Na Mueang, Surat Thani Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Na Mueang, Surat Thani? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $15,277 per year — at a $290 nightly rate, 30.4% occupancy, and a $89 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 23 active listings, Na Mueang is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Na Mueang?
In Na Mueang, the headline Airbnb metrics are $15,277 in average annual revenue,30.4% occupancy, $290 ADR, and $89 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Na Mueang?
Understanding the monthly revenue variations for Airbnb listings in Na Mueang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Na Mueang is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Na Mueang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,226 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,401 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Na Mueang
What Is the Monthly Airbnb Occupancy Rate in Na Mueang?
Maximize your bookings by understanding the Na Mueang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Na Mueang:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Na Mueang
What Is the Average Airbnb Nightly Rate in Na Mueang?
Effective short term rental pricing strategy in Na Mueang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Na Mueang typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $698+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Na Mueang
What Is the RevPAR for Airbnb in Na Mueang?
RevPAR in Na Mueang is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $131 RevPAR.
- Best-in-class (Top 10%) achieve $183 RevPAR.
Average Monthly RevPAR Trend in Na Mueang
RevPAR Insights for Na Mueang
- The average RevPAR in Na Mueang is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($183) and bottom 25% ($38) is $144, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Na Mueang benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $131+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Na Mueang?
Na Mueang's peak Airbnb season falls in August, December, February, while the softest stretch is May, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, December, February)
- Revenue averages $4,472 per month
- Occupancy rates average 47.7%
- Daily rates average $310
Shoulder Season
- Revenue averages $2,758 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $294
Low Season (May, June, November)
- Revenue drops to average $1,163 per month
- Occupancy decreases to average 15.0%
- Daily rates adjust to average $275
Seasonality Insights for Na Mueang
- Airbnb seasonality in Na Mueang is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Na Mueang's highest earning potential, with monthly revenues climbing to $5,197, occupancy reaching 58.1%, and ADRs peaking at $325.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,028, occupancy could drop to 14.2%, and ADRs may adjust to $271.
- Lower occupancy paired with meaningful seasonality means hosts in Na Mueang need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Na Mueang, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Na Mueang?
Low regulation and minimal registration activity in Na Mueang, Surat Thani, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Na Mueang to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Na Mueang?
With a compact short-term rental market, Na Mueang gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Na Mueang Waterfall | One of the most beautiful waterfalls in the area, popular for swimming and relaxing in nature. A great attraction for tourists looking for outdoor experiences and natural beauty. | Na Mueang Waterfall 1, Na Mueang Waterfall 2, Natural swimming pools, Scenic views, Hiking trails |
| Namuang Safari Park | A family-friendly adventure park with a variety of exotic animals, shows, and activities. Ideal for families and animal lovers seeking fun experiences. | Animal shows, Elephant rides, Tropical gardens, Ziplining, Children's playground |
| Hin Ta and Hin Yai Rocks | Famous rock formations known as Grandfather and Grandmother rocks, which attract many tourists for photography and beach activities. | Hin Ta and Hin Yai Rocks, Local beach access, Souvenir shops, Food stalls, Photo opportunities |
| Lamai Beach | A popular beach area that offers beautiful views and a vibrant atmosphere. Great for tourists looking for relaxation and nightlife. | Lamai Beach, Beachfront restaurants, Night markets, Spa services, Water sports |
| Silver Beach | A beautiful and relatively quieter beach, perfect for those seeking a more relaxing beach experience with fewer crowds. | Silver Beach, Sunbathing, Snorkeling, Beach bars, Scenic views |
| Ko Samui Adventure Park | An outdoor adventure destination offering zip lines and obstacle courses in a scenic jungle setting, appealing to thrill-seekers. | Zip line courses, Obstacle courses, Jungle trekking, Adventure activities, Nature tours |
| Taling Ngam Beach | A serene beach area known for stunning sunsets, ideal for those looking for tranquility and scenic beauty. | Taling Ngam Beach, Sunset views, Beachfront resorts, Local dining options, Relaxation spots |
| Bophut Fisherman’s Village | A charming area with a mix of traditional Thai culture and modern amenities. Popular with tourists for shopping and dining experiences. | Fisherman’s Village, Shopping options, Dining experiences, Night market, Cultural attractions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Na Mueang offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Na Mueang?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Na Mueang
- The Na Mueang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Na Mueang, House properties are the most common (91.3%), reflecting the local real estate landscape.
- Houses represent a significant 91.3% portion, catering likely to families or larger groups.
Na Mueang Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Na Mueang
- The dominant room capacity in Na Mueang is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.8% of the active Airbnb listings in Na Mueang, indicating a high concentration in these sizes.
- A significant 47.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Na Mueang.
Na Mueang Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Na Mueang
- The most common guest capacity trend in Na Mueang vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Na Mueang STR market, accounting for 60.8% of listings.
- 52.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Na Mueang.
- On average, properties in Na Mueang are equipped to host 5.4 guests.
How Do Listings in Na Mueang Compare on Quality?
Listing quality in Na Mueang can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Na Mueang
- At 35.5 photos per listing on average, Na Mueang hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Na Mueang averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Na Mueang?
Amenity Prevalence
Amenity Insights for Na Mueang
- Essential amenities in Na Mueang that guests expect include: Pool, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Outdoor dining area, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Na Mueang: Pool, Free parking on premises, Wifi.
- Consider adding popular differentiators like Air conditioning or Outdoor dining area to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Na Mueang to stay competitive.
Which Airbnb Amenities Boost Revenue in Na Mueang?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Na Mueang, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 78.3% | $18,125 | $5,025 | 260.7% |
Cooking basics | 56.5% | $22,152 | $6,340 | 249.4% |
BBQ grill | 39.1% | $26,771 | $7,889 | 239.4% |
Dedicated workspace | 65.2% | $19,808 | $6,782 | 192.1% |
Single level home | 21.7% | $30,772 | $10,973 | 180.4% |
Bidet | 30.4% | $26,314 | $10,449 | 151.8% |
Oven | 39.1% | $24,133 | $9,584 | 151.8% |
Outdoor shower | 52.2% | $21,395 | $8,603 | 148.7% |
First aid kit | 60.9% | $19,907 | $8,075 | 146.5% |
Exercise equipment | 21.7% | $27,625 | $11,847 | 133.2% |
Revenue Impact Insights for Na Mueang
- TV tops the revenue impact list with a 260.7% uplift — listings with this amenity earn $18,125 vs. $5,025 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Na Mueang STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Na Mueang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNa Mueang Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Na Mueang
- The typical guest profile for Airbnb in Na Mueang consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.2% of guests.
- Key international markets include France (20%) and Germany (17.8%).
- Top languages spoken are English (40.4%) followed by German (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Na Mueang?
Listings in Na Mueang average 4.82 out of 5 overall, with about 5.3 reviews per active listing and 30.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Na Mueang
- With an overall rating of 4.82, Na Mueang listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.79), while Location (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Na Mueang Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Na Mueang
- The most common availability pattern in Na Mueang falls within the 271-366 days range, representing 87% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Na Mueang (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Na Mueang?
Average Booking Lead Time by Month
Booking Lead Time Insights for Na Mueang
- The overall average booking lead time for vacation rentals in Na Mueang is 29 days.
- Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Na Mueang.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Na Mueang averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Na Mueang?
Guests in Na Mueang stay about 6.1 nights on average, generating roughly 179 reservations and 7.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Na Mueang
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Na Mueang
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Sep (8.5 nights) and shorten in May (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Na Mueang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.7% of total
2 Nights
5 listings
21.7% of total
3 Nights
5 listings
21.7% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
9 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Na Mueang is 30+ Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.1%) caters to monthly stays (30+ nights) in Na Mueang, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.1% of Na Mueang hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Na Mueang.
Na Mueang Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4.3% of total
Limited
3 listings
13% of total
Super Strict 30 Days
2 listings
8.7% of total
Flexible
2 listings
8.7% of total
Moderate
1 listings
4.3% of total
Firm
11 listings
47.8% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Na Mueang
- The prevailing Airbnb cancellation policy trend in Na Mueang is Firm, used by 47.8% of listings.
- A majority (60.8%) of hosts in Na Mueang utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.8% market standard in Na Mueang.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Na Mueang.
How Much Are Airbnb Cleaning Fees in Na Mueang?
Cleaning fees in Na Mueang are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Na Mueang
- About 43.5% of Na Mueang listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $33 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Na Mueang median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Na Mueang Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Na Mueangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Beachfront Villa with On-site Staff
Entire Place • 6 bedrooms
Beautiful Luxury Family Villa
Entire Place • N/A
2 BR Luxury Seaview | Koh Samui | In-Villa Cook
Entire Place • 2 bedrooms
Namuang Waterfall and Seaview Villa
Entire Place • 4 bedrooms
Villa Frangipani - Beachfront Oasis Private Pool
Entire Place • 3 bedrooms
Ko Samui Baan Talay A Beachfront Pool Villa 3 Bedrooms 5 Bedrooms Family Honeymoon
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Na Mueang?
Learn from the best! This table showcases top-performing Airbnb hosts in Na Mueang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team Aditi - Fred | 1 | $64,799 | 4 | 5.00/5.0 |
| Jonathan | 1 | $55,489 | 12 | 4.92/5.0 |
| Mr Property Siam | 1 | $55,296 | 6 | 5.00/5.0 |
| Nittayavadee | 4 | $36,736 | 29 | 4.94/5.0 |
| Orawan | 1 | $26,547 | 2 | Not Rated |
| San | 2 | $20,958 | 8 | 5.00/5.0 |
| Benjamin Yu | 1 | $15,948 | 4 | 4.75/5.0 |
| 海带维Vivi | 1 | $14,578 | 1 | Not Rated |
| Peggy Lou, Villa Island Bliss | 1 | $12,615 | 11 | 5.00/5.0 |
| Nicolas ECN Samui | 1 | $12,491 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Na Mueang.
Who Are the Airbnb Hosts in Na Mueang?
Na Mueang has a relatively balanced host base.
Host Profile Insights for Na Mueang
- A 43.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 26.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Na Mueang averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Na Mueang
These are the highest-grossing professional property management operations in Na Mueang, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jonathan | 1 | $55,489 | $323 | 46.5% | 4.92/5 |
| Siam-CS Management | 2 | $10,170 | $82 | 28.3% | 4.40/5 |
Management Company Insights for Na Mueang
- The leading management company, Jonathan, operates 1 listings with $55,489 in gross revenue — a useful benchmark for what scale looks like in Na Mueang.
- Top managers average 2 properties each, suggesting professional management in Na Mueang still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 13.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Na Mueang's Airbnb Market Compare to Nearby Cities?
How does the Na Mueang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bo Put, Na Mueang has 15 percentage points lower occupancy and about $5 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 10 | $4,619 | $1746.25 | 23% |
| Baan Thong Krut | 29 | $4,370 | $659.76 | 37% |
| Pa Khlok | 89 | $4,333 | $856.13 | 30% |
| Baan Thong Po | 128 | $3,880 | $392.78 | 43% |
| Tong Yang | 51 | $3,778 | $696.65 | 31% |
| Baan Taling Ngam | 38 | $3,315 | $413.74 | 37% |
| Bo Put | 70 | $3,298 | $285.15 | 45% |
| Ko Samui | 843 | $3,010 | $360.59 | 41% |
| Baan Chaweng Noi | 315 | $2,958 | $303.09 | 42% |
| Ban Khlong Son | 25 | $2,951 | $353.87 | 42% |
Frequently Asked Questions About Airbnb in Na Mueang
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Na Mueang.
How much do Airbnb hosts make in Na Mueang?
Na Mueang hosts earn about $15,277 per year on average, with an average nightly rate of $290 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Na Mueang, Surat Thani, not the ceiling for the best operators. Source: AirROI 2026 data, Na Mueang market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Na Mueang?
The average Airbnb occupancy rate in Na Mueang is 30.4%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Na Mueang?
Listings in Na Mueang average $290 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Na Mueang?
Na Mueang currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Na Mueang?
AirROI currently classifies the short-term rental regulation level in Na Mueang as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Na Mueang?
RevPAR in Na Mueang is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Na Mueang?
Occupancy of 30.4% means Na Mueang is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,277, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Na Mueang?
The average booking lead time in Na Mueang is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Na Mueang?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Na Mueang include Na Mueang Waterfall, Namuang Safari Park, Hin Ta and Hin Yai Rocks. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Na Mueang?
entire_home listings make up 95.7% of the active supply in Na Mueang. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Na Mueang compare to nearby Airbnb markets?
Among neighboring markets, Ban Khao Pi Lai posts $55,425 in average annual revenue with 23.0% occupancy, compared to Na Mueang's $15,277 and 30.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Na Mueang?
The average Airbnb stay length in Na Mueang is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Na Mueang?
Airbnb listings in Na Mueang average 4.82 out of 5 overall. About 30.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Na Mueang?
TV and Cooking basics are among the strongest revenue-linked amenities in Na Mueang. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Na Mueang?
Yes. About 43.5% of active Airbnb listings in Na Mueang charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Na Mueang?
A 43.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.