Park City, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Park City, Kentucky? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $19,898 per year — at a $218 nightly rate, 35.1% occupancy, and a $74 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Park City is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Park City?
In Park City, the headline Airbnb metrics are $19,898 in average annual revenue,35.1% occupancy, $218 ADR, and $74 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Park City?
Understanding the monthly revenue variations for Airbnb listings in Park City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Park City is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Park City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,343 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,046 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $917, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Park City
What Is the Monthly Airbnb Occupancy Rate in Park City?
Maximize your bookings by understanding the Park City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Park City:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Park City
What Is the Average Airbnb Nightly Rate in Park City?
Effective short term rental pricing strategy in Park City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Park City typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Park City
What Is the RevPAR for Airbnb in Park City?
RevPAR in Park City is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $107 RevPAR.
- Best-in-class (Top 10%) achieve $128 RevPAR.
Average Monthly RevPAR Trend in Park City
RevPAR Insights for Park City
- The average RevPAR in Park City is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($128) and bottom 25% ($40) is $87, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Park City benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $107+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Park City?
Park City's peak Airbnb season falls in July, April, March, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, April, March)
- Revenue averages $3,209 per month
- Occupancy rates average 47.1%
- Daily rates average $227
Shoulder Season
- Revenue averages $2,414 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $215
Low Season (January, February, December)
- Revenue drops to average $1,269 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $212
Seasonality Insights for Park City
- Airbnb seasonality in Park City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Park City's highest earning potential, with monthly revenues climbing to $3,439, occupancy reaching 53.3%, and ADRs peaking at $240.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,182, occupancy could drop to 20.6%, and ADRs may adjust to $200.
- Lower occupancy paired with meaningful seasonality means hosts in Park City need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Park City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Park City?
Low regulation and minimal registration activity in Park City, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Park City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Park City?
With a compact short-term rental market, Park City gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Park City | The heart of Park City with a vibrant atmosphere, ideal for visitors seeking lively dining, shopping, and entertainment options. Close to skiing and the Sundance Film Festival. | Park City Main Street, Egyptian Theatre, Shopping and Dining on Main Street, Sundance Film Festival, Park City Mountain Resort |
| Deer Valley | Upscale area known for luxury accommodations and direct access to world-class skiing. Attracts affluent travelers seeking a high-end experience in a beautiful setting. | Deer Valley Resort, St. Regis Deer Valley, Ski-in/Ski-out Access, High Star Ranch, Wasatch Mountain State Park |
| Kimball Junction | A convenient area with shopping and dining that is a short drive to the slopes. Appeals to families and visitors looking for convenience without the high costs of downtown. | Redstone Shopping Center, Canyons Village, Jordanelle Reservoir, Swaner Preserve and EcoCenter |
| Old Town | Historic area famous for its charming architecture and proximity to resorts. Great for visitors wanting to experience Park City's rich history and culture. | Park City Museum, Old Town Historic District, Main Street Art Galleries, Nightlife and Bars, Ski Resorts |
| Powder Mountain | Known for its excellent powder skiing and less crowded slopes. Attractive to outdoor enthusiasts and those looking for a unique skiing experience away from the crowds. | Powder Mountain Ski Resort, Mountain Biking Trails, Snowboarding, Beautiful Scenic Views, Winter Sports Activities |
| Prospector Square | A convenient and affordable area with easy access to both downtown and ski resorts. Attracts budget-conscious travelers and those attending events in the area. | Prospector Square Convention Center, Brew pubs, Nearby hiking and biking trails, Close to Sundance Festival Venues |
| Thaynes Canyon | A quiet residential area close to skiing and golf. Ideal for families and longer-term stays looking for a peaceful retreat. | Thaynes Canyon Golf Course, Close to Park City Mountain Resort, Nature Trails, Local Parks |
| Empire Pass | Exclusive community offering luxury lodging and stunning mountain views. Targeted towards high-net-worth individuals looking for a premium ski experience. | Empire Pass Ski Access, Luxury Lodges, Scenic Viewpoints, Deer Valley Resort |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Park City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Park City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Park City
- The Park City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Park City, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Park City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Park City
- The dominant room capacity in Park City is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Park City, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Park City.
Park City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Park City
- The most common guest capacity trend in Park City vacation rentals is listings accommodating 6 guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Park City STR market, accounting for 41.6% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Park City.
- On average, properties in Park City are equipped to host 4.6 guests.
How Do Listings in Park City Compare on Quality?
Listing quality in Park City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Park City
- The average of 19.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Park City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Park City?
Amenity Prevalence
Amenity Insights for Park City
- Essential amenities in Park City that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, Wifi, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Essentials, Self check-in are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Park City: Free parking on premises, Smoke alarm, Air conditioning, Wifi, TV, Heating, Hot water.
- Prioritize adding missing essentials: TV, Heating, Hot water.
- Consider adding popular differentiators like First aid kit or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Park City to stay competitive.
Which Airbnb Amenities Boost Revenue in Park City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Park City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 79.2% | $22,969 | $8,228 | 179.1% |
Keypad | 41.7% | $31,391 | $11,689 | 168.6% |
Outdoor furniture | 50.0% | $28,930 | $10,866 | 166.3% |
Coffee maker | 66.7% | $24,818 | $10,057 | 146.8% |
Microwave | 66.7% | $24,818 | $10,057 | 146.8% |
BBQ grill | 62.5% | $25,493 | $10,574 | 141.1% |
Cooking basics | 75.0% | $23,029 | $10,506 | 119.2% |
Coffee | 54.2% | $26,202 | $12,447 | 110.5% |
Bed linens | 70.8% | $23,431 | $11,316 | 107.1% |
Oven | 70.8% | $23,431 | $11,316 | 107.1% |
Revenue Impact Insights for Park City
- Kitchen tops the revenue impact list with a 179.1% uplift — listings with this amenity earn $22,969 vs. $8,228 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Park City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Park City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPark City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Park City
- The typical guest profile for Airbnb in Park City consists of primarily domestic travelers (98%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.6%).
- Top languages spoken are English (82.8%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Park City?
Listings in Park City average 4.91 out of 5 overall, with about 105.7 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Park City
- With an overall rating of 4.91, Park City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.98), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Park City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Park City
- The most common availability pattern in Park City falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Park City (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Park City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Park City
- The overall average booking lead time for vacation rentals in Park City is 53 days.
- Guests book furthest in advance for stays during May (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Park City.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Park City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Park City?
Guests in Park City stay about 2.8 nights on average, generating roughly 576 reservations and 24 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Park City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Park City
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 24 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4 nights) and shorten in Apr (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Park City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
30.4% of total
2 Nights
12 listings
52.2% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Park City is 2 Nights, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Park City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Park City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.2% of Park City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Park City.
Park City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.2% of total
Flexible
7 listings
29.2% of total
Moderate
6 listings
25% of total
Firm
9 listings
37.5% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Park City
- The prevailing Airbnb cancellation policy trend in Park City is Firm, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (41.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Park City.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Park City.
How Much Are Airbnb Cleaning Fees in Park City?
Cleaning fees in Park City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Park City
- 91.7% of listings charge a cleaning fee, making it standard practice in Park City. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $95 is close to the median ($80), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Park City median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Park City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Park Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Kentucky Cottage by Mammoth Cave
Entire Place • 2 bedrooms
Spacious-Low Cleaning Fee-Quiet-Shaded 3 BR-2Ba
Entire Place • 3 bedrooms
Modern private cave country stay corvette golf
Entire Place • 3 bedrooms
A Kentucky Cabin by Mammoth Cave
Entire Place • 1 bedroom
Rustic log home near Mammoth Cave and Cave City
Entire Place • 3 bedrooms
Tranquility In the Cave Area
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Park City?
Learn from the best! This table showcases top-performing Airbnb hosts in Park City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Maple | 4 | $65,198 | 10 | 4.89/5.0 |
| John | 1 | $54,687 | 177 | 4.96/5.0 |
| Gwynne | 1 | $50,031 | 162 | 4.99/5.0 |
| Brad | 1 | $46,901 | 60 | 4.98/5.0 |
| Ryan | 1 | $42,778 | 183 | 4.97/5.0 |
| Joel | 1 | $42,398 | 168 | 4.98/5.0 |
| Karin & Gary | 5 | $41,141 | 356 | 4.78/5.0 |
| Kimberly | 2 | $32,744 | 339 | 4.96/5.0 |
| Christy | 1 | $27,827 | 76 | 4.99/5.0 |
| Jackie | 2 | $22,540 | 530 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Park City.
Who Are the Airbnb Hosts in Park City?
Park City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Park City
- With 75.0% Superhosts, Park City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 33.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Park City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Park City
These are the highest-grossing professional property management operations in Park City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kelly | 1 | $15,301 | $176 | 40.4% | 5.00/5 |
Management Company Insights for Park City
- The leading management company, Kelly, operates 1 listings with $15,301 in gross revenue — a useful benchmark for what scale looks like in Park City.
- Top managers average 1 properties each, suggesting professional management in Park City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Park City's Airbnb Market Compare to Nearby Cities?
How does the Park City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kingston Springs, Park City has 10 percentage points lower occupancy and about $69 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berry Hill | 133 | $4,368 | $357.90 | 43% |
| Nashville-Davidson | 5,675 | $3,896 | $348.51 | 43% |
| Coxs Creek | 15 | $3,810 | $407.30 | 38% |
| Pleasant View | 18 | $3,743 | $358.55 | 36% |
| Pegram | 18 | $3,662 | $256.69 | 42% |
| Mt. Juliet | 53 | $3,598 | $342.69 | 42% |
| Bee Spring | 12 | $3,359 | $507.21 | 35% |
| Nashville | 3,194 | $3,263 | $359.50 | 41% |
| Kingston Springs | 34 | $3,188 | $287.43 | 45% |
| Brentwood | 23 | $3,120 | $436.47 | 35% |
Frequently Asked Questions About Airbnb in Park City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Park City.
How much do Airbnb hosts make in Park City?
Park City hosts earn about $19,898 per year on average, with an average nightly rate of $218 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Park City, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Park City market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Park City?
The average Airbnb occupancy rate in Park City is 35.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Park City?
Listings in Park City average $218 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Park City?
Park City currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Park City?
AirROI currently classifies the short-term rental regulation level in Park City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Park City?
RevPAR in Park City is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Park City?
Occupancy of 35.1% means Park City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,898, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Park City?
The average booking lead time in Park City is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Park City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Park City include Downtown Park City, Deer Valley, Kimball Junction. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Park City?
entire_home listings make up 79.2% of the active supply in Park City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Park City compare to nearby Airbnb markets?
Among neighboring markets, Berry Hill posts $52,419 in average annual revenue with 43.1% occupancy, compared to Park City's $19,898 and 35.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Park City?
The average Airbnb stay length in Park City is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Park City?
Airbnb listings in Park City average 4.91 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Park City?
Kitchen and Keypad are among the strongest revenue-linked amenities in Park City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Park City?
Yes. About 91.7% of active Airbnb listings in Park City charge a cleaning fee, and the average fee is $95. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Park City?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.