Bull Lake Beach Villa Entire home · 5 bedrooms Rated 5.00 - Revenue
- $63,559
- Occupancy
- 65.6%
- Daily rate
- $643
Airbnb market data · 202612 months to September 2026
The average Airbnb in Troy brought in $23,895 over the 12 months through September 2026, about 41% less than the Montana average of $40,592.
The short answer
Troy is priced below the Montana average. Listings averaged $200 a night, about half that average of $370, and were booked on 45% of available nights, close to its 44% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 3.8 times as much as in February, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Troy is the 49th-largest of 85 Montana markets AirROI tracks. From a year earlier, the number of active listings grew 9%.
Browse the live Troy Airbnb market See Every Troy ListingRevenue
Gross bookings per Troy listing averaged $23,895 over the 12 months to September 2026 (Montana average: $40,592), before cleaning, platform and management costs and taxes.
In a typical year, the average Troy listing brings in $5,030 in July, its best month, and $1,330 in February, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,274 | 54.2% | $216 | $109 | 57 days | 5.4 nights |
| Oct 2025 | $2,293 | 42.5% | $215 | $74 | 30 days | 2.8 nights |
| Nov 2025 | $2,004 | 33.9% | $215 | $67 | 55 days | 4.8 nights |
| Dec 2025 | $1,677 | 30.6% | $219 | $54 | 43 days | 5.8 nights |
| Jan 2026 | $698 | 18.3% | $213 | $23 | 17 days | 4 nights |
| Feb 2026 | $980 | 27.7% | $215 | $35 | 14 days | 4.4 nights |
| Mar 2026 | $1,065 | 23.5% | $219 | $34 | 37 days | 3.3 nights |
| Apr 2026 | $1,338 | 32.1% | $224 | $45 | 54 days | 5.8 nights |
| May 2026 | $3,216 | 48.6% | $208 | $104 | 60 days | 4.7 nights |
| Jun 2026 | $4,598 | 57.0% | $220 | $153 | 74 days | 3.8 nights |
| Jul 2026 | $5,588 | 67.6% | $224 | $180 | 94 days | 3.8 nights |
| Aug 2026 | $4,179 | 56.5% | $224 | $135 | 59 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Troy market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Troy Airbnb took in $23,895 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,310 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,430 a month.
Cleaning it yourself keeps the $1,920 a year guests pay in cleaning fees, for about $1,470 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,130 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,975 | $40,190 |
| Cleaning fees guests pay8% of Troy bookings | $1,920 | $3,500 |
| Gross bookings | $23,895 | $43,690 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Troy listings on Simplified Pricing, 3% for the rest | −$3,460 | −$6,330 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,920 | −$3,500 |
| Utilities and internetAbout 5% of bookings | −$1,190 | −$2,180 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$480 | −$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$720 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,130 | −$14,550 |
| Left for housing costs, then profit | $15,765about $1,310 a month | $29,140about $2,430 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Troy's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Troy home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,640 a month, against $1,990 for the average one.
Occupancy
Troy listings were booked on 45% of the nights they were open over the past year, in line with the Montana average and 4 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 25% in February to 65% in July.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
July is usually the busiest month in Troy, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Troy, known as ADR (average daily rate), was $200 over the past year, about 46% below the Montana average of $370 and about 38% below the U.S. average of $320. Averaged month by month over the past two years, rates barely change through the year, staying between about $205 and $215.
Prices span a wide range: the top 10% charge about 4.4 times the rate of the bottom quarter.
Average nightly rate by month in Troy
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Troy it averaged $105 over the past year, from about $47 in a typical February to about $162 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 3.4 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $105 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Troy is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Troy
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,970 |
| February | $1,330 |
| March | $2,110 |
| April | $1,580 |
| May | $3,040 |
| June | $3,950 |
| July | $5,030 |
| August | $4,340 |
| September | $3,270 |
| October | $2,680 |
| November | $2,520 |
| December | $2,270 |
Guests book Troy stays 59 days ahead on average (about eight weeks). July stays are booked furthest out, about 91 days ahead, and January stays closest to arrival, about 22 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Troy display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Troy.
Neighborhoods
AirROI's area guide picks Flathead Lake, Glacier National Park and Troy as the parts of Troy that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Flathead Lake | One of the largest natural freshwater lakes in the USA, perfect for summer vacations and water sports. A sought-after destination for families and outdoor enthusiasts. | Flathead Lake State Park, Wild Horse Island, Eagle Bend Golf Club, Polson Marina, Boat Rentals |
| Glacier National Park | Iconic national park known for its stunning landscapes, hiking trails, and wildlife. A major draw for tourists seeking the natural beauty of Montana. | Going-to-the-Sun Road, Lake McDonald, Many Glacier, Grinnell Glacier, Logan Pass |
| Troy | Small town atmosphere with access to outdoor adventures like hiking and fishing. A quiet retreat for travelers looking for relaxation and nature. | Kootenai River, Troy Historical Museum, Troy Golf Club, The historic Owen-Rowe House, Kootenai National Forest |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Troy is an entire home: all 37 listings rent the whole place. Houses (38%) and cabins and other outdoor stays (38%) split the stock almost evenly.
Every listing rents the whole place
Troy Airbnb listings by room type
Houses and cabins split the stock
Troy Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 37.8% | 14 |
| Cabin/Outdoor | 37.8% | 14 |
| Hotel/Boutique | 10.8% | 4 |
| Apartment/Condo | 10.8% | 4 |
| Others | 2.7% | 1 |
One-bedroom homes are the most common size in Troy (48% of entire homes), and 30% have three or more bedrooms. Shares are of the 33 entire homes that give a bedroom count.
Troy entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.0% | 1 |
| 1 bedroom | 48.5% | 16 |
| 2 bedrooms | 18.2% | 6 |
| 3 bedrooms | 12.1% | 4 |
| 4 bedrooms | 9.1% | 3 |
| 5+ bedrooms | 9.1% | 3 |
Most Troy listings are sized for couples and small families: 65% sleep four guests or fewer, and just 24% take eight or more.
Troy listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 37.8% | 14 |
| 3 guests | 8.1% | 3 |
| 4 guests | 18.9% | 7 |
| 5 guests | 5.4% | 2 |
| 6 guests | 2.7% | 1 |
| 7 guests | 2.7% | 1 |
| 8+ guests | 24.3% | 9 |
Troy hosts set up an average of 2.7 beds per listing, close to one bed per bedroom. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Troy: 70% of listings have one, and 68% have a waterfront setting.
Share of Troy listings with each common amenity
Guests
Troy draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Spokane is the largest source, at about 6% of reviews. English is spoken by 71% of guests, and Spanish by 12%.
96% of Troy guests are domestic
Where guests who left reviews live
Where Troy guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Spokane | 5.8% |
| Missoula | 5.8% |
| Coeur d'Alene | 3.5% |
| Creston | 3.2% |
| Helena | 2.9% |
Where Troy guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 95.5% |
| Canada | 2.6% |
| Australia | 0.6% |
| France | 0.3% |
| Sweden | 0.3% |
Languages spoken by Troy guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.8% |
| Spanish | 11.7% |
| French | 3.6% |
| German | 2.9% |
| Portuguese | 1.5% |
Troy Airbnbs average 4.90 stars, and 76% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.86. Listings here carry long review histories, about 97 reviews each on average.
Communication scores highest in Troy; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.86 |
| Communication | 4.96 |
| Location | 4.92 |
| Check-in | 4.95 |
| Value | 4.87 |
Booking patterns
About nine in ten Troy listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 59% of listings; blocked nights include any the host closes off.
Days a year Troy listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.1% | 13 |
| 181-270 days | 54.1% | 20 |
| 91-180 days | 10.8% | 4 |
Days a year Troy listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 13.5% | 5 |
| 91-180 days | 59.5% | 22 |
| 31-90 days | 18.9% | 7 |
| 1-30 days | 8.1% | 3 |
The average Troy booking lasts 4.5 nights, longest in December and shortest in October. Listings took about 23 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Troy
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in Troy accept stays of one or two nights.
Minimum stay set by Troy listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Troy, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Troy listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Troy listings charge a cleaning fee. The typical fee is $60, and some higher fees lift the average to $103. Spread over the average stay of 4.5 nights, that adds roughly $13 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Troy, a five-bedroom home, took in $63,600 over the past year, about 2.7 times the city's average of $23,900. Three of the six listings below have five or more bedrooms; the other three have one to four bedrooms.
Bull Lake Beach Villa Entire home · 5 bedrooms Rated 5.00
Riverfront Fishing Lodge w/ Hot Tub 5 Mins to Town Entire home · 5 bedrooms Rated 4.93
Kootenai River Homestead - Whole House Entire home · 5 bedrooms Rated 4.97
Riverside Cabin on 9 Acres in Montana Entire home · 3 bedrooms Rated 5.00
Bull Lake Chalet Entire home · 4 bedrooms Rated 5.00
Whispering Pines on the Kootenai, riverfront cabin Entire home · 1 bedroom Rated 4.98 Only 5% of Troy listings are classed as professionally managed, though 32% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 92% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 90 km, Sagle (62 km away) earned the most per listing, about twice as much as Troy.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Libby 37 km | 48 | $19,745 | $198 | 44% |
| Bonners Ferry 41 km | 69 | $15,992 | $174 | 36% |
| Sandpoint 57 km | 414 | $30,969 | $388 | 35% |
| Sagle 62 km | 126 | $47,774 | $478 | 39% |
| Dover 64 km | 68 | $23,802 | $302 | 30% |
| Eureka 72 km | 80 | $16,806 | $262 | 33% |
| Bayview 79 km | 42 | $28,641 | $371 | 40% |
| Athol 90 km | 43 | $14,931 | $186 | 32% |
See all 85 Montana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Troy:
FAQ
An active Troy Airbnb grossed $23,895 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,550 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Troy listings earn between $1,010 and $3,550 in a typical month, and the top tenth $5,630 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Troy were booked on 45% of available nights over the past year. That compares with 44% for the Montana average. July is usually the busiest month.
The average booked night in Troy cost $200 before fees. Half of listings charge between $97 and $250, so bedroom count and location move the price more than the average suggests.
None of the active Troy listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Troy Airbnb grossed $23,895 in the 12 months to September 2026, 41% below the Montana average of $40,592. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,765 a year (about $1,310 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,430 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $5,030 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Troy listing was open to book earned $105 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $259 or more.
Troy stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Troy Airbnb stay lasted 4.5 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Troy Airbnbs 4.90 out of 5 on average. Guests score communication highest and cleanliness lowest.
Flathead Lake, Glacier National Park and Troy draw the most short-term rental interest in Troy. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Troy as of September 2026. The closest tracked market is Libby, 37 km away.
In Troy, nearly eight in ten listings add a cleaning fee. The median fee is $60, and some higher fees lift the average to $103.
Method
Figures on this page cover 37 active Airbnb listings in Troy from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.