Airbnb market data · 202612 months to October 2026
Selaya, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Selaya brought in €19,344 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Selaya Airbnb Market at a Glance
Listings averaged €184 a night, about 5% higher than the Cantabria average of €175, and were booked on 36% of available nights, close to its 38%.
Timing matters: in August, usually the best month, the average listing earns about 5.5 times as much as in January, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Selaya is the 43rd-largest of 71 Cantabria markets AirROI tracks.
Browse the live Selaya Airbnb market See Every Selaya ListingRevenue
How Much Do Airbnb Hosts Make in Selaya?
Gross bookings per Selaya listing averaged €19,344 over the 12 months to October 2026 (Cantabria average: €14,723), before cleaning, platform and management costs and taxes.
In a typical year, the average Selaya listing brings in €5,140 in August, its best month, and €933 in January, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Selaya's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,720+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn €2,860 or more, roughly €820 a month above the median.
- Typical properties (median) earn about €2,040 a month.
- Entry-level properties (bottom 25%) earn €1,080 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 5.5 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €2,010. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Selaya Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,513 | 28.8% | €177 | €49 | 36 days | 2.2 nights |
| Nov 2025 | €1,662 | 31.7% | €175 | €55 | 17 days | 2.5 nights |
| Dec 2025 | €2,310 | 37.5% | €179 | €75 | 50 days | 4.3 nights |
| Jan 2026 | €1,018 | 19.4% | €178 | €33 | 24 days | 2.2 nights |
| Feb 2026 | €1,136 | 23.2% | €176 | €41 | 14 days | 2.8 nights |
| Mar 2026 | €1,434 | 26.4% | €179 | €46 | 31 days | 2.9 nights |
| Apr 2026 | €1,701 | 31.1% | €185 | €57 | 47 days | 3.1 nights |
| May 2026 | €1,307 | 24.9% | €188 | €42 | 35 days | 2.3 nights |
| Jun 2026 | €1,932 | 34.2% | €190 | €64 | 47 days | 3.2 nights |
| Jul 2026 | €3,885 | 63.2% | €203 | €125 | 91 days | 7 nights |
| Aug 2026 | €5,294 | 74.2% | €210 | €171 | 141 days | 5.6 nights |
| Sep 2026 | €2,184 | 42.4% | €183 | €73 | 57 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Selaya market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Selaya Profitable?
Yes, when it's run well. The average Selaya Airbnb took in €19,344 in the 12 months to October 2026, and run by its owner at everyday costs, about €1,170 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,650 a month.
Cleaning it yourself keeps the €460 a year guests pay in cleaning fees, for about €1,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Selaya Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €18,884 | €26,480 |
| Cleaning fees guests pay2% of Selaya bookings | €460 | €640 |
| Gross bookings | €19,344 | €27,120 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Selaya listings on Simplified Pricing, 3% for the rest | −€2,610 | −€3,660 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€460 | −€640 |
| Utilities and internetAbout 5% of bookings | −€970 | −€1,360 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€390 | −€540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€580 | −€810 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€190 | −€190 |
| Permit and registrationWhere one is required | −€100 | −€100 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€5,300 | −€7,300 |
| Left for housing costs, then profit | €14,044about €1,170 a month | €19,820about €1,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Selaya Airbnb Profit
The estimate starts from Selaya's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Selaya home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Selaya's Top Earners Get There
- More nights booked. The busiest quarter of Selaya listings are booked on 47% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of €190 adds about €1,910 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €235 a night or more, against a median of €190. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,890 a year.
- Open for the busy months. In a typical year, August brings the average listing about €5,140, against €933 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Selaya listings average 4.90 stars, and 64% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,260 a month, against €1,610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Selaya?
Selaya listings were booked on 36% of the nights they were open over the past year, 2 percentage points below the Cantabria average (38%) and 8 points below the Spain average (44%). In a typical year, occupancy swings from 19% in January to 80% in August.
Across Selaya's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 24 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August is usually the busiest month in Selaya, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Selaya?
The average nightly rate in Selaya, known as ADR (average daily rate), was €184 over the past year, about 5% above the Cantabria average of €175 and about 6% below the Spain average of €195. In a typical year, rates peak in August at about €205 and bottom out in October and November at about €155.
Across Selaya's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €285+ a night, about 49% above the median.
- Strong performers (top 25%) charge €235 or more, about €45 above the median.
- Typical properties (median) charge about €190 a night.
- Entry-level properties (bottom 25%) charge €110 or less, about 56% of the median.
August rates run 35% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €176.
What Is the RevPAR for Airbnb in Selaya?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Selaya it averaged €70 over the past year, from about €30 in a typical January to about €166 in a typical August.
Across Selaya's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €124+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn €88 or more, about €19 a night above the median.
- Typical properties (median) earn about €69 per open night.
- Entry-level properties (bottom 25%) earn €47 or less, about two-thirds of the median.
August RevPAR is about 5.5 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €66. The 12-month RevPAR of €70 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Selaya
With only 25 active listings, the monthly pattern in Selaya is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Selaya
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,010.
Revenue by month in Selaya in numbers
| Month | Revenue per listing |
|---|---|
| January | €933 |
| February | €1,370 |
| March | €1,410 |
| April | €1,740 |
| May | €1,460 |
| June | €2,070 |
| July | €3,670 |
| August | €5,140 |
| September | €1,890 |
| October | €1,310 |
| November | €1,240 |
| December | €1,870 |
How Far in Advance Do Guests Book Airbnb in Selaya?
Guests book Selaya stays 55 days ahead on average (about eight weeks). August stays are booked furthest out, about 133 days ahead, and November stays closest to arrival, about 14 days. A typical August booking is made in early April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Selaya
84% of the 25 active listings in Selaya display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Selaya.
Neighborhoods
Best Neighborhoods for Airbnb in Selaya
AirROI's area guide picks eight Selaya neighborhoods that draw short-term rental guests, led by Centro de Selaya, Selaya Countryside and Cabañas de Virtus. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Selaya | The vibrant center of Selaya, known for its charming streets and local culture. It attracts tourists interested in authentic Spanish experiences and local cuisine. | Church of San Esteban, Local shops and cafes, Selaya Market, Cultural festivals, Walking paths through nature |
| Selaya Countryside | Beautiful natural landscapes surrounding Selaya, ideal for nature lovers and those seeking tranquility. Popular for rural tourism and outdoor activities. | Hiking trails, Scenic views of the Picos de Europa, Local farms and agrotourism, Nature parks, Picnic spots |
| Cabañas de Virtus | A small, picturesque village near Selaya, known for its rural charm and tranquil environment. Great for guests looking for a peaceful getaway. | Traditional stone houses, Rural landscape, Local artisan shops, Fishing and outdoor sports, Historic sites |
| Quevedo Street | A lively street in Selaya known for shops, restaurants, and cafes. A good spot for travelers who enjoy walking and exploring local cuisine. | Popular eateries, Cafes with local pastries, Music events, Street markets, Art exhibitions |
| Selaya Natural Park | A natural park area that offers beautiful scenery and opportunities for hiking and outdoor adventures. Ideal for nature enthusiasts. | Biodiversity, Hiking paths, Scenic viewpoints, Camping areas, Wildlife watching |
| Valle de Cabuérniga | Nearby valley known for its stunning landscapes and nature, popular with tourists interested in exploration and outdoor activities. | Cabuérniga River, Scenic drives, Countryside villages, Historic churches, Local hiking trails |
| Cultural Heritage Sites | Selaya is close to various cultural heritage sites that reflect the history and tradition of the region, attracting culture lovers. | Caves of El Soplao, Historical mansions, Traditional festivals, Museums, Arts and crafts workshops |
| Gastronomic Routes | The region is known for its unique gastronomy, making it a great location for food lovers and culinary tourism. | Cheese making tours, Local wine tastings, Food festivals, Traditional cuisine restaurants, Gourmet shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Selaya vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, Villacarriedo (3 km away, 31 listings) earned the most per listing, about 12% more than Selaya. Marina de Cudeyo was the busiest, booked on 40% of nights against 36% in Selaya.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Villacarriedo 3 km | 31 | €21,646 | €246 | 35% |
| Liérganes 14 km | 53 | €21,586 | €207 | 34% |
| Soba 20 km | 36 | €14,687 | €187 | 32% |
| Entrambasaguas 20 km | 43 | €18,620 | €196 | 35% |
| Cantabria 22 km | 104 | €16,048 | €220 | 35% |
| Camargo 23 km | 39 | €17,722 | €231 | 37% |
| Ribamontán al Monte 24 km | 36 | €20,363 | €208 | 35% |
| Marina de Cudeyo 24 km | 46 | €15,077 | €187 | 40% |
Other Airbnb Markets in Cantabria
- Santander Airbnb data 1,090 listings
- Suances Airbnb data 214 listings
- San Vicente de la Barquera Airbnb data 213 listings
- Ribamontán al Mar Airbnb data 208 listings
- Miengo Airbnb data 129 listings
- Castro-Urdiales Airbnb data 128 listings
- Noja Airbnb data 126 listings
- Arnuero Airbnb data 121 listings
See all 71 Cantabria Airbnb markets
Markets Similar to Selaya
Markets elsewhere in Spain with a similar nightly rate and occupancy to Selaya:
- Castelló d'Empúries Airbnb data Spain · €178/night · 36.1%
- Palamós Airbnb data Spain · €185/night · 37.2%
- Casares Airbnb data Spain · €191/night · 35.9%
- Tarifa Airbnb data Spain · €180/night · 37.2%
- Cambrils Airbnb data Spain · €194/night · 36.0%
- Torredembarra Airbnb data Spain · €188/night · 35.3%
FAQ
Selaya Airbnb FAQ
How much do Airbnb hosts make in Selaya?
An active Selaya Airbnb grossed €19,344 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,860 or more in a typical month.
How much can I make on Airbnb in Selaya?
It depends most on the home's size, location and how it's run. The middle half of Selaya listings earn between €1,080 and €2,860 in a typical month, and the top tenth €3,720 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Selaya?
Listings in Selaya were booked on 36% of available nights over the past year. That compares with 38% for the Cantabria average. August is usually the busiest month.
How much does an Airbnb cost per night in Selaya?
The average booked night in Selaya cost €184 before fees. Half of listings charge between €110 and €235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Selaya?
In Selaya, 84% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Selaya?
Yes, when it's run well. The average Selaya Airbnb grossed €19,344 in the 12 months to October 2026, 31% above the Cantabria average of €14,723, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €14,044 a year (about €1,170 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,650 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Selaya?
August usually pays best, averaging €5,140 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Selaya?
Each night a Selaya listing was open to book earned €70 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €124 or more.
How far in advance do guests book Airbnbs in Selaya?
Selaya stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Selaya?
The average Selaya Airbnb stay lasted 4 nights over the past year. A listing took 26 reservations over the year on average.
How are Airbnbs in Selaya rated?
Guests rate Selaya Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Selaya?
Centro de Selaya, Selaya Countryside and Cabañas de Virtus draw the most short-term rental interest in Selaya. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Selaya?
AirROI counted 25 active Airbnb listings in Selaya as of October 2026. The closest tracked market is Villacarriedo, 3 km away.
How much are Airbnb cleaning fees in Selaya?
In Selaya, about a quarter of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
How many tourists visit Selaya, Spain?
All of Spain had 93.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 640 Airbnb stays in Selaya, Spain in the 12 months to October 2026, which counts bookings and not tourists. See Spain tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Selaya from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.