Jasper, Alabama Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jasper, Alabama? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,450 per year — at a $337 nightly rate, 30.6% occupancy, and a $102 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 47 active listings, Jasper is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 95.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jasper?
In Jasper, the headline Airbnb metrics are $25,450 in average annual revenue,30.6% occupancy, $337 ADR, and $102 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jasper?
Understanding the monthly revenue variations for Airbnb listings in Jasper is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jasper is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jasper across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,376 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,267 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,312, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jasper
What Is the Monthly Airbnb Occupancy Rate in Jasper?
Maximize your bookings by understanding the Jasper STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jasper:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jasper
What Is the Average Airbnb Nightly Rate in Jasper?
Effective short term rental pricing strategy in Jasper involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jasper typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $541+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $432 or more.
- Typical properties (Median) charge around $287 per night.
- Entry-level properties (Bottom 25%) earn around $206 per night.
Average Daily Rate (ADR) Trend by Month in Jasper
What Is the RevPAR for Airbnb in Jasper?
RevPAR in Jasper is currently $102. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $64 RevPAR.
- Typical properties (Median) generate $90 RevPAR.
- Strong performers (Top 25%) earn $132 RevPAR.
- Best-in-class (Top 10%) achieve $181 RevPAR.
Average Monthly RevPAR Trend in Jasper
RevPAR Insights for Jasper
- The average RevPAR in Jasper is $102. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($181) and bottom 25% ($64) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jasper benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $132+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jasper?
Jasper's peak Airbnb season falls in July, June, May, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $4,785 per month
- Occupancy rates average 40.6%
- Daily rates average $336
Shoulder Season
- Revenue averages $2,929 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $323
Low Season (January, February, September)
- Revenue drops to average $1,898 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $330
Seasonality Insights for Jasper
- Airbnb seasonality in Jasper is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jasper's highest earning potential, with monthly revenues climbing to $5,803, occupancy reaching 46.7%, and ADRs peaking at $345.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,858, occupancy could drop to 22.4%, and ADRs may adjust to $297.
- Lower occupancy paired with meaningful seasonality means hosts in Jasper need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jasper, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jasper?
Low regulation and minimal registration activity in Jasper, Alabama, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jasper to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jasper?
With a compact short-term rental market, Jasper gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jasper City Center | The vibrant heart of Jasper, offering local shops, restaurants, and cultural attractions. This area is ideal for visitors looking for a local experience close to amenities. | Jasper Mall, Betty C. Morrow Park, Walker County Museum, Local dining options, Art galleries |
| Curry | A growing suburban area with access to the beautiful Smith Lake. Perfect for those looking to enjoy water activities and nature while also being close to Jasper. | Smith Lake, Curry Park, Local fishing spots, Hiking trails, Scenic views |
| Dora | Neighboring town with family-friendly attractions and an authentic Southern experience. It appeals to guests looking for a quiet stay with access to the Birmingham metropolitan area. | Dora Park, Waterfalls, Dora's historical sites, Local festivals, Community events |
| Oakman | A quaint small town that offers a serene escape from urban life. It's ideal for those seeking tranquility or for outdoor activities in nature. | Oakman Town Park, Local antique shops, Nature trails, Community events, Historic sites |
| Sandy Ridge | A rural area near Jasper, known for its natural beauty and outdoor recreational activities. This location suits nature lovers looking to explore the outdoors. | Parks and natural reserves, Hiking and biking trails, Wildlife watching, Fishing spots, Scenic routes |
| Quinton | A small community that offers local charm and a sense of Southern hospitality. Great for families or groups looking for a relaxed getaway. | Quinton Park, Community events, Local fairs, Historic sites, Nearby nature |
| Walkers Chapel | A peaceful neighborhood with easy access to Jasper's amenities. Perfect for guests looking for a quiet place to stay while being near the city. | Local parks, Community centers, Nature trails, Shopping convenience, Dining options |
| Smith Lake | Known for its stunning lake views and recreational activities. A prime spot for visitors wanting to enjoy a weekend retreat or family gatherings by the water. | Smith Lake Park, Water sports, Fishing and boating, Scenic picnic areas, Local dining by the lake |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jasper offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jasper?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jasper
- The Jasper Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jasper, House properties are the most common (74.5%), reflecting the local real estate landscape.
- Houses represent a significant 74.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.1%) offer potential for unique stay experiences.
Jasper Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jasper
- The dominant room capacity in Jasper is 3 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.9% of the active Airbnb listings in Jasper, indicating a high concentration in these sizes.
- A significant 63.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jasper.
Jasper Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jasper
- The most common guest capacity trend in Jasper vacation rentals is listings accommodating 8+ guests (59.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jasper STR market, accounting for 80.9% of listings.
- 85.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jasper.
- On average, properties in Jasper are equipped to host 6.9 guests.
How Do Listings in Jasper Compare on Quality?
Listing quality in Jasper can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jasper
- At 32.4 photos per listing on average, Jasper hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jasper averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jasper?
Amenity Prevalence
Amenity Insights for Jasper
- Essential amenities in Jasper that guests expect include: Free parking on premises, Kitchen, Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jasper: Free parking on premises, Kitchen, Air conditioning, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jasper to stay competitive.
Which Airbnb Amenities Boost Revenue in Jasper?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jasper, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ping pong table | 10.6% | $65,401 | $20,695 | 216.0% |
Sun loungers | 12.8% | $49,248 | $21,968 | 124.2% |
Ethernet connection | 14.9% | $47,953 | $21,513 | 122.9% |
Exterior security cameras on property | 40.4% | $36,752 | $17,782 | 106.7% |
Shower gel | 36.2% | $37,808 | $18,448 | 104.9% |
Bathtub | 72.3% | $29,620 | $14,546 | 103.6% |
Microwave | 87.2% | $27,149 | $13,847 | 96.1% |
Children’s books and toys | 12.8% | $44,018 | $22,733 | 93.6% |
Conditioner | 44.7% | $34,692 | $17,986 | 92.9% |
Boat slip | 38.3% | $36,209 | $18,773 | 92.9% |
Revenue Impact Insights for Jasper
- Ping pong table tops the revenue impact list with a 216.0% uplift — listings with this amenity earn $65,401 vs. $20,695 without it.
- Microwave — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jasper STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jasper. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJasper Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jasper
- The typical guest profile for Airbnb in Jasper consists of primarily domestic travelers (99%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (0.5%).
- Top languages spoken are English (85.9%) followed by French (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jasper?
Listings in Jasper average 4.86 out of 5 overall, with about 25.8 reviews per active listing and 44.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jasper
- With an overall rating of 4.86, Jasper listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Cleanliness (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jasper Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jasper
- The most common availability pattern in Jasper falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jasper (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jasper?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jasper
- The overall average booking lead time for vacation rentals in Jasper is 34 days.
- Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Jasper.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Jasper averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jasper?
Guests in Jasper stay about 4.4 nights on average, generating roughly 792 reservations and 16.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Jasper
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jasper
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (5.4 nights) and shorten in Aug (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jasper Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.5% of total
2 Nights
12 listings
25.5% of total
3 Nights
7 listings
14.9% of total
4-6 Nights
1 listings
2.1% of total
7-29 Nights
1 listings
2.1% of total
30+ Nights
22 listings
46.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jasper is 30+ Nights, adopted by 46.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.8%) caters to monthly stays (30+ nights) in Jasper, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.8% of Jasper hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jasper.
Jasper Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
12.8% of total
Moderate
8 listings
17% of total
Firm
33 listings
70.2% of total
Cancellation Policy Insights for Jasper
- The prevailing Airbnb cancellation policy trend in Jasper is Firm, used by 70.2% of listings.
- A majority (70.2%) of hosts in Jasper utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 70.2% market standard in Jasper.
- Regularly review your cancellation policy against competitors and market demand shifts in Jasper.
How Much Are Airbnb Cleaning Fees in Jasper?
Cleaning fees in Jasper are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jasper
- 97.9% of listings charge a cleaning fee, making it standard practice in Jasper. Guests expect it and factor it into their booking decisions.
- The gap between the average ($248) and median ($195) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jasper median of $195. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jasper Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jasperbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Battle Branch Retreat - Luxurious Lake Side Escape
Entire Place • 7 bedrooms
Serenity Now-Duncan Bridge side
Entire Place • 4 bedrooms
NEW Smith Lake_2 story dock_5 kings_Game room
Entire Place • 5 bedrooms
Clear Creek Retreat Lake Views from every room
Entire Place • 5 bedrooms
A Happy Place on Smith Lake – Swim, Relax, Repeat
Entire Place • 3 bedrooms
Comfy Smith Lake Cottage - 3/2 near Duncan Bridge
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jasper?
Learn from the best! This table showcases top-performing Airbnb hosts in Jasper based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smith Lake Rentals | 8 | $165,007 | 24 | 4.59/5.0 |
| Mike | 2 | $130,140 | 64 | 4.83/5.0 |
| Liz | 1 | $80,995 | 54 | 4.91/5.0 |
| Cynthia | 1 | $77,858 | 16 | 5.00/5.0 |
| Jacob | 2 | $66,797 | 104 | 4.83/5.0 |
| Kendra | 4 | $58,586 | 102 | 4.84/5.0 |
| Stephanie | 1 | $58,506 | 25 | 4.92/5.0 |
| Jenny | 2 | $52,926 | 45 | 4.80/5.0 |
| Rene | 1 | $49,567 | 30 | 4.90/5.0 |
| Michelle | 1 | $48,740 | 85 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jasper.
Who Are the Airbnb Hosts in Jasper?
Jasper has a relatively balanced host base.
Host Profile Insights for Jasper
- A 44.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 23.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jasper averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jasper
These are the highest-grossing professional property management operations in Jasper, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Smith Lake Rentals | 8 | $165,007 | $480 | 23.2% | 4.59/5 |
| Stephanie | 1 | $58,506 | $634 | 23.3% | 4.92/5 |
| Jenny | 2 | $52,926 | $415 | 27.8% | 4.80/5 |
Management Company Insights for Jasper
- The leading management company, Smith Lake Rentals, operates 8 listings with $165,007 in gross revenue — a useful benchmark for what scale looks like in Jasper.
- Top managers average 4 properties each, suggesting professional management in Jasper still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jasper's Airbnb Market Compare to Nearby Cities?
How does the Jasper Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Millbrook, Jasper has 19 percentage points lower occupancy and about $48 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arley | 43 | $4,879 | $554.36 | 36% |
| Bremen | 24 | $4,490 | $601.00 | 33% |
| Shelby | 13 | $4,243 | $336.88 | 45% |
| Millbrook | 13 | $4,119 | $289.27 | 50% |
| Equality | 14 | $3,625 | $674.92 | 28% |
| Crane Hill | 99 | $3,468 | $465.56 | 34% |
| Houston | 13 | $3,188 | $580.34 | 34% |
| Northport | 218 | $2,663 | $458.99 | 30% |
| Langston | 15 | $2,659 | $268.76 | 38% |
| Town Creek | 12 | $2,641 | $293.32 | 38% |
Frequently Asked Questions About Airbnb in Jasper
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jasper.
How much do Airbnb hosts make in Jasper?
Jasper hosts earn about $25,450 per year on average, with an average nightly rate of $337 and RevPAR of $102. Those figures describe the typical revenue environment for active listings in Jasper, Alabama, not the ceiling for the best operators. Source: AirROI 2026 data, Jasper market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jasper?
The average Airbnb occupancy rate in Jasper is 30.6%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jasper?
Listings in Jasper average $337 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jasper?
Jasper currently has about 47 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jasper?
AirROI currently classifies the short-term rental regulation level in Jasper as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jasper?
RevPAR in Jasper is about $102. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jasper?
Occupancy of 30.6% means Jasper is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,450, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jasper?
The average booking lead time in Jasper is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jasper?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jasper include Jasper City Center, Curry, Dora. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jasper?
entire_home listings make up 100.0% of the active supply in Jasper. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jasper compare to nearby Airbnb markets?
Among neighboring markets, Arley posts $58,552 in average annual revenue with 36.3% occupancy, compared to Jasper's $25,450 and 30.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jasper?
The average Airbnb stay length in Jasper is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jasper?
Airbnb listings in Jasper average 4.86 out of 5 overall. About 44.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jasper?
Ping pong table and Sun loungers are among the strongest revenue-linked amenities in Jasper. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jasper?
Yes. About 97.9% of active Airbnb listings in Jasper charge a cleaning fee, and the average fee is $248. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jasper?
A 44.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.