Williamsburg, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Williamsburg, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,289 per year — at a $210 nightly rate, 31.0% occupancy, and a $60 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 52 active listings, Williamsburg is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 8.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Williamsburg?
In Williamsburg, the headline Airbnb metrics are $13,289 in average annual revenue,31.0% occupancy, $210 ADR, and $60 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Williamsburg?
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,017 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,191 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
What Is the Monthly Airbnb Occupancy Rate in Williamsburg?
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
What Is the Average Airbnb Nightly Rate in Williamsburg?
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $341+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
What Is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $40 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Williamsburg
RevPAR Insights for Williamsburg
- The average RevPAR in Williamsburg is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($30) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Williamsburg benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Williamsburg Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Williamsburg?
Williamsburg's peak Airbnb season falls in December, March, February, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, March, February)
- Revenue averages $3,518 per month
- Occupancy rates average 37.4%
- Daily rates average $248
Shoulder Season
- Revenue averages $1,896 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $195
Low Season (August, September, October)
- Revenue drops to average $1,055 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $169
Seasonality Insights for Williamsburg
- Airbnb seasonality in Williamsburg is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues climbing to $3,796, occupancy reaching 42.8%, and ADRs peaking at $258.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $817, occupancy could drop to 22.0%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Williamsburg need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Williamsburg, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Williamsburg?
Low regulation and minimal registration activity in Williamsburg, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Williamsburg?
Williamsburg is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming area with preserved historic homes and proximity to local attractions. Ideal for guests looking for a unique stay in a culturally rich environment. | Historic Williamsburg Plantation, Colonial Williamsburg, Bruton Parish Church, Governor's Palace, James River Plantations |
| Art District | Vibrant neighborhood known for its arts and crafts culture. Attracts art lovers and families looking for a creative escape. | Puppy Love Park, Williamsburg Art Gallery, Art Cafes, Local Craft Shops, Monthly Art Walks |
| Escape Park | Family-friendly area with parks, recreational facilities, and outdoor activities. Great for families and groups seeking fun and nature. | Busch Gardens, Water Country USA, Freedom Park, Waller Mill Park, Local Nature Trails |
| Williamsburg Marketplace | Commercial hub with shopping, dining, and entertainment. Convenient for guests seeking a bustling and active lifestyle during their stay. | Williamsburg Premium Outlets, The College of William & Mary, Local Restaurants, Movie Theaters, Live Music Venues |
| Historic Jamestowne | Significant historical site close to Williamsburg. Great for history buffs and those interested in American history and heritage. | Jamestown Settlement, American Revolution Museum, Historic Jamestowne, Archaeological Sites, Nature Trails |
| Colonial Village | Family-oriented area with colonial-style homes and close-knit community feel. Ideal for tourists looking for a cozy and welcoming atmosphere. | Community Parks, Local Markets, Colonial Style Dining, Annual Community Festivals, Walking Trails |
| New Town | Modern area with new developments, shopping, and dining options. Appeals to a younger crowd and those looking for contemporary amenities. | New Town Shopping Center, Local Breweries, Movie Theaters, Restaurants and Cafes, Public Parks |
| Outlying Areas | Sprawling areas outside of the main city offering more space and privacy. Great for families or larger groups looking for a quieter stay. | Nature Preserves, Local Vineyards, Golf Clubs, Rivers and Lakes, Hiking Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Williamsburg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Williamsburg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, Hotel/Boutique properties are the most common (40.4%), reflecting the local real estate landscape.
- Houses represent a significant 26.9% portion, catering likely to families or larger groups.
- The presence of 40.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Williamsburg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.2% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Williamsburg.
Williamsburg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 4 guests (53.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Williamsburg STR market, accounting for 67.3% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 3.7 guests.
How Do Listings in Williamsburg Compare on Quality?
Listing quality in Williamsburg can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Williamsburg
- At 23.1 photos per listing on average, Williamsburg hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Williamsburg averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Williamsburg?
Amenity Prevalence
Amenity Insights for Williamsburg
- Essential amenities in Williamsburg that guests expect include: Air conditioning, TV, Wifi, Hair dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Shampoo, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamsburg: Air conditioning, TV, Wifi, Hair dryer, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Hair dryer, Smoke alarm.
- Consider adding popular differentiators like Iron or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Which Airbnb Amenities Boost Revenue in Williamsburg?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Williamsburg, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor dining area | 17.3% | $32,740 | $9,218 | 255.2% |
Dishes and silverware | 67.3% | $17,080 | $5,485 | 211.4% |
Microwave | 88.5% | $14,398 | $4,794 | 200.3% |
Fire pit | 38.5% | $22,453 | $7,562 | 196.9% |
Body soap | 73.1% | $16,090 | $5,687 | 182.9% |
BBQ grill | 44.2% | $20,754 | $7,370 | 181.6% |
Hangers | 88.5% | $14,320 | $5,387 | 165.8% |
Coffee maker | 88.5% | $14,306 | $5,500 | 160.1% |
Hot tub | 46.2% | $19,808 | $7,702 | 157.2% |
Long term stays allowed | 23.1% | $24,402 | $9,956 | 145.1% |
Revenue Impact Insights for Williamsburg
- Outdoor dining area tops the revenue impact list with a 255.2% uplift — listings with this amenity earn $32,740 vs. $9,218 without it.
- Microwave, Hangers, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Williamsburg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (87%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.7% of guests.
- Key international markets include United States (86.7%) and Canada (3.9%).
- Top languages spoken are English (56.9%) followed by Spanish (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Williamsburg?
Listings in Williamsburg average 4.88 out of 5 overall, with about 58.6 reviews per active listing and 30.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Williamsburg
- With an overall rating of 4.88, Williamsburg listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.93), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Williamsburg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Williamsburg (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Williamsburg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 31 days.
- Guests book furthest in advance for stays during December (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Williamsburg?
Guests in Williamsburg stay about 4.2 nights on average, generating roughly 796 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Williamsburg
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Williamsburg
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (8.3 nights) and shorten in Nov (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
69.2% of total
2 Nights
2 listings
3.8% of total
3 Nights
1 listings
1.9% of total
4-6 Nights
3 listings
5.8% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
9 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 1 Night, adopted by 69.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Williamsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Williamsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.2% of Williamsburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
3.8% of total
Flexible
18 listings
34.6% of total
Moderate
18 listings
34.6% of total
Firm
6 listings
11.5% of total
Strict
8 listings
15.4% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Flexible, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (69.2%) and stricter (26.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.6% market standard in Williamsburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
How Much Are Airbnb Cleaning Fees in Williamsburg?
Cleaning fees in Williamsburg are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Williamsburg
- Only 32.7% of listings charge a cleaning fee, suggesting that most hosts in Williamsburg bundle cleaning costs into the nightly rate.
- The gap between the average ($57) and median ($24) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Williamsburg median of $24. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Williamsburg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
King Studio w/ Balcony | Near Theme Parks
Entire Place • N/A
Marriott's Grande Vista – Studio
Private Room • N/A
Marriott's Grande Vista @ Orlando - 3BR Villa
Entire Place • 3 bedrooms
Marriott Grande Vista Luxury Studio-like
Entire Place • N/A
Marriott's Grande Vista Resort | Villa Studio
Entire Place • N/A
Marriott Grande Vista Luxury 1BD villa sleeps 4
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Williamsburg?
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Imagine Threshold | 1 | $183,397 | 30 | 4.90/5.0 |
| LiveSuites | 4 | $69,665 | 16 | 5.00/5.0 |
| Robert | 3 | $68,546 | 178 | 4.92/5.0 |
| Emily | 3 | $39,935 | 115 | 4.95/5.0 |
| Adriana Cristina | 7 | $35,363 | 490 | 4.87/5.0 |
| Elena | 1 | $34,269 | 51 | 4.94/5.0 |
| Eich | 1 | $31,889 | 1 | Not Rated |
| Omer | 3 | $28,280 | 371 | 4.85/5.0 |
| Karolyn | 1 | $21,410 | 133 | 4.86/5.0 |
| Ana | 1 | $19,991 | 25 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Who Are the Airbnb Hosts in Williamsburg?
Williamsburg is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Williamsburg
- With 55.8% Superhosts, Williamsburg has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 15.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Williamsburg averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Williamsburg
These are the highest-grossing professional property management operations in Williamsburg, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| LiveSuites | 4 | $69,665 | $243 | 21.9% | 5.00/5 |
| Robert | 3 | $68,546 | $279 | 29.8% | 4.92/5 |
| Walter | 1 | $7,568 | $303 | 24.0% | N/A |
Management Company Insights for Williamsburg
- The leading management company, LiveSuites, operates 4 listings with $69,665 in gross revenue — a useful benchmark for what scale looks like in Williamsburg.
- Top managers average 3 properties each, suggesting professional management in Williamsburg still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.96/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Williamsburg's Airbnb Market Compare to Nearby Cities?
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Anna Maria, Williamsburg has 22 percentage points lower occupancy and about $561 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 18 | $17,017 | $1719.65 | 47% |
| Anna Maria | 56 | $8,842 | $771.83 | 53% |
| Anna Maria island | 590 | $8,049 | $867.67 | 40% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Melbourne Beach | 275 | $5,367 | $507.21 | 41% |
| Bradenton Beach | 126 | $5,273 | $540.64 | 42% |
| Indian Rocks Beach | 856 | $5,263 | $433.89 | 46% |
| Reunion | 12 | $5,246 | $584.21 | 42% |
| Siesta Key | 1,191 | $5,084 | $531.43 | 41% |
| Belleair Beach | 99 | $4,782 | $345.36 | 50% |
Frequently Asked Questions About Airbnb in Williamsburg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Williamsburg.
How much do Airbnb hosts make in Williamsburg?
Williamsburg hosts earn about $13,289 per year on average, with an average nightly rate of $210 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Williamsburg, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Williamsburg market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Williamsburg?
The average Airbnb occupancy rate in Williamsburg is 31.0%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Williamsburg?
Listings in Williamsburg average $210 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Williamsburg?
Williamsburg currently has about 52 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Williamsburg?
AirROI currently classifies the short-term rental regulation level in Williamsburg as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Williamsburg?
Occupancy of 31.0% means Williamsburg is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,289, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Williamsburg?
The average booking lead time in Williamsburg is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Williamsburg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Williamsburg include Historic District, Art District, Escape Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Williamsburg?
private_room listings make up 61.5% of the active supply in Williamsburg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Williamsburg compare to nearby Airbnb markets?
Among neighboring markets, Sailfish Point posts $204,199 in average annual revenue with 47.0% occupancy, compared to Williamsburg's $13,289 and 31.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Williamsburg?
The average Airbnb stay length in Williamsburg is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Williamsburg?
Airbnb listings in Williamsburg average 4.88 out of 5 overall. About 30.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Williamsburg?
Outdoor dining area and Dishes and silverware are among the strongest revenue-linked amenities in Williamsburg. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Williamsburg?
Yes. About 32.7% of active Airbnb listings in Williamsburg charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Williamsburg?
A 55.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.