Houma, Louisiana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Houma, Louisiana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,158 per year — at a $186 nightly rate, 38.6% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 43 active listings, Houma is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 138.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Houma?
In Houma, the headline Airbnb metrics are $19,158 in average annual revenue,38.6% occupancy, $186 ADR, and $69 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Houma?
Understanding the monthly revenue variations for Airbnb listings in Houma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houma is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,907 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,062, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Houma
What Is the Monthly Airbnb Occupancy Rate in Houma?
Maximize your bookings by understanding the Houma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houma:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Houma
What Is the Average Airbnb Nightly Rate in Houma?
Effective short term rental pricing strategy in Houma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houma typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Houma
What Is the RevPAR for Airbnb in Houma?
RevPAR in Houma is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $113 RevPAR.
Average Monthly RevPAR Trend in Houma
RevPAR Insights for Houma
- The average RevPAR in Houma is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($113) and bottom 25% ($42) is $71, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Houma benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Houma?
Houma's peak Airbnb season falls in December, September, June, while the softest stretch is January, April, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, September, June)
- Revenue averages $2,627 per month
- Occupancy rates average 44.1%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,228 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $169
Low Season (January, April, August)
- Revenue drops to average $1,837 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $164
Seasonality Insights for Houma
- The Airbnb seasonality pattern in Houma shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Houma's highest earning potential, with monthly revenues climbing to $2,667, occupancy reaching 47.2%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,723, occupancy could drop to 31.5%, and ADRs may adjust to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Houma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Houma?
Low regulation and minimal registration activity in Houma, Louisiana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Houma to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Houma?
With a compact short-term rental market, Houma gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Houma | The heart of Houma with proximity to local businesses, restaurants, and cultural attractions. Ideal for visitors looking to experience the local life and events. | Terrebonne Historical and Cultural Society, Downtown Farmers Market, Bayou Terrebonne Waterlife Museum, Civic Center, Regional Art Museum |
| Houma's Historic District | A charming area filled with historic homes and buildings, offering a glimpse into the region's rich history. Attracts guests interested in culture and heritage. | Historic Courthouse, Civics Center, Annie Miller's Son's Swamp Tours, Local art galleries, Stream Park |
| Bayou Black | A more rural area offering a unique bayou experience. Perfect for nature lovers and those looking to enjoy outdoor activities like fishing and boating. | Bayou Black Marina, Fishing spots, Nature trails, Thatched Roof Cabins, Garden of the Americas |
| Raceland | A small community nearby that provides a quieter stay with local charm. Good for those looking to explore the outskirts of Houma and enjoy local festivals. | Evergreen Plantation, Local restaurants, Cultural festivals, Fishing areas, Nature parks |
| Chauvin | A coastal area known for its fishing and boating opportunities, making it a perfect destination for those looking to unwind by the bay. | Chauvin Sculpture Garden, Fishing spots, Local diners, Waterfront views, Swamp tours |
| Schriever | A small, peaceful town which serves as a great base for exploring the surrounding bayou regions. Attractive for families looking for a tranquil stay. | Cypress Bayou Casino, Local parks, Family-friendly restaurants, Swamp tours, Historical sites |
| Thibodaux | Just a short drive from Houma, this city offers additional restaurants, shopping, and cultural experiences, making it an attractive option for extended stays. | Nicholls State University, Thibodaux Historic District, Local festivals, Laurel Valley Village, Bayou Lafourche |
| Gray | A suburban area with great amenities and access to Houma’s attractions. Suitable for families and business travelers seeking a more residential experience. | Shopping centers, Local events, Community parks, Nearby dining options, Great access to Houma's main attractions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Houma offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Houma?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Houma
- The Houma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Houma, House properties are the most common (74.4%), reflecting the local real estate landscape.
- Houses represent a significant 74.4% portion, catering likely to families or larger groups.
- The presence of 11.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Houma Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Houma
- The dominant room capacity in Houma is 3 bedrooms listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 67.5% of the active Airbnb listings in Houma, indicating a high concentration in these sizes.
- A significant 53.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houma.
Houma Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Houma
- The most common guest capacity trend in Houma vacation rentals is listings accommodating 6 guests (20.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Houma STR market, accounting for 41.8% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houma.
- On average, properties in Houma are equipped to host 5.1 guests.
How Do Listings in Houma Compare on Quality?
Listing quality in Houma can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Houma
- At 24.4 photos per listing on average, Houma hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Houma averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Houma?
Amenity Prevalence
Amenity Insights for Houma
- Essential amenities in Houma that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Houma: Air conditioning, TV, Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Houma to stay competitive.
Which Airbnb Amenities Boost Revenue in Houma?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Houma, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 83.7% | $20,908 | $10,158 | 105.8% |
Dishwasher | 46.5% | $25,039 | $14,044 | 78.3% |
Rice maker | 11.6% | $28,172 | $17,972 | 56.8% |
Coffee | 60.5% | $22,339 | $14,292 | 56.3% |
Board games | 27.9% | $25,874 | $16,558 | 56.3% |
Bathtub | 72.1% | $21,167 | $13,968 | 51.5% |
Conditioner | 60.5% | $21,508 | $15,562 | 38.2% |
Room-darkening shades | 46.5% | $22,109 | $16,591 | 33.3% |
Bed linens | 79.1% | $20,174 | $15,319 | 31.7% |
Long term stays allowed | 69.8% | $20,512 | $16,033 | 27.9% |
Revenue Impact Insights for Houma
- Washer tops the revenue impact list with a 105.8% uplift — listings with this amenity earn $20,908 vs. $10,158 without it.
- Washer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Houma STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHouma Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Houma
- The typical guest profile for Airbnb in Houma consists of primarily domestic travelers (96%), often arriving from nearby Houma, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and France (2.2%).
- Top languages spoken are English (81.4%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houma and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Houma?
Listings in Houma average 4.9 out of 5 overall, with about 52.4 reviews per active listing and 55.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Houma
- With an overall rating of 4.9, Houma listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Houma Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Houma
- The most common availability pattern in Houma falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Houma (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Houma?
Average Booking Lead Time by Month
Booking Lead Time Insights for Houma
- The overall average booking lead time for vacation rentals in Houma is 31 days.
- Guests book furthest in advance for stays during February (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Houma.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Houma averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Houma?
Guests in Houma stay about 6.2 nights on average, generating roughly 885 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Houma
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Houma
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (8.4 nights) and shorten in Feb (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Houma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
23.3% of total
2 Nights
17 listings
39.5% of total
3 Nights
4 listings
9.3% of total
7-29 Nights
2 listings
4.7% of total
30+ Nights
10 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in Houma is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.8%) of the Houma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in Houma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Houma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houma.
Houma Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.3% of total
Flexible
11 listings
25.6% of total
Moderate
12 listings
27.9% of total
Firm
13 listings
30.2% of total
Strict
6 listings
14% of total
Cancellation Policy Insights for Houma
- The prevailing Airbnb cancellation policy trend in Houma is Firm, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.5%) and stricter (44.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.2% market standard in Houma.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Houma.
How Much Are Airbnb Cleaning Fees in Houma?
Cleaning fees in Houma are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Houma
- 97.7% of listings charge a cleaning fee, making it standard practice in Houma. Guests expect it and factor it into their booking decisions.
- The gap between the average ($150) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Houma median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Houma Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Houmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big, Fun Nostalgic Home in Houma
Entire Place • 3 bedrooms
Peaceful, Modern Oasis In Prime Houma Location
Entire Place • 3 bedrooms
Modern, quaint home in the heart of downtown Houma
Entire Place • 3 bedrooms
Still Waters
Entire Place • 3 bedrooms
Oasis Houma
Entire Place • 3 bedrooms
Cottage in Downtown Houma
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Houma?
Learn from the best! This table showcases top-performing Airbnb hosts in Houma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liberty Properties | 6 | $178,828 | 259 | 4.97/5.0 |
| Tiffany | 4 | $82,331 | 137 | 4.88/5.0 |
| Morgan | 2 | $62,999 | 104 | 5.00/5.0 |
| Britney | 1 | $42,401 | 51 | 5.00/5.0 |
| Dave | 1 | $39,743 | 43 | 4.98/5.0 |
| Jennifer | 1 | $35,704 | 64 | 4.94/5.0 |
| Angela | 1 | $34,798 | 44 | 5.00/5.0 |
| My | 1 | $34,240 | 40 | 4.95/5.0 |
| Amy | 1 | $29,121 | 29 | 4.86/5.0 |
| Nick | 2 | $25,637 | 178 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houma.
Who Are the Airbnb Hosts in Houma?
Houma is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Houma
- With 83.7% Superhosts, Houma has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Houma averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Houma's Airbnb Market Compare to Nearby Cities?
How does the Houma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Covington, Houma has 5 percentage points lower occupancy and about $25 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Plaquemines Parish | 28 | $4,658 | $421.06 | 38% |
| Grand Isle | 106 | $3,218 | $468.23 | 32% |
| New Orleans | 4,680 | $3,202 | $302.90 | 41% |
| New Roads | 25 | $2,747 | $368.62 | 31% |
| Pass Christian | 176 | $2,740 | $304.16 | 35% |
| Barataria | 10 | $2,603 | $312.03 | 36% |
| Killian | 14 | $2,538 | $365.03 | 34% |
| Bay Saint Louis | 281 | $2,468 | $276.24 | 35% |
| Covington | 63 | $2,436 | $211.13 | 44% |
| Ponchatoula | 48 | $2,414 | $243.95 | 36% |
Frequently Asked Questions About Airbnb in Houma
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Houma.
How much do Airbnb hosts make in Houma?
Houma hosts earn about $19,158 per year on average, with an average nightly rate of $186 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Houma, Louisiana, not the ceiling for the best operators. Source: AirROI 2026 data, Houma market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Houma?
The average Airbnb occupancy rate in Houma is 38.6%. December is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Houma?
Listings in Houma average $186 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Houma?
Houma currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Houma?
AirROI currently classifies the short-term rental regulation level in Houma as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Houma?
RevPAR in Houma is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Houma?
Occupancy of 38.6% means Houma is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,158, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Houma?
The average booking lead time in Houma is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Houma?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Houma include Downtown Houma, Houma's Historic District, Bayou Black. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Houma?
entire_home listings make up 93.0% of the active supply in Houma. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Houma compare to nearby Airbnb markets?
Among neighboring markets, Plaquemines Parish posts $55,891 in average annual revenue with 38.3% occupancy, compared to Houma's $19,158 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Houma?
The average Airbnb stay length in Houma is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Houma?
Airbnb listings in Houma average 4.9 out of 5 overall. About 55.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Houma?
Washer and Dishwasher are among the strongest revenue-linked amenities in Houma. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Houma?
Yes. About 97.7% of active Airbnb listings in Houma charge a cleaning fee, and the average fee is $150. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Houma?
A 83.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.