Windsor Place Entire home · 6 bedrooms Rated 4.90 - Revenue
- $142,872
- Occupancy
- 38.2%
- Daily rate
- $947
Airbnb market data · 202612 months to October 2026
The average Airbnb in Shelby brought in $19,500 over the 12 months through October 2026, about 44% less than the North Carolina average of $34,622.
The short answer
Rates and bookings both trail the North Carolina average. Listings averaged $262 a night and were booked on 32% of available nights, against $320 and 40% for the North Carolina average.
July, usually the best month, brings in about 69% more per listing than January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Shelby is the 199th-largest of 298 North Carolina markets AirROI tracks.
Browse the live Shelby Airbnb market See Every Shelby ListingRevenue
Gross bookings per Shelby listing averaged $19,500 over the 12 months to October 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
In a typical year, the average Shelby listing brings in $3,240 in July, its best month, and $1,920 in January, its slowest. May runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in May 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,521 | 37.8% | $270 | $81 | 76 days | 3.9 nights |
| Nov 2025 | $2,444 | 32.1% | $265 | $81 | 66 days | 3 nights |
| Dec 2025 | $1,675 | 26.1% | $260 | $54 | 33 days | 2.4 nights |
| Jan 2026 | $1,682 | 22.8% | $256 | $54 | 38 days | 4.6 nights |
| Feb 2026 | $1,517 | 25.0% | $251 | $54 | 27 days | 2.6 nights |
| Mar 2026 | $2,750 | 32.4% | $253 | $89 | 43 days | 3.5 nights |
| Apr 2026 | $2,749 | 27.6% | $265 | $92 | 37 days | 4.8 nights |
| May 2026 | $3,180 | 46.5% | $272 | $103 | 52 days | 3.4 nights |
| Jun 2026 | $2,908 | 41.0% | $276 | $97 | 32 days | 2.8 nights |
| Jul 2026 | $3,357 | 37.6% | $260 | $108 | 40 days | 5.6 nights |
| Aug 2026 | $2,872 | 33.0% | $259 | $93 | 50 days | 2.6 nights |
| Sep 2026 | $2,370 | 33.6% | $250 | $79 | 67 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Shelby home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Shelby Airbnb took in $19,500 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,560 a month.
Cleaning it yourself keeps the $2,600 a year guests pay in cleaning fees, for about $1,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $860 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,900 | $26,300 |
| Cleaning fees guests pay13% of Shelby bookings | $2,600 | $4,050 |
| Gross bookings | $19,500 | $30,350 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Shelby listings on Simplified Pricing, 3% for the rest | −$2,690 | −$4,190 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,600 | −$4,050 |
| Utilities and internetAbout 5% of bookings | −$980 | −$1,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,550 | −$11,580 |
| Left for housing costs, then profit | $11,950about $1,000 a month | $18,770about $1,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Shelby's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Shelby home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,530 a month, against $1,630 for the average one.
Occupancy
Shelby listings were booked on 32% of the nights they were open over the past year, 8 percentage points below the North Carolina average (40%) and 9 points below the U.S. average (41%). In a typical year, occupancy climbs to 44% in October and falls to 27% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
October is usually the busiest month in Shelby, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Shelby, known as ADR (average daily rate), was $262 over the past year, about 18% below the North Carolina average of $320 and about 22% below the U.S. average of $335. In a typical year, rates peak in January and June at about $275 and bottom out in November and December at about $240.
The top 10% charge about 2.6 times the rate of the bottom quarter.
January rates run 15% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Shelby it averaged $78 over the past year, from about $62 in a typical January to about $104 in a typical July.
Per open night, by tier:
July RevPAR is about 1.7 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Shelby is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Shelby
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,920 |
| February | $2,510 |
| March | $3,060 |
| April | $2,930 |
| May | $3,230 |
| June | $2,900 |
| July | $3,240 |
| August | $2,750 |
| September | $2,030 |
| October | $2,860 |
| November | $2,810 |
| December | $2,210 |
Guests book Shelby stays 43 days ahead on average (about six weeks). October stays are booked furthest out, about 62 days ahead, and February stays closest to arrival, about 27 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 37 active listings in Shelby display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Shelby.
Neighborhoods
AirROI's area guide picks seven Shelby neighborhoods that draw short-term rental guests, led by Downtown Shelby, Cleveland County and Fairview Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Shelby | The heart of Shelby with vibrant local dining, shops, and events. A great location for guests wanting to explore local culture and community. | Cleveland County Arts Council, Shelby City Park, Historic Court Square, Don Gibson Theatre, Local eateries and shops |
| Cleveland County | Rural charm with local attractions and outdoor activities. Ideal for those seeking a tranquil stay amidst nature and small-town hospitality. | Crowders Mountain State Park, Kings Mountain National Military Park, Local farms and festivals, Cleveland County History Museum |
| Fairview Park | A residential area close to downtown with family-friendly parks and amenities. Great for families visiting Shelby. | Fairview Park, Local sports complexes, Children's playgrounds |
| Crestview | Quiet suburban area with a mix of residents and invite for families. Attractive for longer stays and family vacations. | Local parks, Nearby shopping centers, Community events |
| Lattimore | A small town with a strong sense of community, ideal for visitors looking to explore rural America and local history. | Historic homes, Local festivals, Community parks |
| South Shelby | An upcoming area with new developments and local flavor. Offers a unique and authentic experience of Shelby. | Local eateries, Shelby Historic District, Community events |
| North Shelby | A growing area with access to nature and suburban convenience. Close proximity to main highways for easy travel. | Nearby lakes, Local parks, Shopping and dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 78% of listings in Shelby, alongside 8 private-room listings (22%). Houses account for 76% of the stock; hotels, guesthouses and B&Bs come next at 11%.
Mostly entire homes, with a private-room segment
Shelby Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 78.4% | 29 |
| Private room | 21.6% | 8 |
Houses dominate the property mix
Shelby Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.7% | 28 |
| Hotel/Boutique | 10.8% | 4 |
| Unique stay | 5.4% | 2 |
| Apartment/Condo | 5.4% | 2 |
| Cabin/Outdoor | 2.7% | 1 |
The most common size among Shelby's 29 entire homes with a bedroom count is three bedrooms (11 homes).
Shelby entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 24.1% | 7 |
| 2 bedrooms | 10.3% | 3 |
| 3 bedrooms | 37.9% | 11 |
| 4 bedrooms | 17.2% | 5 |
| 5+ bedrooms | 10.3% | 3 |
The most common capacity in Shelby is six guests (32% of listings), and 65% of listings sleep six or more. Shares are of the 31 listings with a guest capacity on file (84% of the market).
Shelby listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.9% | 4 |
| 4 guests | 19.4% | 6 |
| 5 guests | 3.2% | 1 |
| 6 guests | 32.3% | 10 |
| 7 guests | 3.2% | 1 |
| 8+ guests | 29.0% | 9 |
Shelby hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Shelby: 62% of listings offer it, and 49% have a dedicated workspace.
Share of Shelby listings with each common amenity
Guests
Shelby draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Peachtree Corners is the largest source, at about 8% of reviews. English is spoken by 83% of guests, and Spanish by 11%.
97% of Shelby guests are domestic
Where guests who left reviews live
Where Shelby guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Peachtree Corners | 8.2% |
| Charlotte | 5.3% |
| Greensboro | 3.5% |
| Fort Mill | 1.8% |
| Augusta | 1.4% |
Where Shelby guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.2% |
| Germany | 0.7% |
| Colombia | 0.4% |
| Canada | 0.4% |
| Ukraine | 0.4% |
Languages spoken by Shelby guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.9% |
| Spanish | 11.2% |
| Chinese | 1.3% |
| French | 1.3% |
| Tagalog | 0.7% |
Shelby Airbnbs average 4.90 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.85.
Check-in scores highest in Shelby; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.88 |
| Communication | 4.93 |
| Location | 4.88 |
| Check-in | 4.97 |
| Value | 4.85 |
Booking patterns
95% of Shelby listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Shelby listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.0% | 27 |
| 181-270 days | 21.6% | 8 |
| 91-180 days | 5.4% | 2 |
Days a year Shelby listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.1% | 3 |
| 91-180 days | 21.6% | 8 |
| 31-90 days | 51.4% | 19 |
| 1-30 days | 18.9% | 7 |
The average Shelby booking lasts 4.1 nights, longest in March and shortest in September. Listings took about 22 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Shelby
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Shelby accept stays of one or two nights.
Minimum stay set by Shelby listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Shelby, used by 43% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Shelby listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Shelby listings charge a cleaning fee. The typical fee is about $115. Spread over the average stay of 4.1 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Shelby, a six-bedroom home, took in $143,000 over the past year, about 7.3 times the city's average of $19,500. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Windsor Place Entire home · 6 bedrooms Rated 4.90
Opal + West - Bed and Breakfast Whole House Entire home · 7 bedrooms
Beautifully restored country estate near GWU Entire home · 2 bedrooms Rated 4.90
Country cabin overlooking pond near GWU Entire home · 3 bedrooms Rated 4.83
Secluded creekside treehouse with hot tub Entire home · 1 bedroom Rated 4.98
The Ribbit Ranch Entire home · 2 bedrooms Rated 5.00 Only 5% of Shelby listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run 54% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 47 km, Clover (43 km away, 35 listings) earned the most per listing, about 46% more than Shelby. Lincolnton was the busiest, booked on 44% of nights against 32% in Shelby.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kings Mountain 18 km | 39 | $19,822 | $174 | 40% |
| Forest City 28 km | 30 | $16,749 | $152 | 39% |
| Bostic 31 km | 30 | $21,678 | $236 | 29% |
| Gastonia 35 km | 105 | $18,112 | $158 | 43% |
| Lincolnton 36 km | 48 | $19,579 | $159 | 44% |
| Clover 43 km | 35 | $28,528 | $226 | 43% |
| Rutherfordton 43 km | 79 | $22,213 | $196 | 37% |
| Boiling Springs 47 km | 55 | $19,125 | $167 | 42% |
See all 298 North Carolina Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Shelby:
FAQ
An active Shelby Airbnb grossed $19,500 on average in the 12 months to October 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,790 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Shelby listings earn between $1,010 and $2,790 in a typical month, and the top tenth $4,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Shelby were booked on 32% of available nights over the past year. That compares with 40% for the North Carolina average. October is usually the busiest month.
The average booked night in Shelby cost $262 before fees. Half of listings charge between $140 and $230; a few high-priced homes pull the average above that range.
None of the active Shelby listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Shelby Airbnb grossed $19,500 in the 12 months to October 2026, 44% below the North Carolina average of $34,622. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,950 a year (about $1,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,560 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,240 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Shelby listing was open to book earned $78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $104 or more.
Shelby stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Shelby Airbnb stay lasted 4.1 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Shelby Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Shelby, Cleveland County and Fairview Park draw the most short-term rental interest in Shelby. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Shelby as of October 2026. The closest tracked market is Kings Mountain, 18 km away.
In Shelby, about two-thirds of listings add a cleaning fee, and the typical fee is about $115.
All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports. AirROI estimates 789 Airbnb stays in Shelby, NC in the 12 months to October 2026, which counts bookings and not tourists. See North Carolina tourism statistics.
Method
Figures on this page cover 37 active Airbnb listings in Shelby from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.