Millbrae, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Millbrae, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,303 per year — at a $181 nightly rate, 53.3% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 55 active listings, Millbrae is a boutique market where solid booking activity throughout the year. Supply grew 31.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Millbrae?
In Millbrae, the headline Airbnb metrics are $27,303 in average annual revenue,53.3% occupancy, $181 ADR, and $98 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Millbrae?
Understanding the monthly revenue variations for Airbnb listings in Millbrae is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millbrae is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millbrae across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,542+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,227, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millbrae
What Is the Monthly Airbnb Occupancy Rate in Millbrae?
Maximize your bookings by understanding the Millbrae STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millbrae:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millbrae
What Is the Average Airbnb Nightly Rate in Millbrae?
Effective short term rental pricing strategy in Millbrae involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millbrae typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Millbrae
What Is the RevPAR for Airbnb in Millbrae?
RevPAR in Millbrae is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $111 RevPAR.
- Best-in-class (Top 10%) achieve $261 RevPAR.
Average Monthly RevPAR Trend in Millbrae
RevPAR Insights for Millbrae
- The average RevPAR in Millbrae is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($261) and bottom 25% ($38) is $223, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Millbrae benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $111+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Millbrae?
Millbrae's peak Airbnb season falls in July, June, May, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $4,676 per month
- Occupancy rates average 61.0%
- Daily rates average $191
Shoulder Season
- Revenue averages $3,239 per month
- Occupancy maintains around 56.0%
- Daily rates hold near $188
Low Season (January, February, November)
- Revenue drops to average $2,350 per month
- Occupancy decreases to average 49.7%
- Daily rates adjust to average $190
Seasonality Insights for Millbrae
- Airbnb seasonality in Millbrae is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Millbrae's highest earning potential, with monthly revenues climbing to $5,330, occupancy reaching 68.2%, and ADRs peaking at $200.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,197, occupancy could drop to 45.4%, and ADRs may adjust to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millbrae.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Millbrae, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Millbrae?
Low regulation and minimal registration activity in Millbrae, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Millbrae to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Millbrae?
Millbrae is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millbrae Center | The Millbrae Center is a shopping and entertainment hub that attracts locals and visitors alike. Its proximity to public transport makes it a great spot for tourists seeking convenience. | Millbrae Square Shopping Center, Millbrae Historical Society Museum, local dining options, BART station access |
| Cypress Avenue | Cypress Avenue is known for its scenic tree-lined streets and quiet residential feel. It's attractive for families and travelers looking for a peaceful stay while being close to amenities. | Civic Center Park, Dai gong temple, local cafes, nearby parks |
| La Crescenta | This quiet and quaint neighborhood is perfect for Airbnb hosting, catering to travelers looking for a homey experience while being close to the heart of Millbrae. | local parks, family-friendly restaurants, Crescent Park, Millbrae Library |
| Millbrae Boulevard | Millbrae Boulevard features a mix of restaurants, cafes, and shops, making it an engaging area for guests who want to explore local businesses and cuisines. | local eateries, Millbrae Plaza, BART station access, nearby shopping |
| Elder Lane | A serene neighborhood known for its spacious homes and gardens. It appeals to those looking for a relaxing getaway close to urban conveniences. | Millbrae Gardens, community parks, walking trails |
| Valley Road | Valley Road is located close to public transport and offers easy access to San Francisco and the Bay Area, making it ideal for commuters and tourists. | Valley Park, Millbrae train station, local shopping |
| Capacity Drive | This area has a high turnover of business travelers due to its location near the airport and major highways, making it ideal for short stays. | near SFO Airport, business centers, local transit options |
| Millbrae Historic District | Rich in history, this area offers guests a glimpse of Millbrae's past with charming architecture and proximity to the downtown area. | historical landmarks, local shops, restaurants, Millbrae Historical Society |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Millbrae offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Millbrae?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millbrae
- The Millbrae Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.4% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millbrae, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- The presence of 16.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Millbrae Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millbrae
- The dominant room capacity in Millbrae is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.3% of the active Airbnb listings in Millbrae, indicating a high concentration in these sizes.
Millbrae Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millbrae
- The most common guest capacity trend in Millbrae vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Millbrae STR market, accounting for 38.2% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millbrae.
- On average, properties in Millbrae are equipped to host 2.3 guests.
How Do Listings in Millbrae Compare on Quality?
Listing quality in Millbrae can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Millbrae
- At 23.8 photos per listing on average, Millbrae hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Millbrae averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Millbrae?
Amenity Prevalence
Amenity Insights for Millbrae
- Essential amenities in Millbrae that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millbrae: Wifi, Carbon monoxide alarm, Smoke alarm, Heating.
- Prioritize adding missing essentials: Carbon monoxide alarm, Smoke alarm, Heating.
- Consider adding popular differentiators like Hangers or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millbrae to stay competitive.
Which Airbnb Amenities Boost Revenue in Millbrae?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Millbrae, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free street parking | 81.8% | $31,850 | $6,843 | 365.4% |
Hair dryer | 90.9% | $29,349 | $6,844 | 328.8% |
Microwave | 76.4% | $33,247 | $8,098 | 310.6% |
Coffee maker | 81.8% | $31,651 | $7,738 | 309.1% |
Dishes and silverware | 76.4% | $33,177 | $8,324 | 298.6% |
Shampoo | 80.0% | $32,098 | $8,123 | 295.2% |
Hot water | 83.6% | $31,033 | $8,240 | 276.6% |
Essentials | 76.4% | $33,001 | $8,895 | 271.0% |
Laundromat nearby | 29.1% | $53,214 | $16,673 | 219.2% |
Oven | 47.3% | $42,644 | $13,548 | 214.8% |
Revenue Impact Insights for Millbrae
- Free street parking tops the revenue impact list with a 365.4% uplift — listings with this amenity earn $31,850 vs. $6,843 without it.
- Free street parking, Hair dryer, Coffee maker, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Millbrae STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millbrae. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillbrae Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Millbrae
- The typical guest profile for Airbnb in Millbrae consists of primarily domestic travelers (81%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.6% of guests.
- Key international markets include United States (80.6%) and Canada (3.6%).
- Top languages spoken are English (57.6%) followed by Spanish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Millbrae?
Listings in Millbrae average 4.74 out of 5 overall, with about 187.9 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Millbrae
- An average rating of 4.74 places Millbrae in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Millbrae Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millbrae
- The most common availability pattern in Millbrae falls within the 271-366 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Millbrae (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Millbrae?
Average Booking Lead Time by Month
Booking Lead Time Insights for Millbrae
- The overall average booking lead time for vacation rentals in Millbrae is 33 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Millbrae.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Millbrae averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Millbrae?
Guests in Millbrae stay about 7.8 nights on average, generating roughly 1,556 reservations and 28.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Millbrae
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Millbrae
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 28.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.3 nights) and shorten in Oct (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Millbrae Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
47.3% of total
2 Nights
11 listings
20% of total
3 Nights
3 listings
5.5% of total
7-29 Nights
7 listings
12.7% of total
30+ Nights
8 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Millbrae is 1 Night, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.3%) of the Millbrae Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Millbrae, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.3% of Millbrae hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millbrae.
Millbrae Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
3.6% of total
Flexible
11 listings
20% of total
Moderate
18 listings
32.7% of total
Firm
20 listings
36.4% of total
Strict
4 listings
7.3% of total
Cancellation Policy Insights for Millbrae
- The prevailing Airbnb cancellation policy trend in Millbrae is Firm, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (43.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Millbrae.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Millbrae.
How Much Are Airbnb Cleaning Fees in Millbrae?
Cleaning fees in Millbrae are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Millbrae
- 80.0% of listings charge a cleaning fee, making it standard practice in Millbrae. Guests expect it and factor it into their booking decisions.
- The gap between the average ($286) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Millbrae median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Millbrae Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millbraebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central Gem, Chic Retreat: 8BR/5.5BA Large Home
Entire Place • 8 bedrooms
3 Bedroom Entire House @ Safe Town in SFO Bay Area
Entire Place • 3 bedrooms
Serene luxury guest house with a park like yard
Entire Place • 2 bedrooms
Modern 3BR/3.5BA House with Parking & Laundry
Entire Place • 3 bedrooms
Light & Bright Abode Near SFO + Downtown Millbrae
Entire Place • 3 bedrooms
Beautiful 3BR/2BA home 10 mins from SFO
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Millbrae?
Learn from the best! This table showcases top-performing Airbnb hosts in Millbrae based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 7 | $251,015 | 3041 | 4.54/5.0 |
| Jeffrey | 1 | $150,189 | 53 | 4.34/5.0 |
| Todd | 1 | $100,909 | 441 | 4.91/5.0 |
| Linda | 1 | $100,630 | 27 | 5.00/5.0 |
| Andrew | 1 | $98,834 | 35 | 4.94/5.0 |
| Justine | 1 | $72,293 | 251 | 4.96/5.0 |
| Maria | 1 | $72,008 | 19 | 4.74/5.0 |
| Victor 5 | 1 | $64,396 | 87 | 4.84/5.0 |
| Gene | 1 | $61,617 | 90 | 4.63/5.0 |
| Jae | 2 | $55,525 | 2064 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millbrae.
Who Are the Airbnb Hosts in Millbrae?
Millbrae is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Millbrae
- With 54.5% Superhosts, Millbrae has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Millbrae averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Millbrae
These are the highest-grossing professional property management operations in Millbrae, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Maria | 1 | $72,008 | $311 | 50.0% | 4.74/5 |
| The Dylan Hotel | 5 | $39,126 | $202 | 13.7% | 4.57/5 |
Management Company Insights for Millbrae
- The leading management company, Maria, operates 1 listings with $72,008 in gross revenue — a useful benchmark for what scale looks like in Millbrae.
- Top managers average 3 properties each, suggesting professional management in Millbrae still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Millbrae's Airbnb Market Compare to Nearby Cities?
How does the Millbrae Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Carmel Point, Millbrae has 1 percentage points lower occupancy and about $897 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,084 | $1077.33 | 54% |
| Moss Beach | 34 | $10,605 | $687.89 | 53% |
| Del Monte Forest | 105 | $10,502 | $1000.19 | 47% |
| Sonoma | 229 | $9,652 | $830.07 | 42% |
| Marshall | 18 | $9,448 | $619.47 | 52% |
| Kenwood | 60 | $8,823 | $837.23 | 41% |
| Carmel-by-the-Sea | 304 | $8,709 | $700.07 | 49% |
| Glen Ellen | 83 | $8,689 | $822.35 | 44% |
| Eldridge | 21 | $8,584 | $970.89 | 42% |
| St. Helena | 50 | $8,500 | $926.27 | 36% |
Frequently Asked Questions About Airbnb in Millbrae
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Millbrae.
How much do Airbnb hosts make in Millbrae?
Millbrae hosts earn about $27,303 per year on average, with an average nightly rate of $181 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Millbrae, California, not the ceiling for the best operators. Source: AirROI 2026 data, Millbrae market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Millbrae?
The average Airbnb occupancy rate in Millbrae is 53.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Millbrae?
Listings in Millbrae average $181 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Millbrae?
Millbrae currently has about 55 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Millbrae?
AirROI currently classifies the short-term rental regulation level in Millbrae as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Millbrae?
RevPAR in Millbrae is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Millbrae?
At 53.3% occupancy, Millbrae can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,303, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Millbrae?
The average booking lead time in Millbrae is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Millbrae?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Millbrae include Millbrae Center, Cypress Avenue, La Crescenta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Millbrae?
private_room listings make up 56.4% of the active supply in Millbrae. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Millbrae compare to nearby Airbnb markets?
Among neighboring markets, Carmel Point posts $169,010 in average annual revenue with 54.1% occupancy, compared to Millbrae's $27,303 and 53.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Millbrae?
The average Airbnb stay length in Millbrae is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Millbrae?
Airbnb listings in Millbrae average 4.74 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Millbrae?
Free street parking and Hair dryer are among the strongest revenue-linked amenities in Millbrae. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Millbrae?
Yes. About 80.0% of active Airbnb listings in Millbrae charge a cleaning fee, and the average fee is $286. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Millbrae?
A 54.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.