Airbnb market data · 202512 months to June 2025
Madison, NC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Madison brought in $12,311 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Madison run through June 2025.
The short answer
Madison Airbnb Market at a Glance
Listings averaged $132 a night and were booked on 34% of available nights.
Timing matters: in February, the best month, the average listing earned about twice as much as in September, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Madison is the 293rd-largest of 298 North Carolina markets AirROI tracks.
Browse the live Madison Airbnb market See Every Madison ListingRevenue
How Much Do Airbnb Hosts Make in Madison?
Gross bookings per Madison listing averaged $12,311 over the 12 months to June 2025 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
The average Madison listing brought in $2,170 in February, its best month, and $1,060 in September, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Madison's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,330+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $2,170 or more, roughly $890 a month above the median.
- Typical properties (median) earn about $1,280 a month.
- Entry-level properties (bottom 25%) earn $541 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about twice what September did
Average revenue per active listing, by month
Madison Airbnb Data by Month
Latest 12 months in the June 2025 data.
February led on revenue. Nightly rates peaked in November and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $1,773 | 42.3% | $134 | 15 days |
| Aug 2024 | $1,614 | 31.9% | $140 | 13 days |
| Sep 2024 | $1,060 | 25.0% | $140 | 40 days |
| Oct 2024 | $1,862 | 45.4% | $147 | 54 days |
| Nov 2024 | $1,246 | 28.2% | $151 | 38 days |
| Dec 2024 | $1,493 | 40.1% | $144 | 36 days |
| Jan 2025 | $1,694 | 38.7% | $143 | 10 days |
| Feb 2025 | $2,174 | 47.1% | $140 | 17 days |
| Mar 2025 | $1,431 | 34.1% | $125 | 19 days |
| Apr 2025 | $2,111 | 45.9% | $127 | 24 days |
| May 2025 | $1,474 | 38.4% | $132 | 24 days |
| Jun 2025 | $1,849 | 47.7% | $125 | 21 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Madison home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Madison Profitable?
Yes, when it's run well. The average Madison Airbnb took in $12,311 in the 12 months to June 2025, and run by its owner at everyday costs, about $750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,290 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Madison Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $12,311 | $20,960 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,910 | −$3,250 |
| Utilities and internetAbout 5% of bookings | −$620 | −$1,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$250 | −$420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$370 | −$630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$120 | −$120 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,330 | −$5,530 |
| Left for housing costs, then profit | $8,981about $750 a month | $15,430about $1,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Madison Airbnb Profit
The estimate starts from Madison's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Madison home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Madison's Top Earners Get There
- More nights booked. The busiest quarter of Madison listings are booked on 58% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,160 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $150 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,230 a year.
- Open for the busy months. February brought the average listing about $2,170, against $1,060 in September, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,750 a month, against $1,030 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Madison?
Madison listings were booked on 34% of the nights they were open over the past year, 6 percentage points below the North Carolina average (40%) and 7 points below the U.S. average (41%). Occupancy climbs to 48% in June and falls to 25% in September.
Across Madison's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
June was the busiest month in Madison, September the quietest
Share of open nights booked, by month
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Madison?
The average nightly rate in Madison, known as ADR (average daily rate), was $132 over the past year, about 59% below the North Carolina and U.S. averages ($320 and $335). Rates peak in November at about $150 and bottom out in March and June at about $125.
Across Madison's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $190+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $150 or more, about $35 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $84 or less, about three-quarters of the median.
November rates ran 21% above June's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Madison
With only 18 active listings, the monthly pattern in Madison is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Madison?
Guests book Madison stays 30 days ahead on average (about four weeks). October stays are booked furthest out, about 54 days ahead, and January stays closest to arrival, about 10 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Madison
None of the 18 active listings in Madison display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Madison.
Neighborhoods
Best Neighborhoods for Airbnb in Madison
AirROI's area guide picks eight Madison neighborhoods that draw short-term rental guests, led by Downtown Madison, Lake Madison and Madison Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Madison | The vibrant heart of Madison, known for its rich history, unique shops, and dining. It's a hub for tourists looking to explore local culture and attractions. | Madison County Courthouse, Madison Arts Council, local boutiques and cafes, farmers market, historic sites |
| Lake Madison | A beautiful lakeside area that attracts tourists for fishing, boating, and outdoor activities. Ideal for families and nature enthusiasts. | Lake Madison, fishing spots, hiking trails, picnic areas, water sports |
| Madison Historic District | Rich in history and charm, this area features beautiful architecture and a variety of historical sites, appealing to visitors interested in culture and heritage. | Historic homes, local museums, walking tours, scenic parks, community events |
| Madison Greenway | A great location for outdoor activities and natural beauty, appealing to travelers looking for a peaceful retreat close to nature. | walking and biking trails, beautiful scenery, wildlife viewing, community parks, picnic spots |
| East Madison | A growing area with new developments and amenities, attracting both families and young professionals looking for convenient access to urban features. | local shops, restaurants, parks, community events, easy access to downtown |
| West Madison | Quiet residential area that is perfect for families visiting local attractions without the hustle and bustle of the city center. | family-friendly parks, local restaurants, quiet neighborhoods, access to outdoor activities, community centers |
| North Madison | A suburban area that combines easy access to nature and local amenities, ideal for guests looking for a balance between relaxation and urban convenience. | natural reserves, local markets, family activities, parks, community events |
| South Madison | An emerging area with a mix of local businesses and access to recreational spaces; perfect for budget travelers looking for value without sacrificing experience. | affordable restaurants, local events, parks, shopping areas, community activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Madison vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 54 km, Jamestown (41 km away, 46 listings) earned the most per listing, about 2.5 times as much as Madison. Greensboro was the busiest, booked on 42% of nights against 34% in Madison.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kernersville 30 km | 56 | $20,637 | $214 | 38% |
| Greensboro 34 km | 790 | $25,544 | $215 | 42% |
| Martinsville 36 km | 73 | $14,058 | $173 | 33% |
| Jamestown 41 km | 46 | $31,039 | $284 | 36% |
| Winston-Salem 43 km | 737 | $20,561 | $195 | 41% |
| High Point 43 km | 376 | $25,625 | $272 | 39% |
| Danville 53 km | 122 | $21,482 | $210 | 37% |
| Burlington 54 km | 132 | $20,700 | $200 | 37% |
Other Airbnb Markets in North Carolina
- Charlotte Airbnb data 3,646 listings
- Asheville Airbnb data 1,836 listings
- Raleigh Airbnb data 1,764 listings
- Carolina Beach Airbnb data 1,684 listings
- Wilmington Airbnb data 1,619 listings
- Oak Island Airbnb data 1,615 listings
- Kill Devil Hills Airbnb data 1,224 listings
- Durham Airbnb data 1,187 listings
See all 298 North Carolina Airbnb markets
Markets Similar to Madison
Markets elsewhere in the United States with a similar nightly rate and occupancy to Madison:
- Upper Darby Airbnb data PA · $133/night · 32.9%
- Dover Airbnb data DE · $131/night · 35.4%
- Killeen Airbnb data TX · $134/night · 36.0%
- Pharr Airbnb data TX · $132/night · 36.5%
- Jurupa Valley Airbnb data CA · $115/night · 34.0%
- Truth or Consequences Airbnb data NM · $152/night · 33.0%
FAQ
Madison Airbnb FAQ
How much do Airbnb hosts make in Madison?
An active Madison Airbnb grossed $12,311 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,170 or more in a typical month.
How much can I make on Airbnb in Madison?
It depends most on the home's size, location and how it's run. The middle half of Madison listings earn between $541 and $2,170 in a typical month, and the top tenth $3,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Madison?
Listings in Madison were booked on 34% of available nights over the past year. That compares with 40% for the North Carolina average. June was the busiest month.
How much does an Airbnb cost per night in Madison?
The average booked night in Madison cost $132 before fees. Half of listings charge between $84 and $150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Madison?
None of the active Madison listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Madison?
Yes, when it's run well. The average Madison Airbnb grossed $12,311 in the 12 months to June 2025, 64% below the North Carolina average of $34,622, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,981 a year (about $750 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,290 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Madison?
February paid best over the past year, at $2,170 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Madison?
Madison stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Madison?
Downtown Madison, Lake Madison and Madison Historic District draw the most short-term rental interest in Madison. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Madison?
AirROI counted 18 active Airbnb listings in Madison as of June 2025. The closest tracked market is Kernersville, 30 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Madison from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.