Airbnb market data · 202612 months to June 2026
Harrogate, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Harrogate brought in $10,537 over the 12 months through June 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Harrogate run through June 2026.
The short answer
Harrogate Airbnb Market at a Glance
Listings averaged $138 a night and were booked on 27% of available nights.
Timing matters: in July, the best month, the average listing earned about twice as much as in August, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Harrogate is the 148th-largest of 169 Tennessee markets AirROI tracks.
Browse the live Harrogate Airbnb market See Every Harrogate ListingRevenue
How Much Do Airbnb Hosts Make in Harrogate?
Gross bookings per Harrogate listing averaged $10,537 over the 12 months to June 2026 (Tennessee average: $44,632), before cleaning, platform and management costs and taxes.
The average Harrogate listing brought in $2,360 in July, its best month, and $1,170 in August, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Harrogate's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,170+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $2,520 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,470 a month.
- Entry-level properties (bottom 25%) earn $788 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about twice what August did
Average revenue per active listing, by month
Harrogate Airbnb Data by Month
Latest 12 months in the June 2026 data.
July led on revenue. Nightly rates peaked in June and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | $2,365 | 49.6% | $139 | $76 | 45 days | 4 nights |
| Aug 2025 | $1,171 | 26.9% | $133 | $38 | 64 days | 2.5 nights |
| Sep 2025 | $1,466 | 34.4% | $134 | $49 | 35 days | 3.7 nights |
| Oct 2025 | $1,817 | 43.7% | $130 | $59 | 47 days | 4.2 nights |
| Nov 2025 | $1,219 | 26.0% | $129 | $41 | 75 days | 4.9 nights |
| Dec 2025 | $1,492 | 35.5% | $128 | $48 | 43 days | 2.9 nights |
| Jan 2026 | $1,250 | 29.8% | $125 | $40 | 25 days | 3.6 nights |
| Feb 2026 | $1,547 | 37.7% | $134 | $55 | 36 days | 2.4 nights |
| Mar 2026 | $1,476 | 31.5% | $134 | $48 | 48 days | 4.2 nights |
| Apr 2026 | $2,310 | 52.0% | $138 | $77 | 50 days | 5.6 nights |
| May 2026 | $1,414 | 28.0% | $142 | $46 | 192 days | 2.5 nights |
| Jun 2026 | $2,359 | 44.3% | $145 | $79 | 56 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Harrogate market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Harrogate Profitable?
Yes, when it's run well. The average Harrogate Airbnb took in $10,537 in the 12 months to June 2026, and run by its owner at everyday costs, about $580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,000 a month.
Cleaning it yourself keeps the $1,380 a year guests pay in cleaning fees, for about $690 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Harrogate Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $9,157 | $15,680 |
| Cleaning fees guests pay13% of Harrogate bookings | $1,380 | $2,370 |
| Gross bookings | $10,537 | $18,050 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Harrogate listings on Simplified Pricing, 3% for the rest | −$1,030 | −$1,770 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,380 | −$2,370 |
| Utilities and internetAbout 5% of bookings | −$530 | −$900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$210 | −$360 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$320 | −$540 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$3,630 | −$6,100 |
| Left for housing costs, then profit | $6,907about $580 a month | $11,950about $1,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Harrogate Airbnb Profit
The estimate starts from Harrogate's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Harrogate home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Harrogate's Top Earners Get There
- More nights booked. The busiest quarter of Harrogate listings are booked on 50% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,270 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $155 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $920 a year.
- Open for the busy months. July brought the average listing about $2,360, against $1,170 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Harrogate listings average 4.87 stars, and 36% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,500 a month, against $880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Harrogate?
Harrogate listings were booked on 27% of the nights they were open over the past year, 16 percentage points below the Tennessee average (43%) and 14 points below the U.S. average (41%). Occupancy swings from 26% in November to 52% in April.
Across Harrogate's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
April was the busiest month in Harrogate, November the quietest
Share of open nights booked, by month
The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Harrogate?
The average nightly rate in Harrogate, known as ADR (average daily rate), was $138 over the past year, about 59% below the Tennessee and U.S. averages (both about $335). Rates peak in June at about $145 and bottom out in January at about $125.
Across Harrogate's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $190+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge $155 or more, about $30 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $90 or less, about three-quarters of the median.
June rates ran 17% above January's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Harrogate?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Harrogate it averaged $40 over the past year, from about $38 in August to about $79 in June.
Across Harrogate's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $90+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $59 or more, about $20 a night above the median.
- Typical properties (median) earn about $37 per open night.
- Entry-level properties (bottom 25%) earn $7 or less, about 19% of the median.
June RevPAR was about twice August's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $40 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Harrogate
With only 22 active listings, the monthly pattern in Harrogate is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in August.
How Far in Advance Do Guests Book Airbnb in Harrogate?
Guests book Harrogate stays 94 days ahead on average (about three months), so guests here plan well ahead. May stays are booked furthest out, about 192 days ahead, and January stays closest to arrival, about 25 days. A typical May booking is made in early November.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 94 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Harrogate
None of the 22 active listings in Harrogate display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Harrogate.
Neighborhoods
Best Neighborhoods for Airbnb in Harrogate
AirROI's area guide picks eight Harrogate neighborhoods that draw short-term rental guests, led by Downtown Harrogate, Cumberland Gap and Harrogate City Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Harrogate | The heart of Harrogate offering easy access to restaurants, shops, and cultural attractions. Ideal for guests seeking convenience and a local experience. | Lincoln Memorial University, Norris Lake, Harrogate City Park, local restaurants, shopping areas |
| Cumberland Gap | Historic area known for its natural beauty and outdoor activities. Popular among visitors looking to explore the Great Smoky Mountains and enjoy hiking and nature. | Cumberland Gap National Historical Park, climbing and hiking trails, local history museums |
| Harrogate City Park | A scenic park perfect for families and nature lovers. Attracts visitors for outdoor recreation such as picnicking, walking trails, and playgrounds. | walking trails, playground, picnic areas, local events |
| Norris Lake | Popular for fishing, boating, and summer vacations. Great option for those looking to relax by the water or engage in water sports. | boating activities, fishing spots, waterfront cabins, nature trails |
| South Harrogate | A quieter residential area known for its friendly atmosphere. Attracts guests looking for a peaceful getaway while still being close to local amenities. | local cafes, small shops, community parks |
| Chamberlain's Market | A local market area that offers shopping and dining options. Perfect for visitors looking to experience local culture and cuisine. | local food stalls, shopping, community events |
| Valley View | A picturesque area with beautiful views and access to nature. Great for those who appreciate scenic landscapes and outdoor activities. | viewpoints, hiking trails, scenic drives |
| Historic Downtown | An area rich in history with charming architecture and local culture. Ideal for tourists interested in history and community. | historic buildings, museums, local art galleries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Harrogate vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 61 km, La Follette (46 km away, 36 listings) earned the most per listing, about 5.2 times as much as Harrogate. Bean Station was the busiest, booked on 42% of nights against 27% in Harrogate.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pineville 21 km | 32 | $6,014 | $151 | 18% |
| New Tazewell 23 km | 51 | $30,926 | $414 | 35% |
| Bean Station 40 km | 39 | $22,355 | $179 | 42% |
| LaFollette 44 km | 147 | $49,086 | $558 | 32% |
| La Follette 46 km | 36 | $54,459 | $504 | 39% |
| Morristown 49 km | 32 | $21,071 | $175 | 41% |
| Jefferson City 52 km | 39 | $20,300 | $235 | 32% |
| Corbin 61 km | 47 | $18,425 | $174 | 38% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,523 listings
- Nashville-Davidson Airbnb data 5,305 listings
- Gatlinburg Airbnb data 4,115 listings
- Pigeon Forge Airbnb data 3,414 listings
- Memphis Airbnb data 1,733 listings
- Knoxville Airbnb data 1,162 listings
- Chattanooga Airbnb data 1,086 listings
- Townsend Airbnb data 479 listings
See all 169 Tennessee Airbnb markets
Markets Similar to Harrogate
Markets elsewhere in the United States with a similar nightly rate and occupancy to Harrogate:
- Eagle Pass Airbnb data TX · $153/night · 25.9%
- Upper Darby Airbnb data PA · $133/night · 32.9%
- Truth or Consequences Airbnb data NM · $152/night · 33.0%
FAQ
Harrogate Airbnb FAQ
How much do Airbnb hosts make in Harrogate?
An active Harrogate Airbnb grossed $10,537 on average in the 12 months to June 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,520 or more in a typical month.
How much can I make on Airbnb in Harrogate?
It depends most on the home's size, location and how it's run. The middle half of Harrogate listings earn between $788 and $2,520 in a typical month, and the top tenth $3,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Harrogate?
Listings in Harrogate were booked on 27% of available nights over the past year. That compares with 43% for the Tennessee average. April was the busiest month.
How much does an Airbnb cost per night in Harrogate?
The average booked night in Harrogate cost $138 before fees. Half of listings charge between $90 and $155, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Harrogate?
None of the active Harrogate listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Harrogate?
Yes, when it's run well. The average Harrogate Airbnb grossed $10,537 in the 12 months to June 2026, 76% below the Tennessee average of $44,632, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $6,907 a year (about $580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Harrogate?
July paid best over the past year, at $2,360 per active listing, and August paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Harrogate?
Each night a Harrogate listing was open to book earned $40 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $90 or more.
How far in advance do guests book Airbnbs in Harrogate?
Harrogate stays were booked 94 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Harrogate?
The average Harrogate Airbnb stay lasted 3.3 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Harrogate rated?
Guests rate Harrogate Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Harrogate?
Downtown Harrogate, Cumberland Gap and Harrogate City Park draw the most short-term rental interest in Harrogate. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Harrogate?
AirROI counted 22 active Airbnb listings in Harrogate as of June 2026. The closest tracked market is Pineville, 21 km away.
How much are Airbnb cleaning fees in Harrogate?
In Harrogate, nearly all listings add a cleaning fee. The median fee is $50, and some higher fees lift the average to $67.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Harrogate from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.