Graham, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Graham, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,257 per year — at a $144 nightly rate, 45.4% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Graham is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 69.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Graham?
In Graham, the headline Airbnb metrics are $22,257 in average annual revenue,45.4% occupancy, $144 ADR, and $70 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Graham?
Understanding the monthly revenue variations for Airbnb listings in Graham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Graham is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Graham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,825+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,930 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $685, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Graham
What Is the Monthly Airbnb Occupancy Rate in Graham?
Maximize your bookings by understanding the Graham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Graham:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Graham
What Is the Average Airbnb Nightly Rate in Graham?
Effective short term rental pricing strategy in Graham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Graham typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Graham
What Is the RevPAR for Airbnb in Graham?
RevPAR in Graham is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $101 RevPAR.
- Best-in-class (Top 10%) achieve $136 RevPAR.
Average Monthly RevPAR Trend in Graham
RevPAR Insights for Graham
- The average RevPAR in Graham is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($136) and bottom 25% ($25) is $111, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Graham benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $101+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Graham?
Graham's peak Airbnb season falls in October, May, November, while the softest stretch is February, March, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, May, November)
- Revenue averages $2,647 per month
- Occupancy rates average 50.1%
- Daily rates average $141
Shoulder Season
- Revenue averages $2,347 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $135
Low Season (February, March, September)
- Revenue drops to average $1,786 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $135
Seasonality Insights for Graham
- The Airbnb seasonality pattern in Graham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Graham's highest earning potential, with monthly revenues climbing to $2,778, occupancy reaching 54.5%, and ADRs peaking at $145.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,706, occupancy could drop to 35.8%, and ADRs may adjust to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Graham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Graham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Graham?
Low regulation and minimal registration activity in Graham, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Graham to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Graham?
With a compact short-term rental market, Graham gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Graham | The vibrant heart of Graham, known for its historic charm and local businesses. Attracts visitors for its quaint shops and community events, making it a great location for a cozy Airbnb. | Graham Historic District, Burlington Graham Regional Airport, Local eateries and shops, Graham Recreation Park, Annual festivals and parades |
| Hawfields | A suburban area just outside of Graham, offering a mix of residential comfort and accessibility to larger attractions. Ideal for families and those seeking a quieter stay. | Hawfields Park, Hawfields Baptist Church, Access to nearby shopping centers, Nearby nature trails, Community events |
| Mebane | Located a short drive from Graham, Mebane is known for its shopping outlets and family-friendly environment, attracting visitors who prefer a suburban feel while being close to urban amenities. | The Tanger Outlets, Mebane Historic District, Local parks, Annual festivals, Craft breweries |
| Burlington | Just a short trip from Graham, Burlington provides access to larger city amenities while retaining a small-town charm. It is a strategic location for short-term rentals catering to both business and leisure travelers. | Burlington City Park, Piney Lake, The Burlington Outlet Village, Local dining options, Historical sites |
| Alamance County | An area that encompasses Graham and offers diverse attractions, making it ideal for a range of guests including business travelers and families looking for a getaway close to nature. | Hiking trails in the county, Visit local farms and vineyards, Historic battlefields, Nature preserves, Wildlife viewing opportunities |
| Graham Mill | A historic site and area around Sawtooth and textile history, attracting history buffs and those interested in local culture and heritage. A unique spot for themed stays. | Historic mills, Museums, Local artisan shops, Cultural events, Heritage tours |
| Swepsonville | A small community nearby with peaceful surroundings, ideal for retreats and relaxation. Great for visitors seeking a tranquil ambiance outside the city bustle. | Local parks, Fishing spots, Canoeing on the Haw River, Nearby natural reserves, Community gatherings |
| Elon | Home to Elon University, this area attracts students, families, and visitors attending school events, making it a prime location for short-term rentals. | Elon University campus, Local cafes and restaurants, Campus events, Community festivals, Historic sites in Elon |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Graham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Graham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Graham
- The Graham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Graham, House properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 77.3% portion, catering likely to families or larger groups.
Graham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Graham
- The dominant room capacity in Graham is 1 bedroom listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 43.2% of the active Airbnb listings in Graham, indicating a high concentration in these sizes.
- A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Graham.
Graham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Graham
- The most common guest capacity trend in Graham vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Graham STR market, accounting for 38.6% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Graham.
- On average, properties in Graham are equipped to host 4.2 guests.
How Do Listings in Graham Compare on Quality?
Listing quality in Graham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Graham
- At 28.2 photos per listing on average, Graham hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Graham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Graham?
Amenity Prevalence
Amenity Insights for Graham
- Essential amenities in Graham that guests expect include: Air conditioning, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Graham: Air conditioning, Heating, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Graham to stay competitive.
Which Airbnb Amenities Boost Revenue in Graham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Graham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 88.6% | $24,807 | $2,369 | 947.0% |
Dishes and silverware | 81.8% | $26,329 | $3,934 | 569.3% |
Microwave | 81.8% | $26,235 | $4,356 | 502.3% |
Kitchen | 79.5% | $26,694 | $5,003 | 433.6% |
Oven | 70.5% | $28,987 | $6,208 | 366.9% |
Hangers | 65.9% | $29,887 | $7,505 | 298.2% |
Cooking basics | 68.2% | $29,191 | $7,398 | 294.6% |
Stove | 68.2% | $29,177 | $7,429 | 292.8% |
Hair dryer | 59.1% | $31,824 | $8,438 | 277.1% |
Iron | 59.1% | $31,760 | $8,530 | 272.3% |
Revenue Impact Insights for Graham
- Smoke alarm tops the revenue impact list with a 947.0% uplift — listings with this amenity earn $24,807 vs. $2,369 without it.
- Smoke alarm, Dishes and silverware, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Graham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Graham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGraham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Graham
- The typical guest profile for Airbnb in Graham consists of primarily domestic travelers (97%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and United Kingdom (0.8%).
- Top languages spoken are English (72.2%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Graham?
Listings in Graham average 4.86 out of 5 overall, with about 80.6 reviews per active listing and 47.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Graham
- With an overall rating of 4.86, Graham listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Graham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Graham
- The most common availability pattern in Graham falls within the 181-270 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Graham (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Graham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Graham
- The overall average booking lead time for vacation rentals in Graham is 35 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Graham.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Graham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Graham?
Guests in Graham stay about 4.8 nights on average, generating roughly 1,237 reservations and 28.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Graham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Graham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.5 nights) and shorten in Sep (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Graham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
43.2% of total
2 Nights
7 listings
15.9% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
1 listings
2.3% of total
7-29 Nights
3 listings
6.8% of total
30+ Nights
13 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Graham is 1 Night, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Graham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.2% of Graham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Graham.
Graham Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
21 listings
47.7% of total
Moderate
6 listings
13.6% of total
Firm
15 listings
34.1% of total
Strict
2 listings
4.5% of total
Cancellation Policy Insights for Graham
- The prevailing Airbnb cancellation policy trend in Graham is Flexible, used by 47.7% of listings.
- There's a relatively balanced mix between guest-friendly (61.3%) and stricter (38.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.7% market standard in Graham.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Graham.
How Much Are Airbnb Cleaning Fees in Graham?
Cleaning fees in Graham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Graham
- 72.7% of listings charge a cleaning fee, making it standard practice in Graham. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $83 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Graham median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Graham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grahambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1920s Historic Retreat in Downtown Graham
Entire Place • 3 bedrooms
Bluebird Bungalow, walk to downtown
Entire Place • 5 bedrooms
Sunlit Graham Escape | Huge Yard | BBQ
Entire Place • 4 bedrooms
Cozy Home in Graham | Hot Tub | BBQ
Entire Place • 4 bedrooms
Radiant Home in Graham – Garden Views | BBQ Grill
Entire Place • 4 bedrooms
Stylish Graham Retreat | Garden View | BBQ Grill
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Graham?
Learn from the best! This table showcases top-performing Airbnb hosts in Graham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benjamin | 8 | $352,928 | 901 | 4.82/5.0 |
| Kathy | 5 | $66,686 | 439 | 4.80/5.0 |
| Kristina And Eric | 1 | $63,944 | 97 | 5.00/5.0 |
| Stacy And Jason | 1 | $56,739 | 317 | 4.95/5.0 |
| Brandon | 1 | $42,549 | 147 | 4.95/5.0 |
| Robert | 1 | $41,138 | 72 | 4.86/5.0 |
| Lauren | 2 | $38,077 | 34 | 4.78/5.0 |
| Malik | 1 | $31,249 | 32 | 4.91/5.0 |
| Frankie | 1 | $30,547 | 220 | 4.97/5.0 |
| Mtende | 1 | $29,391 | 39 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Graham.
Who Are the Airbnb Hosts in Graham?
Graham is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Graham
- With 59.1% Superhosts, Graham has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Graham averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Graham's Airbnb Market Compare to Nearby Cities?
How does the Graham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Faber, Graham has 0 percentage points higher occupancy and about $240 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Afton | 136 | $4,652 | $401.30 | 41% |
| Faber | 23 | $4,629 | $384.40 | 45% |
| Wintergreen Resort | 82 | $4,559 | $387.16 | 41% |
Frequently Asked Questions About Airbnb in Graham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Graham.
How much do Airbnb hosts make in Graham?
Graham hosts earn about $22,257 per year on average, with an average nightly rate of $144 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Graham, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Graham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Graham?
The average Airbnb occupancy rate in Graham is 45.4%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Graham?
Listings in Graham average $144 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Graham?
Graham currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Graham?
AirROI currently classifies the short-term rental regulation level in Graham as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Graham?
RevPAR in Graham is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Graham?
At 45.4% occupancy, Graham can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,257, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Graham?
The average booking lead time in Graham is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Graham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Graham include Downtown Graham, Hawfields, Mebane. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Graham?
entire_home listings make up 75.0% of the active supply in Graham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Graham compare to nearby Airbnb markets?
Among neighboring markets, Denver posts $76,404 in average annual revenue with 44.1% occupancy, compared to Graham's $22,257 and 45.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Graham?
The average Airbnb stay length in Graham is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Graham?
Airbnb listings in Graham average 4.86 out of 5 overall. About 47.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Graham?
Smoke alarm and Dishes and silverware are among the strongest revenue-linked amenities in Graham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Graham?
Yes. About 72.7% of active Airbnb listings in Graham charge a cleaning fee, and the average fee is $83. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Graham?
A 59.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.