Bulle, Fribourg Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bulle, Fribourg? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,821 per year — at a $143 nightly rate, 45.6% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Bulle is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 31.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bulle?
In Bulle, the headline Airbnb metrics are $16,821 in average annual revenue,45.6% occupancy, $143 ADR, and $69 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bulle?
Understanding the monthly revenue variations for Airbnb listings in Bulle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bulle is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bulle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,869 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,659 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $955, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bulle
What Is the Monthly Airbnb Occupancy Rate in Bulle?
Maximize your bookings by understanding the Bulle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bulle:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bulle
What Is the Average Airbnb Nightly Rate in Bulle?
Effective short term rental pricing strategy in Bulle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bulle typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Bulle
What Is the RevPAR for Airbnb in Bulle?
RevPAR in Bulle is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Bulle
RevPAR Insights for Bulle
- The average RevPAR in Bulle is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($37) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bulle benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bulle?
Bulle's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $2,652 per month
- Occupancy rates average 55.5%
- Daily rates average $141
Shoulder Season
- Revenue averages $2,189 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,779 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $149
Seasonality Insights for Bulle
- The Airbnb seasonality pattern in Bulle shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bulle's highest earning potential, with monthly revenues climbing to $2,822, occupancy reaching 58.6%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,711, occupancy could drop to 38.9%, and ADRs may adjust to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bulle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Bulle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Bulle?
Low regulation and minimal registration activity in Bulle, Fribourg, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bulle to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bulle?
With a compact short-term rental market, Bulle gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bulle Old Town | Charming historic center with medieval architecture and a lively atmosphere, perfect for travelers interested in culture and history. | Bulle Castle, La Gruyère Museum, St. Peter's Church, local shops and cafes, historical walking tours |
| La Gruyère Region | Famous for its picturesque villages and stunning landscapes, this area attracts tourists looking for nature, hiking, and cheese tours. | Gruyères Castle, Cailler Chocolate Factory, Molard Lake, hiking trails, local cheese production facilities |
| Montbovon | A small village in the mountains offering breathtaking views and access to outdoor activities like hiking and skiing. | Mountain hiking trails, local wildlife, stunning panoramic views, tranquil nature experiences, traditional Swiss chalets |
| Charmey | Known for its beautiful natural scenery and outdoor activities, appealing to both summer and winter tourists. | Charmey Adventure Park, thermal baths, hiking trails, ski resorts, local cheese making |
| Bulle Train Station Area | Convenient location for public transport, making it easy for visitors to explore the wider Fribourg region and beyond. | easy access to the train network, local restaurants and shops, proximity to Bulle Old Town, transportation connections to Gruyères, surrounding nature |
| Riviera Fribourg | Picturesque area along the river, offering scenic walks and relaxation, popular with nature lovers. | Riviera paths, local parks, fishing spots, natural beauty, birdwatching opportunities |
| Broye Region | Less touristy but charming with its lakes and hills, great for travelers looking for a peaceful getaway. | Lake Murten, nature trails, local vineyards, quaint villages, historical sites |
| Fribourg City | Nearby city that offers a rich cultural experience, vibrant nightlife, and a young population due to the university. | Fribourg University, historic city center, cultural festivals, restaurants and nightlife, the Botanical Garden |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bulle offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bulle?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bulle
- The Bulle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bulle, Apartment/Condo properties are the most common (88%), reflecting the local real estate landscape.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 4.0%) offer potential for unique stay experiences.
Bulle Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bulle
- The dominant room capacity in Bulle is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Bulle, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bulle.
Bulle Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bulle
- The most common guest capacity trend in Bulle vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bulle STR market, accounting for 60.0% of listings.
- On average, properties in Bulle are equipped to host 2.6 guests.
How Do Listings in Bulle Compare on Quality?
Listing quality in Bulle can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bulle
- The average of 13.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 12.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bulle averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bulle?
Amenity Prevalence
Amenity Insights for Bulle
- Essential amenities in Bulle that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bulle: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bulle to stay competitive.
Which Airbnb Amenities Boost Revenue in Bulle?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bulle, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 68.0% | $22,330 | $5,114 | 336.6% |
Room-darkening shades | 72.0% | $20,797 | $6,599 | 215.1% |
Bed linens | 80.0% | $19,326 | $6,803 | 184.1% |
Cooking basics | 76.0% | $19,794 | $7,409 | 167.2% |
Oven | 72.0% | $20,352 | $7,742 | 162.9% |
Wine glasses | 72.0% | $20,352 | $7,742 | 162.9% |
Hot water kettle | 76.0% | $19,629 | $7,929 | 147.6% |
Dining table | 72.0% | $20,140 | $8,287 | 143.0% |
Dishwasher | 64.0% | $21,293 | $8,872 | 140.0% |
Dishes and silverware | 80.0% | $18,907 | $8,478 | 123.0% |
Revenue Impact Insights for Bulle
- Pets allowed tops the revenue impact list with a 336.6% uplift — listings with this amenity earn $22,330 vs. $5,114 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bulle STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bulle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBulle Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bulle
- The typical guest profile for Airbnb in Bulle consists of predominantly international visitors (82%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.1% of guests.
- Key international markets include France (38.6%) and Switzerland (18.1%).
- Top languages spoken are English (32.2%) followed by French (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bulle?
Listings in Bulle average 4.84 out of 5 overall, with about 59 reviews per active listing and 32.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bulle
- With an overall rating of 4.84, Bulle listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.85), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Bulle Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bulle
- The most common availability pattern in Bulle falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bulle (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bulle?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bulle
- The overall average booking lead time for vacation rentals in Bulle is 41 days.
- Guests book furthest in advance for stays during October (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Bulle.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Bulle averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bulle?
Guests in Bulle stay about 6.4 nights on average, generating roughly 540 reservations and 21.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Bulle
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bulle
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (11.6 nights) and shorten in Jan (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bulle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
32% of total
2 Nights
5 listings
20% of total
3 Nights
3 listings
12% of total
4-6 Nights
2 listings
8% of total
30+ Nights
7 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Bulle is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28%) caters to monthly stays (30+ nights) in Bulle, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Bulle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bulle.
Bulle Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
48% of total
Moderate
6 listings
24% of total
Firm
6 listings
24% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Bulle
- The prevailing Airbnb cancellation policy trend in Bulle is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Bulle may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Bulle.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bulle.
How Much Are Airbnb Cleaning Fees in Bulle?
Cleaning fees in Bulle are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bulle
- About 40.0% of Bulle listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($331) and median ($37) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bulle median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bulle Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bullebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family suite
Private Room • 3 bedrooms
Large apartment in Bulle | 2 adults & 2 children
Entire Place • 2 bedrooms
Panoramic view of mountains and castle
Entire Place • 2 bedrooms
Modern Two / service hôtelier
Entire Place • 2 bedrooms
Aparthotel Standart Two +
Entire Place • 2 bedrooms
April Deal • Cozy Flat • Self Check-in
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bulle?
Learn from the best! This table showcases top-performing Airbnb hosts in Bulle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Los Lorentes Residences | 7 | $162,716 | 542 | 4.81/5.0 |
| Cyril | 1 | $50,854 | 42 | 4.98/5.0 |
| Marilyn | 1 | $38,985 | 97 | 4.89/5.0 |
| Diane | 2 | $28,403 | 95 | 4.96/5.0 |
| Gaelle | 2 | $21,940 | 7 | 5.00/5.0 |
| Felix | 1 | $21,237 | 31 | 4.94/5.0 |
| Anne | 1 | $16,640 | 80 | 4.93/5.0 |
| Patrick | 1 | $14,726 | 84 | 5.00/5.0 |
| Yanis | 1 | $13,557 | 33 | 4.52/5.0 |
| Isabelle | 1 | $10,436 | 293 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bulle.
Who Are the Airbnb Hosts in Bulle?
Bulle is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Bulle
- With 60.0% Superhosts, Bulle has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Bulle averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bulle
These are the highest-grossing professional property management operations in Bulle, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Los Lorentes Residences | 7 | $162,716 | $166 | 48.6% | 4.81/5 |
Management Company Insights for Bulle
- The leading management company, Los Lorentes Residences, operates 7 listings with $162,716 in gross revenue — a useful benchmark for what scale looks like in Bulle.
- Top managers average 7 properties each, suggesting professional management in Bulle still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bulle's Airbnb Market Compare to Nearby Cities?
How does the Bulle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Bulle has 14 percentage points lower occupancy and about $324 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Bulle
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bulle.
How much do Airbnb hosts make in Bulle?
Bulle hosts earn about $16,821 per year on average, with an average nightly rate of $143 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Bulle, Fribourg, not the ceiling for the best operators. Source: AirROI 2026 data, Bulle market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bulle?
The average Airbnb occupancy rate in Bulle is 45.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bulle?
Listings in Bulle average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bulle?
Bulle currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bulle?
AirROI currently classifies the short-term rental regulation level in Bulle as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bulle?
RevPAR in Bulle is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bulle?
At 45.6% occupancy, Bulle can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,821, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bulle?
The average booking lead time in Bulle is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bulle?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bulle include Bulle Old Town, La Gruyère Region, Montbovon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bulle?
entire_home listings make up 72.0% of the active supply in Bulle. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bulle compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Bulle's $16,821 and 45.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bulle?
The average Airbnb stay length in Bulle is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bulle?
Airbnb listings in Bulle average 4.84 out of 5 overall. About 32.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bulle?
Pets allowed and Room-darkening shades are among the strongest revenue-linked amenities in Bulle. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bulle?
Yes. About 40.0% of active Airbnb listings in Bulle charge a cleaning fee, and the average fee is $331. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bulle?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.