Airbnb market data · 202612 months to October 2026
Hanley, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hanley brought in £4,884 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Hanley Airbnb Market at a Glance
Rates and bookings both trail the England average. Listings averaged £92 a night and were booked on 32% of available nights, against £195 and 41% for the England average.
Timing matters: in October, the best month, the average listing earned about 4.3 times as much as in January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Hanley is the 851st-largest of 1,128 England markets AirROI tracks.
Browse the live Hanley Airbnb market See Every Hanley ListingRevenue
How Much Do Airbnb Hosts Make in Hanley?
Gross bookings per Hanley listing averaged £4,884 over the 12 months to October 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Hanley listing brought in £1,310 in October, its best month, and £305 in January, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Hanley's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £1,900+ a month, about four times the typical property.
- Strong performers (top 25%) earn £885 or more, roughly £410 a month above the median.
- Typical properties (median) earn about £477 a month.
- Entry-level properties (bottom 25%) earn £249 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 4.3 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, £772.
Hanley Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue. Nightly rates peaked in December 2025 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,310 | 27.4% | £96 | £42 | 10 days | 3.3 nights |
| Nov 2025 | £645 | 18.4% | £94 | £22 | 91 days | 5.3 nights |
| Dec 2025 | £805 | 31.6% | £97 | £26 | 2 days | 2.4 nights |
| Jan 2026 | £305 | 9.7% | £92 | £10 | 6 days | 2.8 nights |
| Feb 2026 | £742 | 27.4% | £92 | £26 | 3 days | 9 nights |
| Mar 2026 | £989 | 36.0% | £90 | £32 | 20 days | 4.1 nights |
| Apr 2026 | £344 | 16.0% | £94 | £11 | 20 days | 2.7 nights |
| May 2026 | £530 | 22.4% | £97 | £17 | 14 days | 1.8 nights |
| Jun 2026 | £1,029 | 43.6% | £91 | £34 | 12 days | 4 nights |
| Jul 2026 | £1,102 | 41.0% | £92 | £36 | 42 days | 5 nights |
| Aug 2026 | £801 | 33.3% | £90 | £26 | 41 days | 2 nights |
| Sep 2026 | £666 | 36.4% | £86 | £22 | 15 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Hanley address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Hanley Profitable?
Yes, when it's run well. The average Hanley Airbnb took in £4,884 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about £9,070, and run by its owner at everyday costs, about £470 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Hanley Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £4,244 | £7,880 |
| Cleaning fees guests pay13% of Hanley bookings | £640 | £1,190 |
| Gross bookings | £4,884 | £9,070 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Hanley listings on Simplified Pricing, 3% for the rest | −£700 | −£1,300 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£640 | −£1,190 |
| Utilities and internetAbout 5% of bookings | −£240 | −£450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£100 | −£180 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£150 | −£270 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£50 | −£50 |
| Permit and registrationWhere one is required | −£20 | −£20 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£1,900 | −£3,460 |
| Left for housing costs, then profit | £2,984about £250 a month | £5,610about £470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Hanley Airbnb Profit
The estimate starts from Hanley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hanley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hanley's Top Earners Get There
- More nights booked. The busiest quarter of Hanley listings are booked on 39% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of £75 adds about £752 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £130 a night or more, against a median of £75. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £420 a year.
- Open for the busy months. October brought the average listing about £1,310, against £305 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Hanley listings average 4.42 stars, and 9% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £760 a month, against £410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hanley?
Hanley listings were booked on 32% of the nights they were open over the past year, 9 percentage points below the England average (41%) and 9 points below the U.K. average (41%). Occupancy swings from 10% in January to 44% in June.
Across Hanley's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly three nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
June was the busiest month in Hanley, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hanley?
The average nightly rate in Hanley, known as ADR (average daily rate), was £92 over the past year, about 53% below the England and U.K. averages (both about £195). Rates peak in May and December at about £97 and bottom out in September at about £86.
Across Hanley's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £165+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge £130 or more, about £55 above the median.
- Typical properties (median) charge about £75 a night.
- Entry-level properties (bottom 25%) charge £45 or less, about 60% of the median.
December rates ran 13% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £93.
What Is the RevPAR for Airbnb in Hanley?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hanley it averaged £31 over the past year, from about £10 in January to about £42 in October.
Across Hanley's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £80+ per open night, about 4.2 times the median.
- Strong performers (top 25%) earn £39 or more, about £20 a night above the median.
- Typical properties (median) earn about £19 per open night.
- Entry-level properties (bottom 25%) earn £10 or less, about half of the median.
October RevPAR was about 4.3 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £25. The 12-month RevPAR of £31 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Hanley
With only 22 active listings, the monthly pattern in Hanley is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Hanley?
Guests book Hanley stays 21 days ahead on average (about three weeks). November stays are booked furthest out, about 91 days ahead, and December stays closest to arrival, about 2 days. A typical November booking is made in mid-August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hanley
None of the 22 active listings in Hanley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hanley.
Neighborhoods
Best Neighborhoods for Airbnb in Hanley
AirROI's area guide picks six Hanley neighborhoods that draw short-term rental guests, led by Hanley City Centre, Cultural Quarter and Hanley Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hanley City Centre | This central retail and commercial district accommodates contractors, weekend shoppers, and visitors attending performances at local venues. Hanley bus station provides direct regional bus links, while shopping and dining options sit within walking distance. | The Potteries Museum & Art Gallery, The Regent Theatre, Victoria Hall, The Potteries Centre, Hanley Bus Station |
| Cultural Quarter | Centred around Piccadilly, this pocket attracts theatre attendees, weekend leisure travellers, and dining patrons seeking evening shows. Properties here put visitors within steps of performance halls, independent cafes, and central bars. | Piccadilly, The Regent Theatre, Victoria Hall, Hanley Town Hall, Town Road |
| Hanley Park | Situated between the city core and the railway station, this residential section caters to university visitors, medical staff, and visiting academics. The Victorian park offers recreational grounds within a ten-minute walk of rail services. | Hanley Park, Hanley Park Pavilion, Trent and Mersey Canal, Staffordshire University, Stoke-on-Trent Railway Station |
| Festival Park & Etruria | Located on the western boundary along the canal corridor, this commercial zone attracts corporate travellers, retail shoppers, and families visiting indoor leisure venues. Drivers benefit from direct access to the A500 and A53 roads. | Waterworld, Etruria Industrial Museum, Festival Retail Park, Trent and Mersey Canal, Odeon Cinema Festival Park |
| Northwood | Composed primarily of terraced housing just east of the centre, this district receives trade contractors, visiting NHS locums, and budget-conscious travellers. Guests have quick pedestrian access to central shops and bus routes. | Northwood Park, Northwood Stadium, Keelings Road, Hanley Cemetery |
| Joiners Square | Occupying the southern fringe along the A52, this neighbourhood serves logistics staff and industrial workers on medium-term work assignments. The location offers road connections toward the railway station and Stoke-on-Trent commercial estates. | Lichfield Street, Caldon Canal, Hanley Park, Victoria Road Retail Parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hanley vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Staffordshire Moorlands (16 km away) earned the most per listing, about 6.4 times as much as Hanley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Stoke-on-Trent 2 km | 225 | £9,476 | £111 | 33% |
| Newcastle-under-Lyme 6 km | 80 | £11,073 | £119 | 33% |
| Congleton 16 km | 31 | £15,001 | £133 | 35% |
| Staffordshire Moorlands 16 km | 514 | £31,441 | £239 | 44% |
| Crewe 20 km | 89 | £6,191 | £93 | 33% |
| Cheshire East 21 km | 203 | £16,837 | £159 | 41% |
| Stafford 21 km | 146 | £18,503 | £164 | 38% |
| St Helens 21 km | 83 | £11,943 | £130 | 35% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
FAQ
Hanley Airbnb FAQ
How much do Airbnb hosts make in Hanley?
An active Hanley Airbnb grossed £4,884 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £885 or more in a typical month.
How much can I make on Airbnb in Hanley?
It depends most on the home's size, location and how it's run. The middle half of Hanley listings earn between £249 and £885 in a typical month, and the top tenth £1,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hanley?
Listings in Hanley were booked on 32% of available nights over the past year. That compares with 41% for the England average. June was the busiest month.
How much does an Airbnb cost per night in Hanley?
The average booked night in Hanley cost £92 before fees. Half of listings charge between £45 and £130, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hanley?
None of the active Hanley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Hanley?
Yes, when it's run well. The average Hanley Airbnb grossed £4,884 in the 12 months to October 2026, 77% below the England average of £20,990, though with only 22 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about £470 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Hanley?
October paid best over the past year, at £1,310 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Hanley?
Each night a Hanley listing was open to book earned £31 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £80 or more.
How far in advance do guests book Airbnbs in Hanley?
Hanley stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Hanley?
The average Hanley Airbnb stay lasted 4 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Hanley rated?
Guests rate Hanley Airbnbs 4.42 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Hanley?
Hanley City Centre, Cultural Quarter and Hanley Park draw the most short-term rental interest in Hanley. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hanley?
AirROI counted 22 active Airbnb listings in Hanley as of October 2026. The closest tracked market is Stoke-on-Trent, 2 km away.
How much are Airbnb cleaning fees in Hanley?
In Hanley, more than a third of listings add a cleaning fee, and the typical fee is about £63.
How many tourists visit Hanley, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 308 Airbnb stays in Hanley, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Hanley from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.