Airbnb market data · 202612 months to April 2026
Broseley, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Broseley brought in £13,301 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Broseley run through April 2026.
The short answer
Broseley Airbnb Market at a Glance
Listings averaged £106 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.3 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Broseley is the 968th-largest of 1,128 England markets AirROI tracks.
Browse the live Broseley Airbnb market See Every Broseley ListingRevenue
How Much Do Airbnb Hosts Make in Broseley?
Gross bookings per Broseley listing averaged £13,301 over the 12 months to April 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Broseley listing brought in £2,180 in August, its best month, and £658 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Broseley's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,800+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn £1,670 or more, roughly £540 a month above the median.
- Typical properties (median) earn about £1,130 a month.
- Entry-level properties (bottom 25%) earn £607 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.3 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,340.
Broseley Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £1,501 | 42.2% | £120 | £48 | 57 days | 2.5 nights |
| Jun 2025 | £1,203 | 37.4% | £122 | £40 | 51 days | 2.9 nights |
| Jul 2025 | £1,898 | 50.2% | £124 | £61 | 79 days | 2.5 nights |
| Aug 2025 | £2,184 | 59.3% | £129 | £70 | 66 days | 4.7 nights |
| Sep 2025 | £1,830 | 48.1% | £120 | £61 | 52 days | 3.8 nights |
| Oct 2025 | £1,533 | 47.7% | £122 | £49 | 45 days | 2.3 nights |
| Nov 2025 | £1,096 | 33.7% | £118 | £37 | 76 days | 2.9 nights |
| Dec 2025 | £1,101 | 34.3% | £102 | £36 | 69 days | 2.4 nights |
| Jan 2026 | £698 | 23.8% | £99 | £23 | 42 days | 1.7 nights |
| Feb 2026 | £658 | 25.2% | £100 | £23 | 47 days | 2.3 nights |
| Mar 2026 | £1,146 | 38.5% | £103 | £37 | 29 days | 3.4 nights |
| Apr 2026 | £1,205 | 37.8% | £110 | £40 | 59 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Broseley listing earns about £1,130 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Broseley Profitable?
Yes, when it's run well. The average Broseley Airbnb took in £13,301 in the 12 months to April 2026, and run by its owner at everyday costs, about £770 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,140 a month.
Cleaning it yourself keeps the £850 a year guests pay in cleaning fees, for about £840 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £660 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Broseley Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £12,451 | £18,340 |
| Cleaning fees guests pay6% of Broseley bookings | £850 | £1,250 |
| Gross bookings | £13,301 | £19,590 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Broseley listings on Simplified Pricing, 3% for the rest | −£1,710 | −£2,520 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£850 | −£1,250 |
| Utilities and internetAbout 5% of bookings | −£670 | −£980 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£270 | −£390 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£400 | −£590 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£130 | −£130 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −£4,100 | −£5,930 |
| Left for housing costs, then profit | £9,201about £770 a month | £13,660about £1,140 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Broseley Airbnb Profit
The estimate starts from Broseley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Broseley home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Broseley's Top Earners Get There
- More nights booked. The busiest quarter of Broseley listings are booked on 57% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of £86 adds about £862 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £125 a night or more, against a median of £86. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,250 a year.
- Open for the busy months. August brought the average listing about £2,180, against £658 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Broseley listings average 4.84 stars, and 47% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,630 a month, against £1,110 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Broseley?
Broseley listings were booked on 37% of the nights they were open over the past year, 4 percentage points below the England average (41%) and 4 points below the U.K. average (41%). Occupancy swings from 24% in January to 59% in August.
Across Broseley's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August was the busiest month in Broseley, January the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Broseley?
The average nightly rate in Broseley, known as ADR (average daily rate), was £106 over the past year, about 46% below the England and U.K. averages (both about £195). Rates peak in August at about £130 and bottom out in January and February at about £99.
Across Broseley's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £225+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge £125 or more, about £40 above the median.
- Typical properties (median) charge about £86 a night.
- Entry-level properties (bottom 25%) charge £69 or less, about 20% below the median.
August rates ran 30% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £114. The 12-month ADR of £106 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Broseley?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Broseley it averaged £40 over the past year, from about £23 in January to about £70 in August.
Across Broseley's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £90+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn £52 or more, about £20 a night above the median.
- Typical properties (median) earn about £32 per open night.
- Entry-level properties (bottom 25%) earn £21 or less, about two-thirds of the median.
August RevPAR was about 3.1 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £44. The 12-month RevPAR of £40 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Broseley
With only 19 active listings, the monthly pattern in Broseley is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Broseley?
Guests book Broseley stays 66 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 79 days ahead, and March stays closest to arrival, about 29 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Broseley
None of the 19 active listings in Broseley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Broseley.
Neighborhoods
Best Neighborhoods for Airbnb in Broseley
AirROI's area guide picks eight Broseley neighborhoods that draw short-term rental guests, led by Broseley Town Centre, Coalport and Ironbridge Gorge. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Broseley Town Centre | The heart of Broseley, filled with local shops, cafes, and historical sites. A great base for visitors wanting to explore the Shropshire region and visit nearby attractions. | Broseley Pipeworks, Jackfield Tile Museum, Museum of Broseley, The Old Coalport China Works, Ironbridge Gorge |
| Coalport | A picturesque village known for its historic charm and proximity to the Ironbridge Gorge. Ideal for visitors interested in history and nature walks. | Coalport China Museum, The Iron Bridge, River Severn walks, The Tar Tunnel, Benthall Hall |
| Ironbridge Gorge | A UNESCO World Heritage Site famous for its rich industrial history and iconic Iron Bridge. A major draw for tourists, offering numerous attractions and activities. | The Iron Bridge, Blists Hill Victorian Town, The Iron Museum, The Old Town, Merrythought Factory |
| Telford | A larger town nearby that offers shopping, dining, and entertainment. Accessible and well-connected, making it a good option for travelers. | Telford Shopping Centre, Wonderland, The Showcase Cinema, Telford Ice Rink, The International Centre |
| Lilleshall | A quaint village known for its scenic countryside and Lilleshall Abbey ruins, perfect for guests who enjoy outdoor activities and history. | Lilleshall Abbey, Lilleshall National Sports Centre, Multiple walking trails, The Shropshire Hills AONB, Local pubs and eateries |
| Much Wenlock | A charming market town nearby, steeped in history and known for its association with the modern Olympic Games. A favorite among history buffs and walkers. | Wenlock Abbey, The Guildhall, The Old Gaol, Museum of the Order of St John, Beautiful walks around the town |
| Broseley Marsh | A quieter suburb of Broseley, known for its rural tranquility and access to nature. Attracts those looking for a peaceful retreat close to attractions. | River Severn walks, Nature reserves, Local wildlife, Countryside views, Quiet pubs |
| Benthall | A small village with stunning views and beautiful countryside, great for hiking and exploring the local flora and fauna. Ideal for nature lovers and outdoor adventurers. | Benthall Hall, Local walking trails, Countryside parks, Benthall Edge views, Shropshire Hills |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Broseley vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Bridgnorth (9 km away, 60 listings) earned the most per listing, about 78% more than Broseley. Shrewsbury was the busiest, booked on 45% of nights against 37% in Broseley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ironbridge 3 km | 45 | £17,986 | £160 | 41% |
| Bridgnorth 9 km | 60 | £23,732 | £172 | 40% |
| Telford and Wrekin 10 km | 48 | £13,578 | £154 | 39% |
| Chelmarsh 13 km | 30 | £23,338 | £280 | 44% |
| Shropshire 17 km | 220 | £17,802 | £191 | 41% |
| South Staffordshire 19 km | 61 | £18,242 | £171 | 40% |
| Shrewsbury 22 km | 227 | £20,031 | £148 | 45% |
| Wolverhampton 23 km | 129 | £8,690 | £115 | 32% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Broseley
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Broseley:
- Aberdeen Airbnb data UK · £119/night · 35.8%
FAQ
Broseley Airbnb FAQ
How much do Airbnb hosts make in Broseley?
An active Broseley Airbnb grossed £13,301 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,670 or more in a typical month.
How much can I make on Airbnb in Broseley?
It depends most on the home's size, location and how it's run. The middle half of Broseley listings earn between £607 and £1,670 in a typical month, and the top tenth £2,800 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Broseley?
Listings in Broseley were booked on 37% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Broseley?
The average booked night in Broseley cost £106 before fees. Half of listings charge between £69 and £125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Broseley?
None of the active Broseley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Broseley?
Yes, when it's run well. The average Broseley Airbnb grossed £13,301 in the 12 months to April 2026, 37% below the England average of £20,990, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,201 a year (about £770 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,140 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Broseley?
August paid best over the past year, at £2,180 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Broseley?
Each night a Broseley listing was open to book earned £40 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £90 or more.
How far in advance do guests book Airbnbs in Broseley?
Broseley stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Broseley?
The average Broseley Airbnb stay lasted 3.2 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Broseley rated?
Guests rate Broseley Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Broseley?
Broseley Town Centre, Coalport and Ironbridge Gorge draw the most short-term rental interest in Broseley. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Broseley?
AirROI counted 19 active Airbnb listings in Broseley as of April 2026. The closest tracked market is Ironbridge, 3 km away.
How much are Airbnb cleaning fees in Broseley?
In Broseley, nearly three-quarters of listings add a cleaning fee. The median fee is £19, and some higher fees lift the average to £27.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Broseley from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.