Holbrook, Arizona Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Holbrook, Arizona? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,610 per year — at a $88 nightly rate, 36.4% occupancy, and a $36 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Holbrook is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 68.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Holbrook?
In Holbrook, the headline Airbnb metrics are $11,610 in average annual revenue,36.4% occupancy, $88 ADR, and $36 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Holbrook?
Understanding the monthly revenue variations for Airbnb listings in Holbrook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holbrook is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holbrook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $321, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holbrook
What Is the Monthly Airbnb Occupancy Rate in Holbrook?
Maximize your bookings by understanding the Holbrook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holbrook:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holbrook
What Is the Average Airbnb Nightly Rate in Holbrook?
Effective short term rental pricing strategy in Holbrook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holbrook typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Holbrook
What Is the RevPAR for Airbnb in Holbrook?
RevPAR in Holbrook is currently $36. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $25 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $76 RevPAR.
Average Monthly RevPAR Trend in Holbrook
RevPAR Insights for Holbrook
- The average RevPAR in Holbrook is $36. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($76) and bottom 25% ($9) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Holbrook benchmarks. If your RevPAR falls below the median of $25, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Holbrook?
Holbrook's peak Airbnb season falls in May, March, December, while the softest stretch is July, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, March, December)
- Revenue averages $1,620 per month
- Occupancy rates average 48.1%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,283 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $83
Low Season (July, August, September)
- Revenue drops to average $1,069 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $82
Seasonality Insights for Holbrook
- The Airbnb seasonality pattern in Holbrook shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holbrook's highest earning potential, with monthly revenues climbing to $1,652, occupancy reaching 50.7%, and ADRs peaking at $89.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,006, occupancy could drop to 33.0%, and ADRs may adjust to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holbrook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Holbrook seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Holbrook?
Low regulation and minimal registration activity in Holbrook, Arizona, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Holbrook to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Holbrook?
With a compact short-term rental market, Holbrook gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Holbrook | Known for its rich history and Route 66 heritage, this area attracts tourists all year round, especially those interested in the Wild West and classic Americana. | Route 66, Historic Holbrook Railway Station, Old West Navajo County Courthouse, Museum of Northern Arizona, Wild Horse Lake |
| Petrified Forest National Park | A stunning natural park featuring fossilized trees and unique geological formations. It's a popular destination for nature lovers and photographers. | Petrified Forest, Painted Desert, Blue Mesa, Agate Bridge, Historic Painted Desert Inn |
| Navajo County Fairgrounds | A hub for local events and fairs, this area attracts visitors during fair season and hosts various cultural events throughout the year. | Navajo County Fair, Various cultural festivals, Local farmers markets, Exotic car show |
| Lyman Lake State Park | A beautiful recreational area popular for water activities like fishing, boating, and camping, attracting families and outdoor enthusiasts. | Lyman Lake, Fishing and boating opportunities, Camping sites, Bird watching, Nature trails |
| Downtown Holbrook | The main commercial area with shops, restaurants, and local attractions, offering visitors a taste of the local culture and community. | Local shops, Restaurants, Community events, Art installations, Historic buildings |
| Painted Desert | Famous for its vibrant colors and breathtaking landscapes, this area draws visitors looking to experience unique natural wonders. | Scenic viewpoints, Photography spots, Nature walks, Visitor center, Wildlife viewing |
| Winslow, Arizona (Nearby) | Just a short drive from Holbrook, Winslow is famous for its iconic 'Standin' on the Corner' park, attracting fans of the Eagles and Route 66 enthusiasts. | Standin' on the Corner Park, Route 66 memorabilia, Historic downtown Winslow, Old Trails Museum |
| Little Colorado River Gorge | This natural gorge offers stunning views and hiking opportunities, popular among adventurous travelers and nature lovers. | Gorge viewpoints, Hiking trails, Wildlife viewing, Picnic areas, Photography spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Holbrook offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Holbrook?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holbrook
- The Holbrook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holbrook, Outdoor/Unique properties are the most common (40.7%), reflecting the local real estate landscape.
- Houses represent a significant 29.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Holbrook Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holbrook
- The dominant room capacity in Holbrook is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Holbrook, indicating a high concentration in these sizes.
Holbrook Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holbrook
- The most common guest capacity trend in Holbrook vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Holbrook STR market, accounting for 74.0% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holbrook.
- On average, properties in Holbrook are equipped to host 3.9 guests.
How Do Listings in Holbrook Compare on Quality?
Listing quality in Holbrook can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Holbrook
- At 27.4 photos per listing on average, Holbrook hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Holbrook averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Holbrook?
Amenity Prevalence
Amenity Insights for Holbrook
- Essential amenities in Holbrook that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holbrook: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holbrook to stay competitive.
Which Airbnb Amenities Boost Revenue in Holbrook?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Holbrook, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Carbon monoxide alarm | 81.5% | $13,914 | $1,472 | 845.5% |
Refrigerator | 70.4% | $15,769 | $1,732 | 810.4% |
Hot water | 70.4% | $15,747 | $1,784 | 782.6% |
Air conditioning | 70.4% | $15,546 | $2,263 | 587.1% |
Heating | 81.5% | $13,759 | $2,156 | 538.0% |
Microwave | 48.1% | $20,436 | $3,414 | 498.5% |
TV | 55.6% | $18,363 | $3,170 | 479.3% |
Toaster | 44.4% | $21,377 | $3,796 | 463.1% |
Ceiling fan | 40.7% | $22,584 | $4,065 | 455.5% |
Wifi | 59.3% | $17,309 | $3,321 | 421.1% |
Revenue Impact Insights for Holbrook
- Carbon monoxide alarm tops the revenue impact list with a 845.5% uplift — listings with this amenity earn $13,914 vs. $1,472 without it.
- Carbon monoxide alarm, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Holbrook STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holbrook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolbrook Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Holbrook
- The typical guest profile for Airbnb in Holbrook consists of primarily domestic travelers (94%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and United Kingdom (1.5%).
- Top languages spoken are English (69.6%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Holbrook?
Listings in Holbrook average 4.87 out of 5 overall, with about 262.4 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Holbrook
- With an overall rating of 4.87, Holbrook listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Location (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Holbrook Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holbrook
- The most common availability pattern in Holbrook falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Holbrook (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Holbrook?
Average Booking Lead Time by Month
Booking Lead Time Insights for Holbrook
- The overall average booking lead time for vacation rentals in Holbrook is 36 days.
- Guests book furthest in advance for stays during April (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Holbrook.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Holbrook averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Holbrook?
Guests in Holbrook stay about 1.9 nights on average, generating roughly 609 reservations and 22.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Holbrook
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Holbrook
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 22.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (3.2 nights) and shorten in Mar (1.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Holbrook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Holbrook is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Holbrook Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Holbrook hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holbrook.
Holbrook Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
48.1% of total
Moderate
11 listings
40.7% of total
Firm
3 listings
11.1% of total
Cancellation Policy Insights for Holbrook
- The prevailing Airbnb cancellation policy trend in Holbrook is Flexible, used by 48.1% of listings.
- The market strongly favors guest-friendly terms, with 88.8% of listings offering Flexible or Moderate policies. This suggests guests in Holbrook may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.1% market standard in Holbrook.
- Regularly review your cancellation policy against competitors and market demand shifts in Holbrook.
How Much Are Airbnb Cleaning Fees in Holbrook?
Cleaning fees in Holbrook are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Holbrook
- 70.4% of listings charge a cleaning fee, making it standard practice in Holbrook. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $29 is close to the median ($25), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Holbrook median of $25. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Holbrook Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holbrookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Route 66 Retreat w/Tesla Charger
Entire Place • 3 bedrooms
• Holbrook Hub •
Entire Place • 4 bedrooms
Route 66 Bungalow
Entire Place • 2 bedrooms
High Desert Cottage
Entire Place • 2 bedrooms
The Birds Nest on Route 66
Entire Place • 3 bedrooms
Railway Stop - Stay in a piece of History
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Holbrook?
Learn from the best! This table showcases top-performing Airbnb hosts in Holbrook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meghan | 2 | $54,022 | 1304 | 4.89/5.0 |
| Tom | 1 | $46,160 | 147 | 4.98/5.0 |
| Judy | 2 | $36,374 | 1646 | 4.88/5.0 |
| Debbie | 1 | $30,979 | 236 | 4.90/5.0 |
| Karina | 4 | $27,573 | 1069 | 4.73/5.0 |
| Cynthia | 1 | $26,426 | 882 | 4.95/5.0 |
| Kellie | 1 | $21,701 | 484 | 4.85/5.0 |
| Ashley | 1 | $16,971 | 220 | 4.96/5.0 |
| Scott | 1 | $14,218 | 234 | 4.96/5.0 |
| Lara | 4 | $13,098 | 192 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holbrook.
Who Are the Airbnb Hosts in Holbrook?
Holbrook is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Holbrook
- With 96.3% Superhosts, Holbrook has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Holbrook averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Holbrook's Airbnb Market Compare to Nearby Cities?
How does the Holbrook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Doney Park, Holbrook has 19 percentage points lower occupancy and about $242 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 64 | $10,777 | $1338.64 | 39% |
| Sedona | 1,659 | $5,792 | $426.56 | 49% |
| Fort Valley | 36 | $4,953 | $420.26 | 44% |
| Sedona City Limit | 369 | $4,852 | $343.04 | 50% |
| Doney Park | 14 | $4,835 | $330.22 | 55% |
| Scottsdale | 4,149 | $4,259 | $396.31 | 44% |
| Cave Creek | 123 | $4,103 | $422.37 | 39% |
| Kachina Village | 136 | $3,814 | $259.91 | 50% |
| Star Valley | 12 | $3,617 | $285.39 | 45% |
| Big Park | 426 | $3,525 | $301.22 | 45% |
Frequently Asked Questions About Airbnb in Holbrook
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Holbrook.
How much do Airbnb hosts make in Holbrook?
Holbrook hosts earn about $11,610 per year on average, with an average nightly rate of $88 and RevPAR of $36. Those figures describe the typical revenue environment for active listings in Holbrook, Arizona, not the ceiling for the best operators. Source: AirROI 2026 data, Holbrook market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Holbrook?
The average Airbnb occupancy rate in Holbrook is 36.4%. May is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Holbrook?
Listings in Holbrook average $88 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Holbrook?
Holbrook currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Holbrook?
AirROI currently classifies the short-term rental regulation level in Holbrook as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Holbrook?
RevPAR in Holbrook is about $36. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Holbrook?
Occupancy of 36.4% means Holbrook is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,610, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Holbrook?
The average booking lead time in Holbrook is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Holbrook?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Holbrook include Historic Holbrook, Petrified Forest National Park, Navajo County Fairgrounds. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Holbrook?
entire_home listings make up 96.3% of the active supply in Holbrook. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Holbrook compare to nearby Airbnb markets?
Among neighboring markets, Paradise Valley posts $129,325 in average annual revenue with 38.7% occupancy, compared to Holbrook's $11,610 and 36.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Holbrook?
The average Airbnb stay length in Holbrook is about 1.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Holbrook?
Airbnb listings in Holbrook average 4.87 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Holbrook?
Carbon monoxide alarm and Refrigerator are among the strongest revenue-linked amenities in Holbrook. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Holbrook?
Yes. About 70.4% of active Airbnb listings in Holbrook charge a cleaning fee, and the average fee is $29. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Holbrook?
A 96.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.