Airbnb market data · 202612 months to May 2026
Brading, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Brading brought in £20,228 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Brading run through May 2026.
The short answer
Brading Airbnb Market at a Glance
Listings averaged £268 a night and were booked on 36% of available nights.
Timing matters: in June, the best month, the average listing earned about 4.1 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Brading is the 906th-largest of 1,108 England markets AirROI tracks.
Browse the live Brading Airbnb market See Every Brading ListingRevenue
How Much Do Airbnb Hosts Make in Brading?
Gross bookings per Brading listing averaged £20,228 over the 12 months to May 2026 (England average: £21,011), before cleaning, platform and management costs and taxes.
The average Brading listing brought in £4,530 in June, its best month, and £1,100 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Brading's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £7,530+ a month, about 4.7 times the typical property.
- Strong performers (top 25%) earn £3,030 or more, roughly £1,400 a month above the median.
- Typical properties (median) earn about £1,600 a month.
- Entry-level properties (bottom 25%) earn £856 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 4.1 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,840.
Brading Airbnb Data by Month
Latest 12 months in the May 2026 data.
June led on revenue. Nightly rates peaked in January and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £4,526 | 39.1% | £239 | £151 | 58 days | 3.6 nights |
| Jul 2025 | £3,765 | 49.8% | £247 | £121 | 61 days | 4.8 nights |
| Aug 2025 | £3,483 | 50.9% | £275 | £112 | 92 days | 6.3 nights |
| Sep 2025 | £3,656 | 48.2% | £216 | £122 | 92 days | 4.1 nights |
| Oct 2025 | £2,032 | 33.1% | £193 | £66 | 27 days | 3.2 nights |
| Nov 2025 | £2,487 | 38.3% | £171 | £83 | 43 days | 6 nights |
| Dec 2025 | £1,513 | 38.1% | £230 | £49 | 34 days | 7.4 nights |
| Jan 2026 | £1,100 | 23.6% | £293 | £35 | 33 days | 6.1 nights |
| Feb 2026 | £2,346 | 29.6% | £210 | £84 | 17 days | 3.8 nights |
| Mar 2026 | £2,137 | 23.8% | £204 | £69 | 17 days | 3.8 nights |
| Apr 2026 | £3,785 | 40.4% | £227 | £126 | 53 days | 3.6 nights |
| May 2026 | £3,297 | 37.6% | £247 | £106 | 56 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Brading listing earns about £1,600 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Brading Profitable?
Yes, when it's run well. The average Brading Airbnb took in £20,228 in the 12 months to May 2026, and run by its owner at everyday costs, about £1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,130 a month.
Cleaning it yourself keeps the £2,320 a year guests pay in cleaning fees, for about £1,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Brading Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £17,908 | £33,930 |
| Cleaning fees guests pay11% of Brading bookings | £2,320 | £4,400 |
| Gross bookings | £20,228 | £38,330 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Brading listings on Simplified Pricing, 3% for the rest | −£2,250 | −£4,260 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,320 | −£4,400 |
| Utilities and internetAbout 5% of bookings | −£1,010 | −£1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£400 | −£770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£610 | −£1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£200 | −£200 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −£6,890 | −£12,800 |
| Left for housing costs, then profit | £13,338about £1,110 a month | £25,530about £2,130 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Brading Airbnb Profit
The estimate starts from Brading's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Brading home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Brading's Top Earners Get There
- More nights booked. The busiest quarter of Brading listings are booked on 56% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of £120 adds about £1,220 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £280 a night or more, against a median of £120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,790 a year.
- Open for the busy months. June brought the average listing about £4,530, against £1,100 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Brading listings average 4.91 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,190 a month, against £1,690 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Brading?
Brading listings were booked on 36% of the nights they were open over the past year, 5 percentage points below the England average (41%) and 5 points below the U.K. average (41%). Occupancy swings from 24% in January to 51% in August.
Across Brading's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
August was the busiest month in Brading, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Brading?
The average nightly rate in Brading, known as ADR (average daily rate), was £268 over the past year, about 37% above the England and U.K. averages (both about £195). Rates swing with the seasons, from about £170 in November to about £295 in January.
Across Brading's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £470+ a night, about 3.8 times the median.
- Strong performers (top 25%) charge £280 or more, about £160 above the median.
- Typical properties (median) charge about £120 a night.
- Entry-level properties (bottom 25%) charge £99 or less, about 20% below the median.
January rates ran 71% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £229. The 12-month ADR of £268 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Brading?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Brading it averaged £87 over the past year, from about £35 in January to about £151 in June.
Across Brading's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £159+ per open night, about three times the median.
- Strong performers (top 25%) earn £80 or more, about £25 a night above the median.
- Typical properties (median) earn about £54 per open night.
- Entry-level properties (bottom 25%) earn £34 or less, about two-thirds of the median.
June RevPAR was about 4.3 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £94. The 12-month RevPAR of £87 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Brading
With only 20 active listings, the monthly pattern in Brading is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Brading?
Guests book Brading stays 54 days ahead on average (about eight weeks). September stays are booked furthest out, about 92 days ahead, and March stays closest to arrival, about 17 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Brading
None of the 20 active listings in Brading display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Brading.
Neighborhoods
Best Neighborhoods for Airbnb in Brading
AirROI's area guide picks six Brading neighborhoods that draw short-term rental guests, led by Brading Town Centre, Grewlth Hill and Sandown Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Brading Town Centre | The heart of Brading with charming shops, cafés, and close to the historic sites. A great location for guests who want to experience local culture and history in a quaint setting. | Brading Roman Villa, Brading Haven Yacht Club, local shops and cafés, Brading Church |
| Grewlth Hill | A scenic area with beautiful views and outdoor activities. Ideal for nature lovers and those seeking a peaceful retreat while still being close to amenities. | St. Helens Beach, Walking trails, Nature reserves, Bird watching spots |
| Sandown Beach | A popular seaside resort known for its sandy beach and family-friendly attractions. Attracts holidaymakers looking for a traditional beach getaway. | Sandown Pier, Dinosaur Isle, Sandown Zoo, Arcades and amusements |
| Yaverland | Known for its beautiful beach and water sports activity. A good choice for families and adventure seekers looking for a seaside experience. | Yaverland Beach, Water sports activities, The Boathouse Cafe, Beach huts |
| Newport | The capital of the Isle of Wight with diverse retail options and historical sites. Attracts a mix of tourists and business travelers. | Newport Harbour, Shopping centers, Quay Arts, Isle of Wight County Museum |
| Osborne House | The former royal residence of Queen Victoria offering historical insights and beautiful grounds. A great draw for history enthusiasts. | Osborne House, Beautiful gardens, Historic architecture, Queen Victoria's beach |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Brading vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 8 km, Newchurch (5 km away, 35 listings) earned the most per listing, about 36% more than Brading. Isle of Wight was the busiest, booked on 40% of nights against 36% in Brading.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Sandown 3 km | 95 | £22,175 | £248 | 35% |
| Bembridge 4 km | 130 | £22,503 | £232 | 38% |
| Newchurch 5 km | 35 | £27,422 | £257 | 31% |
| Seaview 5 km | 57 | £23,116 | £274 | 33% |
| Ryde 5 km | 152 | £21,794 | £200 | 36% |
| Shanklin 6 km | 157 | £24,493 | £227 | 38% |
| Isle of Wight 7 km | 278 | £23,777 | £252 | 40% |
| Wootton Bridge 8 km | 55 | £22,431 | £257 | 37% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to Brading
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Brading:
- Trearddur Airbnb data UK · £263/night · 37.0%
- Isle of Anglesey Airbnb data UK · £299/night · 34.8%
- Pwllheli Airbnb data UK · £226/night · 36.1%
- Gwynedd Airbnb data UK · £231/night · 37.3%
- Saundersfoot Airbnb data UK · £239/night · 39.3%
- Fife Airbnb data UK · £230/night · 38.3%
FAQ
Brading Airbnb FAQ
How much do Airbnb hosts make in Brading?
An active Brading Airbnb grossed £20,228 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,030 or more in a typical month.
How much can I make on Airbnb in Brading?
It depends most on the home's size, location and how it's run. The middle half of Brading listings earn between £856 and £3,030 in a typical month, and the top tenth £7,530 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Brading?
Listings in Brading were booked on 36% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Brading?
The average booked night in Brading cost £268 before fees. Half of listings charge between £99 and £280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Brading?
None of the active Brading listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Brading?
Yes, when it's run well. The average Brading Airbnb grossed £20,228 in the 12 months to May 2026, in line with the England average, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,338 a year (about £1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,130 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Brading?
June paid best over the past year, at £4,530 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Brading?
Each night a Brading listing was open to book earned £87 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £159 or more.
How far in advance do guests book Airbnbs in Brading?
Brading stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Brading?
The average Brading Airbnb stay lasted 4.8 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Brading rated?
Guests rate Brading Airbnbs 4.91 out of 5 on average. Guests score accuracy highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Brading?
Brading Town Centre, Grewlth Hill and Sandown Beach draw the most short-term rental interest in Brading. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Brading?
AirROI counted 20 active Airbnb listings in Brading as of May 2026. The closest tracked market is Sandown, 3 km away.
How much are Airbnb cleaning fees in Brading?
In Brading, about seven in ten listings add a cleaning fee. The median fee is £60; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Brading from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.