Simpsonville, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Simpsonville, Kentucky? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $31,490 per year — at a $306 nightly rate, 37.8% occupancy, and a $105 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Simpsonville is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 22.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Simpsonville?
In Simpsonville, the headline Airbnb metrics are $31,490 in average annual revenue,37.8% occupancy, $306 ADR, and $105 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Simpsonville?
Understanding the monthly revenue variations for Airbnb listings in Simpsonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Simpsonville is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Simpsonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,622 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,189 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,365, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Simpsonville
What Is the Monthly Airbnb Occupancy Rate in Simpsonville?
Maximize your bookings by understanding the Simpsonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Simpsonville:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Simpsonville
What Is the Average Airbnb Nightly Rate in Simpsonville?
Effective short term rental pricing strategy in Simpsonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Simpsonville typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $998+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Simpsonville
What Is the RevPAR for Airbnb in Simpsonville?
RevPAR in Simpsonville is currently $105. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $248 RevPAR.
Average Monthly RevPAR Trend in Simpsonville
RevPAR Insights for Simpsonville
- The average RevPAR in Simpsonville is $105. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($248) and bottom 25% ($51) is $197, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Simpsonville benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Simpsonville?
Simpsonville's peak Airbnb season falls in October, July, May, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, May)
- Revenue averages $4,596 per month
- Occupancy rates average 52.4%
- Daily rates average $375
Shoulder Season
- Revenue averages $3,220 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $364
Low Season (January, February, December)
- Revenue drops to average $1,673 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $303
Seasonality Insights for Simpsonville
- Airbnb seasonality in Simpsonville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Simpsonville's highest earning potential, with monthly revenues climbing to $5,197, occupancy reaching 68.2%, and ADRs peaking at $434.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,351, occupancy could drop to 20.9%, and ADRs may adjust to $288.
- Lower occupancy paired with meaningful seasonality means hosts in Simpsonville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Simpsonville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Simpsonville?
Low regulation and minimal registration activity in Simpsonville, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Simpsonville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Simpsonville?
With a compact short-term rental market, Simpsonville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Simpsonville Downtown | Charming small-town area with local shops and dining options. Close to local attractions and well-suited for both short stays and longer vacations. | Simpsonville City Park, Local Shops, Restaurants, Simpsonville Farmers Market |
| Near Outlet Shoppes of the Bluegrass | Location offers easy access to a major outlet shopping destination, attracting shoppers and visitors looking for bargains and convenient amenities. | Outlet Shoppes of the Bluegrass, Shopping Centers, Dining Options, Parks |
| Lake Jericho | A peaceful and scenic area perfect for nature lovers and outdoor activities. Ideal for guests looking for a relaxing getaway. | Lake Jericho, Fishing, Hiking Trails, Picnic Areas |
| Moss Creek | A suburban neighborhood that offers a family-friendly environment. Attracts families looking for a comfortable stay with residential amenities. | Local Parks, School Districts, Community Events |
| Shepherdsville Road | Conveniently located with easy access to highways and major roadways. Great for guests needing quick transport options to nearby cities. | Highway Access, Shopping Areas, Nearby Restaurants |
| Simpsonville Farms | Rural area that appeals to guests looking for an agricultural experience and proximity to fresh produce and local farms. | Local Farms, Farmers Markets, Countryside Scenery |
| Fox Run | Residential community that is ideal for long-term stays, appealing to business travelers and those relocating for work. | Grocery Stores, Local Dining, Community Spaces |
| Eastwood | Picturesque neighborhood known for its historical significance and charm. Draws visitors interested in history and community events. | Historical Sites, Local Festivals, Museums |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Simpsonville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Simpsonville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Simpsonville
- The Simpsonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Simpsonville, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Simpsonville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Simpsonville
- The dominant room capacity in Simpsonville is 4 bedrooms listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 45.4% of the active Airbnb listings in Simpsonville, indicating a high concentration in these sizes.
- A significant 59.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Simpsonville.
Simpsonville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Simpsonville
- The most common guest capacity trend in Simpsonville vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Simpsonville STR market, accounting for 63.6% of listings.
- 63.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Simpsonville.
- On average, properties in Simpsonville are equipped to host 5.1 guests.
How Do Listings in Simpsonville Compare on Quality?
Listing quality in Simpsonville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Simpsonville
- At 43.4 photos per listing on average, Simpsonville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Simpsonville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Simpsonville?
Amenity Prevalence
Amenity Insights for Simpsonville
- Essential amenities in Simpsonville that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Washer, Heating, TV, Bed linens, Dishes and silverware, Microwave, Hangers. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Simpsonville: Air conditioning, Smoke alarm, Free parking on premises, Washer, Heating, TV, Bed linens, Dishes and silverware, Microwave, Hangers.
- Prioritize adding missing essentials: Bed linens, Dishes and silverware, Microwave, Hangers.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Simpsonville to stay competitive.
Which Airbnb Amenities Boost Revenue in Simpsonville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Simpsonville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Self check-in | 72.7% | $37,947 | $14,270 | 165.9% |
Smart lock | 22.7% | $57,213 | $23,924 | 139.1% |
Stove | 68.2% | $38,542 | $16,377 | 135.4% |
Baking sheet | 63.6% | $38,704 | $18,865 | 105.2% |
Toaster | 54.5% | $40,759 | $20,366 | 100.1% |
Blender | 45.5% | $42,433 | $22,370 | 89.7% |
Barbecue utensils | 45.5% | $41,880 | $22,831 | 83.4% |
Dishwasher | 63.6% | $37,706 | $20,611 | 82.9% |
Oven | 68.2% | $36,713 | $20,296 | 80.9% |
Dining table | 68.2% | $36,532 | $20,684 | 76.6% |
Revenue Impact Insights for Simpsonville
- Self check-in tops the revenue impact list with a 165.9% uplift — listings with this amenity earn $37,947 vs. $14,270 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Simpsonville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Simpsonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSimpsonville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Simpsonville
- The typical guest profile for Airbnb in Simpsonville consists of primarily domestic travelers (98%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Germany (0.4%).
- Top languages spoken are English (79.5%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Lexington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Simpsonville?
Listings in Simpsonville average 4.95 out of 5 overall, with about 148.3 reviews per active listing and 77.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Simpsonville
- With an overall rating of 4.95, Simpsonville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Value (4.93) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 77.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Simpsonville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Simpsonville
- The most common availability pattern in Simpsonville falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Simpsonville (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Simpsonville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Simpsonville
- The overall average booking lead time for vacation rentals in Simpsonville is 56 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Simpsonville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Simpsonville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Simpsonville?
Guests in Simpsonville stay about 3.7 nights on average, generating roughly 622 reservations and 28.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Simpsonville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Simpsonville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.7 nights) and shorten in Jan (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Simpsonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
68.2% of total
2 Nights
5 listings
22.7% of total
3 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Simpsonville is 1 Night, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Simpsonville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.2% of Simpsonville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Simpsonville.
Simpsonville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
6 listings
27.3% of total
Moderate
8 listings
36.4% of total
Firm
7 listings
31.8% of total
Cancellation Policy Insights for Simpsonville
- The prevailing Airbnb cancellation policy trend in Simpsonville is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Simpsonville.
- Regularly review your cancellation policy against competitors and market demand shifts in Simpsonville.
How Much Are Airbnb Cleaning Fees in Simpsonville?
Cleaning fees in Simpsonville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Simpsonville
- 86.4% of listings charge a cleaning fee, making it standard practice in Simpsonville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($167) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Simpsonville median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Simpsonville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Simpsonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4BR Farm~Bourbon Trail~private heated pool~horses
Entire Place • 4 bedrooms
Sleeps 24, 6BR, 4BA, Hot Tub
Entire Place • 6 bedrooms
Sleeps 24, Hot Tub, Sauna, Privacy on 5 acres
Entire Place • 6 bedrooms
KY Cottage near Bourbon, Expo & Horse Park|Hot Tub
Entire Place • 3 bedrooms
*Distilleries close by* Hot tub*Firepit
Entire Place • 4 bedrooms
Derby Bourbon Trail Classic
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Simpsonville?
Learn from the best! This table showcases top-performing Airbnb hosts in Simpsonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shane | 3 | $100,650 | 419 | 4.87/5.0 |
| Yancey | 1 | $90,670 | 49 | 5.00/5.0 |
| Torrey | 1 | $82,127 | 73 | 4.96/5.0 |
| Emily | 1 | $62,734 | 9 | 5.00/5.0 |
| Kelly | 1 | $59,417 | 58 | 5.00/5.0 |
| Toni | 1 | $58,185 | 68 | 4.93/5.0 |
| Diana | 3 | $48,829 | 1291 | 4.99/5.0 |
| Amy | 3 | $35,656 | 143 | 5.00/5.0 |
| Lauren | 1 | $31,270 | 80 | 4.89/5.0 |
| Kelly | 1 | $28,345 | 766 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Simpsonville.
Who Are the Airbnb Hosts in Simpsonville?
Simpsonville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Simpsonville
- With 86.4% Superhosts, Simpsonville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Simpsonville averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Simpsonville's Airbnb Market Compare to Nearby Cities?
How does the Simpsonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Simpsonville has 12 percentage points lower occupancy and about $55 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 85 | $4,041 | $358.18 | 42% |
| Coxs Creek | 15 | $3,810 | $407.30 | 38% |
| Rising Sun | 12 | $3,741 | $327.27 | 33% |
| Williamstown | 218 | $3,566 | $281.07 | 46% |
| Walton | 23 | $3,546 | $251.13 | 50% |
| Crittenden | 19 | $3,515 | $273.69 | 45% |
| Bee Spring | 12 | $3,359 | $507.21 | 35% |
| Burlington | 19 | $3,347 | $249.16 | 45% |
| Versailles | 69 | $3,265 | $346.13 | 42% |
| Unionville | 22 | $3,227 | $402.03 | 38% |
Frequently Asked Questions About Airbnb in Simpsonville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Simpsonville.
How much do Airbnb hosts make in Simpsonville?
Simpsonville hosts earn about $31,490 per year on average, with an average nightly rate of $306 and RevPAR of $105. Those figures describe the typical revenue environment for active listings in Simpsonville, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Simpsonville market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Simpsonville?
The average Airbnb occupancy rate in Simpsonville is 37.8%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Simpsonville?
Listings in Simpsonville average $306 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Simpsonville?
Simpsonville currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Simpsonville?
AirROI currently classifies the short-term rental regulation level in Simpsonville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Simpsonville?
RevPAR in Simpsonville is about $105. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Simpsonville?
Occupancy of 37.8% means Simpsonville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,490, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Simpsonville?
The average booking lead time in Simpsonville is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Simpsonville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Simpsonville include Simpsonville Downtown, Near Outlet Shoppes of the Bluegrass, Lake Jericho. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Simpsonville?
entire_home listings make up 77.3% of the active supply in Simpsonville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Simpsonville compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $48,491 in average annual revenue with 42.0% occupancy, compared to Simpsonville's $31,490 and 37.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Simpsonville?
The average Airbnb stay length in Simpsonville is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Simpsonville?
Airbnb listings in Simpsonville average 4.95 out of 5 overall. About 77.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Simpsonville?
Self check-in and Smart lock are among the strongest revenue-linked amenities in Simpsonville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Simpsonville?
Yes. About 86.4% of active Airbnb listings in Simpsonville charge a cleaning fee, and the average fee is $167. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Simpsonville?
A 86.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.