Powell, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Powell, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,384 per year — at a $173 nightly rate, 47.9% occupancy, and a $86 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, Powell is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 163.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Powell?
In Powell, the headline Airbnb metrics are $21,384 in average annual revenue,47.9% occupancy, $173 ADR, and $86 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Powell?
Understanding the monthly revenue variations for Airbnb listings in Powell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Powell is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Powell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,993+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,347 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,433 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,439, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Powell
What Is the Monthly Airbnb Occupancy Rate in Powell?
Maximize your bookings by understanding the Powell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Powell:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Powell
What Is the Average Airbnb Nightly Rate in Powell?
Effective short term rental pricing strategy in Powell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Powell typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Powell
What Is the RevPAR for Airbnb in Powell?
RevPAR in Powell is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $60 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Powell
RevPAR Insights for Powell
- The average RevPAR in Powell is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($60) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Powell benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Powell?
Powell's peak Airbnb season falls in July, June, October, while the softest stretch is February, March, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, October)
- Revenue averages $3,189 per month
- Occupancy rates average 60.2%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,691 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $173
Low Season (February, March, September)
- Revenue drops to average $2,112 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $184
Seasonality Insights for Powell
- The Airbnb seasonality pattern in Powell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Powell's highest earning potential, with monthly revenues climbing to $3,353, occupancy reaching 68.7%, and ADRs peaking at $191.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,597, occupancy could drop to 40.0%, and ADRs may adjust to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Powell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Powell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Powell?
Low regulation and minimal registration activity in Powell, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Powell to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Powell?
With a compact short-term rental market, Powell gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Powell Park | A community-centric area with a family-friendly atmosphere and close proximity to various outdoor activities. Ideal for guests seeking both relaxation and recreation. | Powell Community Center, Knox County Greenways, Clinch River, Outdoor sports facilities, Local parks |
| Norwood | A quiet, suburban neighborhood known for its affordable housing and accessibility to Knoxville's amenities, making it a great place for families and budget-conscious travelers. | Norwood Community Center, Local markets, Nearby parks, Schools, Easy commute to downtown Knoxville |
| Hardin Valley | A rapidly growing area known for its excellent schools and family-friendly neighborhoods. Perfect for long-term rentals catering to families relocating to the area. | Hardin Valley Academy, Local shopping centers, Outdoor spaces, Community events, Friendly neighborhoods |
| Halls Crossroads | A welcoming suburb of Knoxville that offers a mix of rural charm and city convenience. Attracts visitors looking for a quiet retreat with easy access to urban life. | Halls Community Park, Local restaurants, Halls Library, Close to major highways |
| Carter | Famous for its scenic views and outdoor recreational activities, Carter is appealing to nature lovers and visitors wanting a more laid-back experience. | Norris Lake, Local trails, Scenic picnic areas, Hiking opportunities |
| Sequoyah Hills | A prestigious neighborhood known for its historic homes and beautiful landscapes. Attractive to upscale travelers and those wanting a serene environment close to the city. | Sequoyah Hills Park, Knoxville Botanical Garden, Riverside walks, Historic architecture |
| West Haven | A modern suburban area that offers upgraded amenities and lifestyle conveniences. Great for short-term stays for visitors wishing to explore Knoxville and its surroundings. | Shopping centers, Dining options, Community events, Close to downtown |
| Downtown Knoxville | The cultural heart of Knoxville, filled with vibrant nightlife, dining options, and cultural attractions. Ideal for tourists wanting to be in the center of the action. | Knoxville Museum of Art, Tennessee Theatre, World's Fair Park, Market Square, Restaurants and bars |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Powell offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Powell?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Powell
- The Powell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Powell, House properties are the most common (82.8%), reflecting the local real estate landscape.
- Houses represent a significant 82.8% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 6.8%) offer potential for unique stay experiences.
Powell Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Powell
- The dominant room capacity in Powell is 3 bedrooms listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 75.9% of the active Airbnb listings in Powell, indicating a high concentration in these sizes.
- A significant 55.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Powell.
Powell Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Powell
- The most common guest capacity trend in Powell vacation rentals is listings accommodating 6 guests (41.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Powell STR market, accounting for 55.2% of listings.
- 51.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Powell.
- On average, properties in Powell are equipped to host 4.8 guests.
How Do Listings in Powell Compare on Quality?
Listing quality in Powell can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Powell
- At 37.1 photos per listing on average, Powell hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Powell averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Powell?
Amenity Prevalence
Amenity Insights for Powell
- Essential amenities in Powell that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Heating, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Powell: Air conditioning, Free parking on premises, Smoke alarm, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Powell to stay competitive.
Which Airbnb Amenities Boost Revenue in Powell?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Powell, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 82.8% | $24,520 | $6,332 | 287.2% |
Microwave | 82.8% | $24,520 | $6,332 | 287.2% |
Refrigerator | 75.9% | $25,905 | $7,174 | 261.1% |
Essentials | 82.8% | $24,320 | $7,291 | 233.6% |
Iron | 79.3% | $24,904 | $7,889 | 215.7% |
Dining table | 65.5% | $27,897 | $9,009 | 209.7% |
Dishes and silverware | 79.3% | $24,806 | $8,265 | 200.1% |
Hot water | 79.3% | $24,790 | $8,327 | 197.7% |
Toaster | 69.0% | $26,545 | $9,915 | 167.7% |
Stove | 65.5% | $26,773 | $11,144 | 140.3% |
Revenue Impact Insights for Powell
- Coffee maker tops the revenue impact list with a 287.2% uplift — listings with this amenity earn $24,520 vs. $6,332 without it.
- Coffee maker, Microwave, Essentials — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Powell STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Powell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPowell Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Powell
- The typical guest profile for Airbnb in Powell consists of primarily domestic travelers (97%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.9%).
- Top languages spoken are English (81.7%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Powell?
Listings in Powell average 4.9 out of 5 overall, with about 98.1 reviews per active listing and 62.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Powell
- With an overall rating of 4.9, Powell listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Location (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 62.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Powell Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Powell
- The most common availability pattern in Powell falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Powell (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Powell?
Average Booking Lead Time by Month
Booking Lead Time Insights for Powell
- The overall average booking lead time for vacation rentals in Powell is 55 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Powell.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Powell averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Powell?
Guests in Powell stay about 8.3 nights on average, generating roughly 725 reservations and 25 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Powell
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Powell
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 25 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (16.2 nights) and shorten in Oct (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Powell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
31% of total
2 Nights
14 listings
48.3% of total
3 Nights
2 listings
6.9% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Powell is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Powell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Powell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Powell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Powell.
Powell Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
41.4% of total
Moderate
7 listings
24.1% of total
Firm
7 listings
24.1% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Powell
- The prevailing Airbnb cancellation policy trend in Powell is Flexible, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.4% market standard in Powell.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Powell.
How Much Are Airbnb Cleaning Fees in Powell?
Cleaning fees in Powell are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Powell
- 93.1% of listings charge a cleaning fee, making it standard practice in Powell. Guests expect it and factor it into their booking decisions.
- The gap between the average ($323) and median ($114) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Powell median of $114. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Powell Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Powellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Knoxville Eden East
Entire Place • 4 bedrooms
Cheerful 3 bedroom home with outdoor dining
Entire Place • 3 bedrooms
Family Friendly Home Near Knoxville
Entire Place • 3 bedrooms
Beautiful Farm Setting near Oak Ridge/Knox/Clinton
Entire Place • 4 bedrooms
Private Guesthouse—serene & conveniently located!
Entire Place • 1 bedroom
Off The Beaten Path
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Powell?
Learn from the best! This table showcases top-performing Airbnb hosts in Powell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kara | 7 | $74,320 | 70 | 4.97/5.0 |
| Hope | 2 | $67,118 | 1043 | 4.96/5.0 |
| Richard | 1 | $65,518 | 113 | 4.90/5.0 |
| Jerry | 2 | $56,217 | 258 | 4.84/5.0 |
| Stacie | 1 | $44,027 | 185 | 4.97/5.0 |
| Joy | 1 | $42,574 | 73 | 4.96/5.0 |
| Ronnie And Bridget | 1 | $34,972 | 263 | 4.99/5.0 |
| Sean | 1 | $33,310 | 39 | 4.90/5.0 |
| Joseph | 1 | $28,834 | 138 | 4.49/5.0 |
| Chris | 1 | $28,409 | 12 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Powell.
Who Are the Airbnb Hosts in Powell?
Powell is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Powell
- With 79.3% Superhosts, Powell has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Powell averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Powell
These are the highest-grossing professional property management operations in Powell, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Dylan And Suzanne | 1 | $10,880 | $189 | 19.6% | 4.96/5 |
Management Company Insights for Powell
- The leading management company, Dylan And Suzanne, operates 1 listings with $10,880 in gross revenue — a useful benchmark for what scale looks like in Powell.
- Top managers average 1 properties each, suggesting professional management in Powell still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.96/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Powell's Airbnb Market Compare to Nearby Cities?
How does the Powell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Powell has 8 percentage points lower occupancy and about $74 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Wears Valley | 200 | $4,033 | $332.06 | 43% |
| Highlands | 331 | $3,906 | $415.70 | 37% |
| Pittman Center | 300 | $3,726 | $316.79 | 42% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
Frequently Asked Questions About Airbnb in Powell
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Powell.
How much do Airbnb hosts make in Powell?
Powell hosts earn about $21,384 per year on average, with an average nightly rate of $173 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Powell, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Powell market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Powell?
The average Airbnb occupancy rate in Powell is 47.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Powell?
Listings in Powell average $173 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Powell?
Powell currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Powell?
AirROI currently classifies the short-term rental regulation level in Powell as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Powell?
RevPAR in Powell is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Powell?
At 47.9% occupancy, Powell can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,384, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Powell?
The average booking lead time in Powell is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Powell?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Powell include Powell Park, Norwood, Hardin Valley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Powell?
entire_home listings make up 96.6% of the active supply in Powell. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Powell compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Powell's $21,384 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Powell?
The average Airbnb stay length in Powell is about 8.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Powell?
Airbnb listings in Powell average 4.9 out of 5 overall. About 62.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Powell?
Coffee maker and Microwave are among the strongest revenue-linked amenities in Powell. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Powell?
Yes. About 93.1% of active Airbnb listings in Powell charge a cleaning fee, and the average fee is $323. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Powell?
A 79.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.