1 Block to Beach • Walk Downtown • Peaceful Escape Entire home · 2 bedrooms Rated 4.99 - Revenue
- $94,330
- Occupancy
- 64.1%
- Daily rate
- $355
Airbnb market data · 202612 months to September 2026
Rockland, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rockland brought in $26,129 over the 12 months through September 2026, about 31% less than the Maine average of $37,768.
The short answer
Rockland Airbnb Market at a Glance
Rockland is priced below the Maine average. Listings averaged $261 a night, about 30% less than that average of $375, and were booked on 45% of available nights, close to its 43% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 4.2 times as much as in February, usually the slowest.
With 53 active listings, Rockland is the 69th-largest of 189 Maine markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 26%.
Browse the live Rockland Airbnb market See Every Rockland ListingRevenue
How Much Do Airbnb Hosts Make in Rockland?
Gross bookings per Rockland listing averaged $26,129 over the 12 months to September 2026 (Maine average: $37,768), before cleaning, platform and management costs and taxes.
In a typical year, the average Rockland listing brings in $6,450 in July, its best month, and $1,530 in February, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $6,610+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $4,500 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,690 a month.
- Entry-level properties (bottom 25%) earn $1,680 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,220 $7,200 $1,430
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rockland Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,529 | 58.0% | $240 | $151 | 87 days | 6.9 nights |
| Oct 2025 | $3,320 | 43.5% | $232 | $107 | 54 days | 3.4 nights |
| Nov 2025 | $2,127 | 36.0% | $223 | $71 | 31 days | 4.3 nights |
| Dec 2025 | $1,943 | 32.4% | $226 | $63 | 34 days | 5.5 nights |
| Jan 2026 | $1,611 | 34.6% | $220 | $52 | 19 days | 6.5 nights |
| Feb 2026 | $1,431 | 27.3% | $219 | $51 | 22 days | 5.5 nights |
| Mar 2026 | $2,000 | 38.9% | $218 | $65 | 22 days | 3.6 nights |
| Apr 2026 | $2,046 | 36.9% | $224 | $68 | 56 days | 5.5 nights |
| May 2026 | $2,617 | 33.4% | $260 | $84 | 55 days | 5 nights |
| Jun 2026 | $5,069 | 52.3% | $277 | $169 | 60 days | 6.3 nights |
| Jul 2026 | $7,198 | 65.0% | $304 | $232 | 105 days | 5.1 nights |
| Aug 2026 | $6,239 | 65.8% | $302 | $201 | 73 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Rockland market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Rockland Profitable?
Yes, when it's run well. The average Rockland Airbnb took in $26,129 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,450 a month.
Cleaning it yourself keeps the $2,170 a year guests pay in cleaning fees, for about $1,630 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rockland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,959 | $40,040 |
| Cleaning fees guests pay8% of Rockland bookings | $2,170 | $3,630 |
| Gross bookings | $26,129 | $43,670 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Rockland listings on Simplified Pricing, 3% for the rest | −$3,560 | −$5,940 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,170 | −$3,630 |
| Utilities and internetAbout 5% of bookings | −$1,310 | −$2,180 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$520 | −$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$780 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,730 | −$14,320 |
| Left for housing costs, then profit | $17,399about $1,450 a month | $29,350about $2,450 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rockland Airbnb Profit
The estimate starts from Rockland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rockland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rockland's Top Earners Get There
- More nights booked. The busiest quarter of Rockland listings are booked on 65% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of $215 adds about $2,170 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $325 a night or more, against a median of $215. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,400 a year.
- Open for the busy months. In a typical year, July brings the average listing about $6,450, against $1,530 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rockland listings average 4.83 stars, and 53% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,640 a month, against $2,180 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rockland?
Rockland listings were booked on 45% of the nights they were open over the past year, 2 percentage points above the Maine average (43%) and 4 points above the U.S. average (41%). In a typical year, occupancy swings from 30% in February to 65% in August.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
August is usually the busiest month in Rockland, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 45% 66% 27%
Nightly rates
How Much Does an Airbnb Cost per Night in Rockland?
The average nightly rate in Rockland, known as ADR (average daily rate), was $261 over the past year, about 30% below the Maine average of $375 and about 18% below the U.S. average of $320. In a typical year, rates peak in July and August at about $280 and bottom out in November at about $205.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $435+ a night, about twice the median.
- Strong performers (top 25%) charge $325 or more, about $110 above the median.
- Typical properties (median) charge about $215 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about two-thirds of the median.
July rates run 37% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $230 $304 $185
The 12-month ADR of $261 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Rockland?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rockland it averaged $131 over the past year, from about $55 in a typical February to about $208 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $257+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $161 or more, about $40 a night above the median.
- Typical properties (median) earn about $119 per open night.
- Entry-level properties (bottom 25%) earn $80 or less, about two-thirds of the median.
July RevPAR is about 3.8 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $105 $232 $51
The 12-month RevPAR of $131 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Rockland
Rockland has one high season, June through September, which makes it a highly seasonal market. Business is slowest from November to May. A listing earns about 2.9 times as much a month in June through August as in December through February.
Average revenue by month in Rockland
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,220 $6,450 $1,530
Revenue by month in Rockland in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,990 |
| February | Low season | $1,530 |
| March | Low season | $1,880 |
| April | Low season | $1,870 |
| May | Low season | $2,690 |
| June | High season | $4,420 |
| July | High season | $6,450 |
| August | High season | $6,030 |
| September | High season | $4,170 |
| October | Shoulder season | $3,150 |
| November | Low season | $2,100 |
| December | Low season | $2,360 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $5,270 | 60% | $259 |
| Shoulder seasonOctober | $3,150 | 49% | $211 |
| Low seasonNovember–May | $2,060 | 36% | $216 |
How Far in Advance Do Guests Book Airbnb in Rockland?
Guests book Rockland stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 106 days ahead, and February stays closest to arrival, about 22 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 50 days 106 days 19 days
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rockland
None of the 53 active listings in Rockland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rockland.
Neighborhoods
Best Neighborhoods for Airbnb in Rockland
AirROI's area guide picks seven Rockland neighborhoods that draw short-term rental guests, led by Rockland Harbor, Rockport Village and Camden Hills State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rockland Harbor | Scenic views of the harbor and close to the downtown area. Ideal for visitors who want to explore local shops, restaurants, and the arts community. | Farnsworth Art Museum, Rockland Breakwater Lighthouse, Harbor Park, Downtown Rockland shops, The Strand Theatre |
| Rockport Village | Charming coastal village atmosphere with artistic flair. A peaceful spot for visitors looking to enjoy the quaint shops, galleries, and beautiful landscape. | Rockport Opera House, Maine Media Workshops + College, Beauchamp Point, Bayside, Rockport Marine Park |
| Camden Hills State Park | Popular for outdoor enthusiasts, offering stunning views of the coastline and hiking trails. Attracts visitors looking for nature and adventure. | Mount Battie, hiking trails, Camden Harbor, scenic overlooks |
| South Thomaston | A peaceful, lesser-known area attractive for those seeking a more local experience with beautiful scenery and connections to nature. | Sandy Beach, Ragged Mountain Recreation Area |
| Thomaston | Historical charm with local shops and cultural activities. A good base for visitors wanting to explore the surrounding areas. | Thomaston Historical Society, St. George River, Local Art Galleries |
| Port Clyde | A picturesque fishing village with stunning ocean views and access to nearby Monhegan Island. Ideal for those wanting a coastal retreat. | Museum at Port Clyde, Monhegan Island Ferry, Drift Inn Beach |
| Midcoast Maine | Broader region incorporating multiple coastal towns providing diverse activities from art to culinary experiences, appealing to a wide range of visitors. | Galleries and shops in Camden, Rockland, and Rockport, Midcoast culinary tours, Local wineries and breweries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Rockland Airbnb Listings by Type and Size
Entire homes make up 89% of listings in Rockland, alongside 6 private-room listings (11%). Houses are the most common property type at 43%, ahead of apartments and condos (30%).
Mostly entire homes, with a private-room segment
Rockland Airbnb listings by room type
- Entire home 89%
- Private room 11%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 88.7% | 47 |
| Private room | 11.3% | 6 |
Listings by property type
Rockland Airbnb listings by property type
- House 43%
- Apartment/Condo 30%
- Hotel/Boutique 17%
- Others 8%
- Unique stay 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.4% | 23 |
| Apartment/Condo | 30.2% | 16 |
| Hotel/Boutique | 17.0% | 9 |
| Others | 7.5% | 4 |
| Unique stay | 1.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Rockland Have?
Two-bedroom homes are the most common size in Rockland (36% of entire homes), and 36% have three or more bedrooms. Shares are of the 45 entire homes that give a bedroom count; rented rooms are left out.
Rockland entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
24%
36%
29%
7%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.4% | 2 |
| 1 bedroom | 24.4% | 11 |
| 2 bedrooms | 35.6% | 16 |
| 3 bedrooms | 28.9% | 13 |
| 4 bedrooms | 6.7% | 3 |
What Each Home Size Earns in Rockland
A typical one-bedroom home in Rockland earned $27,600 over the past year, against $29,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | $27,600 | $21,500 | $191 | 49% |
| 2 bedrooms | 16 | $26,800 | $32,200 | $261 | 48% |
| 3 bedrooms | 13 | $29,900 | $29,400 | $372 | 47% |
How Many Guests Do Airbnbs in Rockland Sleep?
Most Rockland listings are sized for couples and small families: 63% sleep four guests or fewer, and just 10% take eight or more.
Rockland listings by guest capacity
Share of listings by the number of guests they sleep
2%
27%
6%
27%
6%
22%
10%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 2.0% | 1 |
| 2 guests | 27.5% | 14 |
| 3 guests | 5.9% | 3 |
| 4 guests | 27.5% | 14 |
| 5 guests | 5.9% | 3 |
| 6 guests | 21.6% | 11 |
| 8+ guests | 9.8% | 5 |
How Rockland Airbnb Listings Are Set Up
Rockland hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. About a quarter of listings (25%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 2.3
- Show exact location
- 25%
What Amenities Do Airbnb Listings in Rockland Offer?
Free on-site parking is close to standard in Rockland: 94% of listings offer it, and 57% offer self check-in.
Share of Rockland listings with each common amenity
Guests
Who Books Airbnbs in Rockland?
Rockland draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: New York is the largest source, at about 6% of reviews.
97% of Rockland guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where Rockland guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| New York | 5.7% |
| Boston | 3.2% |
| Portland | 3.0% |
| Maine | 1.6% |
| Los Angeles | 1.6% |
Where Rockland guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.3% |
| United Kingdom | 1.4% |
| Canada | 0.5% |
| France | 0.5% |
Languages spoken by Rockland guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 69.1% |
| Spanish | 9.6% |
| French | 7.4% |
| German | 3.2% |
| Polish | 1.1% |
What Are Airbnb Guest Ratings in Rockland?
Rockland Airbnbs average 4.83 stars, and 53% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for check-in. Listings here carry long review histories, about 88 reviews each on average.
Check-in scores highest in Rockland; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.88 |
| Communication | 4.87 |
| Location | 4.89 |
| Check-in | 4.92 |
| Value | 4.76 |
Booking patterns
How Guests Book in Rockland: Stays, Rules and Fees
Nearly nine in ten Rockland listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Rockland listings are open to guests
Share of listings by days a year
- 271-366 days 53%
- 181-270 days 34%
- 91-180 days 9%
- 31-90 days 4%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.8% | 28 |
| 181-270 days | 34.0% | 18 |
| 91-180 days | 9.4% | 5 |
| 31-90 days | 3.8% | 2 |
Days a year Rockland listings are booked or blocked
Share of listings by days a year
- 271-366 days 6%
- 181-270 days 8%
- 91-180 days 34%
- 31-90 days 34%
- 1-30 days 19%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.7% | 3 |
| 181-270 days | 7.5% | 4 |
| 91-180 days | 34.0% | 18 |
| 31-90 days | 34.0% | 18 |
| 1-30 days | 18.9% | 10 |
What Is the Average Length of Stay for Airbnb in Rockland?
The average Rockland booking lasts 7.2 nights, longest in July and shortest in October. Listings took about 21 bookings each over the year, some 1,040 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rockland
Average nights per booking, by month of stay
Average 5.7 nights 7.2 nights 4.2 nights
Two-year average by calendar month.
Rockland Airbnb Minimum Stay Requirements
About half of listings in Rockland accept stays of one or two nights.
Minimum stay set by Rockland listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Rockland?
Firm is the most common cancellation policy in Rockland, used by 32% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Rockland listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Rockland?
About eight in ten Rockland listings charge a cleaning fee. The typical fee is $154; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 7.2 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- $154
- Listings charging a fee
- 81.1%
- Share of gross revenue
- 8.3%
Top earners
Top-Earning Airbnbs and Hosts in Rockland
The top-grossing Airbnb in Rockland, a two-bedroom unit, took in $94,300 over the past year, about 3.6 times the city's average of $26,100. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
1 Block to Beach • Walk Downtown • Peaceful Escape Entire home · 2 bedrooms Rated 4.99 
Harborside Cottage, walk to downtown Entire home · 3 bedrooms Rated 4.93 - Revenue
- $78,175
- Occupancy
- 44.1%
- Daily rate
- $463
Perfect Family & Friends Vacation for 10+ STR20-32 Entire home · 4 bedrooms Rated 4.93 - Revenue
- $58,432
- Occupancy
- 40.7%
- Daily rate
- $342
Coastal Maine - Private Quarry 10 min from Camden Entire home · 2 bedrooms Rated 4.80 - Revenue
- $54,343
- Occupancy
- 54.0%
- Daily rate
- $471
Cozy Coastal Retreat near Sandy Beach, Rockland Entire home · 2 bedrooms Rated 4.96 - Revenue
- $49,128
- Occupancy
- 57.5%
- Daily rate
- $361
The Front Apartment Entire home · 2 bedrooms Rated 4.96 - Revenue
- $48,015
- Occupancy
- 46.4%
- Daily rate
- $257
Who Are the Airbnb Hosts in Rockland?
Professional management companies run one in five Rockland listings and owners run the rest. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 60.4%
- Professional management
- 18.9%
- Cohosted listings
- 22.6%
- Instant Book enabled
- 28.3%
- Simplified Pricing
- 84.9%
Nearby markets
Rockland vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Camden (12 km away) earned the most per listing, about 28% more than Rockland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Owls Head 4 km | 46 | $29,037 | $324 | 45% |
| Rockport 8 km | 71 | $31,846 | $344 | 44% |
| Camden 12 km | 170 | $33,352 | $341 | 44% |
| Saint George 17 km | 78 | $23,921 | $368 | 35% |
| Lincolnville 20 km | 89 | $26,438 | $308 | 39% |
| Waldoboro 22 km | 32 | $22,294 | $319 | 41% |
| Vinalhaven 22 km | 43 | $21,231 | $318 | 43% |
| Northport 28 km | 63 | $26,207 | $320 | 38% |
Other Airbnb Markets in Maine
- Portland Airbnb data 878 listings
- Old Orchard Beach Airbnb data 629 listings
- Bar Harbor Airbnb data 550 listings
- Wells Airbnb data 453 listings
- York Airbnb data 424 listings
- Bethel Airbnb data 340 listings
- Rangeley Airbnb data 329 listings
- Newry Airbnb data 284 listings
See all 189 Maine Airbnb markets
Markets Similar to Rockland
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rockland:
- Terlingua Airbnb data TX · $261/night · 44.5%
- Englewood Airbnb data FL · $258/night · 44.4%
- Glendale Airbnb data AZ · $258/night · 44.4%
- Mount Shasta Airbnb data CA · $257/night · 45.0%
- Cody Airbnb data WY · $254/night · 44.7%
- Dania Beach Airbnb data FL · $266/night · 44.4%
FAQ
Rockland Airbnb FAQ
How much do Airbnb hosts make in Rockland?
An active Rockland Airbnb grossed $26,129 on average in the 12 months to September 2026, according to AirROI's tracking of 53 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,500 or more in a typical month.
How much can I make on Airbnb in Rockland?
It depends most on the home's size, location and how it's run. The middle half of Rockland listings earn between $1,680 and $4,500 in a typical month, and the top tenth $6,610 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rockland?
Listings in Rockland were booked on 45% of available nights over the past year. That compares with 43% for the Maine average. August is usually the busiest month.
How much does an Airbnb cost per night in Rockland?
The average booked night in Rockland cost $261 before fees. Half of listings charge between $140 and $325, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rockland?
None of the active Rockland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rockland?
Yes, when it's run well. The average Rockland Airbnb grossed $26,129 in the 12 months to September 2026, 31% below the Maine average of $37,768. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,399 a year (about $1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,450 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rockland?
July usually pays best, averaging $6,450 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rockland?
Each night a Rockland listing was open to book earned $131 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $257 or more.
How far in advance do guests book Airbnbs in Rockland?
Rockland stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Rockland?
The average Rockland Airbnb stay lasted 7.2 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Rockland rated?
Guests rate Rockland Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Rockland?
Rockland Harbor, Rockport Village and Camden Hills State Park draw the most short-term rental interest in Rockland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rockland?
AirROI counted 53 active Airbnb listings in Rockland as of September 2026. The closest tracked market is Owls Head, 4 km away.
How much are Airbnb cleaning fees in Rockland?
In Rockland, about eight in ten listings add a cleaning fee. The median fee is $154; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 53 active Airbnb listings in Rockland from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.