Morgantown, Indiana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morgantown, Indiana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,269 per year — at a $270 nightly rate, 31.8% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Morgantown is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 8.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morgantown?
In Morgantown, the headline Airbnb metrics are $30,269 in average annual revenue,31.8% occupancy, $270 ADR, and $98 in RevPAR, and guests book about 92 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morgantown?
Understanding the monthly revenue variations for Airbnb listings in Morgantown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morgantown is typically October, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morgantown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,562 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,604 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morgantown
What Is the Monthly Airbnb Occupancy Rate in Morgantown?
Maximize your bookings by understanding the Morgantown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morgantown:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morgantown
What Is the Average Airbnb Nightly Rate in Morgantown?
Effective short term rental pricing strategy in Morgantown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morgantown typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $355 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Morgantown
What Is the RevPAR for Airbnb in Morgantown?
RevPAR in Morgantown is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $157 RevPAR.
- Best-in-class (Top 10%) achieve $216 RevPAR.
Average Monthly RevPAR Trend in Morgantown
RevPAR Insights for Morgantown
- The average RevPAR in Morgantown is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($216) and bottom 25% ($26) is $190, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morgantown benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $157+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morgantown?
Morgantown's peak Airbnb season falls in October, December, November, while the softest stretch is May, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, December, November)
- Revenue averages $5,039 per month
- Occupancy rates average 40.5%
- Daily rates average $277
Shoulder Season
- Revenue averages $3,583 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $253
Low Season (May, June, September)
- Revenue drops to average $3,148 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $261
Seasonality Insights for Morgantown
- The Airbnb seasonality pattern in Morgantown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morgantown's highest earning potential, with monthly revenues climbing to $5,477, occupancy reaching 43.7%, and ADRs peaking at $281.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,083, occupancy could drop to 32.8%, and ADRs may adjust to $233.
- Lower occupancy paired with meaningful seasonality means hosts in Morgantown need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Morgantown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Morgantown?
Low regulation and minimal registration activity in Morgantown, Indiana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morgantown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Morgantown?
With a compact short-term rental market, Morgantown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morgantown | The heart of the city, featuring local shops, restaurants, and cultural attractions. It's a hub for tourists and business travelers alike, making it ideal for Airbnb hosting. | Morgantown History Museum, Monongalia Arts Center, local dining establishments, Canoe and Kayak rentals on the Monongahela River |
| West Virginia University | Home to WVU, this area attracts students, families visiting, and sports fans during games, providing a steady stream of guests year-round. | Mountaineer Field at Milan Puskar Stadium, WVU Art Museum, Coliseum, Hiking and biking trails nearby |
| Suncrest | A suburban area with a mix of residential homes and local amenities; great for families visiting Morgantown for various events. | Morgantown Mall, Suncrest Town Centre, Walnut Street Park |
| Fairmont Road | A busy thoroughfare with access to various restaurants and shops, popular for travelers who want convenience and accessibility to main roads. | Shopping centers, Dining options, Proximity to I-68 |
| Sabraton | A growing neighborhood with affordable housing options, attracting visitors looking for budget-friendly stays near downtown. | Local parks, Access to public transport |
| East Side | Residential area with scenic views, ideal for those looking for peaceful neighborhoods while still close to urban amenities. | Core Arboretum, Towers of the West Virginia University Botanical Gardens |
| Brookhaven | Family-friendly area with parks and recreational activities, ideal for families visiting the region. | Holliday Park, Brookhaven Pool, Local dining options |
| Morgantown Airport Area | Convenient for travelers flying in and out, offers several lodging options to cater to transient guests. | Mountaineer Mall, Accessibility to I-79 and I-68 |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morgantown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morgantown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morgantown
- The Morgantown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morgantown, Outdoor/Unique properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.
Morgantown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morgantown
- The dominant room capacity in Morgantown is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Morgantown, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morgantown.
Morgantown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morgantown
- The most common guest capacity trend in Morgantown vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Morgantown STR market, accounting for 65.7% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morgantown.
- On average, properties in Morgantown are equipped to host 5.4 guests.
How Do Listings in Morgantown Compare on Quality?
Listing quality in Morgantown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morgantown
- At 28.2 photos per listing on average, Morgantown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morgantown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morgantown?
Amenity Prevalence
Amenity Insights for Morgantown
- Essential amenities in Morgantown that guests expect include: Free parking on premises, Heating, Smoke alarm, Fire extinguisher, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Private entrance, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morgantown: Free parking on premises, Heating, Smoke alarm, Fire extinguisher, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Heating, Fire extinguisher, Air conditioning.
- Consider adding popular differentiators like Microwave or Private entrance to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morgantown to stay competitive.
Which Airbnb Amenities Boost Revenue in Morgantown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morgantown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 78.9% | $37,338 | $3,759 | 893.4% |
Kitchen | 78.9% | $37,338 | $3,759 | 893.4% |
Dishes and silverware | 78.9% | $37,338 | $3,759 | 893.4% |
Refrigerator | 81.6% | $36,063 | $4,609 | 682.5% |
Cooking basics | 76.3% | $37,985 | $5,404 | 602.9% |
Bed linens | 73.7% | $39,042 | $5,702 | 584.7% |
Oven | 65.8% | $42,494 | $6,759 | 528.7% |
Stove | 65.8% | $42,494 | $6,759 | 528.7% |
Hot tub | 42.1% | $57,816 | $10,235 | 464.9% |
Hair dryer | 36.8% | $62,664 | $11,371 | 451.1% |
Revenue Impact Insights for Morgantown
- Coffee maker tops the revenue impact list with a 893.4% uplift — listings with this amenity earn $37,338 vs. $3,759 without it.
- Refrigerator — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morgantown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morgantown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorgantown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morgantown
- The typical guest profile for Airbnb in Morgantown consists of primarily domestic travelers (100%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (86.2%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Fort Wayne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morgantown?
Listings in Morgantown average 4.62 out of 5 overall, with about 62.3 reviews per active listing and 21.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morgantown
- An average rating of 4.62 places Morgantown in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.83), while Value (4.42) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Morgantown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morgantown
- The most common availability pattern in Morgantown falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morgantown (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morgantown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morgantown
- The overall average booking lead time for vacation rentals in Morgantown is 92 days.
- Guests book furthest in advance for stays during May (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (99 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Morgantown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Morgantown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morgantown?
Guests in Morgantown stay about 3.1 nights on average, generating roughly 1,071 reservations and 28.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morgantown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morgantown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (3.8 nights) and shorten in Oct (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morgantown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
26.3% of total
2 Nights
21 listings
55.3% of total
30+ Nights
7 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Morgantown is 2 Nights, adopted by 55.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.6%) of the Morgantown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Morgantown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.3% of Morgantown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morgantown.
Morgantown Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
7.9% of total
Moderate
4 listings
10.5% of total
Firm
30 listings
78.9% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Morgantown
- The prevailing Airbnb cancellation policy trend in Morgantown is Firm, used by 78.9% of listings.
- A majority (81.5%) of hosts in Morgantown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 78.9% market standard in Morgantown.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morgantown.
How Much Are Airbnb Cleaning Fees in Morgantown?
Cleaning fees in Morgantown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morgantown
- 94.7% of listings charge a cleaning fee, making it standard practice in Morgantown. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $111 is close to the median ($95), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morgantown median of $95. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morgantown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morgantownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Retreat in the Woods~Theater, Gym, Hot Tub
Entire Place • 4 bedrooms
5 Star Cabin in Brown County
Entire Place • 2 bedrooms
A Relaxation Station | Pet-Friendly + Hot Tub
Entire Place • 1 bedroom
R&R Creekside 3BR, 2BA, 7AC Wooded, Pond, 6 Guests
Entire Place • 3 bedrooms
Brown County Cabin near Nashville, Indiana
Entire Place • 4 bedrooms
The Sanctuary 14 acres w/pond/fishing/trails/& fun
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morgantown?
Learn from the best! This table showcases top-performing Airbnb hosts in Morgantown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marisa | 2 | $233,600 | 364 | 4.97/5.0 |
| Patty | 9 | $215,142 | 108 | 4.54/5.0 |
| Eric | 3 | $144,344 | 253 | 4.73/5.0 |
| Elaine | 1 | $128,619 | 119 | 4.95/5.0 |
| Bill Monroe Music Park | 15 | $89,828 | 555 | 4.39/5.0 |
| Rich | 1 | $72,909 | 36 | 5.00/5.0 |
| Kenneth | 1 | $71,914 | 302 | 4.91/5.0 |
| Mary | 1 | $70,551 | 148 | 4.94/5.0 |
| Erika | 1 | $53,669 | 195 | 4.96/5.0 |
| Melissa | 1 | $40,488 | 95 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morgantown.
Who Are the Airbnb Hosts in Morgantown?
Morgantown leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Morgantown
- A 36.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 42.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 18.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morgantown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morgantown
These are the highest-grossing professional property management operations in Morgantown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marisa | 2 | $233,600 | $450 | 69.6% | 4.97/5 |
| Ashley | 9 | $215,142 | $398 | 21.4% | 4.54/5 |
| Eric | 3 | $144,344 | $231 | 53.1% | 4.73/5 |
| Bill Monroe Music Park | 15 | $89,828 | $121 | 24.9% | 4.39/5 |
Management Company Insights for Morgantown
- The leading management company, Marisa, operates 2 listings with $233,600 in gross revenue — a useful benchmark for what scale looks like in Morgantown.
- Top managers average 7 properties each, suggesting professional management in Morgantown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morgantown's Airbnb Market Compare to Nearby Cities?
How does the Morgantown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Greenwood, Morgantown has 15 percentage points lower occupancy and about $4 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Westfield | 129 | $3,603 | $349.41 | 44% |
| Unionville | 21 | $3,449 | $403.24 | 42% |
| Nashville | 253 | $3,393 | $302.45 | 40% |
| Marshall | 12 | $3,278 | $282.10 | 39% |
| Shelbyville | 77 | $3,226 | $359.99 | 38% |
| Mount Washington | 12 | $3,176 | $255.21 | 43% |
| Cicero | 13 | $3,157 | $408.31 | 33% |
| West Baden Springs | 17 | $2,945 | $394.18 | 28% |
| Greenwood | 45 | $2,942 | $273.65 | 47% |
| Simpsonville | 19 | $2,801 | $281.97 | 41% |
Frequently Asked Questions About Airbnb in Morgantown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morgantown.
How much do Airbnb hosts make in Morgantown?
Morgantown hosts earn about $30,269 per year on average, with an average nightly rate of $270 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Morgantown, Indiana, not the ceiling for the best operators. Source: AirROI 2026 data, Morgantown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morgantown?
The average Airbnb occupancy rate in Morgantown is 31.8%. October is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morgantown?
Listings in Morgantown average $270 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morgantown?
Morgantown currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morgantown?
AirROI currently classifies the short-term rental regulation level in Morgantown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morgantown?
RevPAR in Morgantown is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morgantown?
Occupancy of 31.8% means Morgantown is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $30,269, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morgantown?
The average booking lead time in Morgantown is about 92 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morgantown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morgantown include Downtown Morgantown, West Virginia University, Suncrest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morgantown?
entire_home listings make up 100.0% of the active supply in Morgantown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morgantown compare to nearby Airbnb markets?
Among neighboring markets, Westfield posts $43,237 in average annual revenue with 43.7% occupancy, compared to Morgantown's $30,269 and 31.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morgantown?
The average Airbnb stay length in Morgantown is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morgantown?
Airbnb listings in Morgantown average 4.62 out of 5 overall. About 21.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morgantown?
Coffee maker and Kitchen are among the strongest revenue-linked amenities in Morgantown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morgantown?
Yes. About 94.7% of active Airbnb listings in Morgantown charge a cleaning fee, and the average fee is $111. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morgantown?
At 36.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.