Airbnb market data · 202512 months to April 2025
Union County, GA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Union County brought in $21,834 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Union County run through April 2025.
The short answer
Union County Airbnb Market at a Glance
Listings averaged $260 a night and were booked on 40% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.5 times as much as in January, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Union County is the 209th-largest of 209 Georgia markets AirROI tracks.
Browse the live Union County Airbnb market See Every Union County ListingRevenue
How Much Do Airbnb Hosts Make in Union County?
Gross bookings per Union County listing averaged $21,834 over the 12 months to April 2025 (Georgia average: $32,151), before cleaning, platform and management costs and taxes.
The average Union County listing brought in $4,230 in June, its best month, and $1,680 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Union County's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,410+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,500 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,210 a month.
- Entry-level properties (bottom 25%) earn $1,290 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.5 times what January did
Average revenue per active listing, by month
Union County Airbnb Data by Month
Latest 12 months in the April 2025 data.
June led on revenue and nightly rate; bookings peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $2,623 | 32.3% | $357 | 95 days |
| Jun 2024 | $4,233 | 43.8% | $361 | 75 days |
| Jul 2024 | $3,586 | 55.6% | $360 | 70 days |
| Aug 2024 | $2,558 | 36.4% | $346 | 37 days |
| Sep 2024 | $1,940 | 35.1% | $343 | 65 days |
| Oct 2024 | $3,378 | 45.2% | $351 | 78 days |
| Nov 2024 | $2,615 | 42.3% | $354 | 62 days |
| Dec 2024 | $3,440 | 41.7% | $280 | 40 days |
| Jan 2025 | $1,678 | 31.3% | $252 | 33 days |
| Feb 2025 | $1,708 | 39.7% | $242 | 52 days |
| Mar 2025 | $1,952 | 36.1% | $246 | 30 days |
| Apr 2025 | $2,058 | 37.3% | $249 | 53 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Union County market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Union County Profitable?
Yes, when it's run well. The average Union County Airbnb took in $21,834 in the 12 months to April 2025, and run by its owner at everyday costs, about $1,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,120 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Union County Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $21,834 | $34,550 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,380 | −$5,360 |
| Utilities and internetAbout 5% of bookings | −$1,090 | −$1,730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,040 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$5,900 | −$9,150 |
| Left for housing costs, then profit | $15,934about $1,330 a month | $25,400about $2,120 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Union County Airbnb Profit
The estimate starts from Union County's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Union County home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Union County's Top Earners Get There
- More nights booked. The busiest quarter of Union County listings are booked on 59% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $180 adds about $1,780 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $285 a night or more, against a median of $180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,180 a year.
- Open for the busy months. June brought the average listing about $4,230, against $1,680 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,880 a month, against $1,820 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Union County?
Union County listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Georgia average (38%) and in line with the U.S. average. Occupancy swings from 31% in January to 56% in July.
Across Union County's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Union County, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Union County?
The average nightly rate in Union County, known as ADR (average daily rate), was $260 over the past year, about 15% below the Georgia average of $305 and about 22% below the U.S. average of $335. Rates peak in June and July at about $360 and bottom out in February and March at about $240.
Across Union County's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $435+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $285 or more, about $110 above the median.
- Typical properties (median) charge about $180 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about three-quarters of the median.
June rates ran 49% above February's
Average nightly rate (ADR), by month
The 12-month ADR of $260 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Union County
With only 17 active listings, the monthly pattern in Union County is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Union County?
Guests book Union County stays 46 days ahead on average (about seven weeks). May stays are booked furthest out, about 95 days ahead, and March stays closest to arrival, about 30 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Union County
None of the 17 active listings in Union County display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Union County.
Neighborhoods
Best Neighborhoods for Airbnb in Union County
AirROI's area guide picks five Union County neighborhoods that draw short-term rental guests, led by Hiawassee, Sautee and Helen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hiawassee | On the shores of Lake Chatuge, Hiawassee offers numerous water activities and hosts local festivals, making it appealing for tourists seeking a relaxing getaway. | Lake Chatuge, Hiawassee River, Bell Mountain, Georgia Mountain Fair, Civic Center |
| Sautee | Known for its artistic community and proximity to alpine attractions, Sautee is quaint and often attracts tourists interested in the arts and local culture. | Sautee Nachoochee Center, Shopping in Sautee, Unicoi State Park, Alpine Helen |
| Helen | A Bavarian-themed town that draws in tourists year-round, particularly during festivals and the fall foliage season. Perfect location for vacation rentals, blending charm with tourist traffic. | Helen's Alpine Village, Unicoi State Park, Chattahoochee River, Festivals, Oktoberfest |
| Lake Nottely | This area offers beautiful waterfront views and is popular for fishing, boating, and relaxing by the water, making it a key spot for vacation rentals. | Lake Nottely, Fishing, Boating, Scenic Views, Parks |
| Union County | The entire region is recognized for its natural beauty, outdoor activities, and proximity to hiking trails which makes it appealing to a wide range of vacationers. | Hiking Trails, Blue Ridge Mountains, Nature Walks, Mountain Biking |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Union County vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Blue Ridge (27 km away) earned the most per listing, about 2.2 times as much as Union County.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Blairsville 6 km | 327 | $28,248 | $289 | 36% |
| Suches 14 km | 121 | $26,539 | $232 | 35% |
| Morganton 15 km | 430 | $41,726 | $372 | 36% |
| Young Harris 20 km | 78 | $28,648 | $275 | 35% |
| Mineral Bluff 24 km | 397 | $45,341 | $407 | 35% |
| Murphy 25 km | 409 | $21,521 | $214 | 37% |
| Blue Ridge 27 km | 1,523 | $49,016 | $393 | 40% |
| Cherry Log 29 km | 258 | $44,692 | $348 | 41% |
Other Airbnb Markets in Georgia
- Atlanta Airbnb data 6,086 listings
- Savannah Airbnb data 2,544 listings
- Tybee Island Airbnb data 1,389 listings
- Augusta Airbnb data 1,138 listings
- Ellijay Airbnb data 1,066 listings
- Saint Simons Airbnb data 850 listings
- Columbus Airbnb data 656 listings
- Athens-Clarke County Unified Government Airbnb data 602 listings
See all 209 Georgia Airbnb markets
Markets Similar to Union County
Markets elsewhere in the United States with a similar nightly rate and occupancy to Union County:
- Palmetto Airbnb data FL · $260/night · 39.5%
- Dunnellon Airbnb data FL · $259/night · 39.6%
- Lexington Airbnb data NC · $260/night · 39.8%
- Fort Pierce Airbnb data FL · $261/night · 39.5%
- Tomball Airbnb data TX · $264/night · 39.5%
- Cathedral City Airbnb data CA · $261/night · 40.0%
FAQ
Union County Airbnb FAQ
How much do Airbnb hosts make in Union County?
An active Union County Airbnb grossed $21,834 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,500 or more in a typical month.
How much can I make on Airbnb in Union County?
It depends most on the home's size, location and how it's run. The middle half of Union County listings earn between $1,290 and $3,500 in a typical month, and the top tenth $5,410 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Union County?
Listings in Union County were booked on 40% of available nights over the past year. That compares with 38% for the Georgia average. July was the busiest month.
How much does an Airbnb cost per night in Union County?
The average booked night in Union County cost $260 before fees. Half of listings charge between $130 and $285, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Union County?
None of the active Union County listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Union County?
Yes, when it's run well. The average Union County Airbnb grossed $21,834 in the 12 months to April 2025, 32% below the Georgia average of $32,151, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,934 a year (about $1,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,120 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Union County?
June paid best over the past year, at $4,230 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Union County?
Union County stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Union County?
Hiawassee, Sautee and Helen draw the most short-term rental interest in Union County. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Union County?
AirROI counted 17 active Airbnb listings in Union County as of April 2025. The closest tracked market is Blairsville, 6 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Union County from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.