Sierra Madre, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sierra Madre, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $46,677 per year — at a $304 nightly rate, 52.4% occupancy, and a $154 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Sierra Madre is a micro-market where solid booking activity throughout the year. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sierra Madre?
In Sierra Madre, the headline Airbnb metrics are $46,677 in average annual revenue,52.4% occupancy, $304 ADR, and $154 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sierra Madre?
Understanding the monthly revenue variations for Airbnb listings in Sierra Madre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sierra Madre is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sierra Madre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,221 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sierra Madre
What Is the Monthly Airbnb Occupancy Rate in Sierra Madre?
Maximize your bookings by understanding the Sierra Madre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sierra Madre:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sierra Madre
What Is the Average Airbnb Nightly Rate in Sierra Madre?
Effective short term rental pricing strategy in Sierra Madre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sierra Madre typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $613+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $426 or more.
- Typical properties (Median) charge around $270 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Sierra Madre
What Is the RevPAR for Airbnb in Sierra Madre?
RevPAR in Sierra Madre is currently $154. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $71 RevPAR.
- Typical properties (Median) generate $125 RevPAR.
- Strong performers (Top 25%) earn $174 RevPAR.
- Best-in-class (Top 10%) achieve $305 RevPAR.
Average Monthly RevPAR Trend in Sierra Madre
RevPAR Insights for Sierra Madre
- The average RevPAR in Sierra Madre is $154. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($305) and bottom 25% ($71) is $235, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sierra Madre benchmarks. If your RevPAR falls below the median of $125, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $174+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sierra Madre?
Sierra Madre's peak Airbnb season falls in June, April, December, while the softest stretch is March, October, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, April, December)
- Revenue averages $6,466 per month
- Occupancy rates average 64.0%
- Daily rates average $322
Shoulder Season
- Revenue averages $5,082 per month
- Occupancy maintains around 54.7%
- Daily rates hold near $313
Low Season (March, October, November)
- Revenue drops to average $4,157 per month
- Occupancy decreases to average 51.6%
- Daily rates adjust to average $310
Seasonality Insights for Sierra Madre
- The Airbnb seasonality pattern in Sierra Madre shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sierra Madre's highest earning potential, with monthly revenues climbing to $6,831, occupancy reaching 67.1%, and ADRs peaking at $327.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,010, occupancy could drop to 48.8%, and ADRs may adjust to $307.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sierra Madre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sierra Madre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sierra Madre?
Low regulation and minimal registration activity in Sierra Madre, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sierra Madre to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sierra Madre?
With a compact short-term rental market, Sierra Madre gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sierra Madre Village | Charming small-town atmosphere with a historic feel. Known for its picturesque streets and community events. Ideal for families and couples looking for a peaceful retreat close to nature. | Sierra Madre Playhouse, Lions Park, Mount Wilson Trail, Kirk Rest Park, Sierra Madre Library |
| Canyon Crest | Beautiful hillside neighborhood with stunning views and proximity to hiking trails. Attracts outdoor enthusiasts and those looking for a quiet place to relax. | Sierra Madre Canyon, Hiking trails, Canyon Crest Park, Nature reserves |
| Sierra Madre Foothills | Offers a serene escape with scenic views and access to nature. Popular with those seeking tranquility and nature activities. | Foothill Trail, Sierra Madre Wilderness, Wildflower walks, Beautiful vistas |
| Sierra Madre Historic District | Rich in history and charm, this area offers a glimpse into the past with its Victorian homes and quaint shops. Great for history buffs and those looking for unique stays. | Historic homes, Sierra Madre's Art Fair, Local boutiques, Rose Parade floats |
| Mount Wilson | Known for its observatory and hiking trails, this area attracts nature lovers and astronomy enthusiasts. Offers unique experiences for guests. | Mount Wilson Observatory, Hiking trails, Stargazing events, Nature studies |
| Downtown Sierra Madre | Bustling area with restaurants, cafes, and shops. Convenient for guests who want to enjoy local dining and entertainment. | Local restaurants, Cafes, Shops, Community events |
| Sierra Madre Park Area | Family-friendly neighborhood with close proximity to parks and recreation facilities. Perfect for families visiting the area. | Sierra Madre Park, Sports fields, Playgrounds, Walking paths |
| Sierra Madre Arts District | Emerging area with a focus on arts and culture, attracting creative individuals. Great for those looking to experience local art and performances. | Local galleries, Art studios, Performance spaces, Art events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sierra Madre offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sierra Madre?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sierra Madre
- The Sierra Madre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sierra Madre, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Sierra Madre Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sierra Madre
- The dominant room capacity in Sierra Madre is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Sierra Madre, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sierra Madre.
Sierra Madre Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sierra Madre
- The most common guest capacity trend in Sierra Madre vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Sierra Madre STR market, accounting for 45.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sierra Madre.
- On average, properties in Sierra Madre are equipped to host 4.7 guests.
How Do Listings in Sierra Madre Compare on Quality?
Listing quality in Sierra Madre can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sierra Madre
- At 29.2 photos per listing on average, Sierra Madre hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sierra Madre averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sierra Madre?
Amenity Prevalence
Amenity Insights for Sierra Madre
- Essential amenities in Sierra Madre that guests expect include: Wifi, Air conditioning, Hot water, Hangers, Shampoo, Heating, Hair dryer, Microwave, Iron, Bed linens. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sierra Madre: Wifi, Air conditioning, Hot water, Hangers, Shampoo, Heating, Hair dryer, Microwave, Iron, Bed linens.
- Prioritize adding missing essentials: Wifi, Air conditioning, Hair dryer, Microwave, Iron, Bed linens.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sierra Madre to stay competitive.
Which Airbnb Amenities Boost Revenue in Sierra Madre?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sierra Madre, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 25.0% | $91,807 | $31,633 | 190.2% |
Pets allowed | 75.0% | $54,641 | $22,784 | 139.8% |
Dishwasher | 40.0% | $68,469 | $32,148 | 113.0% |
Children’s dinnerware | 25.0% | $77,241 | $36,488 | 111.7% |
Barbecue utensils | 30.0% | $73,745 | $35,076 | 110.2% |
Blender | 40.0% | $67,146 | $33,030 | 103.3% |
BBQ grill | 30.0% | $71,038 | $36,236 | 96.0% |
Free parking on premises | 75.0% | $53,163 | $27,218 | 95.3% |
Toaster | 70.0% | $52,430 | $33,253 | 57.7% |
Board games | 35.0% | $60,172 | $39,410 | 52.7% |
Revenue Impact Insights for Sierra Madre
- Pack ’n play/Travel crib tops the revenue impact list with a 190.2% uplift — listings with this amenity earn $91,807 vs. $31,633 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sierra Madre STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sierra Madre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSierra Madre Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sierra Madre
- The typical guest profile for Airbnb in Sierra Madre consists of primarily domestic travelers (91%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (2%).
- Top languages spoken are English (65.7%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sierra Madre?
Listings in Sierra Madre average 4.95 out of 5 overall, with about 109.4 reviews per active listing and 80.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sierra Madre
- With an overall rating of 4.95, Sierra Madre listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 80.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sierra Madre Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sierra Madre
- The most common availability pattern in Sierra Madre falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sierra Madre (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sierra Madre?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sierra Madre
- The overall average booking lead time for vacation rentals in Sierra Madre is 43 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Sierra Madre.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Sierra Madre averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sierra Madre?
Guests in Sierra Madre stay about 6.5 nights on average, generating roughly 628 reservations and 31.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sierra Madre
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sierra Madre
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (8.9 nights) and shorten in Nov (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sierra Madre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
6 listings
30% of total
3 Nights
2 listings
10% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
2 listings
10% of total
30+ Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Sierra Madre is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Sierra Madre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Sierra Madre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sierra Madre.
Sierra Madre Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5% of total
Flexible
5 listings
25% of total
Moderate
4 listings
20% of total
Firm
8 listings
40% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Sierra Madre
- The prevailing Airbnb cancellation policy trend in Sierra Madre is Firm, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (45.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Sierra Madre.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sierra Madre.
How Much Are Airbnb Cleaning Fees in Sierra Madre?
Cleaning fees in Sierra Madre are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sierra Madre
- 85.0% of listings charge a cleaning fee, making it standard practice in Sierra Madre. Guests expect it and factor it into their booking decisions.
- The gap between the average ($128) and median ($89) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sierra Madre median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sierra Madre Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sierra Madrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rocky View Saltwater Retreat
Entire Place • 4 bedrooms
Make Memories Fireside! Views! 5 Min. to Hiking
Entire Place • 3 bedrooms
Brand New Gem, Walk to Downtown!
Entire Place • 3 bedrooms
Southern California Cozy Lavender Cottage
Entire Place • 2 bedrooms
Back House Bungalow
Entire Place • 2 bedrooms
Beautiful craftsman home with spa & pool.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sierra Madre?
Learn from the best! This table showcases top-performing Airbnb hosts in Sierra Madre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Iveth | 3 | $185,644 | 136 | 4.94/5.0 |
| Jammie | 1 | $159,525 | 103 | 4.76/5.0 |
| Elle | 1 | $116,425 | 61 | 4.92/5.0 |
| Kim And Justin | 2 | $62,766 | 284 | 4.95/5.0 |
| Tamera | 1 | $56,454 | 68 | 4.97/5.0 |
| Josh | 1 | $55,503 | 40 | 4.98/5.0 |
| Mykie | 1 | $50,716 | 327 | 4.98/5.0 |
| Ryan | 1 | $49,814 | 370 | 4.96/5.0 |
| Alan | 1 | $47,489 | 79 | 4.99/5.0 |
| Teresa | 1 | $44,536 | 128 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sierra Madre.
Who Are the Airbnb Hosts in Sierra Madre?
Sierra Madre is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sierra Madre
- With 75.0% Superhosts, Sierra Madre has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sierra Madre averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sierra Madre
These are the highest-grossing professional property management operations in Sierra Madre, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elle | 1 | $116,425 | $562 | 53.7% | 4.92/5 |
Management Company Insights for Sierra Madre
- The leading management company, Elle, operates 1 listings with $116,425 in gross revenue — a useful benchmark for what scale looks like in Sierra Madre.
- Top managers average 1 properties each, suggesting professional management in Sierra Madre still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sierra Madre's Airbnb Market Compare to Nearby Cities?
How does the Sierra Madre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Palma, Sierra Madre has 3 percentage points lower occupancy and about $244 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Montecito | 129 | $10,113 | $956.33 | 49% |
| Newport Beach | 1,269 | $9,163 | $768.95 | 46% |
| Malibu | 242 | $9,061 | $1299.49 | 35% |
| La Palma | 10 | $8,752 | $548.10 | 55% |
| Manhattan Beach | 260 | $7,883 | $585.18 | 52% |
| Avalon | 246 | $7,004 | $709.07 | 38% |
| Summerland | 85 | $6,878 | $511.92 | 50% |
| Toro Canyon | 33 | $6,477 | $726.84 | 41% |
| Rancho Santa Fe | 32 | $6,213 | $963.92 | 35% |
| Unincorporated Santa Monica Mountains | 114 | $6,070 | $694.08 | 38% |
Frequently Asked Questions About Airbnb in Sierra Madre
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sierra Madre.
How much do Airbnb hosts make in Sierra Madre?
Sierra Madre hosts earn about $46,677 per year on average, with an average nightly rate of $304 and RevPAR of $154. Those figures describe the typical revenue environment for active listings in Sierra Madre, California, not the ceiling for the best operators. Source: AirROI 2026 data, Sierra Madre market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sierra Madre?
The average Airbnb occupancy rate in Sierra Madre is 52.4%. June is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sierra Madre?
Listings in Sierra Madre average $304 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sierra Madre?
Sierra Madre currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sierra Madre?
AirROI currently classifies the short-term rental regulation level in Sierra Madre as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sierra Madre?
RevPAR in Sierra Madre is about $154. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sierra Madre?
At 52.4% occupancy, Sierra Madre can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $46,677, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sierra Madre?
The average booking lead time in Sierra Madre is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sierra Madre?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sierra Madre include Sierra Madre Village, Canyon Crest, Sierra Madre Foothills. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sierra Madre?
entire_home listings make up 90.0% of the active supply in Sierra Madre. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sierra Madre compare to nearby Airbnb markets?
Among neighboring markets, Montecito posts $121,351 in average annual revenue with 48.9% occupancy, compared to Sierra Madre's $46,677 and 52.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sierra Madre?
The average Airbnb stay length in Sierra Madre is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sierra Madre?
Airbnb listings in Sierra Madre average 4.95 out of 5 overall. About 80.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sierra Madre?
Pack ’n play/Travel crib and Pets allowed are among the strongest revenue-linked amenities in Sierra Madre. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sierra Madre?
Yes. About 85.0% of active Airbnb listings in Sierra Madre charge a cleaning fee, and the average fee is $128. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sierra Madre?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.