La Follette, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in La Follette, Tennessee? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $28,182 per year — at a $418 nightly rate, 26.5% occupancy, and a $138 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 36 active listings, La Follette is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 176.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Follette?
In La Follette, the headline Airbnb metrics are $28,182 in average annual revenue,26.5% occupancy, $418 ADR, and $138 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Follette?
Understanding the monthly revenue variations for Airbnb listings in La Follette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Follette is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Follette across different performance tiers:
- Best-in-class properties (Top 10%) achieve $17,254+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,258 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,476 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,394, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Follette
What Is the Monthly Airbnb Occupancy Rate in La Follette?
Maximize your bookings by understanding the La Follette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Follette:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Follette
What Is the Average Airbnb Nightly Rate in La Follette?
Effective short term rental pricing strategy in La Follette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Follette typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $744+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $501 or more.
- Typical properties (Median) charge around $322 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in La Follette
What Is the RevPAR for Airbnb in La Follette?
RevPAR in La Follette is currently $138. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $107 RevPAR.
- Strong performers (Top 25%) earn $138 RevPAR.
- Best-in-class (Top 10%) achieve $324 RevPAR.
Average Monthly RevPAR Trend in La Follette
RevPAR Insights for La Follette
- The average RevPAR in La Follette is $138. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($324) and bottom 25% ($37) is $287, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Follette benchmarks. If your RevPAR falls below the median of $107, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $138+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Follette?
La Follette's peak Airbnb season falls in October, August, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, August, June)
- Revenue averages $8,675 per month
- Occupancy rates average 38.6%
- Daily rates average $426
Shoulder Season
- Revenue averages $4,977 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $402
Low Season (January, February, December)
- Revenue drops to average $2,260 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $364
Seasonality Insights for La Follette
- Airbnb seasonality in La Follette is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases La Follette's highest earning potential, with monthly revenues climbing to $9,229, occupancy reaching 48.0%, and ADRs peaking at $570.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,350, occupancy could drop to 12.2%, and ADRs may adjust to $335.
- Lower occupancy paired with meaningful seasonality means hosts in La Follette need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like La Follette, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in La Follette?
Low regulation and minimal registration activity in La Follette, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Follette to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in La Follette?
With a compact short-term rental market, La Follette gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norris Lake | A popular vacation destination known for its beautiful waters and outdoor activities. Ideal for families and nature lovers looking for a peaceful retreat with plenty of recreational opportunities. | Norris Dam State Park, Eagle Bay Marina, Boat rentals, Fishing spots, Hiking trails |
| Downtown La Follette | The heart of La Follette with charming local shops and restaurants. A great spot for visitors who want to experience the local culture and community vibe of the town. | La Follette Mine Museum, Cumberland Trail State Park, local eateries, health and wellness centers |
| Hungry Mother State Park | A scenic area known for its picturesque views and outdoor activities. Attracts those seeking adventure and relaxation in a natural setting, perfect for weekend getaways. | hiking trails, camping sites, fishing and boating, wildlife watching |
| Cove Lake State Park | Features beautiful landscapes, a lake, and numerous recreational facilities, this location is great for tourists looking for outdoor activities such as hiking, fishing, and camping. | Cove Lake, picnic areas, nature trails, playgrounds |
| Carrie’s Creek | A serene area known for its beautiful settings and quiet environment. Perfect for travelers looking for a retreat with access to nature, hiking, and relaxation. | nature trails, beautiful views, wildlife spots |
| Tennessee Valley Railway Museum | An exciting venue for history and railway enthusiasts. Offers tours and rides on vintage trains, attracting families and tourists interested in local history. | train rides, historical exhibits, scenic train routes |
| Local Festivals and Events Grounds | La Follette hosts several local festivals and events throughout the year, making it a lively place for tourists during these times. Attracts visitors looking for community and cultural experiences. | Annual Folklore Festival, Arts and Crafts Shows, Local Music Events |
| Nearby Smoky Mountain National Park | A short drive from La Follette, this national park is a major attraction for tourists looking for breathtaking scenery and outdoor activities, such as hiking and wildlife viewing. | Great Smoky Mountains, Cades Cove, Hiking Trails, Wildlife Watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, La Follette offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in La Follette?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Follette
- The La Follette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Follette, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 5.6%) offer potential for unique stay experiences.
La Follette Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Follette
- The dominant room capacity in La Follette is 5+ bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 55.6% of the active Airbnb listings in La Follette, indicating a high concentration in these sizes.
- A significant 69.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Follette.
La Follette Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Follette
- The most common guest capacity trend in La Follette vacation rentals is listings accommodating 8+ guests (66.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the La Follette STR market, accounting for 80.6% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Follette.
- On average, properties in La Follette are equipped to host 6.6 guests.
How Do Listings in La Follette Compare on Quality?
Listing quality in La Follette can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for La Follette
- At 36.2 photos per listing on average, La Follette hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the La Follette averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in La Follette?
Amenity Prevalence
Amenity Insights for La Follette
- Essential amenities in La Follette that guests expect include: Free parking on premises, Air conditioning, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Fire extinguisher, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Follette: Free parking on premises, Air conditioning, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Wifi or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Follette to stay competitive.
Which Airbnb Amenities Boost Revenue in La Follette?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in La Follette, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 86.1% | $32,454 | $1,700 | 1808.8% |
Refrigerator | 83.3% | $33,301 | $2,589 | 1186.2% |
Microwave | 83.3% | $33,188 | $3,155 | 951.9% |
Hot water | 86.1% | $32,178 | $3,406 | 844.8% |
Cooking basics | 77.8% | $34,808 | $4,993 | 597.1% |
Dishes and silverware | 83.3% | $32,822 | $4,984 | 558.5% |
Freezer | 69.4% | $37,852 | $6,205 | 510.0% |
Toaster | 72.2% | $36,651 | $6,163 | 494.7% |
Kayak | 16.7% | $91,821 | $15,454 | 494.1% |
Ethernet connection | 13.9% | $94,403 | $17,501 | 439.4% |
Revenue Impact Insights for La Follette
- TV tops the revenue impact list with a 1808.8% uplift — listings with this amenity earn $32,454 vs. $1,700 without it.
- TV, Refrigerator, Microwave, Hot water, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced La Follette STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Follette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Follette Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Follette
- The typical guest profile for Airbnb in La Follette consists of primarily domestic travelers (98%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and DC (1%).
- Top languages spoken are English (90.6%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in La Follette?
Listings in La Follette average 4.9 out of 5 overall, with about 20.9 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for La Follette
- With an overall rating of 4.9, La Follette listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
La Follette Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Follette
- The most common availability pattern in La Follette falls within the 271-366 days range, representing 86.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Follette (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in La Follette?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Follette
- The overall average booking lead time for vacation rentals in La Follette is 56 days.
- Guests book furthest in advance for stays during October (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in La Follette.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these La Follette averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in La Follette?
Guests in La Follette stay about 4.1 nights on average, generating roughly 403 reservations and 11.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in La Follette
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for La Follette
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (5 nights) and shorten in Oct (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
La Follette Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.1% of total
2 Nights
10 listings
27.8% of total
3 Nights
5 listings
13.9% of total
30+ Nights
17 listings
47.2% of total
Key Insights
- The most prevalent minimum stay requirement in La Follette is 30+ Nights, adopted by 47.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.2%) caters to monthly stays (30+ nights) in La Follette, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.2% of La Follette hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Follette.
La Follette Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
5.6% of total
Super Strict 30 Days
2 listings
5.6% of total
Flexible
8 listings
22.2% of total
Moderate
7 listings
19.4% of total
Firm
16 listings
44.4% of total
Strict
1 listings
2.8% of total
Cancellation Policy Insights for La Follette
- The prevailing Airbnb cancellation policy trend in La Follette is Firm, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (41.6%) and stricter (47.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in La Follette.
- Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Follette.
How Much Are Airbnb Cleaning Fees in La Follette?
Cleaning fees in La Follette are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for La Follette
- 100.0% of listings charge a cleaning fee, making it standard practice in La Follette. Guests expect it and factor it into their booking decisions.
- The gap between the average ($331) and median ($205) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the La Follette median of $205. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in La Follette Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Follettebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7bdrm, sleeps 24, hotub, cvrd dock,Large game area
Entire Place • 7 bedrooms
12bdrm, sleeps 46,hotub, cvrd dock,Large game area
Entire Place • 12 bedrooms
Dockside Dreaming on Norris Lake
Entire Place • 8 bedrooms
Norris Lake, Waterfront Escape with Private Dock
Entire Place • 4 bedrooms
Minnies Mountain Lake House
Entire Place • 3 bedrooms
Liberty Lodge-spacious/secure home -Trail & Lake
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Follette?
Learn from the best! This table showcases top-performing Airbnb hosts in La Follette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josh And Jeremy | 2 | $368,846 | 34 | 4.91/5.0 |
| Amy | 1 | $59,312 | 4 | 4.75/5.0 |
| Kim Parks | 1 | $49,954 | 6 | 5.00/5.0 |
| Heather | 1 | $43,308 | 13 | 5.00/5.0 |
| Terri | 1 | $42,988 | 125 | 5.00/5.0 |
| Kelly | 1 | $40,830 | 2 | Not Rated |
| Casago Smoky Mountains | 1 | $39,070 | 1 | Not Rated |
| Courtney | 1 | $37,033 | 29 | 4.72/5.0 |
| Allan | 1 | $33,746 | 6 | 5.00/5.0 |
| Mickey | 1 | $31,062 | 50 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Follette.
Who Are the Airbnb Hosts in La Follette?
La Follette has a relatively balanced host base.
Host Profile Insights for La Follette
- A 36.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 22.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these La Follette averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in La Follette
These are the highest-grossing professional property management operations in La Follette, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Josh And Jeremy | 2 | $368,846 | $1,472 | 40.9% | 4.91/5 |
| Kim Parks | 1 | $49,954 | $701 | 24.9% | 5.00/5 |
| Kelly | 1 | $40,830 | $780 | 39.5% | N/A |
| RedAwning Vacation Rentals | 2 | $30,706 | $464 | 23.6% | 4.62/5 |
| RedAwning | 1 | $12,982 | $390 | 22.1% | N/A |
| Marc | 3 | $2,870 | $130 | 16.4% | 4.62/5 |
Management Company Insights for La Follette
- The leading management company, Josh And Jeremy, operates 2 listings with $368,846 in gross revenue — a useful benchmark for what scale looks like in La Follette.
- Top managers average 2 properties each, suggesting professional management in La Follette still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does La Follette's Airbnb Market Compare to Nearby Cities?
How does the La Follette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, La Follette has 27 percentage points lower occupancy and about $139 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 92 | $6,148 | $577.34 | 41% |
| Sevierville | 7,441 | $4,450 | $396.54 | 44% |
| Gatlinburg | 4,082 | $4,088 | $370.55 | 42% |
| Wears Valley | 189 | $4,038 | $343.31 | 43% |
| Strawberry Plains | 14 | $3,937 | $278.95 | 53% |
| Pigeon Forge | 3,414 | $3,837 | $355.16 | 42% |
| Coxs Creek | 15 | $3,810 | $407.30 | 38% |
| Highlands | 361 | $3,752 | $433.14 | 37% |
| Pittman Center | 299 | $3,694 | $333.97 | 40% |
| Doyle | 15 | $3,465 | $287.32 | 39% |
Frequently Asked Questions About Airbnb in La Follette
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Follette.
How much do Airbnb hosts make in La Follette?
La Follette hosts earn about $28,182 per year on average, with an average nightly rate of $418 and RevPAR of $138. Those figures describe the typical revenue environment for active listings in La Follette, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, La Follette market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in La Follette?
The average Airbnb occupancy rate in La Follette is 26.5%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Follette?
Listings in La Follette average $418 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Follette?
La Follette currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Follette?
AirROI currently classifies the short-term rental regulation level in La Follette as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Follette?
RevPAR in La Follette is about $138. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Follette?
Occupancy of 26.5% means La Follette is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,182, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Follette?
The average booking lead time in La Follette is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Follette?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Follette include Norris Lake, Downtown La Follette, Hungry Mother State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Follette?
entire_home listings make up 97.2% of the active supply in La Follette. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Follette compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $73,775 in average annual revenue with 41.0% occupancy, compared to La Follette's $28,182 and 26.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in La Follette?
The average Airbnb stay length in La Follette is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in La Follette?
Airbnb listings in La Follette average 4.9 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in La Follette?
TV and Refrigerator are among the strongest revenue-linked amenities in La Follette. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in La Follette?
Yes. About 100.0% of active Airbnb listings in La Follette charge a cleaning fee, and the average fee is $331. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in La Follette?
At 36.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.