Penrose, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Penrose, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $34,176 per year — at a $239 nightly rate, 43.0% occupancy, and a $106 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Penrose is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 80.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Penrose?
In Penrose, the headline Airbnb metrics are $34,176 in average annual revenue,43.0% occupancy, $239 ADR, and $106 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Penrose?
Understanding the monthly revenue variations for Airbnb listings in Penrose is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penrose is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penrose across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,748+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,140 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,755 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,482, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Penrose
What Is the Monthly Airbnb Occupancy Rate in Penrose?
Maximize your bookings by understanding the Penrose STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penrose:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Penrose
What Is the Average Airbnb Nightly Rate in Penrose?
Effective short term rental pricing strategy in Penrose involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penrose typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Penrose
What Is the RevPAR for Airbnb in Penrose?
RevPAR in Penrose is currently $106. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $251 RevPAR.
Average Monthly RevPAR Trend in Penrose
RevPAR Insights for Penrose
- The average RevPAR in Penrose is $106. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($251) and bottom 25% ($33) is $218, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Penrose benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Penrose Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Penrose?
Penrose's peak Airbnb season falls in October, July, November, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, November)
- Revenue averages $5,094 per month
- Occupancy rates average 57.5%
- Daily rates average $249
Shoulder Season
- Revenue averages $3,828 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $229
Low Season (February, April, May)
- Revenue drops to average $2,844 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $215
Seasonality Insights for Penrose
- Airbnb seasonality in Penrose is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Penrose's highest earning potential, with monthly revenues climbing to $5,651, occupancy reaching 63.2%, and ADRs peaking at $253.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,528, occupancy could drop to 37.1%, and ADRs may adjust to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penrose.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Penrose, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Penrose?
Low regulation and minimal registration activity in Penrose, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Penrose to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Penrose?
With a compact short-term rental market, Penrose gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Toxaway | A beautiful mountain lake area perfect for outdoor enthusiasts and relaxation seekers. Known for its stunning natural scenery and opportunities for fishing, hiking, and boating. | Lake Toxaway, Gorges State Park, Whiteside Mountain, Panthertown Valley, Cashiers Sliding Rock |
| Transylvania County | Famous for its waterfalls and outdoor adventures. An ideal spot for travelers looking to explore nature and enjoy scenic hikes amidst the lush greenery. | Pisgah National Forest, DuPont State Recreational Forest, Looking Glass Falls, Bridal Veil Falls, Whitewater Falls |
| Brevard | A charming small town with a vibrant arts scene and access to beautiful nature. Popular for its music festivals and proximity to excellent outdoor activities. | Brevard Music Center, Pisgah Center for Wildlife Education, Downtown Brevard, Brevard College, Cradle of Forestry |
| Highlands | A picturesque mountain town known for its upscale resorts and stunning vistas. Great for affluent travelers seeking tranquility and luxury in the mountains. | Highlands Plateau, Whiteside Mountain, Dry Falls, Highlands Botanical Garden, Main Street shops |
| Pisgah Forest | An incredible area for hiking, biking, and outdoor experiences. Ideal for guests looking for adventure in the heart of the Blue Ridge Mountains. | Pisgah National Forest, Fish Hatchery, Sliding Rock, Looking Glass Rock, Bike Trails |
| Flat Rock | A quaint town known for its historic sites and access to outdoor activities. Perfect for those looking to explore local culture while enjoying nature. | Flat Rock Playhouse, Carl Sandburg Home, Jump Off Rock, Flat Rock Historic District, Hiking Trails |
| Cashiers | Offers a serene mountain getaway with a beautiful village atmosphere. Attracts nature lovers and those seeking a peaceful retreat. | Lake Glenville, Cashiers Sliding Rock, Whiteside Mountain, Local artisan shops, Waterfalls |
| Waynesville | A vibrant town known for its historic main street, arts community, and outdoor recreational activities. Perfectly situated for exploring the Smoky Mountains. | Blue Ridge Parkway, Waynesville Art Walk, Downtown Waynesville, Lake Junaluska, Great Smoky Mountains National Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Penrose offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Penrose?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Penrose
- The Penrose Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Penrose, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Penrose Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Penrose
- The dominant room capacity in Penrose is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Penrose, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penrose.
Penrose Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Penrose
- The most common guest capacity trend in Penrose vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Penrose STR market, accounting for 55.5% of listings.
- 36.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penrose.
- On average, properties in Penrose are equipped to host 4.8 guests.
How Do Listings in Penrose Compare on Quality?
Listing quality in Penrose can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Penrose
- At 33 photos per listing on average, Penrose hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Penrose averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Penrose?
Amenity Prevalence
Amenity Insights for Penrose
- Essential amenities in Penrose that guests expect include: Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Penrose: Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Penrose to stay competitive.
Which Airbnb Amenities Boost Revenue in Penrose?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Penrose, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 86.1% | $38,911 | $4,818 | 707.7% |
Dining table | 72.2% | $44,102 | $8,369 | 426.9% |
Hot tub | 33.3% | $73,215 | $14,657 | 399.5% |
Clothing storage | 58.3% | $50,872 | $10,802 | 370.9% |
Stove | 72.2% | $43,389 | $10,223 | 324.4% |
Fireplace guards | 13.9% | $98,387 | $23,819 | 313.1% |
Body soap | 50.0% | $53,044 | $15,309 | 246.5% |
Laundromat nearby | 16.7% | $79,657 | $25,080 | 217.6% |
Fire extinguisher | 86.1% | $37,664 | $12,550 | 200.1% |
Barbecue utensils | 41.7% | $55,928 | $18,639 | 200.1% |
Revenue Impact Insights for Penrose
- Cooking basics tops the revenue impact list with a 707.7% uplift — listings with this amenity earn $38,911 vs. $4,818 without it.
- Cooking basics, Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Penrose STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penrose. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPenrose Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Penrose
- The typical guest profile for Airbnb in Penrose consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (0.5%).
- Top languages spoken are English (78.9%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Penrose?
Listings in Penrose average 4.84 out of 5 overall, with about 82.9 reviews per active listing and 52.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Penrose
- With an overall rating of 4.84, Penrose listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Penrose Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Penrose
- The most common availability pattern in Penrose falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Penrose (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Penrose?
Average Booking Lead Time by Month
Booking Lead Time Insights for Penrose
- The overall average booking lead time for vacation rentals in Penrose is 41 days.
- Guests book furthest in advance for stays during October (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Penrose.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Penrose averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Penrose?
Guests in Penrose stay about 4.4 nights on average, generating roughly 1,132 reservations and 31.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Penrose
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Penrose
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (6.6 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Penrose Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
33.3% of total
2 Nights
13 listings
36.1% of total
3 Nights
4 listings
11.1% of total
30+ Nights
7 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Penrose is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.4%) of the Penrose Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Penrose, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Penrose hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penrose.
Penrose Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.8% of total
Super Strict 60 Days
1 listings
2.8% of total
Super Strict 30 Days
2 listings
5.6% of total
Flexible
4 listings
11.1% of total
Moderate
10 listings
27.8% of total
Firm
10 listings
27.8% of total
Strict
8 listings
22.2% of total
Cancellation Policy Insights for Penrose
- The prevailing Airbnb cancellation policy trend in Penrose is Moderate, used by 27.8% of listings.
- There's a relatively balanced mix between guest-friendly (38.9%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.8% market standard in Penrose.
- Regularly review your cancellation policy against competitors and market demand shifts in Penrose.
How Much Are Airbnb Cleaning Fees in Penrose?
Cleaning fees in Penrose are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Penrose
- 86.1% of listings charge a cleaning fee, making it standard practice in Penrose. Guests expect it and factor it into their booking decisions.
- The gap between the average ($155) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Penrose median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Penrose Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Penrosebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Grand Lodge with HOT TUB
Entire Place • 12 bedrooms
Mountain View Cabin Hot Tub Sauna Game Room
Entire Place • 3 bedrooms
7 bdrm retreat with a hot tub & fire pit
Entire Place • 7 bedrooms
In/Out Projector w/ Mtn Views-Hot Tub-Fire Pit-Lux
Entire Place • 1 bedroom
Amazing Mtn Views-Hot Tub-Games-Spa Like Bathroom
Entire Place • N/A
Babbling Brook Cottage - Hot Tub - Gas Fireplace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Penrose?
Learn from the best! This table showcases top-performing Airbnb hosts in Penrose based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| DeVore Property Management | 3 | $285,730 | 403 | 4.95/5.0 |
| The Barn In Penrose | 4 | $274,980 | 87 | 4.77/5.0 |
| David | 5 | $201,054 | 1166 | 4.84/5.0 |
| Yonder | 1 | $116,751 | 21 | 5.00/5.0 |
| Evolve | 3 | $39,299 | 48 | 4.45/5.0 |
| Jacqueline | 1 | $34,899 | 107 | 4.98/5.0 |
| Casey | 1 | $34,768 | 89 | 5.00/5.0 |
| Curt | 1 | $33,925 | 191 | 4.91/5.0 |
| Ginger | 1 | $26,544 | 46 | 5.00/5.0 |
| Evolve | 1 | $22,383 | 53 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penrose.
Who Are the Airbnb Hosts in Penrose?
Penrose is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Penrose
- With 55.6% Superhosts, Penrose has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Penrose averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Penrose
These are the highest-grossing professional property management operations in Penrose, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Yonder | 1 | $116,751 | $820 | 36.3% | 5.00/5 |
| Evolve | 3 | $39,299 | $217 | 26.1% | 4.45/5 |
| Evolve | 1 | $22,383 | $277 | 23.5% | 4.94/5 |
| Julie | 1 | $19,139 | $296 | 26.8% | 5.00/5 |
| White Squirrel Realty | 2 | $11,211 | $237 | 17.2% | 4.67/5 |
| Vacasa Asheville | 1 | $5,021 | $225 | 23.7% | 4.55/5 |
| Vacasa Arizona | 1 | $4,095 | $167 | 17.7% | 4.86/5 |
Management Company Insights for Penrose
- The leading management company, Yonder, operates 1 listings with $116,751 in gross revenue — a useful benchmark for what scale looks like in Penrose.
- Top managers average 1 properties each, suggesting professional management in Penrose still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Penrose's Airbnb Market Compare to Nearby Cities?
How does the Penrose Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Penrose has 13 percentage points lower occupancy and about $8 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Six Mile | 57 | $4,481 | $466.47 | 42% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
Frequently Asked Questions About Airbnb in Penrose
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Penrose.
How much do Airbnb hosts make in Penrose?
Penrose hosts earn about $34,176 per year on average, with an average nightly rate of $239 and RevPAR of $106. Those figures describe the typical revenue environment for active listings in Penrose, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Penrose market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Penrose?
The average Airbnb occupancy rate in Penrose is 43.0%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Penrose?
Listings in Penrose average $239 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Penrose?
Penrose currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Penrose?
AirROI currently classifies the short-term rental regulation level in Penrose as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Penrose?
RevPAR in Penrose is about $106. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Penrose?
At 43.0% occupancy, Penrose can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $34,176, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Penrose?
The average booking lead time in Penrose is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Penrose?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Penrose include Lake Toxaway, Transylvania County, Brevard. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Penrose?
entire_home listings make up 100.0% of the active supply in Penrose. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Penrose compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Penrose's $34,176 and 43.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Penrose?
The average Airbnb stay length in Penrose is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Penrose?
Airbnb listings in Penrose average 4.84 out of 5 overall. About 52.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Penrose?
Cooking basics and Dining table are among the strongest revenue-linked amenities in Penrose. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Penrose?
Yes. About 86.1% of active Airbnb listings in Penrose charge a cleaning fee, and the average fee is $155. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Penrose?
A 55.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.