Airbnb market data · 202612 months to January 2026
Salem, OH Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Salem brought in $24,524 over the 12 months through January 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Salem run through January 2026.
The short answer
Salem Airbnb Market at a Glance
Listings averaged $172 a night and were booked on 43% of available nights.
Timing matters: in June, the best month, the average listing earned about twice as much as in February, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Salem is the 157th-largest of 174 Ohio markets AirROI tracks.
Browse the live Salem Airbnb market See Every Salem ListingRevenue
How Much Do Airbnb Hosts Make in Salem?
Gross bookings per Salem listing averaged $24,524 over the 12 months to January 2026 (Ohio average: $27,235), before cleaning, platform and management costs and taxes.
The average Salem listing brought in $3,670 in June, its best month, and $1,910 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Salem's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,440+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $3,680 or more, roughly $1,700 a month above the median.
- Typical properties (median) earn about $2,000 a month.
- Entry-level properties (bottom 25%) earn $1,090 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about twice what February did
Average revenue per active listing, by month
Salem Airbnb Data by Month
Latest 12 months in the January 2026 data.
June led on revenue. Nightly rates peaked in July and bookings in May, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Feb 2025 | $1,914 | 41.7% | $157 | 24 days |
| Mar 2025 | $2,403 | 51.4% | $160 | 24 days |
| Apr 2025 | $2,911 | 52.1% | $162 | 37 days |
| May 2025 | $3,212 | 55.5% | $171 | 38 days |
| Jun 2025 | $3,669 | 54.4% | $179 | 48 days |
| Jul 2025 | $3,550 | 51.4% | $183 | 46 days |
| Aug 2025 | $2,798 | 45.2% | $178 | 46 days |
| Sep 2025 | $2,754 | 46.4% | $177 | 41 days |
| Oct 2025 | $2,924 | 43.0% | $177 | 72 days |
| Nov 2025 | $2,376 | 36.4% | $169 | 38 days |
| Dec 2025 | $2,519 | 41.0% | $171 | 56 days |
| Jan 2026 | $2,379 | 39.8% | $169 | 50 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Salem address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Salem Profitable?
Yes, when it's run well. The average Salem Airbnb took in $24,524 in the 12 months to January 2026, and run by its owner at everyday costs, about $1,490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Salem Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $24,524 | $45,040 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,800 | −$6,980 |
| Utilities and internetAbout 5% of bookings | −$1,230 | −$2,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$740 | −$1,350 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,630 | −$11,850 |
| Left for housing costs, then profit | $17,894about $1,490 a month | $33,190about $2,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Salem Airbnb Profit
The estimate starts from Salem's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salem home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Salem's Top Earners Get There
- More nights booked. The busiest quarter of Salem listings are booked on 62% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,260 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,450 a year.
- Open for the busy months. June brought the average listing about $3,670, against $1,910 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,750 a month, against $2,040 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Salem?
Salem listings were booked on 43% of the nights they were open over the past year, 2 percentage points above the Ohio average (41%) and 2 points above the U.S. average (41%). Occupancy climbs to 56% in May and falls to 36% in November.
Across Salem's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, roughly two nights a week.
May was the busiest month in Salem, November the quietest
Share of open nights booked, by month
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Salem?
The average nightly rate in Salem, known as ADR (average daily rate), was $172 over the past year, about 24% below the Ohio average of $225 and about 46% below the U.S. average of $320. Rates peak in July at about $185 and bottom out in February and March at about $155.
Across Salem's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $230+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $180 or more, about $55 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about 19% below the median.
July rates ran 16% above February's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Salem
With only 20 active listings, the monthly pattern in Salem is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Salem?
Guests book Salem stays 37 days ahead on average (about five weeks). October stays are booked furthest out, about 72 days ahead, and March stays closest to arrival, about 24 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Salem
None of the 20 active listings in Salem display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Salem.
Neighborhoods
Best Neighborhoods for Airbnb in Salem
AirROI's area guide picks eight Salem neighborhoods that draw short-term rental guests, led by Downtown Salem, Alliance Road and Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Salem | The vibrant heart of Salem, featuring a mix of historic charm and modern amenities. Ideal for guests looking to explore local attractions and enjoy nearby dining options. | Salem Historical Society, Sandy Bottom Park, Railroad Park, The West Washington Street Historic District |
| Alliance Road | A residential area with easy access to local parks and family-friendly attractions, appealing to those visiting friends and family in the region. | Salem Memorial Building, Waterworth Memorial Park, Oregon Trail Park |
| Historic District | Rich in history and character, this area attracts guests interested in architecture and local history, making it perfect for cultural tourists. | Salem Museum, Historic War Memorial Building, The First United Methodist Church |
| Quarry Park | A scenic area known for outdoor activities and a peaceful environment, perfect for nature lovers seeking tranquility during their stay. | Quarry Park, The Salem Golf Club, Bollinger Park |
| East Liverpool Road | A growing area with a blend of urban and suburban feel, popular among business travelers and those looking for a quiet neighborhood. | The Salem Golf Course, Pine Lake Park |
| Northern Salem | A suburban environment that offers a variety of local stores and dining options, appealing to families and longer-term stays. | Local shopping centers, Community Parks |
| Salem Township | A rural area with a tranquil atmosphere, ideal for guests looking for a getaway from city life while still being close to the amenities of Salem. | Salem Hills Golf Course, Nearby hiking trails |
| Southside Neighborhood | Known for its community vibe and proximity to schools, this neighborhood is frequented by families visiting students or local events. | Salem Community Hospital, Local eateries and cafes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Salem vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 61 km, Portage Lakes (60 km away, 43 listings) earned the most per listing, about 48% more than Salem.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Youngstown 16 km | 98 | $11,825 | $123 | 37% |
| Boardman 21 km | 35 | $14,244 | $139 | 38% |
| Warren 38 km | 42 | $17,416 | $149 | 42% |
| Canton 47 km | 63 | $28,528 | $198 | 45% |
| North Canton 47 km | 38 | $17,775 | $148 | 44% |
| Massillon 59 km | 42 | $31,566 | $216 | 44% |
| Portage Lakes 60 km | 43 | $36,189 | $255 | 45% |
| Steubenville 61 km | 59 | $17,195 | $152 | 42% |
Other Airbnb Markets in Ohio
- Columbus Airbnb data 2,523 listings
- Cleveland Airbnb data 1,844 listings
- Cincinnati Airbnb data 1,720 listings
- Logan Airbnb data 794 listings
- Dayton Airbnb data 507 listings
- Toledo Airbnb data 401 listings
- Sandusky Airbnb data 371 listings
- Akron Airbnb data 311 listings
See all 174 Ohio Airbnb markets
Markets Similar to Salem
Markets elsewhere in the United States with a similar nightly rate and occupancy to Salem:
- Erie Airbnb data PA · $171/night · 42.7%
- Sacramento Airbnb data CA · $170/night · 42.9%
- Lake Charles Airbnb data LA · $174/night · 42.6%
- Terre Haute Airbnb data IN · $177/night · 42.9%
- City of Yonkers Airbnb data NY · $169/night · 43.5%
- Winchester Airbnb data VA · $171/night · 42.3%
FAQ
Salem Airbnb FAQ
How much do Airbnb hosts make in Salem?
An active Salem Airbnb grossed $24,524 on average in the 12 months to January 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,680 or more in a typical month.
How much can I make on Airbnb in Salem?
It depends most on the home's size, location and how it's run. The middle half of Salem listings earn between $1,090 and $3,680 in a typical month, and the top tenth $5,440 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Salem?
Listings in Salem were booked on 43% of available nights over the past year. That compares with 41% for the Ohio average. May was the busiest month.
How much does an Airbnb cost per night in Salem?
The average booked night in Salem cost $172 before fees. Half of listings charge between $100 and $180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Salem?
None of the active Salem listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Salem?
Yes, when it's run well. The average Salem Airbnb grossed $24,524 in the 12 months to January 2026, 10% below the Ohio average of $27,235, though with only 20 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,894 a year (about $1,490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,770 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Salem?
June paid best over the past year, at $3,670 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Salem?
Salem stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Salem?
Downtown Salem, Alliance Road and Historic District draw the most short-term rental interest in Salem. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Salem?
AirROI counted 20 active Airbnb listings in Salem as of January 2026. The closest tracked market is Youngstown, 16 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Salem from February 2025 to January 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.