Laurel, Maryland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Laurel, Maryland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,990 per year — at a $122 nightly rate, 33.6% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Laurel is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 91.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Laurel?
In Laurel, the headline Airbnb metrics are $8,990 in average annual revenue,33.6% occupancy, $122 ADR, and $43 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Laurel?
Understanding the monthly revenue variations for Airbnb listings in Laurel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laurel is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laurel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,619+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $410, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laurel
What Is the Monthly Airbnb Occupancy Rate in Laurel?
Maximize your bookings by understanding the Laurel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laurel:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laurel
What Is the Average Airbnb Nightly Rate in Laurel?
Effective short term rental pricing strategy in Laurel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laurel typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Laurel
What Is the RevPAR for Airbnb in Laurel?
RevPAR in Laurel is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $61 RevPAR.
- Best-in-class (Top 10%) achieve $87 RevPAR.
Average Monthly RevPAR Trend in Laurel
RevPAR Insights for Laurel
- The average RevPAR in Laurel is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($87) and bottom 25% ($16) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Laurel benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $61+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Laurel?
Laurel's peak Airbnb season falls in May, October, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, October, June)
- Revenue averages $1,944 per month
- Occupancy rates average 40.1%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,524 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $118
Low Season (January, February, March)
- Revenue drops to average $971 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $118
Seasonality Insights for Laurel
- Airbnb seasonality in Laurel is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Laurel's highest earning potential, with monthly revenues climbing to $2,002, occupancy reaching 42.4%, and ADRs peaking at $124.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $803, occupancy could drop to 25.0%, and ADRs may adjust to $112.
- Lower occupancy paired with meaningful seasonality means hosts in Laurel need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Laurel, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Laurel, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Laurel?
Yes, Laurel, Maryland, United States enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Laurel to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Laurel?
With a compact short-term rental market, Laurel gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Laurel | The heart of Laurel, offering easy access to local shops, restaurants, and public transportation. Ideal for guests looking for convenience and proximity to urban amenities. | Laurel Park Racetrack, Montpelier Mansion, Main Street Laurel, Laurel Library, Laurel College Center |
| Savage Mill | Historic district with a charming vibe, featuring unique shops and restaurants. Attracts visitors looking for a quaint atmosphere and cultural experiences. | Savage Mill Historic District, The Mill Restaurant and Brewery, Old Town Savage, Little Savage Park |
| Laurel Lakes | Residential area with beautiful lakes and parks, great for families and outdoor enthusiasts. Attracts guests who appreciate nature and community. | Laurel Lakes, Granville Gude Park, Cedarville State Forest, Laurel Golf Club |
| Russett | A planned community that offers a mix of residential and commercial spaces, appealing for those seeking suburban comfort with nearby amenities. | Russett Green Community, Ronald Reagan Washington National Airport, Shopping centers nearby |
| Montpelier | A picturesque area known for its historic sites and outdoor recreation, making it attractive to history lovers and nature seekers alike. | Montpelier Mansion, Montpelier Park, The Patuxent River |
| Cedarhurst | A quiet suburban neighborhood that offers a peaceful retreat while being close to metropolitan amenities, ideal for families and travelers seeking tranquility. | Cedarhurst Park, Local shops and restaurants, Community events |
| Bowie | Nearby city with a variety of attractions and amenities, appealing to guests looking for a vibrant urban experience close to Laurel. | Bowie Town Center, Bowie State University, National Capital Radio & Television Museum |
| Belair | Historic neighborhood with beautiful homes and parks, attracting visitors interested in heritage and community events. | Belair Mansion, Belair Stable Museum, Locust Park |
Because Laurel has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Laurel?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laurel
- The Laurel Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laurel, House properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 70.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.
Laurel Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laurel
- The dominant room capacity in Laurel is 1 bedroom listings, making up 18.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 29.6% of the active Airbnb listings in Laurel, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laurel.
Laurel Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laurel
- The most common guest capacity trend in Laurel vacation rentals is listings accommodating 2 guests (9.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Laurel STR market, accounting for 18.2% of listings.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laurel.
- On average, properties in Laurel are equipped to host 2.0 guests.
How Do Listings in Laurel Compare on Quality?
Listing quality in Laurel can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Laurel
- At 20.9 photos per listing on average, Laurel hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 2.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Laurel averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Laurel?
Amenity Prevalence
Amenity Insights for Laurel
- Essential amenities in Laurel that guests expect include: Air conditioning, Wifi, Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laurel: Air conditioning, Wifi, Heating, TV, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laurel to stay competitive.
Which Airbnb Amenities Boost Revenue in Laurel?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Laurel, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 63.6% | $11,589 | $4,442 | 160.9% |
Refrigerator | 86.4% | $9,748 | $4,187 | 132.8% |
Drying rack for clothing | 15.9% | $15,754 | $7,710 | 104.3% |
Rice maker | 22.7% | $14,661 | $7,322 | 100.2% |
Cleaning products | 40.9% | $12,436 | $6,604 | 88.3% |
Dishes and silverware | 70.5% | $10,430 | $5,554 | 87.8% |
Freezer | 38.6% | $12,437 | $6,819 | 82.4% |
Free parking on premises | 88.6% | $9,475 | $5,209 | 81.9% |
Patio or balcony | 34.1% | $12,779 | $7,030 | 81.8% |
Dryer | 59.1% | $11,006 | $6,077 | 81.1% |
Revenue Impact Insights for Laurel
- Cooking basics tops the revenue impact list with a 160.9% uplift — listings with this amenity earn $11,589 vs. $4,442 without it.
- Refrigerator, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Laurel STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laurel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaurel Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Laurel
- The typical guest profile for Airbnb in Laurel consists of primarily domestic travelers (89%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.3% of guests.
- Key international markets include United States (89.3%) and DC (5.4%).
- Top languages spoken are English (63.1%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Laurel?
Listings in Laurel average 4.78 out of 5 overall, with about 30.6 reviews per active listing and 15.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Laurel
- An average rating of 4.78 places Laurel in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Laurel Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laurel
- The most common availability pattern in Laurel falls within the 271-366 days range, representing 70.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laurel (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Laurel?
Average Booking Lead Time by Month
Booking Lead Time Insights for Laurel
- The overall average booking lead time for vacation rentals in Laurel is 26 days.
- Guests book furthest in advance for stays during November (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Laurel.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Laurel averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Laurel?
Guests in Laurel stay about 9.6 nights on average, generating roughly 436 reservations and 9.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Laurel
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Laurel
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jun (10.6 nights) and shorten in Feb (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Laurel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.6% of total
2 Nights
5 listings
11.4% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
3 listings
6.8% of total
7-29 Nights
9 listings
20.5% of total
30+ Nights
17 listings
38.6% of total
Key Insights
- The most prevalent minimum stay requirement in Laurel is 30+ Nights, adopted by 38.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.6%) caters to monthly stays (30+ nights) in Laurel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.6% of Laurel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laurel.
Laurel Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
31.8% of total
Moderate
13 listings
29.5% of total
Firm
11 listings
25% of total
Strict
6 listings
13.6% of total
Cancellation Policy Insights for Laurel
- The prevailing Airbnb cancellation policy trend in Laurel is Flexible, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (61.3%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.8% market standard in Laurel.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laurel.
How Much Are Airbnb Cleaning Fees in Laurel?
Cleaning fees in Laurel are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Laurel
- 88.6% of listings charge a cleaning fee, making it standard practice in Laurel. Guests expect it and factor it into their booking decisions.
- The gap between the average ($320) and median ($83) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Laurel median of $83. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Laurel Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laurelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Townhome near Washington DC
Entire Place • 4 bedrooms
MODERN SLEEK 4-BEDS 2-BATH
Entire Place • 4 bedrooms
1BRUpscale, Cozy, Luxury Unit.
Entire Place • 1 bedroom
Cozy New Townhome in Laurel, MD
Entire Place • 3 bedrooms
Contee House
Entire Place • 4 bedrooms
Spacious walkout suite
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Laurel?
Learn from the best! This table showcases top-performing Airbnb hosts in Laurel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Folarin | 1 | $49,613 | 87 | 4.93/5.0 |
| Tigi | 1 | $40,067 | 77 | 4.77/5.0 |
| Reina | 4 | $32,296 | 54 | 4.82/5.0 |
| Collins | 1 | $32,189 | 25 | 4.76/5.0 |
| Dominic | 1 | $25,143 | 88 | 4.88/5.0 |
| Sam | 5 | $25,019 | 49 | 4.78/5.0 |
| Evelyn | 1 | $23,826 | 24 | 4.75/5.0 |
| Geeta | 1 | $19,877 | 19 | 4.89/5.0 |
| Lydia | 1 | $19,710 | 108 | 4.94/5.0 |
| Kadeem | 1 | $12,652 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laurel.
Who Are the Airbnb Hosts in Laurel?
Laurel has a relatively balanced host base.
Host Profile Insights for Laurel
- A 40.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Laurel averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Laurel's Airbnb Market Compare to Nearby Cities?
How does the Laurel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Laurel has 18 percentage points lower occupancy and about $227 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polk Township | 15 | $6,885 | $537.97 | 35% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Lemont | 21 | $5,793 | $914.83 | 38% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Hellam Township | 24 | $5,701 | $369.81 | 47% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| College Township | 83 | $5,467 | $869.23 | 37% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| State College | 192 | $5,178 | $716.29 | 39% |
| Easton | 44 | $5,175 | $671.22 | 40% |
Frequently Asked Questions About Airbnb in Laurel
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Laurel.
How much do Airbnb hosts make in Laurel?
Laurel hosts earn about $8,990 per year on average, with an average nightly rate of $122 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Laurel, Maryland, not the ceiling for the best operators. Source: AirROI 2026 data, Laurel market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Laurel?
The average Airbnb occupancy rate in Laurel is 33.6%. May is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Laurel?
Listings in Laurel average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Laurel?
Laurel currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Laurel?
AirROI currently classifies the short-term rental regulation level in Laurel as High. The dataset also shows about 93.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Laurel?
RevPAR in Laurel is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Laurel?
Occupancy of 33.6% means Laurel is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,990, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Laurel?
The average booking lead time in Laurel is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Laurel?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Laurel include Downtown Laurel, Savage Mill, Laurel Lakes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Laurel?
private_room listings make up 59.1% of the active supply in Laurel. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Laurel compare to nearby Airbnb markets?
Among neighboring markets, Polk Township posts $82,623 in average annual revenue with 35.4% occupancy, compared to Laurel's $8,990 and 33.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Laurel?
The average Airbnb stay length in Laurel is about 9.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Laurel?
Airbnb listings in Laurel average 4.78 out of 5 overall. About 15.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Laurel?
Cooking basics and Refrigerator are among the strongest revenue-linked amenities in Laurel. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Laurel?
Yes. About 88.6% of active Airbnb listings in Laurel charge a cleaning fee, and the average fee is $320. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Laurel?
A 40.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.