Bardstown, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bardstown, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,042 per year — at a $256 nightly rate, 41.1% occupancy, and a $109 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 120 active listings, Bardstown is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 93.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bardstown?
In Bardstown, the headline Airbnb metrics are $36,042 in average annual revenue,41.1% occupancy, $256 ADR, and $109 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bardstown?
Understanding the monthly revenue variations for Airbnb listings in Bardstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bardstown is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bardstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,933+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,717 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,684 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,626, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bardstown
What Is the Monthly Airbnb Occupancy Rate in Bardstown?
Maximize your bookings by understanding the Bardstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bardstown:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bardstown
What Is the Average Airbnb Nightly Rate in Bardstown?
Effective short term rental pricing strategy in Bardstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bardstown typically peaks in September and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $446+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Bardstown
What Is the RevPAR for Airbnb in Bardstown?
RevPAR in Bardstown is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $60 RevPAR.
- Typical properties (Median) generate $87 RevPAR.
- Strong performers (Top 25%) earn $148 RevPAR.
- Best-in-class (Top 10%) achieve $209 RevPAR.
Average Monthly RevPAR Trend in Bardstown
RevPAR Insights for Bardstown
- The average RevPAR in Bardstown is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($209) and bottom 25% ($60) is $149, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bardstown benchmarks. If your RevPAR falls below the median of $87, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $148+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bardstown?
Bardstown's peak Airbnb season falls in October, September, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, July)
- Revenue averages $4,490 per month
- Occupancy rates average 52.6%
- Daily rates average $268
Shoulder Season
- Revenue averages $3,484 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $263
Low Season (January, February, April)
- Revenue drops to average $2,531 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $251
Seasonality Insights for Bardstown
- Airbnb seasonality in Bardstown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bardstown's highest earning potential, with monthly revenues climbing to $4,869, occupancy reaching 58.0%, and ADRs peaking at $282.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,117, occupancy could drop to 24.8%, and ADRs may adjust to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bardstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bardstown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bardstown?
Low regulation and minimal registration activity in Bardstown, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bardstown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bardstown?
Bardstown is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Bardstown | Known as the 'Bourbon Capital of the World', Bardstown offers a rich history with preserved architecture and a charming downtown area. Tourists love the small-town feel combined with cultural offerings. | Bardstown Bourbon Company, My Old Kentucky Home State Park, Old Talbott Tavern, Civil War Museum, Friedman Memorial Park |
| Bardstown Road | This area features a vibrant community with a mix of local shops, restaurants, and cafes. It attracts both tourists and locals looking for unique dining and shopping experiences. | Bardstown Road Farmers Market, Talbott's Tavern, local boutiques, Cedar-Filming Trail, Bardstown Art Gallery |
| Bourbon Trail | The Bourbon Trail passes through Bardstown, attracting whiskey lovers and tourists interested in distilleries. Investing here can cater to visitors seeking unique tasting experiences and distillery tours. | Heaven Hill Distillery, Barton 1792 Distillery, Lux Row Distillers, distillery tours, Bourbon Barrel Trove |
| Old Town | Old Town is picturesque and historical, boasting classic American architecture. This area is a favorite for tourists, especially during festival seasons, making it ripe for Airbnb hosting. | Bardstown Historical Society, Old Courthouse, festival events, local arts festival, historic markers |
| Bardstown Parks | It offers beautiful outdoor spaces for families and recreation enthusiasts. The parks attract visitors looking to experience the natural beauty of Bardstown. | Bardstown City Park, Bardstown Community Park, walking trails, playgrounds, picnic areas |
| Nelson County | This region surrounds Bardstown and offers rural experiences, attracting visitors interested in outdoor activities like hiking and exploring nature. | My Old Kentucky Home State Park, Duncansville Caves, Nelson County Winery, Nelson County Fair, local farms |
| Culinary Scene | Bardstown has a growing reputation for its culinary offerings, with several acclaimed restaurants. This attracts foodies who are looking for gourmet experiences. | The Salted Pig, The Old Talbott Tavern, local food festivals, winery events, farm-to-table dining |
| Cultural Events | Bardstown hosts a variety of cultural and musical events throughout the year, making it an attractive destination for tourists looking for entertainment and community activities. | Bardstown Arts & Crafts Festival, My Old Kentucky Home State Park events, live music venues, historical reenactments, holiday parades |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bardstown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bardstown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bardstown
- The Bardstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bardstown, House properties are the most common (64.2%), reflecting the local real estate landscape.
- Houses represent a significant 64.2% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Bardstown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bardstown
- The dominant room capacity in Bardstown is 3 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Bardstown, indicating a high concentration in these sizes.
- A significant 49.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bardstown.
Bardstown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bardstown
- The most common guest capacity trend in Bardstown vacation rentals is listings accommodating 6 guests (35.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Bardstown STR market, accounting for 58.3% of listings.
- 53.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bardstown.
- On average, properties in Bardstown are equipped to host 5.0 guests.
How Do Listings in Bardstown Compare on Quality?
Listing quality in Bardstown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bardstown
- At 37.9 photos per listing on average, Bardstown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bardstown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bardstown?
Amenity Prevalence
Amenity Insights for Bardstown
- Essential amenities in Bardstown that guests expect include: Air conditioning, Heating, Smoke alarm, TV, Wifi, Hot water, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bardstown: Air conditioning, Heating, Smoke alarm, TV, Wifi, Hot water, Microwave.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Hot water, Microwave.
- Consider adding popular differentiators like Hair dryer or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bardstown to stay competitive.
Which Airbnb Amenities Boost Revenue in Bardstown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bardstown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 94.2% | $37,317 | $15,454 | 141.5% |
Dishes and silverware | 93.3% | $37,489 | $15,775 | 137.6% |
Arcade gamesHigh opportunity | 9.2% | $73,933 | $32,218 | 129.5% |
Hangers | 92.5% | $37,603 | $16,786 | 124.0% |
Hot tub | 10.8% | $70,845 | $31,813 | 122.7% |
Theme room | 13.3% | $67,841 | $31,149 | 117.8% |
Shampoo | 83.3% | $39,578 | $18,358 | 115.6% |
Kitchen | 91.7% | $37,695 | $17,858 | 111.1% |
Microwave | 95.0% | $37,007 | $17,703 | 109.0% |
Carbon monoxide alarm | 76.7% | $40,986 | $19,795 | 107.1% |
Revenue Impact Insights for Bardstown
- Coffee maker tops the revenue impact list with a 141.5% uplift — listings with this amenity earn $37,317 vs. $15,454 without it.
- High-opportunity amenities — Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Dishes and silverware, Hangers, Shampoo, Kitchen, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Bardstown.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bardstown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bardstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBardstown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bardstown
- The typical guest profile for Airbnb in Bardstown consists of primarily domestic travelers (99%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and United Kingdom (0.4%).
- Top languages spoken are English (86.8%) followed by Spanish (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bardstown?
Listings in Bardstown average 4.91 out of 5 overall, with about 132 reviews per active listing and 77.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bardstown
- With an overall rating of 4.91, Bardstown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 77.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Bardstown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bardstown
- The most common availability pattern in Bardstown falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bardstown (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bardstown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bardstown
- The overall average booking lead time for vacation rentals in Bardstown is 63 days.
- Guests book furthest in advance for stays during September (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (84 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Bardstown.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Bardstown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bardstown?
Guests in Bardstown stay about 3 nights on average, generating roughly 4,604 reservations and 38.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Bardstown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bardstown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 38.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (3.1 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bardstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
39.2% of total
2 Nights
35 listings
29.2% of total
3 Nights
1 listings
0.8% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
36 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Bardstown is 1 Night, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Bardstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Bardstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.2% of Bardstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bardstown.
Bardstown Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.8% of total
Flexible
21 listings
17.5% of total
Moderate
49 listings
40.8% of total
Firm
41 listings
34.2% of total
Strict
8 listings
6.7% of total
Cancellation Policy Insights for Bardstown
- The prevailing Airbnb cancellation policy trend in Bardstown is Moderate, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (40.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.8% market standard in Bardstown.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bardstown.
How Much Are Airbnb Cleaning Fees in Bardstown?
Cleaning fees in Bardstown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bardstown
- 92.5% of listings charge a cleaning fee, making it standard practice in Bardstown. Guests expect it and factor it into their booking decisions.
- The gap between the average ($150) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bardstown median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bardstown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bardstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bourbon Retreat • Hot Tub + Game
Entire Place • 5 bedrooms
Pickleball*Hot tub*Speakeasy*Bourbon*Pet-Friendly
Entire Place • 4 bedrooms
The Barndo at MF Hot tub* Bar* Game Area* 360 View
Entire Place • 5 bedrooms
Bourbon Estate™ at Meadow Creek
Entire Place • 6 bedrooms
Bourbon Blue: 8 min to Dwntn Bardstown & Spacious!
Entire Place • 5 bedrooms
The Full Proof Penthouse (Bourbon Trail)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bardstown?
Learn from the best! This table showcases top-performing Airbnb hosts in Bardstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bailey And Jules Mashburn | 4 | $181,961 | 182 | 4.89/5.0 |
| Margaret Sue | 6 | $161,790 | 817 | 4.92/5.0 |
| Laura | 3 | $156,366 | 222 | 4.94/5.0 |
| Melissa | 1 | $154,850 | 23 | 4.91/5.0 |
| Melissa | 2 | $153,775 | 158 | 4.99/5.0 |
| Kimberly | 2 | $148,106 | 188 | 4.95/5.0 |
| Toni | 1 | $113,251 | 133 | 4.94/5.0 |
| Eli | 3 | $103,265 | 891 | 4.82/5.0 |
| Alexis | 2 | $98,589 | 81 | 4.88/5.0 |
| William | 2 | $93,321 | 1085 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bardstown.
Who Are the Airbnb Hosts in Bardstown?
Bardstown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Bardstown
- With 77.5% Superhosts, Bardstown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bardstown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bardstown
These are the highest-grossing professional property management operations in Bardstown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Melissa | 1 | $154,850 | $813 | 57.3% | 4.91/5 |
| Alexis | 2 | $98,589 | $469 | 27.4% | 4.88/5 |
| Call Me Old Fashioned | 1 | $76,778 | $486 | 44.7% | 4.96/5 |
| Shannon | 1 | $67,992 | $303 | 66.7% | 4.95/5 |
| Kyle | 1 | $13,921 | $228 | 25.4% | 4.91/5 |
Management Company Insights for Bardstown
- The leading management company, Melissa, operates 1 listings with $154,850 in gross revenue — a useful benchmark for what scale looks like in Bardstown.
- Top managers average 1 properties each, suggesting professional management in Bardstown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bardstown's Airbnb Market Compare to Nearby Cities?
How does the Bardstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Bardstown has 13 percentage points lower occupancy and about $13 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
Frequently Asked Questions About Airbnb in Bardstown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bardstown.
How much do Airbnb hosts make in Bardstown?
Bardstown hosts earn about $36,042 per year on average, with an average nightly rate of $256 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Bardstown, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Bardstown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bardstown?
The average Airbnb occupancy rate in Bardstown is 41.1%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bardstown?
Listings in Bardstown average $256 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bardstown?
Bardstown currently has about 120 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bardstown?
AirROI currently classifies the short-term rental regulation level in Bardstown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bardstown?
RevPAR in Bardstown is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bardstown?
At 41.1% occupancy, Bardstown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $36,042, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bardstown?
The average booking lead time in Bardstown is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bardstown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bardstown include Historic Bardstown, Bardstown Road, Bourbon Trail. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bardstown?
entire_home listings make up 94.2% of the active supply in Bardstown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bardstown compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Bardstown's $36,042 and 41.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bardstown?
The average Airbnb stay length in Bardstown is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bardstown?
Airbnb listings in Bardstown average 4.91 out of 5 overall. About 77.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bardstown?
Coffee maker and Dishes and silverware are among the strongest revenue-linked amenities in Bardstown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bardstown?
Yes. About 92.5% of active Airbnb listings in Bardstown charge a cleaning fee, and the average fee is $150. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bardstown?
A 77.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.