Broseley, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Broseley, England? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $17,867 per year — at a $143 nightly rate, 37.0% occupancy, and a $54 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Broseley is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Broseley?
In Broseley, the headline Airbnb metrics are $17,867 in average annual revenue,37.0% occupancy, $143 ADR, and $54 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Broseley?
Understanding the monthly revenue variations for Airbnb listings in Broseley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Broseley is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Broseley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,238 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $815, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Broseley
What Is the Monthly Airbnb Occupancy Rate in Broseley?
Maximize your bookings by understanding the Broseley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Broseley:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Broseley
What Is the Average Airbnb Nightly Rate in Broseley?
Effective short term rental pricing strategy in Broseley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Broseley typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Broseley
What Is the RevPAR for Airbnb in Broseley?
RevPAR in Broseley is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $70 RevPAR.
- Best-in-class (Top 10%) achieve $121 RevPAR.
Average Monthly RevPAR Trend in Broseley
RevPAR Insights for Broseley
- The average RevPAR in Broseley is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($121) and bottom 25% ($28) is $93, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Broseley benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $70+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Broseley?
Broseley's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,647 per month
- Occupancy rates average 52.6%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,721 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $152
Low Season (January, February, November)
- Revenue drops to average $1,098 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $142
Seasonality Insights for Broseley
- Airbnb seasonality in Broseley is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Broseley's highest earning potential, with monthly revenues climbing to $2,933, occupancy reaching 59.3%, and ADRs peaking at $173.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $883, occupancy could drop to 23.8%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in Broseley need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Broseley, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Broseley?
Low regulation and minimal registration activity in Broseley, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Broseley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Broseley?
With a compact short-term rental market, Broseley gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Broseley Town Centre | The heart of Broseley, filled with local shops, cafes, and historical sites. A great base for visitors wanting to explore the Shropshire region and visit nearby attractions. | Broseley Pipeworks, Jackfield Tile Museum, Museum of Broseley, The Old Coalport China Works, Ironbridge Gorge |
| Coalport | A picturesque village known for its historic charm and proximity to the Ironbridge Gorge. Ideal for visitors interested in history and nature walks. | Coalport China Museum, The Iron Bridge, River Severn walks, The Tar Tunnel, Benthall Hall |
| Ironbridge Gorge | A UNESCO World Heritage Site famous for its rich industrial history and iconic Iron Bridge. A major draw for tourists, offering numerous attractions and activities. | The Iron Bridge, Blists Hill Victorian Town, The Iron Museum, The Old Town, Merrythought Factory |
| Telford | A larger town nearby that offers shopping, dining, and entertainment. Accessible and well-connected, making it a good option for travelers. | Telford Shopping Centre, Wonderland, The Showcase Cinema, Telford Ice Rink, The International Centre |
| Lilleshall | A quaint village known for its scenic countryside and Lilleshall Abbey ruins, perfect for guests who enjoy outdoor activities and history. | Lilleshall Abbey, Lilleshall National Sports Centre, Multiple walking trails, The Shropshire Hills AONB, Local pubs and eateries |
| Much Wenlock | A charming market town nearby, steeped in history and known for its association with the modern Olympic Games. A favorite among history buffs and walkers. | Wenlock Abbey, The Guildhall, The Old Gaol, Museum of the Order of St John, Beautiful walks around the town |
| Broseley Marsh | A quieter suburb of Broseley, known for its rural tranquility and access to nature. Attracts those looking for a peaceful retreat close to attractions. | River Severn walks, Nature reserves, Local wildlife, Countryside views, Quiet pubs |
| Benthall | A small village with stunning views and beautiful countryside, great for hiking and exploring the local flora and fauna. Ideal for nature lovers and outdoor adventurers. | Benthall Hall, Local walking trails, Countryside parks, Benthall Edge views, Shropshire Hills |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Broseley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Broseley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Broseley
- The Broseley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Broseley, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Broseley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Broseley
- The dominant room capacity in Broseley is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Broseley, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Broseley is particularly well-suited for individuals or couples.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Broseley.
Broseley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Broseley
- The most common guest capacity trend in Broseley vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Broseley STR market, accounting for 68.4% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Broseley.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Broseley.
- On average, properties in Broseley are equipped to host 3.4 guests.
How Do Listings in Broseley Compare on Quality?
Listing quality in Broseley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Broseley
- At 27.6 photos per listing on average, Broseley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Broseley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Broseley?
Amenity Prevalence
Amenity Insights for Broseley
- Essential amenities in Broseley that guests expect include: Heating, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Fire extinguisher, First aid kit are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Broseley: Heating, TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Broseley to stay competitive.
Which Airbnb Amenities Boost Revenue in Broseley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Broseley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 63.2% | $23,526 | $8,165 | 188.1% |
Wine glasses | 47.4% | $26,662 | $9,951 | 167.9% |
Carbon monoxide alarm | 73.7% | $21,372 | $8,050 | 165.5% |
Freezer | 31.6% | $29,696 | $12,407 | 139.3% |
Cleaning products | 42.1% | $26,926 | $11,278 | 138.8% |
Iron | 63.2% | $22,651 | $9,665 | 134.4% |
Outdoor dining area | 57.9% | $23,513 | $10,103 | 132.7% |
Washer | 42.1% | $26,563 | $11,542 | 130.1% |
Dining table | 52.6% | $24,035 | $11,012 | 118.3% |
Coffee | 31.6% | $27,209 | $13,555 | 100.7% |
Revenue Impact Insights for Broseley
- Outdoor furniture tops the revenue impact list with a 188.1% uplift — listings with this amenity earn $23,526 vs. $8,165 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Broseley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Broseley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBroseley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Broseley
- The typical guest profile for Airbnb in Broseley consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United Kingdom (94.1%) and United States (2.6%).
- Top languages spoken are English (70.9%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Doncaster.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Broseley?
Listings in Broseley average 4.84 out of 5 overall, with about 57.3 reviews per active listing and 47.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Broseley
- With an overall rating of 4.84, Broseley listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Broseley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Broseley
- The most common availability pattern in Broseley falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Broseley (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Broseley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Broseley
- The overall average booking lead time for vacation rentals in Broseley is 66 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Broseley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Broseley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Broseley?
Guests in Broseley stay about 3.2 nights on average, generating roughly 584 reservations and 30.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Broseley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Broseley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.7 nights) and shorten in Jan (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Broseley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
7 listings
36.8% of total
3 Nights
3 listings
15.8% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Broseley is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Broseley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Broseley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Broseley.
Broseley Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.3% of total
Flexible
4 listings
21.1% of total
Moderate
6 listings
31.6% of total
Firm
5 listings
26.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Broseley
- The prevailing Airbnb cancellation policy trend in Broseley is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Broseley.
- Regularly review your cancellation policy against competitors and market demand shifts in Broseley.
How Much Are Airbnb Cleaning Fees in Broseley?
Cleaning fees in Broseley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Broseley
- 73.7% of listings charge a cleaning fee, making it standard practice in Broseley. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $36 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Broseley median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Broseley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Broseleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Two Riverside cottages that can be rented together
Entire Place • 5 bedrooms
Unusual stay in luxury converted train carriage 2
Entire Place • 2 bedrooms
Quirky, Beautifully Converted Train Carriage 1
Entire Place • 3 bedrooms
Quirky, Pretty Cottage near Iron Bridge Shropshire
Entire Place • 2 bedrooms
The Old Pumping Station Broseley, Ironbridge Gorge
Entire Place • 1 bedroom
Button Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Broseley?
Learn from the best! This table showcases top-performing Airbnb hosts in Broseley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julia | 2 | $75,494 | 18 | 4.72/5.0 |
| Alice | 3 | $75,449 | 45 | 4.58/5.0 |
| Laura | 5 | $47,483 | 171 | 4.87/5.0 |
| Judie | 1 | $26,434 | 48 | 4.94/5.0 |
| Karolina | 1 | $25,476 | 291 | 4.92/5.0 |
| Lisa | 1 | $24,506 | 191 | 4.97/5.0 |
| Janice | 1 | $23,943 | 103 | 4.97/5.0 |
| Melissa | 1 | $17,047 | 57 | 4.95/5.0 |
| Kirsty | 1 | $13,835 | 63 | 4.97/5.0 |
| Cottages | 1 | $8,463 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Broseley.
Who Are the Airbnb Hosts in Broseley?
Broseley is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Broseley
- With 63.2% Superhosts, Broseley has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Broseley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Broseley
These are the highest-grossing professional property management operations in Broseley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 1 | $8,463 | $165 | 17.9% | 5.00/5 |
Management Company Insights for Broseley
- The leading management company, Cottages, operates 1 listings with $8,463 in gross revenue — a useful benchmark for what scale looks like in Broseley.
- Top managers average 1 properties each, suggesting professional management in Broseley still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Broseley's Airbnb Market Compare to Nearby Cities?
How does the Broseley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Broseley has 17 percentage points lower occupancy and about $183 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 16 | $7,606 | $487.71 | 46% |
| East Knoyle | 10 | $6,790 | $425.50 | 40% |
| Long Sutton | 18 | $6,461 | $390.69 | 48% |
| Chew Magna | 13 | $6,419 | $433.11 | 42% |
| Lambourn | 11 | $6,358 | $795.18 | 33% |
| Ashley | 13 | $6,131 | $369.63 | 52% |
| Freshford | 12 | $5,300 | $326.10 | 54% |
| Stoke St. Michael | 13 | $5,191 | $412.83 | 49% |
| Edington | 12 | $5,180 | $373.08 | 38% |
| Bont-dolgadfan | 10 | $4,941 | $307.07 | 52% |
Frequently Asked Questions About Airbnb in Broseley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Broseley.
How much do Airbnb hosts make in Broseley?
Broseley hosts earn about $17,867 per year on average, with an average nightly rate of $143 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Broseley, England, not the ceiling for the best operators. Source: AirROI 2026 data, Broseley market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Broseley?
The average Airbnb occupancy rate in Broseley is 37.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Broseley?
Listings in Broseley average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Broseley?
Broseley currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Broseley?
AirROI currently classifies the short-term rental regulation level in Broseley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Broseley?
RevPAR in Broseley is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Broseley?
Occupancy of 37.0% means Broseley is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,867, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Broseley?
The average booking lead time in Broseley is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Broseley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Broseley include Broseley Town Centre, Coalport, Ironbridge Gorge. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Broseley?
entire_home listings make up 84.2% of the active supply in Broseley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Broseley compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $91,267 in average annual revenue with 46.0% occupancy, compared to Broseley's $17,867 and 37.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Broseley?
The average Airbnb stay length in Broseley is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Broseley?
Airbnb listings in Broseley average 4.84 out of 5 overall. About 47.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Broseley?
Outdoor furniture and Wine glasses are among the strongest revenue-linked amenities in Broseley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Broseley?
Yes. About 73.7% of active Airbnb listings in Broseley charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Broseley?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.