Airbnb market data · 202612 months to October 2026
St. Matthews, KY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St. Matthews brought in $28,136 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
St. Matthews Airbnb Market at a Glance
St. Matthews is cheaper but busier than the Kentucky average. Listings averaged $240 a night and were booked on 48% of available nights, against $270 and 39% for the Kentucky average.
Timing matters: in April, usually the best month, the average listing earns about 2.5 times as much as in January, usually the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, St. Matthews is the 90th-largest of 112 Kentucky markets AirROI tracks.
Browse the live St. Matthews Airbnb market See Every St. Matthews ListingRevenue
How Much Do Airbnb Hosts Make in St. Matthews?
Gross bookings per St. Matthews listing averaged $28,136 over the 12 months to October 2026 (Kentucky average: $30,126), before cleaning, platform and management costs and taxes.
In a typical year, the average St. Matthews listing brings in $4,590 in April, its best month, and $1,830 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across St. Matthews's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,510+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $4,120 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $2,570 a month.
- Entry-level properties (bottom 25%) earn $1,680 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 2.5 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
St. Matthews Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
May 2026 led on revenue and nightly rate; bookings peaked in July 2026. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,692 | 55.2% | $456 | $119 | 46 days | 3 nights |
| Nov 2025 | $3,035 | 50.7% | $450 | $101 | 65 days | 8.6 nights |
| Dec 2025 | $2,784 | 42.1% | $447 | $90 | 48 days | 3.4 nights |
| Jan 2026 | $1,803 | 38.3% | $447 | $58 | 20 days | 5.7 nights |
| Feb 2026 | $2,162 | 39.1% | $449 | $77 | 41 days | 5.4 nights |
| Mar 2026 | $2,786 | 50.2% | $456 | $90 | 30 days | 3.8 nights |
| Apr 2026 | $3,737 | 49.3% | $502 | $125 | 70 days | 4.5 nights |
| May 2026 | $3,827 | 45.7% | $512 | $123 | 63 days | 6 nights |
| Jun 2026 | $3,206 | 55.2% | $395 | $107 | 56 days | 9.1 nights |
| Jul 2026 | $3,447 | 57.1% | $385 | $111 | 65 days | 7.1 nights |
| Aug 2026 | $2,281 | 42.8% | $376 | $74 | 63 days | 6.7 nights |
| Sep 2026 | $3,721 | 54.4% | $396 | $124 | 91 days | 6.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one St. Matthews address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in St. Matthews Profitable?
Yes, when it's run well. The average St. Matthews Airbnb took in $28,136 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,480 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,390 a month.
Cleaning it yourself keeps the $2,990 a year guests pay in cleaning fees, for about $1,720 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,270 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
St. Matthews Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,146 | $40,380 |
| Cleaning fees guests pay11% of St. Matthews bookings | $2,990 | $4,810 |
| Gross bookings | $28,136 | $45,190 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of St. Matthews listings on Simplified Pricing, 3% for the rest | −$4,210 | −$6,770 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,990 | −$4,810 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,360 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$10,430 | −$16,520 |
| Left for housing costs, then profit | $17,706about $1,480 a month | $28,670about $2,390 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own St. Matthews Airbnb Profit
The estimate starts from St. Matthews's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St. Matthews home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How St. Matthews's Top Earners Get There
- More nights booked. The busiest quarter of St. Matthews listings are booked on 72% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $220 adds about $2,220 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $555 a night or more, against a median of $220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,510 a year.
- Open for the busy months. In a typical year, April brings the average listing about $4,590, against $1,830 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. St. Matthews listings average 4.86 stars, and 58% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,770 a month, against $2,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St. Matthews?
St. Matthews listings were booked on 48% of the nights they were open over the past year, 9 percentage points above the Kentucky average (39%) and 7 points above the U.S. average (41%). In a typical year, occupancy climbs to 57% in October and falls to 35% in January.
Across St. Matthews's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 88%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 72% or more, roughly five nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
October is usually the busiest month in St. Matthews, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in St. Matthews?
The average nightly rate in St. Matthews, known as ADR (average daily rate), was $240 over the past year, about 11% below the Kentucky average of $270 and about 28% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in May at about $510 and bottom out in August and October at about $410.
Across St. Matthews's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $1,085+ a night, about 4.9 times the median.
- Strong performers (top 25%) charge $555 or more, about $340 above the median.
- Typical properties (median) charge about $220 a night.
- Entry-level properties (bottom 25%) charge $145 or less, about two-thirds of the median.
May rates run 25% above August's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $240 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in St. Matthews?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St. Matthews it averaged $103 over the past year, from about $59 in a typical January to about $153 in a typical April.
Across St. Matthews's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $172+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $132 or more, about $50 a night above the median.
- Typical properties (median) earn about $81 per open night.
- Entry-level properties (bottom 25%) earn $65 or less, about 20% below the median.
April RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in St. Matthews
With only 24 active listings, the monthly pattern in St. Matthews is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in April and bottom out in January.
Average revenue by month in St. Matthews
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in St. Matthews in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,830 |
| February | $2,160 |
| March | $3,290 |
| April | $4,590 |
| May | $4,240 |
| June | $2,990 |
| July | $3,730 |
| August | $2,590 |
| September | $3,580 |
| October | $3,670 |
| November | $2,770 |
| December | $2,890 |
How Far in Advance Do Guests Book Airbnb in St. Matthews?
Guests book St. Matthews stays 55 days ahead on average (about eight weeks). September stays are booked furthest out, about 101 days ahead, and January stays closest to arrival, about 21 days. A typical September booking is made in early June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in St. Matthews
21% of the 24 active listings in St. Matthews display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in St. Matthews.
Neighborhoods
Best Neighborhoods for Airbnb in St. Matthews
AirROI's area guide picks eight St. Matthews neighborhoods that draw short-term rental guests, led by Downtown St. Matthews, Beargrass Park Area and Westport Road Corridor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown St. Matthews | Heart of St. Matthews with vibrant shopping, dining, and entertainment options. Attractive to both business and leisure travelers due to its convenience and access to amenities. | Mall St. Matthews, Seneca Park, The Water Tower, St. Matthews Farmers Market, Café Lou Lou |
| Beargrass Park Area | A peaceful, family-friendly neighborhood with beautiful parks, ideal for families visiting the area. Offers a serene retreat while still being close to city attractions. | Beargrass Park, Brownsboro Park, The Village Anchor, Cox Park, Louisville Tennis Club |
| Westport Road Corridor | A growing area with new businesses, restaurants, and shopping. Suited for guests looking for modern conveniences and easy access to main roads and highways. | Crescent Hill Library, Westport Village, Bardstown Road, Bowman's Bar & Grill, Owl Creek Country Club |
| Shelbyville Road | Busy commercial strip that offers a mix of shopping centers and dining options. Attracts visitors looking to enjoy the local cuisine and shopping experiences. | The Mall St. Matthews, Floyds Fork Park, Stonybrook Shopping Center, Chick-fil-A, Steak 'n Shake |
| Seneca Gardens | Quaint residential area that is perfect for those seeking a peaceful stay while still being close to major attractions of the city. Great for longer stays and families. | Seneca Park, Shopping and Dining in St. Matthews, Crescent Hill |
| Eastwood | A suburban community close to St. Matthews with plenty of outdoor activities and parks. Great for visitors who prefer a green environment and a more relaxed pace. | Eastwood Park, Valley View Center, The Parklands, Louisville Mega Cavern |
| Brownsboro Village | An upscale neighborhood with charming boutique shops and eateries. Very appealing to travelers looking for a trendy and fashionable atmosphere. | Brownsboro Village Shopping Center, Village 8 Theatres, The Grange, Big Rock Park |
| Highlands | A trendy and vibrant area popular with young people and families. Close to nightlife, parks, and cultural attractions, making it a prime location for Airbnb. | Cherokee Park, Bardstown Road, Highland Baptist Church, Local breweries and restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St. Matthews vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Shelbyville (39 km away, 90 listings) earned the most per listing, about 80% more than St. Matthews. None of them fills more nights than St. Matthews (48%); the busiest, Shepherdsville, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Louisville 7 km | 2,171 | $34,130 | $354 | 39% |
| Jeffersonville 8 km | 182 | $36,394 | $273 | 44% |
| Clarksville 11 km | 47 | $24,404 | $256 | 39% |
| New Albany 16 km | 142 | $27,849 | $230 | 40% |
| Shepherdsville 30 km | 37 | $31,752 | $225 | 45% |
| La Grange 31 km | 31 | $35,977 | $354 | 36% |
| Shelbyville 39 km | 90 | $50,690 | $450 | 41% |
| Taylorsville 39 km | 45 | $28,755 | $301 | 32% |
Other Airbnb Markets in Kentucky
- Lexington Airbnb data 827 listings
- Stanton Airbnb data 327 listings
- Williamstown Airbnb data 229 listings
- Campton Airbnb data 228 listings
- Frankfort Airbnb data 223 listings
- Covington Airbnb data 217 listings
- Bowling Green Airbnb data 209 listings
- Elizabethtown Airbnb data 175 listings
See all 112 Kentucky Airbnb markets
Markets Similar to St. Matthews
Markets elsewhere in the United States with a similar nightly rate and occupancy to St. Matthews:
- Draper Airbnb data UT · $237/night · 47.7%
- Port Townsend Airbnb data WA · $236/night · 47.5%
- Colorado Springs Airbnb data CO · $244/night · 47.8%
- Town of Amherst Airbnb data NY · $246/night · 47.2%
- Madison Airbnb data WI · $244/night · 47.0%
- Saint Charles Airbnb data MO · $233/night · 48.0%
FAQ
St. Matthews Airbnb FAQ
How much do Airbnb hosts make in St. Matthews?
An active St. Matthews Airbnb grossed $28,136 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,120 or more in a typical month.
How much can I make on Airbnb in St. Matthews?
It depends most on the home's size, location and how it's run. The middle half of St. Matthews listings earn between $1,680 and $4,120 in a typical month, and the top tenth $5,510 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St. Matthews?
Listings in St. Matthews were booked on 48% of available nights over the past year. That compares with 39% for the Kentucky average. October is usually the busiest month.
How much does an Airbnb cost per night in St. Matthews?
The average booked night in St. Matthews cost $240 before fees. Half of listings charge between $145 and $555, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St. Matthews?
In St. Matthews, 21% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in St. Matthews?
Yes, when it's run well. The average St. Matthews Airbnb grossed $28,136 in the 12 months to October 2026, 7% below the Kentucky average of $30,126, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,706 a year (about $1,480 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,390 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in St. Matthews?
April usually pays best, averaging $4,590 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in St. Matthews?
Each night a St. Matthews listing was open to book earned $103 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $172 or more.
How far in advance do guests book Airbnbs in St. Matthews?
St. Matthews stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in St. Matthews?
The average St. Matthews Airbnb stay lasted 6.4 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in St. Matthews rated?
Guests rate St. Matthews Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in St. Matthews?
Downtown St. Matthews, Beargrass Park Area and Westport Road Corridor draw the most short-term rental interest in St. Matthews. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St. Matthews?
AirROI counted 24 active Airbnb listings in St. Matthews as of October 2026. The closest tracked market is Louisville, 7 km away.
How much are Airbnb cleaning fees in St. Matthews?
In St. Matthews, nearly nine in ten listings add a cleaning fee, and the typical fee is about $137.
How many tourists visit St. Matthews, KY?
All of Kentucky had 81.1 million visitors in 2025, the Kentucky Department of Tourism reports. AirROI estimates 634 Airbnb stays in St. Matthews, KY in the 12 months to October 2026, which counts bookings and not tourists. See Kentucky tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in St. Matthews from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.