Airbnb market data · 202612 months to October 2026
Wiscasset, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wiscasset brought in $33,071 over the 12 months through October 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Wiscasset Airbnb Market at a Glance
Listings averaged $417 a night, about 7% higher than the Maine average of $390, and were booked on 43% of available nights, close to its 44%.
Timing matters: in August, usually the best month, the average listing earns about 3.4 times as much as in February, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Wiscasset is the 127th-largest of 189 Maine markets AirROI tracks.
Browse the live Wiscasset Airbnb market See Every Wiscasset ListingRevenue
How Much Do Airbnb Hosts Make in Wiscasset?
Gross bookings per Wiscasset listing averaged $33,071 over the 12 months to October 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
In a typical year, the average Wiscasset listing brings in $7,200 in August, its best month, and $2,150 in February, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Wiscasset's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $9,070+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $5,570 or more, roughly $2,300 a month above the median.
- Typical properties (median) earn about $3,240 a month.
- Entry-level properties (bottom 25%) earn $2,040 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.4 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wiscasset Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,884 | 44.7% | $412 | $125 | 64 days | 3 nights |
| Nov 2025 | $3,552 | 43.9% | $396 | $118 | 55 days | 5.2 nights |
| Dec 2025 | $3,681 | 39.2% | $410 | $119 | 36 days | 3.4 nights |
| Jan 2026 | $2,901 | 28.5% | $397 | $94 | 8 days | 1.4 nights |
| Feb 2026 | $2,461 | 28.6% | $392 | $88 | 24 days | 1.8 nights |
| Mar 2026 | $3,293 | 29.8% | $386 | $106 | 17 days | 1.5 nights |
| Apr 2026 | $2,549 | 32.1% | $388 | $85 | 30 days | 5.8 nights |
| May 2026 | $6,873 | 43.7% | $406 | $222 | 71 days | 5.8 nights |
| Jun 2026 | $6,344 | 52.0% | $430 | $211 | 74 days | 5.8 nights |
| Jul 2026 | $7,028 | 58.9% | $433 | $227 | 99 days | 5.5 nights |
| Aug 2026 | $7,468 | 60.9% | $430 | $241 | 72 days | 4.3 nights |
| Sep 2026 | $4,875 | 52.4% | $391 | $163 | 98 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Wiscasset address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Wiscasset Profitable?
Yes, when it's run well. The average Wiscasset Airbnb took in $33,071 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,760 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,050 a month.
Cleaning it yourself keeps the $3,380 a year guests pay in cleaning fees, for about $2,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,510 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wiscasset Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $29,691 | $51,110 |
| Cleaning fees guests pay10% of Wiscasset bookings | $3,380 | $5,830 |
| Gross bookings | $33,071 | $56,940 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Wiscasset listings on Simplified Pricing, 3% for the rest | −$4,830 | −$8,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,380 | −$5,830 |
| Utilities and internetAbout 5% of bookings | −$1,650 | −$2,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$660 | −$1,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$990 | −$1,710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$170 | −$170 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,010 | −$20,350 |
| Left for housing costs, then profit | $21,061about $1,760 a month | $36,590about $3,050 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wiscasset Airbnb Profit
The estimate starts from Wiscasset's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wiscasset home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wiscasset's Top Earners Get There
- More nights booked. The busiest quarter of Wiscasset listings are booked on 57% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $290 adds about $2,920 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $440 a night or more, against a median of $290. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,970 a year.
- Open for the busy months. In a typical year, August brings the average listing about $7,200, against $2,150 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wiscasset listings average 4.86 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,750 a month, against $2,760 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wiscasset?
Wiscasset listings were booked on 43% of the nights they were open over the past year, in line with the Maine average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 31% in April to 59% in August.
Across Wiscasset's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August is usually the busiest month in Wiscasset, April the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Wiscasset?
The average nightly rate in Wiscasset, known as ADR (average daily rate), was $417 over the past year, about 7% above the Maine average of $390 and about 24% above the U.S. average of $335. In a typical year, rates peak in July and August at about $435 and bottom out in November at about $340.
Across Wiscasset's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $575+ a night, about twice the median.
- Strong performers (top 25%) charge $440 or more, about $150 above the median.
- Typical properties (median) charge about $290 a night.
- Entry-level properties (bottom 25%) charge $205 or less, about two-thirds of the median.
August rates run 28% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $417 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Wiscasset?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wiscasset it averaged $164 over the past year, from about $75 in a typical April to about $232 in a typical August.
Across Wiscasset's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $278+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $179 or more, about $55 a night above the median.
- Typical properties (median) earn about $122 per open night.
- Entry-level properties (bottom 25%) earn $75 or less, about 62% of the median.
August RevPAR is about three times April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $164 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Wiscasset
With only 28 active listings, the monthly pattern in Wiscasset is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Wiscasset
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Wiscasset in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,750 |
| February | $2,150 |
| March | $3,170 |
| April | $2,260 |
| May | $5,050 |
| June | $5,620 |
| July | $6,520 |
| August | $7,200 |
| September | $4,360 |
| October | $3,370 |
| November | $2,780 |
| December | $2,950 |
How Far in Advance Do Guests Book Airbnb in Wiscasset?
Guests book Wiscasset stays 24 to 82 days ahead on average, depending on the month. July stays are booked furthest out and January stays closest to arrival. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 84 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Wiscasset
None of the 28 active listings in Wiscasset display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wiscasset.
Neighborhoods
Best Neighborhoods for Airbnb in Wiscasset
AirROI's area guide picks five Wiscasset neighborhoods that draw short-term rental guests, led by Waterfront, Downtown Wiscasset and Georges River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Waterfront | Wiscasset's waterfront area offers stunning views of the Sheepscot River and is a prime location for beachgoers and boaters. It attracts tourists looking for scenic relaxation and access to water activities. | Sheepscot River, Castle Tucker, Wiscasset Village, Wiscasset Waterfront Park, Maine Maritime Museum |
| Downtown Wiscasset | The charming downtown area is known for its historic architecture and quaint shops. It's a popular spot for visitors looking to explore local culture and cuisine. | Wiscasset Antique Mall, Red's Eats, The Nickels-Sortwell House, Wiscasset Bay Gallery, Local boutiques and cafes |
| Georges River | This area is ideal for nature lovers and those looking to escape into the scenic outdoors. It provides access to hiking trails and natural beauty, attracting families and outdoor enthusiasts. | Georges River Trails, Nature walks, Kayaking, Fishing, Local wildlife viewing |
| Newcastle | This picturesque town offers a blend of history and natural beauty. It attracts visitors interested in art, culture, and outdoor activities, making it a good investment area for Airbnb. | Newcastle Publick House, Lincoln County Historical Association, Pemaquid Point Lighthouse, Damariscotta Lake, Art galleries |
| Pemaquid | Famous for its lighthouse and stunning coastal views, Pemaquid attracts visitors interested in maritime history and beautiful landscapes, perfect for vacation rentals. | Pemaquid Point Lighthouse, Pemaquid Beach, Historic Fort William Henry, Lighthouse Park, Artisan shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Wiscasset vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Georgetown (21 km away, 50 listings) earned the most per listing, about 40% more than Wiscasset. Damariscotta was the busiest, booked on 55% of nights against 43% in Wiscasset.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Edgecomb 2 km | 64 | $23,283 | $257 | 41% |
| Damariscotta 13 km | 37 | $27,684 | $239 | 55% |
| South Bristol 15 km | 33 | $19,838 | $271 | 38% |
| Bath 15 km | 52 | $41,323 | $324 | 52% |
| Boothbay 16 km | 135 | $32,789 | $402 | 40% |
| Boothbay Harbor 17 km | 190 | $36,049 | $394 | 42% |
| Bristol 19 km | 92 | $29,396 | $321 | 41% |
| Georgetown 21 km | 50 | $46,194 | $383 | 49% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to Wiscasset
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wiscasset:
- Logan Airbnb data OH · $413/night · 43.1%
- Oceano Airbnb data CA · $407/night · 43.0%
- Great Barrington Airbnb data MA · $425/night · 43.2%
- Virginia Beach Airbnb data VA · $414/night · 42.4%
- Murrells Inlet Airbnb data SC · $424/night · 42.7%
- Cave Creek Airbnb data AZ · $432/night · 43.0%
FAQ
Wiscasset Airbnb FAQ
How much do Airbnb hosts make in Wiscasset?
An active Wiscasset Airbnb grossed $33,071 on average in the 12 months to October 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,570 or more in a typical month.
How much can I make on Airbnb in Wiscasset?
It depends most on the home's size, location and how it's run. The middle half of Wiscasset listings earn between $2,040 and $5,570 in a typical month, and the top tenth $9,070 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wiscasset?
Listings in Wiscasset were booked on 43% of available nights over the past year. That compares with 44% for the Maine average. August is usually the busiest month.
How much does an Airbnb cost per night in Wiscasset?
The average booked night in Wiscasset cost $417 before fees. Half of listings charge between $205 and $440, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wiscasset?
None of the active Wiscasset listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wiscasset?
Yes, when it's run well. The average Wiscasset Airbnb grossed $33,071 in the 12 months to October 2026, 18% below the Maine average of $40,509, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,061 a year (about $1,760 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,050 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wiscasset?
August usually pays best, averaging $7,200 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wiscasset?
Each night a Wiscasset listing was open to book earned $164 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $278 or more.
How far in advance do guests book Airbnbs in Wiscasset?
Wiscasset stays were booked 84 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Wiscasset?
The average Wiscasset Airbnb stay lasted 4.8 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Wiscasset rated?
Guests rate Wiscasset Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wiscasset?
Waterfront, Downtown Wiscasset and Georges River draw the most short-term rental interest in Wiscasset. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wiscasset?
AirROI counted 28 active Airbnb listings in Wiscasset as of October 2026. The closest tracked market is Edgecomb, 2 km away.
How much are Airbnb cleaning fees in Wiscasset?
In Wiscasset, more than nine in ten listings add a cleaning fee. The median fee is $150, and some higher fees lift the average to $248.
How many tourists visit Wiscasset, ME?
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 544 Airbnb stays in Wiscasset, ME in the 12 months to October 2026, which counts bookings and not tourists. See Maine tourism statistics.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Wiscasset from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.