selaya?
Listings in Selaya average 4.89 out of 5 overall, with about 41.4 reviews per active listing and 52.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Selaya
- With an overall rating of 4.89, Selaya listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Selaya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Selaya
- The most common availability pattern in Selaya falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Selaya (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Selaya?
Average Booking Lead Time by Month
Booking Lead Time Insights for Selaya
- The overall average booking lead time for vacation rentals in Selaya is 56 days.
- Guests book furthest in advance for stays during August (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Selaya.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Selaya averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Selaya?
Guests in Selaya stay about 4.6 nights on average, generating roughly 522 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Selaya
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Selaya
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (7 nights) and shorten in Oct (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Selaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
23.8% of total
3 Nights
1 listings
4.8% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
13 listings
61.9% of total
Key Insights
- The most prevalent minimum stay requirement in Selaya is 30+ Nights, adopted by 61.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (61.9%) caters to monthly stays (30+ nights) in Selaya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.9% of Selaya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 61.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Selaya.
Selaya Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.8% of total
Flexible
3 listings
14.3% of total
Moderate
5 listings
23.8% of total
Firm
10 listings
47.6% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Selaya
- The prevailing Airbnb cancellation policy trend in Selaya is Firm, used by 47.6% of listings.
- A majority (57.1%) of hosts in Selaya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.6% market standard in Selaya.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Selaya.
How Much Are Airbnb Cleaning Fees in Selaya?
Cleaning fees in Selaya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Selaya
- Only 9.5% of listings charge a cleaning fee, suggesting that most hosts in Selaya bundle cleaning costs into the nightly rate.
- The average cleaning fee of $123 is close to the median ($105), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Selaya median of $105. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Selaya Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Selayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming rustic house in Selaya
Entire Place • 3 bedrooms
Cabaña Abuela de Selaya. Vacation Chalet
Entire Place • 5 bedrooms
The Cabin of Manuela
Entire Place • 4 bedrooms
Nature in Valles Pasiegos
Entire Place • 4 bedrooms
el árbol rojo accommodation
Entire Place • 3 bedrooms
PiDREAM CoTTage. Pisueña Cabins
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Selaya?
Learn from the best! This table showcases top-performing Airbnb hosts in Selaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana | 2 | $62,815 | 17 | 4.95/5.0 |
| Julia | 1 | $53,287 | 70 | 4.97/5.0 |
| Alvaro | 2 | $51,293 | 294 | 4.92/5.0 |
| Gregorio | 1 | $35,922 | 33 | 4.94/5.0 |
| Ana | 1 | $34,223 | 6 | 5.00/5.0 |
| Maria Consuelo | 1 | $31,874 | 30 | 5.00/5.0 |
| Monica | 1 | $30,861 | 43 | 4.93/5.0 |
| Eduardo | 2 | $26,532 | 4 | Not Rated |
| Angel | 1 | $18,915 | 9 | 4.89/5.0 |
| Felipe | 1 | $17,165 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Selaya.
Who Are the Airbnb Hosts in Selaya?
Selaya has a relatively balanced host base.
Host Profile Insights for Selaya
- A 33.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 14.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Selaya averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Selaya
These are the highest-grossing professional property management operations in Selaya, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alvaro | 2 | $51,293 | $110 | 56.8% | 4.92/5 |
| Angel | 1 | $18,915 | $289 | 32.4% | 4.89/5 |
Management Company Insights for Selaya
- The leading management company, Alvaro, operates 2 listings with $51,293 in gross revenue — a useful benchmark for what scale looks like in Selaya.
- Top managers average 2 properties each, suggesting professional management in Selaya still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 14.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Selaya's Airbnb Market Compare to Nearby Cities?
How does the Selaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dima, Selaya has 13 percentage points lower occupancy and about $152 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dima | 11 | $2,957 | $343.75 | 52% |
| Gautegiz Arteaga | 14 | $2,691 | $249.82 | 41% |
| Lasarte-Oria | 20 | $2,535 | $207.56 | 42% |
| Getaria | 37 | $2,522 | $243.33 | 35% |
| Bilbao | 1,257 | $2,391 | $198.38 | 48% |
| Quintanilla Vivar | 14 | $2,388 | $266.19 | 37% |
| Merindad de Sotoscueva | 11 | $2,162 | $255.76 | 38% |
| Zarautz | 163 | $2,146 | $212.01 | 41% |
| Valle de Yerri/Deierri | 16 | $2,127 | $317.40 | 30% |
| Barrika | 17 | $2,092 | $270.26 | 41% |
Frequently Asked Questions About Airbnb in Selaya
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Selaya.
How much do Airbnb hosts make in Selaya?
Selaya hosts earn about $20,749 per year on average, with an average nightly rate of $191 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Selaya, Cantabria, not the ceiling for the best operators. Source: AirROI 2026 data, Selaya market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Selaya?
The average Airbnb occupancy rate in Selaya is 39.3%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Selaya?
Listings in Selaya average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Selaya?
Selaya currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Selaya?
AirROI currently classifies the short-term rental regulation level in Selaya as High. The dataset also shows about 76.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Selaya?
RevPAR in Selaya is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Selaya?
Occupancy of 39.3% means Selaya is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,749, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Selaya?
The average booking lead time in Selaya is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Selaya?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Selaya include Centro de Selaya, Selaya Countryside, Cabañas de Virtus. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Selaya?
entire_home listings make up 100.0% of the active supply in Selaya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Selaya compare to nearby Airbnb markets?
Among neighboring markets, Dima posts $35,483 in average annual revenue with 52.0% occupancy, compared to Selaya's $20,749 and 39.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Selaya?
The average Airbnb stay length in Selaya is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Selaya?
Airbnb listings in Selaya average 4.89 out of 5 overall. About 52.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Selaya?
Dishwasher and BBQ grill are among the strongest revenue-linked amenities in Selaya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Selaya?
Yes. About 9.5% of active Airbnb listings in Selaya charge a cleaning fee, and the average fee is $123. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Selaya?
At 33.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.