Missoula County, Montana Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Missoula County, Montana? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $36,912 per year — at a $393 nightly rate, 37.2% occupancy, and a N/A RevPAR.
With just 19 active listings, Missoula County is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 26.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Missoula County?
In Missoula County, the headline Airbnb metrics are $36,912 in average annual revenue,37.2% occupancy, $393 ADR, and $0 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Missoula County?
Understanding the monthly revenue variations for Airbnb listings in Missoula County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Missoula County is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Missoula County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,886+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,196 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Missoula County
What Is the Monthly Airbnb Occupancy Rate in Missoula County?
Maximize your bookings by understanding the Missoula County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Missoula County:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Missoula County
What Is the Average Airbnb Nightly Rate in Missoula County?
Effective short term rental pricing strategy in Missoula County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Missoula County typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $868+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $445 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Missoula County
What Is the RevPAR for Airbnb in Missoula County?
RevPAR in Missoula County is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Missoula County
RevPAR Insights for Missoula County
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Missoula County benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Missoula County?
Missoula County's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,941 per month
- Occupancy rates average 43.4%
- Daily rates average $413
Shoulder Season
- Revenue averages $4,381 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $360
Low Season (February, March, November)
- Revenue drops to average $2,995 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $351
Seasonality Insights for Missoula County
- Airbnb seasonality in Missoula County is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Missoula County's highest earning potential, with monthly revenues climbing to $7,154, occupancy reaching 57.3%, and ADRs peaking at $494.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,464, occupancy could drop to 25.0%, and ADRs may adjust to $300.
- Lower occupancy paired with meaningful seasonality means hosts in Missoula County need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Missoula County, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Missoula County?
Low regulation and minimal registration activity in Missoula County, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Missoula County to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Missoula County?
With a compact short-term rental market, Missoula County gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Missoula | The vibrant heart of Missoula, known for its local shops, restaurants, and cultural attractions. Ideal for guests looking to experience the city’s nightlife and arts scene. | Missoula Art Museum, Caras Park, Montana Museum of Art and Culture, The Wilma Theatre, Downtown Farmers Market |
| University District | Home to the University of Montana, this area attracts students, families, and academic visitors. It has a lively atmosphere with multiple amenities. | University of Montana, Grizzly Stadium, Clarke Fork River, Missoula Public Library, University District Neighborhood |
| Rattlesnake Valley | A picturesque area known for its outdoor recreation and close proximity to nature. Ideal for those seeking a tranquil natural experience. | Rattlesnake National Recreation Area, Rattlesnake Creek, Biking and hiking trails, Rattlesnake Wilderness, Open fields and natural beauty |
| Hellgate Canyon | A scenic area along the river with stunning views and outdoor activities. Great for nature lovers and adventurers. | Clark Fork River, Hellgate Canyon, Outdoor recreation areas, Fishing spots, Scenic viewpoints |
| Missoula Westside | A diverse neighborhood with a mix of residential and commercial areas. Offers proximity to local breweries and shops. | Missoula Brewing Company, Local shops and eateries, Mount Jumbo hiking trails, Community parks, Historic neighborhood charm |
| Lolo National Forest | Perfect for guests looking to immerse themselves in wilderness and outdoor adventures. Offers a range of recreational opportunities. | Lolo National Forest, Hiking trails, Camping sites, Wildlife viewing, Scenic drives |
| South Hills | An upscale residential area with beautiful views and access to hiking trails. Great for families looking for a quiet retreat. | Mount Sentinel, Rattlesnake Mountain Trailhead, Community parks, Scenic homes, Nature reserves |
| Flathead Lake | A region perfect for water sports and summer activities, attracting vacationers looking for a lake experience. | Flathead Lake State Park, Beach access, Boating and fishing, Scenic picnic spots, Hiking around the lake |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Missoula County offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Missoula County?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Missoula County
- The Missoula County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Missoula County, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Missoula County Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Missoula County
- The dominant room capacity in Missoula County is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.4% of the active Airbnb listings in Missoula County, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Missoula County is particularly well-suited for individuals or couples.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Missoula County.
Missoula County Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Missoula County
- The most common guest capacity trend in Missoula County vacation rentals is listings accommodating 2 guests (31.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Missoula County STR market, accounting for 63.2% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Missoula County.
- On average, properties in Missoula County are equipped to host 4.6 guests.
What Amenities Do Airbnb Guests Expect in Missoula County?
Amenity data is currently unavailable for Missoula County.
Dive Deeper: Advanced Missoula County STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Missoula County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMissoula County Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Missoula County
- The typical guest profile for Airbnb in Missoula County consists of primarily domestic travelers (95%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Canada (2.3%).
- Top languages spoken are English (75.9%) followed by Spanish (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Missoula County Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Missoula County
- The most common availability pattern in Missoula County falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Missoula County (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Missoula County?
Average Booking Lead Time by Month
Booking Lead Time Insights for Missoula County
- The overall average booking lead time for vacation rentals in Missoula County is 62 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Missoula County.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Missoula County averages to identify opportunities for dynamic pricing adjustments.
Missoula County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
36.8% of total
2 Nights
4 listings
21.1% of total
3 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Missoula County is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Missoula County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Missoula County hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Missoula County.
Missoula County Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.3% of total
Moderate
6 listings
31.6% of total
Firm
4 listings
21.1% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Missoula County
- The prevailing Airbnb cancellation policy trend in Missoula County is Strict, used by 42.1% of listings.
- A majority (63.2%) of hosts in Missoula County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Missoula County.
- With 42.1% using Strict terms, this is a viable option in Missoula County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Missoula County.
What Do the Top Airbnb Listings in Missoula County Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Missoula Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverfront Lodge on the Blackfoot
Entire Place • 6 bedrooms
Blackfoot River House
Entire Place • 3 bedrooms
Two homes on the Blackfoot River - Basecamp
Entire Place • 2 bedrooms
Blackfoot River Bungalow | Cozy Retreat
Entire Place • 1 bedroom
The Lodge on the Blackfoot
Entire Place • 4 bedrooms
The Casita | Hot Tub + Sauna on the Blackfoot
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Missoula County?
Learn from the best! This table showcases top-performing Airbnb hosts in Missoula County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caitlin | 3 | $186,765 | 642 | 4.96/5.0 |
| Greg | 1 | $170,622 | 23 | 5.00/5.0 |
| Kate | 1 | $103,235 | 37 | 5.00/5.0 |
| Plum Property Management | 2 | $87,198 | 28 | 4.57/5.0 |
| Mark | 1 | $47,363 | 7 | 5.00/5.0 |
| Garrett | 3 | $33,245 | 19 | 5.00/5.0 |
| Ashlie | 1 | $28,097 | 79 | 4.99/5.0 |
| Skyla | 1 | $15,754 | 51 | 5.00/5.0 |
| Michael | 1 | $10,850 | 9 | 5.00/5.0 |
| Gabby | 1 | $7,902 | 87 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Missoula County.
How Does Missoula County's Airbnb Market Compare to Nearby Cities?
How does the Missoula County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Missoula, Missoula County has 14 percentage points lower occupancy and about $191 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rollins | 19 | $3,496 | $627.27 | 48% |
| Superior | 31 | $3,069 | $390.76 | 41% |
| Dayton | 16 | $2,974 | $398.23 | 48% |
| Victor | 20 | $2,683 | $254.42 | 43% |
| Polaris | 12 | $2,562 | $268.88 | 44% |
| Missoula | 581 | $2,503 | $201.69 | 51% |
| Big Arm | 11 | $2,485 | $403.46 | 50% |
| Polson | 133 | $2,378 | $321.03 | 44% |
| Anaconda | 96 | $2,358 | $253.10 | 40% |
| Clinton | 16 | $2,279 | $281.16 | 37% |
Frequently Asked Questions About Airbnb in Missoula County
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Missoula County.
How much do Airbnb hosts make in Missoula County?
Missoula County hosts earn about $36,912 per year on average, with an average nightly rate of $393 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Missoula County, Montana, not the ceiling for the best operators. Source: AirROI 2025 data, Missoula County market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Missoula County?
The average Airbnb occupancy rate in Missoula County is 37.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Missoula County?
Listings in Missoula County average $393 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Missoula County?
Missoula County currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Missoula County?
AirROI currently classifies the short-term rental regulation level in Missoula County as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Missoula County?
RevPAR in Missoula County is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Missoula County?
Occupancy of 37.2% means Missoula County is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,912, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Missoula County?
The average booking lead time in Missoula County is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Missoula County?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Missoula County include Downtown Missoula, University District, Rattlesnake Valley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Missoula County?
entire_home listings make up 100.0% of the active supply in Missoula County. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Missoula County compare to nearby Airbnb markets?
Among neighboring markets, Rollins posts $41,950 in average annual revenue with 47.5% occupancy, compared to Missoula County's $36,912 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Missoula County?
July is the highest-revenue month in Missoula County, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.