Grass Valley, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Grass Valley, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,626 per year — at a $245 nightly rate, 41.3% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 180 active listings, Grass Valley is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Grass Valley?
In Grass Valley, the headline Airbnb metrics are $29,626 in average annual revenue,41.3% occupancy, $245 ADR, and $98 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Grass Valley?
Understanding the monthly revenue variations for Airbnb listings in Grass Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grass Valley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grass Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,423+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,968 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,258, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grass Valley
What Is the Monthly Airbnb Occupancy Rate in Grass Valley?
Maximize your bookings by understanding the Grass Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grass Valley:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grass Valley
What Is the Average Airbnb Nightly Rate in Grass Valley?
Effective short term rental pricing strategy in Grass Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grass Valley typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Grass Valley
What Is the RevPAR for Airbnb in Grass Valley?
RevPAR in Grass Valley is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $118 RevPAR.
- Best-in-class (Top 10%) achieve $197 RevPAR.
Average Monthly RevPAR Trend in Grass Valley
RevPAR Insights for Grass Valley
- The average RevPAR in Grass Valley is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($197) and bottom 25% ($43) is $153, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Grass Valley benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $118+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Grass Valley?
Grass Valley's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $4,096 per month
- Occupancy rates average 51.0%
- Daily rates average $226
Shoulder Season
- Revenue averages $3,313 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $2,358 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $243
Seasonality Insights for Grass Valley
- The Airbnb seasonality pattern in Grass Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grass Valley's highest earning potential, with monthly revenues climbing to $4,212, occupancy reaching 52.6%, and ADRs peaking at $245.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,145, occupancy could drop to 30.8%, and ADRs may adjust to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grass Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Grass Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Grass Valley?
Low regulation and minimal registration activity in Grass Valley, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Grass Valley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Grass Valley?
Grass Valley is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Grass Valley | The heart of Grass Valley with charming historic buildings, shops, and restaurants. Ideal for visitors wanting to experience local culture and events. | Grass Valley Museum, Miners Foundry Cultural Center, Restaurants and cafes, Art galleries, Historic downtown events |
| Nevada City | Close to Grass Valley, known for its beautiful historic architecture and vibrant arts scene. Attracts visitors with its scenic views and outdoor activities. | Nevada Theatre, Yuba River, Historic downtown shopping, Local artisan shops, Grass Valley-Nevada City Film Festival |
| Empire Mine State Park | A popular destination for history and nature lovers, featuring the historic mine and beautiful trails. Great for families and outdoor enthusiasts. | Empire Mine, Picnic areas, Hiking trails, Historic mining equipment, Guided tours |
| The Nevada County Fairgrounds | Host to numerous events throughout the year, including the famous Nevada County Fair. Attracts visitors from all over, especially during event weekends. | Nevada County Fair, Various exhibitions and events, Camping and RV options, Outdoor recreational spaces |
| Lake Tahoe | A short drive from Grass Valley, this area offers stunning natural beauty and year-round outdoor activities, perfect for tourists looking for adventure. | Ski resorts, Hiking trails, Beaches, Lake activities, Casinos |
| Kings Beach | Located on the north shore of Lake Tahoe, it's ideal for summer beachgoers and winter sports fans. Offers picturesque views and various recreational activities. | Kings Beach State Recreation Area, Water sports, Dining options, Local markets, Scenic views |
| Smartsville | A quiet, historical area that's appealing for visitors looking for a serene getaway, close to nature and away from the hustle and bustle. | Historic gold rush sites, Nature trails, Local wildlife, Small community charm |
| South Yuba River State Park | Known for its swimming holes and scenic beauty, this park attracts nature lovers and outdoor enthusiasts, perfect for summer rentals. | Yuba River, Hiking trails, Historical sites, Photography opportunities, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Grass Valley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Grass Valley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grass Valley
- The Grass Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grass Valley, House properties are the most common (62.2%), reflecting the local real estate landscape.
- Houses represent a significant 62.2% portion, catering likely to families or larger groups.
- The presence of 14.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.6%) offer potential for unique stay experiences.
Grass Valley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grass Valley
- The dominant room capacity in Grass Valley is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Grass Valley, indicating a high concentration in these sizes.
- A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grass Valley.
Grass Valley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grass Valley
- The most common guest capacity trend in Grass Valley vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Grass Valley STR market, accounting for 46.1% of listings.
- 34.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grass Valley.
- On average, properties in Grass Valley are equipped to host 4.2 guests.
How Do Listings in Grass Valley Compare on Quality?
Listing quality in Grass Valley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Grass Valley
- At 34.3 photos per listing on average, Grass Valley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Grass Valley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Grass Valley?
Amenity Prevalence
Amenity Insights for Grass Valley
- Essential amenities in Grass Valley that guests expect include: Air conditioning, Heating, Wifi, Free parking on premises, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grass Valley: Air conditioning, Heating, Wifi, Free parking on premises, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Free parking on premises, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grass Valley to stay competitive.
Which Airbnb Amenities Boost Revenue in Grass Valley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Grass Valley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 3.9% | $82,271 | $27,495 | 199.2% |
Kitchen | 85.0% | $32,704 | $12,181 | 168.5% |
Refrigerator | 90.6% | $31,440 | $12,229 | 157.1% |
Children’s books and toys | 22.8% | $55,756 | $21,918 | 154.4% |
Hot tub | 15.0% | $59,673 | $24,323 | 145.3% |
Outdoor showerHigh opportunity | 3.9% | $67,290 | $28,102 | 139.5% |
Pets allowed | 72.8% | $35,201 | $14,720 | 139.1% |
Exercise equipmentHigh opportunity | 5.6% | $65,029 | $27,543 | 136.1% |
Children's playroomHigh opportunity | 5.6% | $63,554 | $27,630 | 130.0% |
ElevatorHigh opportunity | 5.6% | $63,508 | $27,633 | 129.8% |
Revenue Impact Insights for Grass Valley
- Pool table tops the revenue impact list with a 199.2% uplift — listings with this amenity earn $82,271 vs. $27,495 without it.
- High-opportunity amenities — Pool table, Outdoor shower, Exercise equipment — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Grass Valley.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Grass Valley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grass Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrass Valley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Grass Valley
- The typical guest profile for Airbnb in Grass Valley consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.5%).
- Top languages spoken are English (62.8%) followed by Spanish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Grass Valley?
Listings in Grass Valley average 4.9 out of 5 overall, with about 95.4 reviews per active listing and 63.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Grass Valley
- With an overall rating of 4.9, Grass Valley listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Grass Valley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grass Valley
- The most common availability pattern in Grass Valley falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grass Valley (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Grass Valley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Grass Valley
- The overall average booking lead time for vacation rentals in Grass Valley is 44 days.
- Guests book furthest in advance for stays during October (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Grass Valley.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Grass Valley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Grass Valley?
Guests in Grass Valley stay about 5.2 nights on average, generating roughly 4,802 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Grass Valley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Grass Valley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.3 nights) and shorten in Oct (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Grass Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
22.8% of total
2 Nights
77 listings
42.8% of total
3 Nights
9 listings
5% of total
4-6 Nights
3 listings
1.7% of total
7-29 Nights
10 listings
5.6% of total
30+ Nights
40 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Grass Valley is 2 Nights, adopted by 42.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Grass Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Grass Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.8% of Grass Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grass Valley.
Grass Valley Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
1.7% of total
Flexible
41 listings
22.8% of total
Moderate
61 listings
33.9% of total
Firm
65 listings
36.1% of total
Strict
10 listings
5.6% of total
Cancellation Policy Insights for Grass Valley
- The prevailing Airbnb cancellation policy trend in Grass Valley is Firm, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (41.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.1% market standard in Grass Valley.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Grass Valley.
How Much Are Airbnb Cleaning Fees in Grass Valley?
Cleaning fees in Grass Valley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Grass Valley
- 78.9% of listings charge a cleaning fee, making it standard practice in Grass Valley. Guests expect it and factor it into their booking decisions.
- The gap between the average ($162) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Grass Valley median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Grass Valley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grass Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious & secluded ranch getaway on 200 acres
Entire Place • 6 bedrooms
Private, Large Country Home
Entire Place • 8 bedrooms
Scenic A-frame retreat, hot tub, treehouse & more!
Entire Place • 5 bedrooms
Lakeside Bliss, Perfect Retreat!
Entire Place • 4 bedrooms
Vintage Mountain Magic
Entire Place • 3 bedrooms
Tranquil & clean 5-acre getaway (Belladeux)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Grass Valley?
Learn from the best! This table showcases top-performing Airbnb hosts in Grass Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie | 1 | $258,382 | 55 | 5.00/5.0 |
| Marilyn And David | 1 | $239,840 | 44 | 4.95/5.0 |
| Lore | 7 | $133,376 | 453 | 4.91/5.0 |
| Joy | 1 | $117,165 | 174 | 4.96/5.0 |
| Daphne | 2 | $116,231 | 371 | 4.97/5.0 |
| Tami Hampshire | 1 | $108,143 | 106 | 4.84/5.0 |
| Katherine | 2 | $103,872 | 88 | 4.95/5.0 |
| Sandy And Tarryn | 11 | $102,128 | 191 | 4.65/5.0 |
| Elisha | 6 | $99,248 | 122 | 4.89/5.0 |
| Heather Michelle | 1 | $98,770 | 44 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grass Valley.
Who Are the Airbnb Hosts in Grass Valley?
Grass Valley is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Grass Valley
- With 72.8% Superhosts, Grass Valley has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Grass Valley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Grass Valley
These are the highest-grossing professional property management operations in Grass Valley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Daphne | 2 | $116,231 | $226 | 67.1% | 4.97/5 |
| Trish | 3 | $65,868 | $172 | 40.1% | 4.96/5 |
| Jule Vacation Rentals | 2 | $59,294 | $376 | 26.5% | 5.00/5 |
| Ann | 1 | $32,902 | $488 | 19.4% | 5.00/5 |
| Steve & Laura | 1 | $31,541 | $266 | 39.6% | 4.95/5 |
| Evolve | 2 | $24,483 | $176 | 34.7% | 4.84/5 |
| Paul | 1 | $13,202 | $230 | 68.4% | 4.64/5 |
Management Company Insights for Grass Valley
- The leading management company, Daphne, operates 2 listings with $116,231 in gross revenue — a useful benchmark for what scale looks like in Grass Valley.
- Top managers average 2 properties each, suggesting professional management in Grass Valley still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Grass Valley's Airbnb Market Compare to Nearby Cities?
How does the Grass Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marshall, Grass Valley has 11 percentage points lower occupancy and about $374 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 229 | $9,652 | $830.07 | 42% |
| Marshall | 18 | $9,448 | $619.47 | 52% |
| Kenwood | 60 | $8,823 | $837.23 | 41% |
| Glen Ellen | 83 | $8,689 | $822.35 | 44% |
| Eldridge | 21 | $8,584 | $970.89 | 42% |
| St. Helena | 50 | $8,500 | $926.27 | 36% |
| Dillon Beach | 80 | $8,340 | $718.32 | 41% |
| Healdsburg | 196 | $7,661 | $764.79 | 40% |
| Calistoga | 97 | $7,605 | $815.48 | 31% |
| El Verano | 53 | $6,797 | $576.43 | 42% |
Frequently Asked Questions About Airbnb in Grass Valley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Grass Valley.
How much do Airbnb hosts make in Grass Valley?
Grass Valley hosts earn about $29,626 per year on average, with an average nightly rate of $245 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Grass Valley, California, not the ceiling for the best operators. Source: AirROI 2026 data, Grass Valley market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Grass Valley?
The average Airbnb occupancy rate in Grass Valley is 41.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Grass Valley?
Listings in Grass Valley average $245 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Grass Valley?
Grass Valley currently has about 180 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Grass Valley?
AirROI currently classifies the short-term rental regulation level in Grass Valley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Grass Valley?
RevPAR in Grass Valley is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Grass Valley?
At 41.3% occupancy, Grass Valley can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,626, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Grass Valley?
The average booking lead time in Grass Valley is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Grass Valley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Grass Valley include Downtown Grass Valley, Nevada City, Empire Mine State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Grass Valley?
entire_home listings make up 87.8% of the active supply in Grass Valley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Grass Valley compare to nearby Airbnb markets?
Among neighboring markets, Sonoma posts $115,828 in average annual revenue with 41.9% occupancy, compared to Grass Valley's $29,626 and 41.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Grass Valley?
The average Airbnb stay length in Grass Valley is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Grass Valley?
Airbnb listings in Grass Valley average 4.9 out of 5 overall. About 63.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Grass Valley?
Pool table and Kitchen are among the strongest revenue-linked amenities in Grass Valley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Grass Valley?
Yes. About 78.9% of active Airbnb listings in Grass Valley charge a cleaning fee, and the average fee is $162. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Grass Valley?
A 72.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.