Shawnee Creek Bourbon Trail Chalet Entire home · 6 bedrooms Rated 4.88 - Revenue
- $171,637
- Occupancy
- 51.6%
- Daily rate
- $864
Airbnb market data · 202612 months to September 2026
The average Airbnb in Harrodsburg brought in $29,941 over the 12 months through September 2026, about 8% more than the Kentucky average of $27,730.
The short answer
Listings averaged $253 a night and were booked on 40% of available nights, close to the Kentucky average on both counts.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 70 active listings, Harrodsburg is the 30th-largest of 112 Kentucky markets AirROI tracks. From a year earlier, the number of active listings grew 25%.
Browse the live Harrodsburg Airbnb market See Every Harrodsburg ListingRevenue
Gross bookings per Harrodsburg listing averaged $29,941 over the 12 months to September 2026 (Kentucky average: $27,730), before cleaning, platform and management costs and taxes.
In a typical year, the average Harrodsburg listing brings in $4,320 in July, its best month, and $1,680 in January, its slowest. February runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,506 | 45.9% | $235 | $117 | 60 days | 3.5 nights |
| Oct 2025 | $4,068 | 51.6% | $246 | $131 | 66 days | 2.7 nights |
| Nov 2025 | $3,114 | 43.5% | $236 | $104 | 52 days | 3.2 nights |
| Dec 2025 | $2,082 | 32.1% | $228 | $67 | 34 days | 2.9 nights |
| Jan 2026 | $1,752 | 23.5% | $218 | $57 | 21 days | 3.4 nights |
| Feb 2026 | $1,633 | 29.7% | $220 | $58 | 39 days | 5.2 nights |
| Mar 2026 | $1,947 | 29.5% | $230 | $63 | 44 days | 3.9 nights |
| Apr 2026 | $2,758 | 40.6% | $244 | $92 | 47 days | 2.8 nights |
| May 2026 | $3,606 | 48.4% | $264 | $116 | 75 days | 3.2 nights |
| Jun 2026 | $3,870 | 49.2% | $269 | $129 | 73 days | 3.4 nights |
| Jul 2026 | $4,471 | 50.1% | $278 | $144 | 79 days | 4.4 nights |
| Aug 2026 | $4,118 | 47.6% | $275 | $133 | 47 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Harrodsburg market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Harrodsburg Airbnb took in $29,941 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,560 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,650 a month.
Cleaning it yourself keeps the $3,530 a year guests pay in cleaning fees, for about $1,860 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,340 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,411 | $44,280 |
| Cleaning fees guests pay12% of Harrodsburg bookings | $3,530 | $5,920 |
| Gross bookings | $29,941 | $50,200 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Harrodsburg listings on Simplified Pricing, 3% for the rest | −$4,210 | −$7,060 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,530 | −$5,920 |
| Utilities and internetAbout 5% of bookings | −$1,500 | −$2,510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$600 | −$1,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$900 | −$1,510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$300 | −$300 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$11,190 | −$18,450 |
| Left for housing costs, then profit | $18,751about $1,560 a month | $31,750about $2,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Harrodsburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Harrodsburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,180 a month, against $2,500 for the average one.
Occupancy
Harrodsburg listings were booked on 40% of the nights they were open over the past year, in line with the Kentucky average and in line with the U.S. average. In a typical year, occupancy swings from 24% in January to 54% in October.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
October is usually the busiest month in Harrodsburg, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Harrodsburg, known as ADR (average daily rate), was $253 over the past year, about the same as the Kentucky average ($250) and about 21% below the U.S. average of $320. In a typical year, rates peak in June and July at about $255 and bottom out in September and November at about $215.
The top 10% charge about 2.8 times the rate of the bottom quarter.
July rates run 21% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $253 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Harrodsburg it averaged $104 over the past year, from about $54 in a typical January to about $139 in a typical July.
Per open night, by tier:
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Harrodsburg has one high season, May through October, which makes it a moderately seasonal market. Business is slowest from December to March. A listing earns about 2.1 times as much a month in June through August as in December through February.
Average revenue by month in Harrodsburg
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,680 |
| February | Low season | $1,680 |
| March | Low season | $2,150 |
| April | Shoulder season | $3,000 |
| May | High season | $3,400 |
| June | High season | $3,840 |
| July | High season | $4,320 |
| August | High season | $4,020 |
| September | High season | $3,220 |
| October | High season | $3,720 |
| November | Shoulder season | $2,910 |
| December | Low season | $2,340 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–October | $3,750 | 48% | $241 |
| Shoulder seasonApril, November | $2,960 | 44% | $221 |
| Low seasonDecember–March | $1,960 | 31% | $218 |
Guests book Harrodsburg stays 54 days ahead on average (about eight weeks). July stays are booked furthest out, about 72 days ahead, and January stays closest to arrival, about 22 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 70 active listings in Harrodsburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Harrodsburg.
Neighborhoods
AirROI's area guide picks eight Harrodsburg neighborhoods that draw short-term rental guests, led by Historic District, Shaker Village and Lake Herrington. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic District | The heart of Harrodsburg with charming architecture and rich history. Perfect for tourists seeking to explore the local heritage and historical sites. | Shaker Village of Pleasant Hill, Harrodsburg Historical Society, Old Fort Harrod State Park, Lancaster County Courthouse, Mercer County Public Library |
| Shaker Village | A unique living-history museum that attracts visitors interested in the Shaker way of life. Ideal for travelers looking for a serene and educational experience. | Shaker Village of Pleasant Hill, Nature trails, Guided tours, Craft workshops, Dining at the trustee's table |
| Lake Herrington | A popular spot for outdoor enthusiasts and water sports. Offers great options for those looking to relax by the water or engage in fishing and boating activities. | Lake Herrington, Fishing spots, Boat rentals, Scenic picnic areas, Water sports activities |
| Shaker Town | A quaint area with shops, restaurants, and local artisans. Attracts visitors who appreciate local craftsmanship and unique dining experiences. | Local craft shops, Art galleries, Cafes and bistros, Live music events, Farmers market |
| Downtown Harrodsburg | A vibrant downtown area with shops and eateries, great for those looking to explore local culture and cuisine. Often hosts events and gatherings. | Local boutiques, Restaurants and cafes, Community events, Theatre performances, Historical walking tours |
| Harrodsburg Community Park | A scenic park that provides recreational facilities and a welcoming environment for families and outdoor activities. Attractive for visitors looking to relax and enjoy nature. | Playgrounds, Walking trails, Picnic areas, Community events, Sports facilities |
| Bourbon Trail Area | Situated near the bourbon trail, this area attracts whiskey enthusiasts and tourists. Great for hosting guests interested in Kentucky's bourbon heritage. | Local distilleries, Bourbon tasting tours, Historical sites, Scenic drives, Cultural festivals |
| Shopping District | Combining various retail options, this area is ideal for tourists looking to shop and dine. Offers a mix of local and chain stores, catering to diverse preferences. | Local stores, Dining options, Artisan shops, Seasonal events, Antique shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Harrodsburg is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 73%, about 4.3 times the share of cabins and other outdoor stays (17%).
Nearly all listings rent the whole place
Harrodsburg Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.1% | 68 |
| Private room | 2.9% | 2 |
Listings by property type
Harrodsburg Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 72.9% | 51 |
| Cabin/Outdoor | 17.1% | 12 |
| Apartment/Condo | 7.1% | 5 |
| Hotel/Boutique | 1.4% | 1 |
| Unique stay | 1.4% | 1 |
Two-bedroom homes are the most common size in Harrodsburg (40% of entire homes), and 46% have three or more bedrooms.
Harrodsburg entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 3.0% | 2 |
| 1 bedroom | 10.4% | 7 |
| 2 bedrooms | 40.3% | 27 |
| 3 bedrooms | 26.9% | 18 |
| 4 bedrooms | 14.9% | 10 |
| 5+ bedrooms | 4.5% | 3 |
A typical two-bedroom home in Harrodsburg earned $19,800 over the past year, against $22,500 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 27 | $19,800 | $22,000 | $166 | 42% |
| 3 bedrooms | 18 | $34,900 | $35,200 | $268 | 40% |
| 4 bedrooms | 10 | $22,500 | $43,700 | $526 | 40% |
Harrodsburg is a group-trip market: 36% of listings sleep eight or more guests, more than the share of the next most common size, six guests (27%).
Harrodsburg listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 8.6% | 6 |
| 3 guests | 1.4% | 1 |
| 4 guests | 22.9% | 16 |
| 5 guests | 1.4% | 1 |
| 6 guests | 27.1% | 19 |
| 7 guests | 2.9% | 2 |
| 8+ guests | 35.7% | 25 |
Harrodsburg hosts set up an average of 3.7 beds per listing. 51% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Harrodsburg: 51% of listings have one, and 61% have a barbecue grill.
Share of Harrodsburg listings with each common amenity
Guests
Harrodsburg draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Lexington is the largest source, at about 5% of reviews.
98% of Harrodsburg guests are domestic
Where guests who left reviews live
Where Harrodsburg guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Lexington | 4.8% |
| Louisville | 3.9% |
| Cincinnati | 2.8% |
| Nashville | 1.8% |
| Chicago | 1.3% |
Where Harrodsburg guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.7% |
| Germany | 0.5% |
| United Kingdom | 0.5% |
| Canada | 0.3% |
| Portugal | 0.3% |
Languages spoken by Harrodsburg guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.7% |
| Spanish | 7.0% |
| French | 2.0% |
| Sign Language | 0.8% |
| German | 0.8% |
Harrodsburg Airbnbs average 4.91 stars, and 67% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; cleanliness and value for money tie for the lowest, at 4.87.
Check-in scores highest in Harrodsburg; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.87 |
| Communication | 4.94 |
| Location | 4.89 |
| Check-in | 4.96 |
| Value | 4.87 |
Booking patterns
More than eight in ten Harrodsburg listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Harrodsburg listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.7% | 25 |
| 181-270 days | 47.1% | 33 |
| 91-180 days | 17.1% | 12 |
Days a year Harrodsburg listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 17.1% | 12 |
| 91-180 days | 48.6% | 34 |
| 31-90 days | 22.9% | 16 |
| 1-30 days | 11.4% | 8 |
The average Harrodsburg booking lasts 4 nights, longest in January and shortest in October. Listings took about 30 bookings each over the year, some 2,070 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Harrodsburg
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Harrodsburg accept stays of one or two nights.
Minimum stay set by Harrodsburg listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Harrodsburg, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 46% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Harrodsburg listings, from most to least flexible
Share of listings by the policy they use
94% of Harrodsburg listings charge a cleaning fee. The typical fee is about $100. Spread over the average stay of 4 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Harrodsburg, a six-bedroom home, took in $172,000 over the past year, about 5.7 times the city's average of $29,900.
Shawnee Creek Bourbon Trail Chalet Entire home · 6 bedrooms Rated 4.88
Tranquility Cove: 5-Bedroom on Herrington Lake Entire home · 5 bedrooms Rated 4.97
Breathtaking Views - Underwater Fish Light Entire home · 4 bedrooms Rated 4.79
The Luxe/Hot Tub/ King Beds/10 Mins Shaker Village Entire home · 4 bedrooms Rated 4.97
Normans Camp - Herrington Lake Entire home · 3 bedrooms Rated 4.97
Slice of Paradise Entire home · 4 bedrooms Rated 4.94 Only 9% of Harrodsburg listings are classed as professionally managed, though 49% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 47 km, Lawrenceburg (30 km away, 86 listings) earned the most per listing, about 69% more than Harrodsburg. Versailles and Lexington were the busiest, each booked on 44% of nights against 40% in Harrodsburg.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Danville 15 km | 57 | $18,714 | $212 | 33% |
| Lancaster 16 km | 35 | $29,733 | $293 | 28% |
| Versailles 29 km | 68 | $42,073 | $351 | 44% |
| Lawrenceburg 30 km | 86 | $50,490 | $361 | 43% |
| Lexington 39 km | 819 | $31,959 | $248 | 44% |
| Springfield 40 km | 41 | $19,381 | $236 | 34% |
| Richmond 45 km | 58 | $21,812 | $167 | 39% |
| Frankfort 47 km | 220 | $37,446 | $282 | 41% |
See all 112 Kentucky Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Harrodsburg:
FAQ
An active Harrodsburg Airbnb grossed $29,941 on average in the 12 months to September 2026, according to AirROI's tracking of 70 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,730 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Harrodsburg listings earn between $1,300 and $3,730 in a typical month, and the top tenth $6,390 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Harrodsburg were booked on 40% of available nights over the past year. That compares with 39% for the Kentucky average. October is usually the busiest month.
The average booked night in Harrodsburg cost $253 before fees. Half of listings charge between $145 and $275, so bedroom count and location move the price more than the average suggests.
None of the active Harrodsburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Harrodsburg Airbnb grossed $29,941 in the 12 months to September 2026, 8% above the Kentucky average of $27,730. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,751 a year (about $1,560 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,650 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,320 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Harrodsburg listing was open to book earned $104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $198 or more.
Harrodsburg stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Harrodsburg Airbnb stay lasted 4 nights over the past year. A listing took 30 reservations over the year on average.
Guests rate Harrodsburg Airbnbs 4.91 out of 5 on average. Guests score check-in highest and value lowest.
Historic District, Shaker Village and Lake Herrington draw the most short-term rental interest in Harrodsburg. The neighborhood guide explains what brings guests to each.
AirROI counted 70 active Airbnb listings in Harrodsburg as of September 2026. The closest tracked market is Danville, 15 km away.
In Harrodsburg, 94% of listings add a cleaning fee, and the typical fee is about $100.
Method
Figures on this page cover 70 active Airbnb listings in Harrodsburg from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.