Townsend, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Townsend, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,661 per year — at a $225 nightly rate, 42.3% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Townsend is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 200.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Townsend?
In Townsend, the headline Airbnb metrics are $26,661 in average annual revenue,42.3% occupancy, $225 ADR, and $90 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Townsend?
Understanding the monthly revenue variations for Airbnb listings in Townsend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Townsend is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Townsend across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,520 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,263 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Townsend
What Is the Monthly Airbnb Occupancy Rate in Townsend?
Maximize your bookings by understanding the Townsend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Townsend:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Townsend
What Is the Average Airbnb Nightly Rate in Townsend?
Effective short term rental pricing strategy in Townsend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Townsend typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Townsend
What Is the RevPAR for Airbnb in Townsend?
RevPAR in Townsend is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $67 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $142 RevPAR.
Average Monthly RevPAR Trend in Townsend
RevPAR Insights for Townsend
- The average RevPAR in Townsend is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($142) and bottom 25% ($67) is $75, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Townsend benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Townsend?
Townsend's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,868 per month
- Occupancy rates average 55.4%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,546 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $216
Low Season (January, March, April)
- Revenue drops to average $1,575 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $205
Seasonality Insights for Townsend
- Airbnb seasonality in Townsend is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Townsend's highest earning potential, with monthly revenues climbing to $4,327, occupancy reaching 61.4%, and ADRs peaking at $228.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,453, occupancy could drop to 16.8%, and ADRs may adjust to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Townsend.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Townsend, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Townsend?
Low regulation and minimal registration activity in Townsend, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Townsend to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Townsend?
With a compact short-term rental market, Townsend gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Townsend Main Street | The heart of Townsend that offers a quaint, small-town vibe. It's perfect for tourists looking for local shops, restaurants, and the charm of small-town America. | Townsend Museum, Townsend Arts Council, local restaurants, historic buildings, Parks and Recreation |
| Canyon Ferry Lake | A popular recreational area known for its boating, fishing, and camping opportunities. Ideal for those who want a lakeside retreat and outdoor activities. | Canyon Ferry Lake, boat ramps, fishing spots, campgrounds, water sports |
| Elkhorn Mountains | A natural wonder that offers hiking, wildlife viewing, and stunning landscapes. Great for outdoor enthusiasts wanting a cabin experience in nature. | hiking trails, wildlife, scenic views, Campground Sites, Backpacking |
| The Missouri River | Known for its fishing, rafting, and stunning river views. Attracts visitors looking for adventure and scenic beauty. | fishing spots, raft launching areas, picnic spots, water sports, hiking trails |
| Nearby Helena | The state capital that offers historical attractions, shopping, and dining. Perfect for travelers looking to explore Montana's history and culture. | Montana State Capitol, Holter Museum of Art, local boutiques, historical sites, parks |
| Lewis and Clark Caverns State Park | Famous for its limestone caverns and beautiful hiking trails. Draws in those interested in geology and nature, adding a unique twist to visits. | cave tours, hiking trails, picnic areas, geological formations, wildlife |
| Townsend Golf Club | A local golf club that attracts golf enthusiasts. Offers recreation and a relaxed social atmosphere for guests looking to unwind. | golf courses, clubhouse, events, lessons and clinics, nature views |
| Historical Sites | The area is rich in history with many sites reflecting Montana's heritage. Perfect for history buffs and educational tourism. | historic buildings, local museums, heritage trails, art shows, town events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Townsend offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Townsend?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Townsend
- The Townsend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Townsend, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Townsend Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Townsend
- The dominant room capacity in Townsend is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Townsend, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Townsend.
Townsend Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Townsend
- The most common guest capacity trend in Townsend vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Townsend STR market, accounting for 57.1% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Townsend.
- On average, properties in Townsend are equipped to host 5.5 guests.
How Do Listings in Townsend Compare on Quality?
Listing quality in Townsend can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Townsend
- At 26.1 photos per listing on average, Townsend hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Townsend averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Townsend?
Amenity Prevalence
Amenity Insights for Townsend
- Essential amenities in Townsend that guests expect include: Free parking on premises, Heating, Coffee maker, Wifi, TV, Smoke alarm, Kitchen, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Townsend: Free parking on premises, Heating, Coffee maker, Wifi, TV, Smoke alarm, Kitchen, Dishes and silverware, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Heating, Hot water.
- Consider adding popular differentiators like Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Townsend to stay competitive.
Which Airbnb Amenities Boost Revenue in Townsend?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Townsend, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 76.2% | $32,029 | $9,485 | 237.7% |
Indoor fireplace | 38.1% | $37,691 | $19,874 | 89.6% |
Freezer | 71.4% | $29,201 | $20,312 | 43.8% |
Coffee | 76.2% | $28,674 | $20,219 | 41.8% |
Wine glasses | 76.2% | $28,674 | $20,219 | 41.8% |
Carbon monoxide alarm | 76.2% | $28,660 | $20,266 | 41.4% |
First aid kit | 76.2% | $28,431 | $20,997 | 35.4% |
Private entrance | 71.4% | $28,786 | $21,350 | 34.8% |
Board games | 61.9% | $29,373 | $22,254 | 32.0% |
Dishwasher | 71.4% | $28,587 | $21,847 | 30.9% |
Revenue Impact Insights for Townsend
- Pets allowed tops the revenue impact list with a 237.7% uplift — listings with this amenity earn $32,029 vs. $9,485 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Townsend STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Townsend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTownsend Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Townsend
- The typical guest profile for Airbnb in Townsend consists of primarily domestic travelers (94%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (3.4%).
- Top languages spoken are English (76.6%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bozeman and Billings.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Townsend?
Listings in Townsend average 4.92 out of 5 overall, with about 47.1 reviews per active listing and 66.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Townsend
- With an overall rating of 4.92, Townsend listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Townsend Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Townsend
- The most common availability pattern in Townsend falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Townsend (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Townsend?
Average Booking Lead Time by Month
Booking Lead Time Insights for Townsend
- The overall average booking lead time for vacation rentals in Townsend is 61 days.
- Guests book furthest in advance for stays during October (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Townsend.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Townsend averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Townsend?
Guests in Townsend stay about 4.7 nights on average, generating roughly 530 reservations and 25.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Townsend
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Townsend
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.3 nights) and shorten in Mar (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Townsend Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
28.6% of total
2 Nights
10 listings
47.6% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Townsend is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Townsend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Townsend hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Townsend.
Townsend Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
23.8% of total
Moderate
4 listings
19% of total
Firm
7 listings
33.3% of total
Strict
5 listings
23.8% of total
Cancellation Policy Insights for Townsend
- The prevailing Airbnb cancellation policy trend in Townsend is Firm, used by 33.3% of listings.
- A majority (57.1%) of hosts in Townsend utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Townsend.
- Regularly review your cancellation policy against competitors and market demand shifts in Townsend.
How Much Are Airbnb Cleaning Fees in Townsend?
Cleaning fees in Townsend are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Townsend
- 95.2% of listings charge a cleaning fee, making it standard practice in Townsend. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $93 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Townsend median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Townsend Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Townsendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spruce Street Townsend, MT
Entire Place • 6 bedrooms
Duck Creek Ranch - Private Custom Log Home
Private Room • 4 bedrooms
Canyon Ferry Lake home with mountain views
Entire Place • 4 bedrooms
Classy 3-Bedroom Fishing Cottage with amazing lake and mountain views
Entire Place • 3 bedrooms
Canyon Ferry Overlook 2 Bedroom Hide-away
Entire Place • 2 bedrooms
Loft on Broadway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Townsend?
Learn from the best! This table showcases top-performing Airbnb hosts in Townsend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 1 | $71,357 | 51 | 5.00/5.0 |
| Albertina | 3 | $57,392 | 161 | 4.96/5.0 |
| Lauren | 2 | $55,762 | 177 | 4.95/5.0 |
| Mountain Home | 1 | $45,306 | 16 | 4.94/5.0 |
| Chris | 1 | $39,139 | 34 | 5.00/5.0 |
| Francisco | 1 | $37,948 | 20 | 4.85/5.0 |
| Kathy | 1 | $30,880 | 35 | 4.97/5.0 |
| Michelle | 1 | $30,851 | 89 | 4.99/5.0 |
| Mickey | 1 | $30,518 | 16 | 4.75/5.0 |
| Teaguean | 1 | $30,036 | 34 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Townsend.
Who Are the Airbnb Hosts in Townsend?
Townsend is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Townsend
- With 57.1% Superhosts, Townsend has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Townsend averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Townsend
These are the highest-grossing professional property management operations in Townsend, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mountain Home | 1 | $45,306 | $575 | 25.6% | 4.94/5 |
Management Company Insights for Townsend
- The leading management company, Mountain Home, operates 1 listings with $45,306 in gross revenue — a useful benchmark for what scale looks like in Townsend.
- Top managers average 1 properties each, suggesting professional management in Townsend still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Townsend's Airbnb Market Compare to Nearby Cities?
How does the Townsend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gardiner, Townsend has 13 percentage points lower occupancy and about $92 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 996 | $5,410 | $810.37 | 33% |
| Gallatin Gateway | 54 | $5,211 | $528.18 | 45% |
| Emigrant | 109 | $4,609 | $405.84 | 52% |
| Gardiner | 212 | $4,208 | $317.18 | 55% |
| Pray | 52 | $3,978 | $369.23 | 48% |
| Bozeman | 717 | $3,760 | $303.74 | 49% |
| Belt | 17 | $3,344 | $785.91 | 25% |
| Livingston | 345 | $3,272 | $334.61 | 46% |
| Manhattan | 27 | $3,215 | $238.47 | 49% |
| Belgrade | 173 | $3,042 | $261.82 | 46% |
Frequently Asked Questions About Airbnb in Townsend
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Townsend.
How much do Airbnb hosts make in Townsend?
Townsend hosts earn about $26,661 per year on average, with an average nightly rate of $225 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Townsend, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Townsend market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Townsend?
The average Airbnb occupancy rate in Townsend is 42.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Townsend?
Listings in Townsend average $225 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Townsend?
Townsend currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Townsend?
AirROI currently classifies the short-term rental regulation level in Townsend as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Townsend?
RevPAR in Townsend is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Townsend?
At 42.3% occupancy, Townsend can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,661, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Townsend?
The average booking lead time in Townsend is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Townsend?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Townsend include Townsend Main Street, Canyon Ferry Lake, Elkhorn Mountains. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Townsend?
entire_home listings make up 95.2% of the active supply in Townsend. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Townsend compare to nearby Airbnb markets?
Among neighboring markets, Big Sky posts $64,921 in average annual revenue with 33.1% occupancy, compared to Townsend's $26,661 and 42.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Townsend?
The average Airbnb stay length in Townsend is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Townsend?
Airbnb listings in Townsend average 4.92 out of 5 overall. About 66.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Townsend?
Pets allowed and Indoor fireplace are among the strongest revenue-linked amenities in Townsend. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Townsend?
Yes. About 95.2% of active Airbnb listings in Townsend charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Townsend?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.