Airbnb market data · 202512 months to November 2025
Ferguson, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ferguson brought in $17,883 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Ferguson run through November 2025.
The short answer
Ferguson Airbnb Market at a Glance
Listings averaged $171 a night and were booked on 49% of available nights.
Timing matters: in August, the best month, the average listing earned about three times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Ferguson is the 120th-largest of 127 Missouri markets AirROI tracks.
Browse the live Ferguson Airbnb market See Every Ferguson ListingRevenue
How Much Do Airbnb Hosts Make in Ferguson?
Gross bookings per Ferguson listing averaged $17,883 over the 12 months to November 2025 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
The average Ferguson listing brought in $3,390 in August, its best month, and $1,130 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ferguson's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,150+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $3,090 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $1,880 a month.
- Entry-level properties (bottom 25%) earn $952 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about three times what February did
Average revenue per active listing, by month
Ferguson Airbnb Data by Month
Latest 12 months in the November 2025 data.
August led on revenue. Nightly rates peaked in October and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | $1,716 | 49.8% | $138 | 31 days |
| Jan 2025 | $1,212 | 35.5% | $138 | 13 days |
| Feb 2025 | $1,135 | 36.0% | $136 | 11 days |
| Mar 2025 | $2,167 | 57.3% | $133 | 17 days |
| Apr 2025 | $2,219 | 57.2% | $132 | 36 days |
| May 2025 | $2,149 | 47.7% | $137 | 29 days |
| Jun 2025 | $3,320 | 64.2% | $143 | 47 days |
| Jul 2025 | $2,979 | 57.1% | $164 | 62 days |
| Aug 2025 | $3,395 | 61.3% | $160 | 29 days |
| Sep 2025 | $2,229 | 45.1% | $170 | 42 days |
| Oct 2025 | $1,786 | 33.5% | $171 | 24 days |
| Nov 2025 | $1,907 | 43.8% | $169 | 56 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Ferguson listing earns about $1,880 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Ferguson Profitable?
Yes, when it's run well. The average Ferguson Airbnb took in $17,883 in the 12 months to November 2025, and run by its owner at everyday costs, about $1,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ferguson Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $17,883 | $29,470 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,770 | −$4,570 |
| Utilities and internetAbout 5% of bookings | −$890 | −$1,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$540 | −$880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,830 | −$7,780 |
| Left for housing costs, then profit | $13,053about $1,090 a month | $21,690about $1,810 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ferguson Airbnb Profit
The estimate starts from Ferguson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ferguson home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Ferguson's Top Earners Get There
- More nights booked. The busiest quarter of Ferguson listings are booked on 68% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,150 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $160 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,790 a year.
- Open for the busy months. August brought the average listing about $3,390, against $1,130 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,460 a month, against $1,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ferguson?
Ferguson listings were booked on 49% of the nights they were open over the past year, 11 percentage points above the Missouri average (38%) and 8 points above the U.S. average (41%). Occupancy swings from 33% in October to 64% in June.
Across Ferguson's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
June was the busiest month in Ferguson, October the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Ferguson?
The average nightly rate in Ferguson, known as ADR (average daily rate), was $171 over the past year, about 37% below the Missouri average of $270 and about 49% below the U.S. average of $335. Averaged month by month, rates peak in September and October at about $170 and bottom out in March and April at about $130.
Across Ferguson's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $235+ a night, about twice the median.
- Strong performers (top 25%) charge $160 or more, about $45 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $86 or less, about three-quarters of the median.
October rates ran 30% above April's
Average nightly rate (ADR), by month
The 12-month ADR of $171 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Ferguson
With only 19 active listings, the monthly pattern in Ferguson is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Ferguson?
Guests book Ferguson stays 36 days ahead on average (about five weeks). July stays are booked furthest out, about 62 days ahead, and February stays closest to arrival, about 11 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ferguson
None of the 19 active listings in Ferguson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ferguson.
Neighborhoods
Best Neighborhoods for Airbnb in Ferguson
AirROI's area guide picks eight Ferguson neighborhoods that draw short-term rental guests, led by Township, Greensfield and West Ferguson. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Township | A suburban area with family-oriented communities and proximity to schools and parks. Ideal for hosting families looking for comfortable stays in a quiet environment. | Ferguson Community Center, January-Wabash Park, Ferguson Park, Historic Downtown Ferguson, McCluer High School |
| Greensfield | A neighborhood known for its spacious homes and neighborhood parks. Attractive for longer-term rentals and families seeking a peaceful residential area. | Ferguson Municipal Public Library, Greensfield Park, Northwoods Park, St. Louis Soccer Park |
| West Ferguson | Offers easy access to major highways and is close to various local businesses. Great for those looking for convenience and connectivity in their stay. | West Florissant Avenue, Nolan's Bar and Grill, Northpark Shopping Center, Ferguson Skatepark |
| Ferguson Heights | A quaint neighborhood known for its strong sense of community and local vibe. Good for hosting small families and visitors looking for a local experience. | Ferguson Farmers Market, Ferguson Brewing Company, Ferguson Historical Society, City of Ferguson Community Garden |
| North Park | A primarily residential area with parks and green spaces. Ideal for those who prefer a quieter, suburban feel while still close to amenities. | Little Creek Park, North Park Recreational Center, The City Park, Bois D'Arc Park |
| Downtown Ferguson | The heart of the city with local shops and dining options. Perfect for travelers wanting to explore local culture and activities. | Ferguson Theater, Local boutiques, Multiple Restaurants, Art galleries |
| South Ferguson | A developing area with new businesses and amenities. Ideal for investment with the potential for growth due to ongoing developments. | Castle Park, Southwest Park, Nearby shopping centers, Community events |
| West Florissant Avenue | A hub of commercial activity with numerous dining and shopping options. Attracts business travelers and those looking for convenience. | Commercial strip with various stores, Restaurants, Service centers, Eateries nearby |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ferguson vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Saint Charles (18 km away) earned the most per listing, about twice as much as Ferguson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| University City 9 km | 86 | $17,042 | $146 | 42% |
| St. Louis 15 km | 1,974 | $25,313 | $191 | 46% |
| Saint Charles 18 km | 191 | $35,667 | $233 | 48% |
| Alton 20 km | 30 | $29,089 | $180 | 47% |
| Saint Peters 28 km | 31 | $28,643 | $232 | 43% |
| Grafton 28 km | 70 | $27,686 | $303 | 30% |
| O’Fallon 35 km | 35 | $35,536 | $262 | 47% |
| Belleville 36 km | 69 | $19,589 | $149 | 46% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
- Kimberling City Airbnb data 384 listings
See all 127 Missouri Airbnb markets
Markets Similar to Ferguson
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ferguson:
- Lehi Airbnb data UT · $168/night · 49.4%
- Bismarck Airbnb data ND · $174/night · 48.7%
- Queens Airbnb data NY · $163/night · 48.9%
- Bloomington Airbnb data IL · $179/night · 48.7%
- Layton Airbnb data UT · $170/night · 47.2%
- Fort Wayne Airbnb data IN · $159/night · 48.5%
FAQ
Ferguson Airbnb FAQ
How much do Airbnb hosts make in Ferguson?
An active Ferguson Airbnb grossed $17,883 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,090 or more in a typical month.
How much can I make on Airbnb in Ferguson?
It depends most on the home's size, location and how it's run. The middle half of Ferguson listings earn between $952 and $3,090 in a typical month, and the top tenth $4,150 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ferguson?
Listings in Ferguson were booked on 49% of available nights over the past year. That compares with 38% for the Missouri average. June was the busiest month.
How much does an Airbnb cost per night in Ferguson?
The average booked night in Ferguson cost $171 before fees. Half of listings charge between $86 and $160; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Ferguson?
None of the active Ferguson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ferguson?
Yes, when it's run well. The average Ferguson Airbnb grossed $17,883 in the 12 months to November 2025, 40% below the Missouri average of $29,798, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,053 a year (about $1,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,810 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ferguson?
August paid best over the past year, at $3,390 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ferguson?
Ferguson stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ferguson?
Township, Greensfield and West Ferguson draw the most short-term rental interest in Ferguson. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ferguson?
AirROI counted 19 active Airbnb listings in Ferguson as of November 2025. The closest tracked market is University City, 9 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Ferguson from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.