Montara, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Montara, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $87,879 per year — at a $448 nightly rate, 53.3% occupancy, and a $265 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 28 active listings, Montara is a micro-market where solid booking activity throughout the year. Supply grew 55.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Montara?
In Montara, the headline Airbnb metrics are $87,879 in average annual revenue,53.3% occupancy, $448 ADR, and $265 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Montara?
Understanding the monthly revenue variations for Airbnb listings in Montara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montara is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,135 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,542, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montara
What Is the Monthly Airbnb Occupancy Rate in Montara?
Maximize your bookings by understanding the Montara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montara:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montara
What Is the Average Airbnb Nightly Rate in Montara?
Effective short term rental pricing strategy in Montara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montara typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $772+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $591 or more.
- Typical properties (Median) charge around $374 per night.
- Entry-level properties (Bottom 25%) earn around $250 per night.
Average Daily Rate (ADR) Trend by Month in Montara
What Is the RevPAR for Airbnb in Montara?
RevPAR in Montara is currently $265. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $99 RevPAR.
- Typical properties (Median) generate $282 RevPAR.
- Strong performers (Top 25%) earn $344 RevPAR.
- Best-in-class (Top 10%) achieve $489 RevPAR.
Average Monthly RevPAR Trend in Montara
RevPAR Insights for Montara
- The average RevPAR in Montara is $265. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($489) and bottom 25% ($99) is $390, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Montara benchmarks. If your RevPAR falls below the median of $282, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $344+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Montara?
Montara's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $11,471 per month
- Occupancy rates average 66.5%
- Daily rates average $488
Shoulder Season
- Revenue averages $7,994 per month
- Occupancy maintains around 53.5%
- Daily rates hold near $438
Low Season (January, February, September)
- Revenue drops to average $6,469 per month
- Occupancy decreases to average 48.0%
- Daily rates adjust to average $417
Seasonality Insights for Montara
- Airbnb seasonality in Montara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Montara's highest earning potential, with monthly revenues climbing to $12,569, occupancy reaching 72.8%, and ADRs peaking at $501.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,365, occupancy could drop to 40.9%, and ADRs may adjust to $397.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Montara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Montara?
Low regulation and minimal registration activity in Montara, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Montara to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Montara?
With a compact short-term rental market, Montara gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montara Beach | Scenic coastal area featuring stunning views of the ocean, perfect for beach lovers and nature enthusiasts. A great spot for those looking to relax and unwind away from the city bustle. | Montara State Beach, McNee Ranch State Park, Devil's Slide Trail, Pigeon Point Lighthouse, Half Moon Bay State Beach |
| Pacifica | Nearby Pacifica offers a mix of beautiful beaches and hiking trails, making it a popular choice for those seeking an outdoor experience close to Montara. | Pacific Manor Beach, Mori Point, Pacifica Pier, Rockaway Beach, Sweeney Ridge |
| Half Moon Bay | Known for its picturesque coastal views and charming downtown, Half Moon Bay is a tourist hotspot with events such as the Pumpkin Festival, attracting visitors year-round. | Half Moon Bay State Beach, Main Street Harbor, Maverick's Beach, Half Moon Bay Pumpkin Festival, Francis Beach |
| San Francisco Peninsula | The entire peninsula offers easy access to San Francisco attractions and is appealing to tourists looking for a quieter stay while still being close to the city. | Golden Gate Park, California Academy of Sciences, Chinatown, Fisherman's Wharf, Alcatraz Island |
| Pescadero | A quaint village known for its stunning coastal scenery and organic farms, perfect for visitors looking to experience rural California charm. | Pescadero State Beach, Pigeon Point Light Station, Pescadero Marsh Natural Preserve, Downtown Pescadero, Durrant's Historic Farm |
| Cypress Beach | A hidden gem that offers serenity and beautiful ocean views, ideal for nature lovers seeking a peaceful retreat away from crowds. | Cypress Beach, Montara Mountain, San Pedro Valley Park |
| Lands End | Part of the Golden Gate National Recreation Area, Lands End boasts trails with breathtaking views of the Pacific Ocean and the Golden Gate Bridge, attracting hikers and nature lovers. | Lands End Lookout, Sutro Baths, Cliff House, Golden Gate Bridge viewpoints |
| Daly City | Close to Montara yet more urban, Daly City offers various amenities and is within reach of San Francisco, making it convenient for tourists. | The Cow Palace, Bayshore Mall, Torrington Park, Golden Gate National Cemetery |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Montara offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Montara?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montara
- The Montara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montara, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Montara Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montara
- The dominant room capacity in Montara is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.5% of the active Airbnb listings in Montara, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montara.
Montara Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montara
- The most common guest capacity trend in Montara vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Montara STR market, accounting for 64.3% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montara.
- On average, properties in Montara are equipped to host 5.3 guests.
How Do Listings in Montara Compare on Quality?
Listing quality in Montara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Montara
- At 54.5 photos per listing on average, Montara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Montara averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Montara?
Amenity Prevalence
Amenity Insights for Montara
- Essential amenities in Montara that guests expect include: Heating, Shampoo, Wifi, Free parking on premises, Dishes and silverware, Smoke alarm, Carbon monoxide alarm, Bed linens, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montara: Heating, Shampoo, Wifi, Free parking on premises, Dishes and silverware, Smoke alarm, Carbon monoxide alarm, Bed linens, Hot water.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Bed linens, Hot water.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montara to stay competitive.
Which Airbnb Amenities Boost Revenue in Montara?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Montara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 67.9% | $107,731 | $45,969 | 134.4% |
Pets allowed | 82.1% | $97,065 | $45,622 | 112.8% |
Dryer | 64.3% | $105,075 | $56,927 | 84.6% |
Hangers | 82.1% | $94,956 | $55,324 | 71.6% |
Long term stays allowed | 50.0% | $110,729 | $65,029 | 70.3% |
Pack ’n play/Travel crib | 39.3% | $116,456 | $69,388 | 67.8% |
Iron | 82.1% | $94,134 | $59,109 | 59.3% |
Wine glasses | 75.0% | $96,634 | $61,616 | 56.8% |
Exterior security cameras on property | 21.4% | $121,042 | $78,835 | 53.5% |
Toaster | 71.4% | $97,005 | $65,064 | 49.1% |
Revenue Impact Insights for Montara
- Washer tops the revenue impact list with a 134.4% uplift — listings with this amenity earn $107,731 vs. $45,969 without it.
- Pets allowed, Hangers, Iron — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Montara STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontara Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Montara
- The typical guest profile for Airbnb in Montara consists of primarily domestic travelers (93%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.6% of guests.
- Key international markets include United States (92.6%) and Canada (1.1%).
- Top languages spoken are English (66.7%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Montara?
Listings in Montara average 4.88 out of 5 overall, with about 130.5 reviews per active listing and 60.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Montara
- With an overall rating of 4.88, Montara listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Montara Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montara
- The most common availability pattern in Montara falls within the 91-180 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Montara (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Montara?
Average Booking Lead Time by Month
Booking Lead Time Insights for Montara
- The overall average booking lead time for vacation rentals in Montara is 38 days.
- Guests book furthest in advance for stays during October (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Montara.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Montara averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Montara?
Guests in Montara stay about 4.3 nights on average, generating roughly 1,224 reservations and 43.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Montara
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Montara
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 43.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (4.7 nights) and shorten in Oct (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Montara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.7% of total
2 Nights
11 listings
39.3% of total
3 Nights
2 listings
7.1% of total
30+ Nights
12 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Montara is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Montara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Montara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- A 2-night minimum appears standard (39.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montara.
Montara Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.6% of total
Flexible
10 listings
35.7% of total
Moderate
7 listings
25% of total
Firm
8 listings
28.6% of total
Strict
2 listings
7.1% of total
Cancellation Policy Insights for Montara
- The prevailing Airbnb cancellation policy trend in Montara is Flexible, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.7% market standard in Montara.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Montara.
How Much Are Airbnb Cleaning Fees in Montara?
Cleaning fees in Montara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Montara
- 92.9% of listings charge a cleaning fee, making it standard practice in Montara. Guests expect it and factor it into their booking decisions.
- The gap between the average ($205) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Montara median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Montara Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Private Coastal Retreat - Spectacular Ocean
Entire Place • 2 bedrooms
Sea Wolf Bungalow
Entire Place • 1 bedroom
Secluded Forest Oasis - Your Ultimate Retreat
Entire Place • 5 bedrooms
Entire Oceanfront Home Breathtaking 180 Views
Entire Place • 3 bedrooms
Modern indoor-outdoor living w Hot Tub Walk to
Entire Place • 4 bedrooms
Coastal Charm Inviting 3 Br Montara Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Montara?
Learn from the best! This table showcases top-performing Airbnb hosts in Montara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andreia | 5 | $801,380 | 1044 | 4.87/5.0 |
| Sandra | 2 | $306,743 | 146 | 4.78/5.0 |
| Taylor | 2 | $200,949 | 112 | 4.89/5.0 |
| The Wave Houses | 2 | $187,736 | 220 | 4.88/5.0 |
| Kim | 1 | $187,599 | 123 | 4.99/5.0 |
| Heath | 1 | $126,900 | 121 | 4.98/5.0 |
| Judy | 1 | $115,339 | 357 | 4.98/5.0 |
| HI Point Montara Lighthouse Ho | 1 | $104,114 | 30 | 4.50/5.0 |
| Vivian | 1 | $95,464 | 135 | 4.94/5.0 |
| Scott | 1 | $54,638 | 112 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montara.
Who Are the Airbnb Hosts in Montara?
Montara is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Montara
- With 85.7% Superhosts, Montara has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 35.7% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Montara averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Montara
These are the highest-grossing professional property management operations in Montara, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Andreia | 5 | $801,380 | $592 | 74.2% | 4.87/5 |
| Sandra | 2 | $306,743 | $611 | 68.7% | 4.78/5 |
| The Wave Houses | 2 | $187,736 | $391 | 64.8% | 4.88/5 |
| HI Point Montara Lighthouse Ho | 1 | $104,114 | $717 | 38.7% | 4.50/5 |
Management Company Insights for Montara
- The leading management company, Andreia, operates 5 listings with $801,380 in gross revenue — a useful benchmark for what scale looks like in Montara.
- Top managers average 3 properties each, suggesting professional management in Montara still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Montara's Airbnb Market Compare to Nearby Cities?
How does the Montara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Carmel Point, Montara has 1 percentage points lower occupancy and about $629 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,084 | $1077.33 | 54% |
| Moss Beach | 34 | $10,605 | $687.89 | 53% |
| Del Monte Forest | 105 | $10,502 | $1000.19 | 47% |
| Sonoma | 229 | $9,652 | $830.07 | 42% |
| Marshall | 18 | $9,448 | $619.47 | 52% |
| Kenwood | 60 | $8,823 | $837.23 | 41% |
| Carmel-by-the-Sea | 304 | $8,709 | $700.07 | 49% |
| Glen Ellen | 83 | $8,689 | $822.35 | 44% |
| Eldridge | 21 | $8,584 | $970.89 | 42% |
| St. Helena | 50 | $8,500 | $926.27 | 36% |
Frequently Asked Questions About Airbnb in Montara
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Montara.
How much do Airbnb hosts make in Montara?
Montara hosts earn about $87,879 per year on average, with an average nightly rate of $448 and RevPAR of $265. Those figures describe the typical revenue environment for active listings in Montara, California, not the ceiling for the best operators. Source: AirROI 2026 data, Montara market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Montara?
The average Airbnb occupancy rate in Montara is 53.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Montara?
Listings in Montara average $448 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Montara?
Montara currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Montara?
AirROI currently classifies the short-term rental regulation level in Montara as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Montara?
RevPAR in Montara is about $265. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Montara?
At 53.3% occupancy, Montara can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $87,879, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Montara?
The average booking lead time in Montara is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Montara?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Montara include Montara Beach, Pacifica, Half Moon Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Montara?
entire_home listings make up 92.9% of the active supply in Montara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Montara compare to nearby Airbnb markets?
Among neighboring markets, Carmel Point posts $169,010 in average annual revenue with 54.1% occupancy, compared to Montara's $87,879 and 53.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Montara?
The average Airbnb stay length in Montara is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Montara?
Airbnb listings in Montara average 4.88 out of 5 overall. About 60.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Montara?
Washer and Pets allowed are among the strongest revenue-linked amenities in Montara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Montara?
Yes. About 92.9% of active Airbnb listings in Montara charge a cleaning fee, and the average fee is $205. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Montara?
A 85.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.