Airbnb market data · 202612 months to May 2026
St. Helens, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St. Helens brought in £24,033 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for St. Helens run through May 2026.
The short answer
St. Helens Airbnb Market at a Glance
Listings averaged £255 a night and were booked on 38% of available nights.
Timing matters: in August, the best month, the average listing earned about 7.8 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, St. Helens is the 935th-largest of 1,108 England markets AirROI tracks.
Browse the live St. Helens Airbnb market See Every St. Helens ListingRevenue
How Much Do Airbnb Hosts Make in St. Helens?
Gross bookings per St. Helens listing averaged £24,033 over the 12 months to May 2026 (England average: £21,011), before cleaning, platform and management costs and taxes.
The average St. Helens listing brought in £5,790 in August, its best month, and £744 in January, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
Across St. Helens's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £5,420+ a month, about three times the typical property.
- Strong performers (top 25%) earn £2,880 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £1,770 a month.
- Entry-level properties (bottom 25%) earn £969 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 7.8 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,540.
St. Helens Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £4,428 | 47.9% | £262 | £148 | 107 days | 4.8 nights |
| Jul 2025 | £4,086 | 55.0% | £261 | £132 | 89 days | 4.3 nights |
| Aug 2025 | £5,785 | 63.3% | £267 | £187 | 114 days | 7.2 nights |
| Sep 2025 | £2,808 | 44.4% | £228 | £94 | 43 days | 4 nights |
| Oct 2025 | £2,047 | 33.2% | £221 | £66 | 46 days | 4.6 nights |
| Nov 2025 | £1,216 | 27.9% | £205 | £41 | 37 days | 3.6 nights |
| Dec 2025 | £1,555 | 35.5% | £219 | £50 | 41 days | 3.9 nights |
| Jan 2026 | £744 | 13.3% | £245 | £24 | 17 days | 3.8 nights |
| Feb 2026 | £1,181 | 19.8% | £248 | £42 | 42 days | 3.9 nights |
| Mar 2026 | £2,240 | 24.3% | £256 | £72 | 37 days | 5.1 nights |
| Apr 2026 | £1,910 | 35.1% | £278 | £64 | 68 days | 3.8 nights |
| May 2026 | £2,491 | 32.9% | £284 | £80 | 106 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole St. Helens market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in St. Helens Profitable?
Yes, when it's run well. The average St. Helens Airbnb took in £24,033 in the 12 months to May 2026, and run by its owner at everyday costs, about £1,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,170 a month.
Cleaning it yourself keeps the £2,240 a year guests pay in cleaning fees, for about £1,510 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
St. Helens Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £21,793 | £35,430 |
| Cleaning fees guests pay9% of St. Helens bookings | £2,240 | £3,630 |
| Gross bookings | £24,033 | £39,060 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of St. Helens listings on Simplified Pricing, 3% for the rest | −£3,120 | −£5,080 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,240 | −£3,630 |
| Utilities and internetAbout 5% of bookings | −£1,200 | −£1,950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£480 | −£780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£720 | −£1,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£240 | −£240 |
| Permit and registrationWhere one is required | −£120 | −£120 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −£8,120 | −£12,970 |
| Left for housing costs, then profit | £15,913about £1,330 a month | £26,090about £2,170 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own St. Helens Airbnb Profit
The estimate starts from St. Helens's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St. Helens home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How St. Helens's Top Earners Get There
- More nights booked. The busiest quarter of St. Helens listings are booked on 48% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of £185 adds about £1,860 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £300 a night or more, against a median of £185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,180 a year.
- Open for the busy months. August brought the average listing about £5,790, against £744 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. St. Helens listings average 4.85 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,260 a month, against £2,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St. Helens?
St. Helens listings were booked on 38% of the nights they were open over the past year, 3 percentage points below the England average (41%) and 3 points below the U.K. average (41%). Occupancy swings from 13% in January to 63% in August.
Across St. Helens's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August was the busiest month in St. Helens, January the quietest
Share of open nights booked, by month
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in St. Helens?
The average nightly rate in St. Helens, known as ADR (average daily rate), was £255 over the past year, about 31% above the England and U.K. averages (both about £195). Rates peak in April and May at about £285 and bottom out in November at about £205.
Across St. Helens's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £415+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge £300 or more, about £120 above the median.
- Typical properties (median) charge about £185 a night.
- Entry-level properties (bottom 25%) charge £135 or less, about three-quarters of the median.
May rates ran 39% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £248.
What Is the RevPAR for Airbnb in St. Helens?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St. Helens it averaged £102 over the past year, from about £24 in January to about £187 in August.
Across St. Helens's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £186+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn £113 or more, about £45 a night above the median.
- Typical properties (median) earn about £70 per open night.
- Entry-level properties (bottom 25%) earn £46 or less, about two-thirds of the median.
August RevPAR was about 7.8 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £83. The 12-month RevPAR of £102 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in St. Helens
With only 20 active listings, the monthly pattern in St. Helens is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in St. Helens?
Guests book St. Helens stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 114 days ahead, and January stays closest to arrival, about 17 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 69 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in St. Helens
None of the 20 active listings in St. Helens display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St. Helens.
Neighborhoods
Best Neighborhoods for Airbnb in St. Helens
AirROI's area guide picks eight St. Helens neighborhoods that draw short-term rental guests, led by Rainhill, Thatto Heath and West Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rainhill | A charming village with easy access to Liverpool and the surrounding areas, appealing to visitors looking for a quiet retreat with local amenities. | Rainhill Village, Local shops and cafes, Nearby parks, Leisure facilities |
| Thatto Heath | A residential area with a strong community vibe and convenient transport links, ideal for families and business travelers needing proximity to St. Helens town center. | St. Helens Town Centre, Local parks, Community events |
| West Park | Known for its green spaces and parks, this area offers a peaceful environment while being close to the town center, making it suitable for nature lovers. | West Park, Victoria Park, Wildflower gardens |
| Eccleston | A picturesque village surrounded by countryside, perfect for guests looking to explore rural England while still being close to urban amenities. | Eccleston Village, Local pubs and restaurants, Rural walks |
| PAISLEY, HAYDOCK | A well-connected area with good transport links to Manchester and Liverpool, attracting business travelers and those visiting for events. | Haydock Park Racecourse, Local restaurants, Easy access to major roads |
| Moss Bank | A suburban area with a mix of residential homes and amenities, offering guests a comfortable stay close to essential services and public transport. | Local parks, Shopping facilities, Good transport links |
| Sutton | A great area for families and visitors with a strong local community and numerous parks, ideal for guests looking for a friendly neighborhood. | Sutton Park, Local schools, Community centers |
| St. Helens Town Centre | The heart of St. Helens, bustling with shops, restaurants, and entertainment options, making it a prime location for tourists and short-term stays. | The Hardshaw Centre, Cinema and theatres, Local eateries and pubs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St. Helens vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 9 km, Newchurch (8 km away, 35 listings) earned the most per listing, about 14% more than St. Helens.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bembridge 2 km | 130 | £22,503 | £232 | 38% |
| Seaview 2 km | 57 | £23,116 | £274 | 33% |
| Ryde 5 km | 152 | £21,794 | £200 | 36% |
| Sandown 5 km | 95 | £22,175 | £248 | 35% |
| Newchurch 8 km | 35 | £27,422 | £257 | 31% |
| Shanklin 9 km | 157 | £24,493 | £227 | 38% |
| Wootton Bridge 9 km | 55 | £22,431 | £257 | 37% |
| Isle of Wight 9 km | 278 | £23,777 | £252 | 40% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to St. Helens
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to St. Helens:
- Trearddur Airbnb data UK · £263/night · 37.0%
- Saundersfoot Airbnb data UK · £239/night · 39.3%
- Fife Airbnb data UK · £230/night · 38.3%
- Gwynedd Airbnb data UK · £231/night · 37.3%
- Causeway Coast and Glens Airbnb data UK · £222/night · 37.0%
- Pwllheli Airbnb data UK · £226/night · 36.1%
FAQ
St. Helens Airbnb FAQ
How much do Airbnb hosts make in St. Helens?
An active St. Helens Airbnb grossed £24,033 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,880 or more in a typical month.
How much can I make on Airbnb in St. Helens?
It depends most on the home's size, location and how it's run. The middle half of St. Helens listings earn between £969 and £2,880 in a typical month, and the top tenth £5,420 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St. Helens?
Listings in St. Helens were booked on 38% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in St. Helens?
The average booked night in St. Helens cost £255 before fees. Half of listings charge between £135 and £300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St. Helens?
None of the active St. Helens listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in St. Helens?
Yes, when it's run well. The average St. Helens Airbnb grossed £24,033 in the 12 months to May 2026, 14% above the England average of £21,011, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £15,913 a year (about £1,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,170 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in St. Helens?
August paid best over the past year, at £5,790 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in St. Helens?
Each night a St. Helens listing was open to book earned £102 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £186 or more.
How far in advance do guests book Airbnbs in St. Helens?
St. Helens stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in St. Helens?
The average St. Helens Airbnb stay lasted 4.9 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in St. Helens rated?
Guests rate St. Helens Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in St. Helens?
Rainhill, Thatto Heath and West Park draw the most short-term rental interest in St. Helens. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St. Helens?
AirROI counted 20 active Airbnb listings in St. Helens as of May 2026. The closest tracked market is Bembridge, 2 km away.
How much are Airbnb cleaning fees in St. Helens?
In St. Helens, about eight in ten listings add a cleaning fee. The median fee is £95, and some higher fees lift the average to £175.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in St. Helens from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.