Airbnb market data · 202612 months to December 2025
Salem, IN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Salem brought in $10,575 over the 12 months through December 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Salem run through December 2025.
The short answer
Salem Airbnb Market at a Glance
Listings averaged $137 a night and were booked on 28% of available nights.
Timing matters: in October, the best month, the average listing earned about 2.6 times as much as in May, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Salem is the 89th-largest of 92 Indiana markets AirROI tracks.
Browse the live Salem Airbnb market See Every Salem ListingRevenue
How Much Do Airbnb Hosts Make in Salem?
Gross bookings per Salem listing averaged $10,575 over the 12 months to December 2025 (Indiana average: $27,001), before cleaning, platform and management costs and taxes.
The average Salem listing brought in $2,160 in October, its best month, and $843 in May, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Salem's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,600+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn $2,030 or more, roughly $940 a month above the median.
- Typical properties (median) earn about $1,090 a month.
- Entry-level properties (bottom 25%) earn $575 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 2.6 times what May did
Average revenue per active listing, by month
Salem Airbnb Data by Month
Latest 12 months in the December 2025 data.
October led on revenue. Nightly rates peaked in December and bookings in November, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jan 2025 | $1,033 | 22.9% | $128 | 10 days |
| Feb 2025 | $1,408 | 31.4% | $123 | 18 days |
| Mar 2025 | $1,296 | 26.8% | $124 | 21 days |
| Apr 2025 | $1,680 | 42.4% | $121 | 26 days |
| May 2025 | $843 | 19.4% | $129 | 23 days |
| Jun 2025 | $2,026 | 38.9% | $122 | 25 days |
| Jul 2025 | $1,478 | 33.1% | $132 | 25 days |
| Aug 2025 | $1,702 | 38.7% | $151 | 23 days |
| Sep 2025 | $1,711 | 40.8% | $148 | 44 days |
| Oct 2025 | $2,164 | 48.9% | $142 | 41 days |
| Nov 2025 | $2,095 | 57.8% | $142 | 46 days |
| Dec 2025 | $1,735 | 37.0% | $157 | 19 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Salem listing earns about $1,090 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Salem Profitable?
Yes, when it's run well. The average Salem Airbnb took in $10,575 in the 12 months to December 2025, and run by its owner at everyday costs, about $640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Salem Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $10,575 | $19,760 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,640 | −$3,060 |
| Utilities and internetAbout 5% of bookings | −$530 | −$990 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$210 | −$400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$320 | −$590 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$2,860 | −$5,200 |
| Left for housing costs, then profit | $7,715about $640 a month | $14,560about $1,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Salem Airbnb Profit
The estimate starts from Salem's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salem home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Salem's Top Earners Get There
- More nights booked. The busiest quarter of Salem listings are booked on 50% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $105 adds about $1,060 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $155 a night or more, against a median of $105. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,060 a year.
- Open for the busy months. October brought the average listing about $2,160, against $843 in May, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,650 a month, against $880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Salem?
Salem listings were booked on 28% of the nights they were open over the past year, 11 percentage points below the Indiana average (39%) and 13 points below the U.S. average (41%). Occupancy swings from 19% in May to 58% in November.
Across Salem's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
November was the busiest month in Salem, May the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Salem?
The average nightly rate in Salem, known as ADR (average daily rate), was $137 over the past year, about 50% below the Indiana average of $275 and about 57% below the U.S. average of $320. Rates peak in December at about $155 and bottom out in April and June at about $120.
Across Salem's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $240+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $155 or more, about $50 above the median.
- Typical properties (median) charge about $105 a night.
- Entry-level properties (bottom 25%) charge $91 or less, about 14% below the median.
December rates ran 29% above April's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Salem
With only 19 active listings, the monthly pattern in Salem is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in Salem?
Guests book Salem stays 27 days ahead on average (about four weeks). November stays are booked furthest out, about 46 days ahead, and January stays closest to arrival, about 10 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Salem
5% of the 19 active listings in Salem display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Salem.
Neighborhoods
Best Neighborhoods for Airbnb in Salem
AirROI's area guide picks eight Salem neighborhoods that draw short-term rental guests, led by Downtown Salem, Cascades Park Area and Salem City Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Salem | The heart of Salem, known for its charming historic buildings and local restaurants. It attracts visitors exploring the city’s rich history and vibrant community events. | Salem Museum, John Hay Center, Lincoln Hills Agricultural Area, Local shops and cafes, Historic architecture |
| Cascades Park Area | A picturesque area with natural beauty and outdoor activities, ideal for nature enthusiasts and families visiting the parks. | Cascades Park, Salem Public Library, Walking trails, Picnic areas, Bird watching spots |
| Salem City Park | Popular with families and kids, this area features recreational facilities and is a great spot for local events, festivals, and gatherings. | Salem City Park, Playgrounds, Sports facilities, Annual community events, Summer concerts |
| Washington County | Close to Salem, this rural area offers a unique experience for guests looking for a quiet retreat in nature, perfect for short stays. | Local farms, Scenic countryside, Hiking trails, Water recreation, Historic sites |
| Lake Salinda | A serene area ideal for water activities, attracting those who enjoy fishing, boating, and other water sports. | Fishing spots, Boating access, Picnic areas, Scenic views, Wildlife spotting |
| West Main Street | Known for its eclectic mix of shops and cafes, this area draws in visitors looking for a unique shopping and dining experience. | Quaint shops, Local eateries, Art galleries, Community events, Seasonal farmers market |
| Historic District | Offers a charming glimpse into Salem's past with its preserved buildings and historical landmarks. Great for history enthusiasts and cultural experiences. | Historic homes, Old brick streets, Local history tours, Community festivals, Salem Art Gallery |
| Sadieville Area | A relaxed setting on the outskirts of Salem, appealing to those seeking tranquility and escape from city life, good for weekend getaways. | Nature trails, Biking routes, Peaceful landscapes, Wildflower viewing, Stargazing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Salem vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 53 km, Jeffersonville (48 km away) earned the most per listing, about 3.1 times as much as Salem.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Paoli 34 km | 30 | $25,339 | $206 | 36% |
| Bedford 40 km | 32 | $14,623 | $149 | 37% |
| New Albany 43 km | 143 | $25,414 | $222 | 39% |
| French Lick 46 km | 76 | $28,110 | $232 | 37% |
| Clarksville 46 km | 47 | $22,537 | $240 | 38% |
| Jeffersonville 48 km | 184 | $32,997 | $257 | 43% |
| Eckerty 53 km | 38 | $18,509 | $269 | 28% |
| Louisville 53 km | 2,190 | $31,186 | $333 | 39% |
Other Airbnb Markets in Indiana
- Indianapolis Airbnb data 2,985 listings
- South Bend Airbnb data 901 listings
- Bloomington Airbnb data 734 listings
- Michigan City Airbnb data 512 listings
- Fort Wayne Airbnb data 481 listings
- Evansville Airbnb data 297 listings
- Nashville Airbnb data 285 listings
- Lafayette Airbnb data 197 listings
See all 92 Indiana Airbnb markets
Markets Similar to Salem
Markets elsewhere in the United States with a similar nightly rate and occupancy to Salem:
- Eagle Pass Airbnb data TX · $145/night · 25.8%
- Truth or Consequences Airbnb data NM · $141/night · 34.0%
- Upper Darby Airbnb data PA · $125/night · 32.6%
- Palmdale Airbnb data CA · $150/night · 33.2%
- Beattyville Airbnb data KY · $153/night · 32.9%
- Mountain View Airbnb data AR · $162/night · 31.6%
FAQ
Salem Airbnb FAQ
How much do Airbnb hosts make in Salem?
An active Salem Airbnb grossed $10,575 on average in the 12 months to December 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,030 or more in a typical month.
How much can I make on Airbnb in Salem?
It depends most on the home's size, location and how it's run. The middle half of Salem listings earn between $575 and $2,030 in a typical month, and the top tenth $3,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Salem?
Listings in Salem were booked on 28% of available nights over the past year. That compares with 39% for the Indiana average. November was the busiest month.
How much does an Airbnb cost per night in Salem?
The average booked night in Salem cost $137 before fees. Half of listings charge between $91 and $155, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Salem?
In Salem, 5% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Salem?
Yes, when it's run well. The average Salem Airbnb grossed $10,575 in the 12 months to December 2025, 61% below the Indiana average of $27,001, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,715 a year (about $640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,210 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Salem?
October paid best over the past year, at $2,160 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Salem?
Salem stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Salem?
Downtown Salem, Cascades Park Area and Salem City Park draw the most short-term rental interest in Salem. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Salem?
AirROI counted 19 active Airbnb listings in Salem as of December 2025. The closest tracked market is Paoli, 34 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Salem from January 2025 to December 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.