Morrow, Georgia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morrow, Georgia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,730 per year — at a $163 nightly rate, 32.3% occupancy, and a $56 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Morrow is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 75.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morrow?
In Morrow, the headline Airbnb metrics are $13,730 in average annual revenue,32.3% occupancy, $163 ADR, and $56 in RevPAR, and guests book about 14 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morrow?
Understanding the monthly revenue variations for Airbnb listings in Morrow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morrow is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morrow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,268+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,901 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,352 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morrow
What Is the Monthly Airbnb Occupancy Rate in Morrow?
Maximize your bookings by understanding the Morrow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morrow:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morrow
What Is the Average Airbnb Nightly Rate in Morrow?
Effective short term rental pricing strategy in Morrow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morrow typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Morrow
What Is the RevPAR for Airbnb in Morrow?
RevPAR in Morrow is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $76 RevPAR.
- Best-in-class (Top 10%) achieve $131 RevPAR.
Average Monthly RevPAR Trend in Morrow
RevPAR Insights for Morrow
- The average RevPAR in Morrow is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($131) and bottom 25% ($22) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morrow benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $76+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morrow?
Morrow's peak Airbnb season falls in July, June, August, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $2,539 per month
- Occupancy rates average 42.7%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,849 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $153
Low Season (February, March, December)
- Revenue drops to average $1,468 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $161
Seasonality Insights for Morrow
- Airbnb seasonality in Morrow is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morrow's highest earning potential, with monthly revenues climbing to $3,007, occupancy reaching 51.4%, and ADRs peaking at $166.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,248, occupancy could drop to 24.4%, and ADRs may adjust to $139.
- Lower occupancy paired with meaningful seasonality means hosts in Morrow need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morrow, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morrow?
Low regulation and minimal registration activity in Morrow, Georgia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morrow to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Morrow?
With a compact short-term rental market, Morrow gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Morrow | A charming area with rich history and easy access to local amenities. It's an attractive spot for guests looking for a quiet and local experience while being close to various attractions. | Morrow City Hall, Morrow Historical Society, Local parks and green spaces, Restaurants and coffee shops |
| Clayton County International Park | A recreational area offering a variety of outdoor activities, perfect for families and groups. Visitors come here for nature and leisure, making it a great location for Airbnb hosting. | Clayton County International Park, Golf courses, Lake with boating and fishing, Picnic areas |
| Lake City | A nearby area that offers a mix of suburban living and access to recreational activities, appealing to those seeking less urban environments close to Morrow. | Lake City parks, Restaurants, Local shops, Nature trails |
| Southlake Mall vicinity | A commercial hotspot catering to shoppers and entertainment seekers. Guests can enjoy proximity to retail stores and dining options, making it convenient for travelers. | Southlake Mall, Cinemas, Restaurants, Shopping centers |
| Morrow Community Center Area | Located near community activities and events, this area draws visitors wanting to engage in local culture and activities, ideal for short-term stays. | Morrow Community Center, Community events, Local meetups, Parks |
| East Morrow | A residential area that offers a more tranquil environment, attracting guests who prefer a local living experience while being minutes away from major attractions. | Residential parks, Local markets, Family-friendly environment |
| Old National Highway | This area provides quick access to Atlanta and nearby attractions, making it ideal for travelers who want both a local stay and urban access. | Dining and Shopping, Quick access to Atlanta, Local attractions |
| Morrow City Parks | Surrounded by green spaces, these parks attract nature lovers, families, and fitness enthusiasts, making it a good spot for vacationers seeking outdoor activities. | Various parks, Walking trails, Playgrounds, Picnic spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morrow offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morrow?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morrow
- The Morrow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morrow, House properties are the most common (92.9%), reflecting the local real estate landscape.
- Houses represent a significant 92.9% portion, catering likely to families or larger groups.
Morrow Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morrow
- The dominant room capacity in Morrow is 3 bedrooms listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.7% of the active Airbnb listings in Morrow, indicating a high concentration in these sizes.
- A significant 60.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morrow.
Morrow Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morrow
- The most common guest capacity trend in Morrow vacation rentals is listings accommodating 6 guests (39.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Morrow STR market, accounting for 60.7% of listings.
- 67.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morrow.
- On average, properties in Morrow are equipped to host 5.1 guests.
How Do Listings in Morrow Compare on Quality?
Listing quality in Morrow can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morrow
- At 45.5 photos per listing on average, Morrow hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morrow averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morrow?
Amenity Prevalence
Amenity Insights for Morrow
- Essential amenities in Morrow that guests expect include: Free parking on premises, Air conditioning, Smoke alarm, Kitchen, Wifi, TV, Iron, Hot water, Hangers, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morrow: Free parking on premises, Air conditioning, Smoke alarm, Kitchen, Wifi, TV, Iron, Hot water, Hangers, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Iron, Hot water, Hangers, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morrow to stay competitive.
Which Airbnb Amenities Boost Revenue in Morrow?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morrow, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 71.4% | $17,612 | $4,023 | 337.8% |
Exterior security cameras on property | 50.0% | $22,198 | $5,261 | 321.9% |
Dishwasher | 60.7% | $19,338 | $5,062 | 282.0% |
Cooking basics | 82.1% | $15,784 | $4,279 | 268.9% |
Dining table | 82.1% | $15,762 | $4,382 | 259.7% |
Hot water kettle | 46.4% | $22,079 | $6,493 | 240.0% |
Conditioner | 75.0% | $16,488 | $5,454 | 202.3% |
Body soap | 78.6% | $16,014 | $5,355 | 199.0% |
Dryer | 60.7% | $18,088 | $6,994 | 158.6% |
Barbecue utensils | 35.7% | $22,340 | $8,946 | 149.7% |
Revenue Impact Insights for Morrow
- Hair dryer tops the revenue impact list with a 337.8% uplift — listings with this amenity earn $17,612 vs. $4,023 without it.
- Cooking basics, Dining table — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morrow STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morrow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorrow Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morrow
- The typical guest profile for Airbnb in Morrow consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Jamaica (1%).
- Top languages spoken are English (76.1%) followed by Spanish (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Albany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morrow?
Listings in Morrow average 4.72 out of 5 overall, with about 40 reviews per active listing and 14.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morrow
- An average rating of 4.72 places Morrow in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.89), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Morrow Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morrow
- The most common availability pattern in Morrow falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Morrow (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morrow?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morrow
- The overall average booking lead time for vacation rentals in Morrow is 14 days.
- Guests book furthest in advance for stays during June (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Morrow.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Morrow averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morrow?
Guests in Morrow stay about 8.1 nights on average, generating roughly 428 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morrow
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morrow
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (7.6 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morrow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
17.9% of total
2 Nights
8 listings
28.6% of total
4-6 Nights
2 listings
7.1% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
10 listings
35.7% of total
Key Insights
- The most prevalent minimum stay requirement in Morrow is 30+ Nights, adopted by 35.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.7%) caters to monthly stays (30+ nights) in Morrow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.7% of Morrow hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morrow.
Morrow Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
39.3% of total
Moderate
9 listings
32.1% of total
Firm
7 listings
25% of total
Strict
1 listings
3.6% of total
Cancellation Policy Insights for Morrow
- The prevailing Airbnb cancellation policy trend in Morrow is Flexible, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Morrow may expect booking flexibility.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Morrow.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morrow.
How Much Are Airbnb Cleaning Fees in Morrow?
Cleaning fees in Morrow are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morrow
- 89.3% of listings charge a cleaning fee, making it standard practice in Morrow. Guests expect it and factor it into their booking decisions.
- The gap between the average ($283) and median ($140) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morrow median of $140. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morrow Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morrowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“Cozy Home with Private POOL“/20 mins from Airport
Entire Place • 3 bedrooms
Lake-Front View Home W/ Open Deck & 2 King Beds
Entire Place • 3 bedrooms
Happy Home!
Entire Place • 3 bedrooms
DeClaire Suites
Entire Place • 3 bedrooms
*Private/Modern/Cozy/pool & Hottub/17min from ATL*
Entire Place • 3 bedrooms
Charming house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morrow?
Learn from the best! This table showcases top-performing Airbnb hosts in Morrow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vy | 1 | $60,222 | 114 | 4.89/5.0 |
| Lisa | 1 | $48,143 | 168 | 4.80/5.0 |
| Sharice | 2 | $45,720 | 37 | 4.89/5.0 |
| HongPhuc Francis | 1 | $39,208 | 60 | 4.95/5.0 |
| Shawn | 4 | $32,382 | 83 | 4.63/5.0 |
| Super Cozy Lodging | 1 | $30,496 | 77 | 4.78/5.0 |
| Claudene | 5 | $24,021 | 43 | 4.78/5.0 |
| Fagan | 1 | $22,332 | 40 | 4.85/5.0 |
| Andrew | 1 | $17,979 | 275 | 4.29/5.0 |
| Yosa | 1 | $16,812 | 36 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morrow.
Who Are the Airbnb Hosts in Morrow?
Morrow has a relatively balanced host base.
Host Profile Insights for Morrow
- Only 25.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morrow averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Morrow's Airbnb Market Compare to Nearby Cities?
How does the Morrow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Waleska, Morrow has 10 percentage points lower occupancy and about $225 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Bogart | 12 | $5,389 | $696.94 | 35% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Jacksons' Gap | 45 | $4,389 | $484.47 | 37% |
| Eatonton | 238 | $4,134 | $520.84 | 32% |
| Waleska | 45 | $4,050 | $387.31 | 42% |
| Blue Ridge | 1,317 | $3,993 | $365.73 | 40% |
Frequently Asked Questions About Airbnb in Morrow
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morrow.
How much do Airbnb hosts make in Morrow?
Morrow hosts earn about $13,730 per year on average, with an average nightly rate of $163 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Morrow, Georgia, not the ceiling for the best operators. Source: AirROI 2026 data, Morrow market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morrow?
The average Airbnb occupancy rate in Morrow is 32.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morrow?
Listings in Morrow average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morrow?
Morrow currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morrow?
AirROI currently classifies the short-term rental regulation level in Morrow as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morrow?
RevPAR in Morrow is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morrow?
Occupancy of 32.3% means Morrow is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,730, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morrow?
The average booking lead time in Morrow is about 14 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morrow?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morrow include Historic Downtown Morrow, Clayton County International Park, Lake City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morrow?
entire_home listings make up 82.1% of the active supply in Morrow. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morrow compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to Morrow's $13,730 and 32.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morrow?
The average Airbnb stay length in Morrow is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morrow?
Airbnb listings in Morrow average 4.72 out of 5 overall. About 14.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morrow?
Hair dryer and Exterior security cameras on property are among the strongest revenue-linked amenities in Morrow. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morrow?
Yes. About 89.3% of active Airbnb listings in Morrow charge a cleaning fee, and the average fee is $283. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morrow?
At 25.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.