Willow, Alaska Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Willow, Alaska? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,175 per year — at a $196 nightly rate, 38.8% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 54 active listings, Willow is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 58.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Willow?
In Willow, the headline Airbnb metrics are $18,175 in average annual revenue,38.8% occupancy, $196 ADR, and $80 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Willow?
Understanding the monthly revenue variations for Airbnb listings in Willow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willow is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,442 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,871 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willow
What Is the Monthly Airbnb Occupancy Rate in Willow?
Maximize your bookings by understanding the Willow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willow:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willow
What Is the Average Airbnb Nightly Rate in Willow?
Effective short term rental pricing strategy in Willow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willow typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Willow
What Is the RevPAR for Airbnb in Willow?
RevPAR in Willow is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Willow
RevPAR Insights for Willow
- The average RevPAR in Willow is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($31) is $119, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Willow benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Willow Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Willow?
Willow's peak Airbnb season falls in August, July, June, while the softest stretch is April, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,595 per month
- Occupancy rates average 55.1%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,200 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $198
Low Season (April, November, December)
- Revenue drops to average $1,553 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $195
Seasonality Insights for Willow
- Airbnb seasonality in Willow is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Willow's highest earning potential, with monthly revenues climbing to $3,828, occupancy reaching 59.6%, and ADRs peaking at $211.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,452, occupancy could drop to 26.5%, and ADRs may adjust to $182.
- Lower occupancy paired with meaningful seasonality means hosts in Willow need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Willow, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Willow?
Low regulation and minimal registration activity in Willow, Alaska, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Willow to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Willow?
Willow is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Willow Lake | A scenic area popular for fishing and boating, attracting outdoor enthusiasts during the summer months. Close to parks and natural beauty, making it a prime spot for travelers looking for recreation. | Willow Lake, Knik River, Nancy Lake State Recreation Area, Alaska Wildlife Conservation Center, Pioneer Peak |
| Wasilla | A nearby city with shopping, dining, and easy access to Alaska's stunning landscapes. It serves as a hub for travelers exploring the Mat-Su Valley and Denali National Park. | Mat-Su Valley, Palmer Museum of History and Art, Iditarod Trail Headquarters, Settlers Bay Golf Course, Wasilla Lake |
| Talkeetna | A charming small town known for its access to breathtaking mountain views and adventure tours, particularly for those looking to climb Denali or explore the surrounding wilderness. | Denali Mountain Range, Talkeetna River, Historic Talkeetna, Flightseeing tours, Talkeetna State Airport |
| Anchorage | As the largest city in Alaska, Anchorage offers urban amenities combined with beautiful natural surroundings. A prime location for travelers seeking both city life and outdoor activities. | Anchorage Museum, Flattop Mountain, Tony Knowles Coastal Trail, Alaska Native Heritage Center, Lake Hood |
| Hatcher Pass | A unique area known for its scenic drives, hiking trails, and historical mining sites. Attracts tourists looking for outdoor adventure year-round, particularly in summer and fall. | Hatcher Pass State Recreation Area, Independence Mine State Historical Park, Summit Lake, Gold Mint Trail, Archangel Road |
| Seward | A gateway to Kenai Fjords National Park, Seward is popular for its stunning coastal scenery and marine wildlife. An excellent destination for tourists looking to explore Alaska's natural beauty. | Kenai Fjords National Park, Seward Harbor, Exit Glacier, Seward Marine Center, Resurrection Bay |
| Palmer | A quaint town with a rich farming background and stunning mountain views. It's becoming increasingly popular among visitors looking for a relaxing getaway close to nature. | Matanuska-Susitna Valley, Palmer Historical Society Museum, Historic Colony House, Knik River Bridge, Hatchers Pass |
| Girdwood | A picturesque ski town nestled within the mountains, Girdwood offers year-round attractions including skiing in winter and hiking in summer. Ideal for those seeking an adventure-oriented stay. | Alyeska Resort, Turnagain Arm, Girdwood Brewing Company, Girdwood Nordic Ski Club, The Hotel Alyeska |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Willow offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Willow?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willow
- The Willow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willow, Outdoor/Unique properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.7%) offer potential for unique stay experiences.
Willow Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willow
- The dominant room capacity in Willow is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Willow, indicating a high concentration in these sizes.
Willow Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willow
- The most common guest capacity trend in Willow vacation rentals is listings accommodating 6 guests (20.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Willow STR market, accounting for 38.9% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willow.
- On average, properties in Willow are equipped to host 4.3 guests.
How Do Listings in Willow Compare on Quality?
Listing quality in Willow can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Willow
- At 35.6 photos per listing on average, Willow hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Willow averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Willow?
Amenity Prevalence
Amenity Insights for Willow
- Essential amenities in Willow that guests expect include: Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Bed linens, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willow: Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willow to stay competitive.
Which Airbnb Amenities Boost Revenue in Willow?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Willow, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire extinguisher | 83.3% | $20,876 | $4,669 | 347.1% |
Kitchen | 75.9% | $22,137 | $5,679 | 289.8% |
Toaster | 42.6% | $30,386 | $9,115 | 233.4% |
TV | 81.5% | $20,773 | $6,745 | 208.0% |
Dishwasher | 20.4% | $37,910 | $13,126 | 188.8% |
Freezer | 50.0% | $26,968 | $9,382 | 187.4% |
Cooking basics | 72.2% | $22,111 | $7,941 | 178.4% |
Exterior security cameras on property | 24.1% | $34,616 | $12,962 | 167.1% |
Oven | 59.3% | $24,324 | $9,231 | 163.5% |
Wifi | 74.1% | $21,497 | $8,682 | 147.6% |
Revenue Impact Insights for Willow
- Fire extinguisher tops the revenue impact list with a 347.1% uplift — listings with this amenity earn $20,876 vs. $4,669 without it.
- Fire extinguisher, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Willow STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillow Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Willow
- The typical guest profile for Airbnb in Willow consists of primarily domestic travelers (95%), often arriving from nearby Anchorage, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Germany (1%).
- Top languages spoken are English (69.6%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Anchorage and Fairbanks.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Willow?
Listings in Willow average 4.95 out of 5 overall, with about 61 reviews per active listing and 74.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Willow
- With an overall rating of 4.95, Willow listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Value (4.93) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 74.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Willow Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willow
- The most common availability pattern in Willow falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Willow (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Willow?
Average Booking Lead Time by Month
Booking Lead Time Insights for Willow
- The overall average booking lead time for vacation rentals in Willow is 42 days.
- Guests book furthest in advance for stays during April (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Willow.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Willow averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Willow?
Guests in Willow stay about 6 nights on average, generating roughly 951 reservations and 17.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Willow
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Willow
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (11.4 nights) and shorten in Aug (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Willow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
44.4% of total
2 Nights
14 listings
25.9% of total
3 Nights
1 listings
1.9% of total
4-6 Nights
1 listings
1.9% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
13 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Willow is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.3%) of the Willow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Willow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Willow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willow.
Willow Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
24.1% of total
Moderate
13 listings
24.1% of total
Firm
24 listings
44.4% of total
Strict
4 listings
7.4% of total
Cancellation Policy Insights for Willow
- The prevailing Airbnb cancellation policy trend in Willow is Firm, used by 44.4% of listings.
- A majority (51.8%) of hosts in Willow utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Willow.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willow.
How Much Are Airbnb Cleaning Fees in Willow?
Cleaning fees in Willow are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Willow
- 79.6% of listings charge a cleaning fee, making it standard practice in Willow. Guests expect it and factor it into their booking decisions.
- The gap between the average ($82) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Willow median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Willow Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Willow Aviator Lodge: Sauna & Airstrip
Entire Place • 3 bedrooms
Lakefront - private dock, kayaks, fire pit.
Entire Place • 4 bedrooms
Lazy Moose Cottage on Hatcher Pass w/ new hot tub!
Entire Place • 3 bedrooms
Lake house on Nancy lake
Entire Place • 4 bedrooms
Spa-Inspired Alaskan Cabin |Sauna| Pets Welcome
Entire Place • 1 bedroom
The Willow Forest Home w/Sauna ~family & pets
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Willow?
Learn from the best! This table showcases top-performing Airbnb hosts in Willow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie | 1 | $97,341 | 72 | 5.00/5.0 |
| Mary Jane | 1 | $78,950 | 56 | 5.00/5.0 |
| Rebekah | 1 | $54,081 | 77 | 4.94/5.0 |
| Brittany | 2 | $53,304 | 25 | 5.00/5.0 |
| Rebekah | 1 | $40,954 | 21 | 4.95/5.0 |
| Deb | 1 | $34,798 | 99 | 4.97/5.0 |
| Jd | 1 | $34,404 | 64 | 4.92/5.0 |
| Maria And Jim | 5 | $33,135 | 248 | 4.97/5.0 |
| Maggie | 1 | $32,162 | 6 | 5.00/5.0 |
| Justin | 1 | $32,065 | 59 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willow.
Who Are the Airbnb Hosts in Willow?
Willow is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Willow
- With 74.1% Superhosts, Willow has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Willow averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Willow
These are the highest-grossing professional property management operations in Willow, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kale | 1 | $27,177 | $103 | 64.1% | 4.96/5 |
| Hatcher Pass Castle | 1 | $10,589 | $1,012 | 33.3% | 4.98/5 |
Management Company Insights for Willow
- The leading management company, Kale, operates 1 listings with $27,177 in gross revenue — a useful benchmark for what scale looks like in Willow.
- Top managers average 1 properties each, suggesting professional management in Willow still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.97/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Willow's Airbnb Market Compare to Nearby Cities?
How does the Willow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gakona, Willow has 4 percentage points lower occupancy and about $39 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cordova | 19 | $1,799 | $247.74 | 38% |
| Copper Center | 22 | $1,422 | $276.92 | 38% |
| Glennallen | 17 | $1,211 | $198.30 | 28% |
| Gakona | 10 | $1,081 | $156.58 | 43% |
Frequently Asked Questions About Airbnb in Willow
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Willow.
How much do Airbnb hosts make in Willow?
Willow hosts earn about $18,175 per year on average, with an average nightly rate of $196 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Willow, Alaska, not the ceiling for the best operators. Source: AirROI 2026 data, Willow market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Willow?
The average Airbnb occupancy rate in Willow is 38.8%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Willow?
Listings in Willow average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Willow?
Willow currently has about 54 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Willow?
AirROI currently classifies the short-term rental regulation level in Willow as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Willow?
RevPAR in Willow is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Willow?
Occupancy of 38.8% means Willow is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,175, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Willow?
The average booking lead time in Willow is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Willow?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Willow include Willow Lake, Wasilla, Talkeetna. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Willow?
entire_home listings make up 87.0% of the active supply in Willow. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Willow compare to nearby Airbnb markets?
Among neighboring markets, Cordova posts $21,590 in average annual revenue with 38.4% occupancy, compared to Willow's $18,175 and 38.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Willow?
The average Airbnb stay length in Willow is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Willow?
Airbnb listings in Willow average 4.95 out of 5 overall. About 74.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Willow?
Fire extinguisher and Kitchen are among the strongest revenue-linked amenities in Willow. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Willow?
Yes. About 79.6% of active Airbnb listings in Willow charge a cleaning fee, and the average fee is $82. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Willow?
A 74.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.