Airbnb market data · 202512 months to August 2025
Marion, MT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Marion brought in $18,223 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Marion run through August 2025.
The short answer
Marion Airbnb Market at a Glance
Listings averaged $435 a night and were booked on 26% of available nights.
Timing matters: in November, the best month, the average listing earned about 19.7 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Marion is the 84th-largest of 85 Montana markets AirROI tracks.
Browse the live Marion Airbnb market See Every Marion ListingRevenue
How Much Do Airbnb Hosts Make in Marion?
Gross bookings per Marion listing averaged $18,223 over the 12 months to August 2025 (Montana average: $43,340), before cleaning, platform and management costs and taxes.
The average Marion listing brought in $9,350 in November, its best month, and $474 in March, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
Across Marion's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,160+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn $5,920 or more, roughly $3,600 a month above the median.
- Typical properties (median) earn about $2,300 a month.
- Entry-level properties (bottom 25%) earn $719 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 19.7 times what March did
Average revenue per active listing, by month
Marion Airbnb Data by Month
Latest 12 months in the August 2025 data.
November led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $2,837 | 27.3% | $400 | 46 days |
| Oct 2024 | $4,127 | 34.1% | $392 | 91 days |
| Nov 2024 | $9,350 | 48.4% | $391 | 1 day |
| Dec 2024 | $6,497 | 35.5% | $387 | 23 days |
| Jan 2025 | $6,118 | 30.1% | $386 | 30 days |
| Feb 2025 | $1,857 | 22.1% | $380 | 11 days |
| Mar 2025 | $474 | 8.6% | $383 | 21 days |
| Apr 2025 | $2,271 | 30.0% | $436 | 53 days |
| May 2025 | $1,608 | 21.0% | $447 | 61 days |
| Jun 2025 | $2,446 | 28.5% | $460 | 49 days |
| Jul 2025 | $4,074 | 39.9% | $468 | 68 days |
| Aug 2025 | $2,815 | 30.1% | $468 | 52 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Marion address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Marion Profitable?
Yes, when it's run well. The average Marion Airbnb took in $18,223 in the 12 months to August 2025, and run by its owner at everyday costs, about $1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,890 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Marion Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $18,223 | $46,940 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,820 | −$7,280 |
| Utilities and internetAbout 5% of bookings | −$910 | −$2,350 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$940 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$1,410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,910 | −$12,250 |
| Left for housing costs, then profit | $13,313about $1,110 a month | $34,690about $2,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Marion Airbnb Profit
The estimate starts from Marion's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marion home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Marion's Top Earners Get There
- More nights booked. The busiest quarter of Marion listings are booked on 48% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of $185 adds about $1,870 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $475 a night or more, against a median of $185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,820 a year.
- Open for the busy months. November brought the average listing about $9,350, against $474 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,910 a month, against $1,520 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Marion?
Marion listings were booked on 26% of the nights they were open over the past year, 19 percentage points below the Montana average (45%) and 15 points below the U.S. average (41%). Occupancy swings from 9% in March to 48% in November.
Across Marion's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
November was the busiest month in Marion, March the quietest
Share of open nights booked, by month
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Marion?
The average nightly rate in Marion, known as ADR (average daily rate), was $435 over the past year, about 14% above the Montana average of $380 and about 30% above the U.S. average of $335. Rates peak in July and August at about $470 and bottom out in February and March at about $380.
Across Marion's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $910+ a night, about 4.9 times the median.
- Strong performers (top 25%) charge $475 or more, about $290 above the median.
- Typical properties (median) charge about $185 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about three-quarters of the median.
August rates ran 23% above February's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Marion
With only 18 active listings, the monthly pattern in Marion is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Marion?
Guests book Marion stays 43 days ahead on average (about six weeks). October stays are booked furthest out, about 91 days ahead, and November stays closest to arrival, about 1 days. A typical October booking is made in mid-July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Marion
None of the 18 active listings in Marion display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Marion.
Neighborhoods
Best Neighborhoods for Airbnb in Marion
AirROI's area guide picks four Marion neighborhoods that draw short-term rental guests, led by Flathead Lake, Glacier National Park and St. Ignatius. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Flathead Lake | The largest natural freshwater lake in the western United States. Known for its stunning scenery and outdoor activities, making it a top choice for tourists. | Flathead Lake State Park, Wild Horse Island, Swan Lake, Bigfork Village, Water sports, Fishing Charters |
| Glacier National Park | An iconic national park known for its breathtaking landscapes, hiking trails, and wildlife. A major draw for nature lovers and adventure seekers. | Going-to-the-Sun Road, Many Glacier, Lake McDonald, Logan Pass, Trail of the Cedars, Highline Trail |
| St. Ignatius | A small, friendly town with rich Native American culture and history. Offers a unique cultural experience and access to outdoor recreation. | Bear Creek Rd, Mission Mountains, St. Ignatius Mission, Local artisan shops, Hiking trails |
| Yellow Bay | Known for its vineyard and wine production, Yellow Bay offers a vineyard experience along with outdoor activities on Flathead Lake. | Yellow Bay State Park, Local wineries, Boat rentals, Kayaking, Fishing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Marion vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 59 km, Whitefish (48 km away) earned the most per listing, about 3.2 times as much as Marion. Columbia Falls was the busiest, booked on 51% of nights against 26% in Marion.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kalispell 35 km | 517 | $37,873 | $322 | 47% |
| Somers 35 km | 80 | $45,843 | $473 | 45% |
| Lakeside 37 km | 128 | $47,702 | $431 | 45% |
| Whitefish 48 km | 1,042 | $59,030 | $502 | 43% |
| Bigfork 50 km | 322 | $32,207 | $385 | 43% |
| Columbia Falls 51 km | 613 | $39,714 | $345 | 51% |
| Hot Springs 53 km | 36 | $11,666 | $151 | 27% |
| Polson 59 km | 137 | $37,985 | $394 | 44% |
Other Airbnb Markets in Montana
- Big Sky Airbnb data 1,068 listings
- Bozeman Airbnb data 738 listings
- Missoula Airbnb data 557 listings
- Billings Airbnb data 469 listings
- Livingston Airbnb data 347 listings
- West Yellowstone Airbnb data 332 listings
- Helena Airbnb data 275 listings
- Red Lodge Airbnb data 262 listings
See all 85 Montana Airbnb markets
Markets Similar to Marion
Markets elsewhere in the United States with a similar nightly rate and occupancy to Marion:
- Round Top Airbnb data TX · $466/night · 25.6%
- Litchfield Beach Airbnb data SC · $449/night · 28.2%
- Tuscaloosa Airbnb data AL · $489/night · 25.4%
- Lake Arrowhead Airbnb data CA · $433/night · 29.1%
- Concan Airbnb data TX · $501/night · 25.8%
- Lackawaxen Township Airbnb data PA · $421/night · 29.3%
FAQ
Marion Airbnb FAQ
How much do Airbnb hosts make in Marion?
An active Marion Airbnb grossed $18,223 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,920 or more in a typical month.
How much can I make on Airbnb in Marion?
It depends most on the home's size, location and how it's run. The middle half of Marion listings earn between $719 and $5,920 in a typical month, and the top tenth $8,160 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Marion?
Listings in Marion were booked on 26% of available nights over the past year. That compares with 45% for the Montana average. November was the busiest month.
How much does an Airbnb cost per night in Marion?
The average booked night in Marion cost $435 before fees. Half of listings charge between $140 and $475, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Marion?
None of the active Marion listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Marion?
Yes, when it's run well. The average Marion Airbnb grossed $18,223 in the 12 months to August 2025, 58% below the Montana average of $43,340, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,313 a year (about $1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,890 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Marion?
November paid best over the past year, at $9,350 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Marion?
Marion stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Marion?
Flathead Lake, Glacier National Park and St. Ignatius draw the most short-term rental interest in Marion. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Marion?
AirROI counted 18 active Airbnb listings in Marion as of August 2025. The closest tracked market is Kalispell, 35 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Marion from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.