Norma’s Overlook ATV authorized route Entire home · 4 bedrooms Rated 5.00 - Revenue
- $75,455
- Occupancy
- 36.6%
- Daily rate
- $548
Airbnb market data · 202612 months to September 2026
The average Airbnb in Huntsville brought in $13,408 over the 12 months through September 2026, about 68% less than the Tennessee average of $42,043.
The short answer
Rates and bookings both trail the Tennessee average. Listings averaged $239 a night and were booked on 22% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in October, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Huntsville is the 66th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue fell 25% while the number of active listings grew 38%.
Browse the live Huntsville Airbnb market See Every Huntsville ListingRevenue
Gross bookings per Huntsville listing averaged $13,408 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Huntsville listing brings in $2,700 in October, its best month, and $1,370 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026. Across the past two years, October is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,697 | 25.0% | $222 | $57 | 66 days | 3.8 nights |
| Oct 2025 | $2,624 | 30.3% | $229 | $85 | 64 days | 3 nights |
| Nov 2025 | $2,035 | 23.8% | $219 | $68 | 66 days | 3.2 nights |
| Dec 2025 | $1,522 | 21.7% | $221 | $49 | 45 days | 4.5 nights |
| Jan 2026 | $1,495 | 22.3% | $220 | $48 | 65 days | 6.9 nights |
| Feb 2026 | $1,907 | 28.0% | $220 | $68 | 32 days | 4.8 nights |
| Mar 2026 | $1,700 | 22.5% | $225 | $55 | 56 days | 3 nights |
| Apr 2026 | $1,594 | 23.3% | $224 | $53 | 48 days | 3.3 nights |
| May 2026 | $2,128 | 28.0% | $239 | $69 | 67 days | 3 nights |
| Jun 2026 | $2,740 | 33.5% | $241 | $91 | 52 days | 4 nights |
| Jul 2026 | $2,896 | 30.6% | $243 | $93 | 60 days | 4.8 nights |
| Aug 2026 | $1,588 | 19.4% | $239 | $51 | 45 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Huntsville address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Huntsville Airbnb took in $13,408 in the 12 months to September 2026, and run by its owner at everyday costs, about $710 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,370 a month.
Cleaning it yourself keeps the $1,900 a year guests pay in cleaning fees, for about $870 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $610 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,508 | $21,840 |
| Cleaning fees guests pay14% of Huntsville bookings | $1,900 | $3,590 |
| Gross bookings | $13,408 | $25,430 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 62% of Huntsville listings on Simplified Pricing, 3% for the rest | −$1,440 | −$2,720 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,900 | −$3,590 |
| Utilities and internetAbout 5% of bookings | −$670 | −$1,270 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$400 | −$760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$4,880 | −$9,050 |
| Left for housing costs, then profit | $8,528about $710 a month | $16,380about $1,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Huntsville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Huntsville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,120 a month, against $1,120 for the average one.
Occupancy
Huntsville listings were booked on 22% of the nights they were open over the past year, 20 percentage points below the Tennessee average (42%) and 19 points below the U.S. average (41%). In a typical year, occupancy climbs to 33% in June and falls to 20% in August.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
June is usually the busiest month in Huntsville, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Huntsville, known as ADR (average daily rate), was $239 over the past year, about 25% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates peak in June and July at about $235 and bottom out in January and February at about $210.
The top 10% charge about 1.9 times the rate of the bottom quarter.
June rates run 10% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $239 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Huntsville it averaged $53 over the past year, from about $44 in a typical January to about $87 in a typical October.
Per open night, by tier:
October RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $53 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 47 active listings, the monthly pattern in Huntsville is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in October and bottom out in January.
Average revenue by month in Huntsville
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,370 |
| February | $1,710 |
| March | $1,850 |
| April | $1,740 |
| May | $2,190 |
| June | $2,550 |
| July | $2,290 |
| August | $1,530 |
| September | $1,770 |
| October | $2,700 |
| November | $2,380 |
| December | $1,990 |
Guests book Huntsville stays 58 days ahead on average (about eight weeks). May stays are booked furthest out, about 70 days ahead, and February stays closest to arrival, about 25 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 58 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 47 active listings in Huntsville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Huntsville.
Neighborhoods
AirROI's area guide picks eight Huntsville neighborhoods that draw short-term rental guests, led by Downtown Huntsville, Huntsville Botanical Garden and Monte Sano State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Huntsville | Vibrant area with restaurants, nightlife, and cultural attractions. Perfect for visitors looking to explore the history and modernity of Huntsville. | Huntsville Museum of Art, Mars Music Hall, von Braun Center, Cotton Row, Lowe Mill ARTS & Entertainment |
| Huntsville Botanical Garden | A beautiful oasis in the city, drawing couples and families looking for relaxation and outdoor activities. Ideal for nature lovers and photography enthusiasts. | Huntsville Botanical Garden, Wildflower Garden, Children's Garden, Butterfly House, Event venues |
| Monte Sano State Park | A favorite for outdoor enthusiasts and those seeking adventure in the natural beauty of Huntsville's mountains. Great for hiking, camping, and family outings. | Monte Sano Nature Preserve, Sledding in winter, Hiking trails, Scenic views, Camping areas |
| Research Park | A major business hub in Huntsville with high-tech industries. Attracts business travelers and professionals for short and long stays. | Cummings Research Park, Parks and Recreation, Restaurants and cafes, Corporate events venue |
| Huntsville's Historic District | Rich in history with beautiful architecture, this area appeals to tourists interested in the heritage of Huntsville. Ideal for those seeking a unique historical experience. | Twickenham Historic District, Weeden House Museum, Huntsville Depot Museum, Historic churches |
| Lake Guntersville | A picturesque location offering recreation and relaxation by the water. Popular with families and fishing enthusiasts, ideal for leisure accommodation. | Guntersville State Park, Fishing and boating opportunities, Scenic parks, Nature trails |
| 5 Points | A trendy neighborhood with local shops, cafes, and a vibrant atmosphere. Attracts younger visitors looking for entertainment and dining options. | Local restaurants, Art galleries, Bradford Park, Street festivals |
| Blount High School Area | A family-friendly area with access to schools and parks, attracting families visiting for school events and gatherings. | Blount High School, Local parks, Shopping centers, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Huntsville is an entire home: all 47 listings rent the whole place. Cabins and other outdoor stays (43%) and houses (40%) split the stock almost evenly.
Every listing rents the whole place
Huntsville Airbnb listings by room type
Cabins and houses split the stock
Huntsville Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 42.6% | 20 |
| House | 40.4% | 19 |
| Apartment/Condo | 17.0% | 8 |
Most Huntsville homes are built for groups: 54% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (33%). Shares are of the 39 entire homes that give a bedroom count.
Huntsville entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.1% | 2 |
| 1 bedroom | 12.8% | 5 |
| 2 bedrooms | 28.2% | 11 |
| 3 bedrooms | 33.3% | 13 |
| 4 bedrooms | 15.4% | 6 |
| 5+ bedrooms | 5.1% | 2 |
A typical two-bedroom home in Huntsville earned $12,000 over the past year, against $15,200 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | $12,000 | $11,700 | $221 | 23% |
| 3 bedrooms | 13 | $15,200 | $17,200 | $217 | 27% |
Huntsville is a group-trip market: 53% of listings sleep eight or more guests, about twice the share of the next most common size, six guests (26%).
Huntsville listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.4% | 3 |
| 3 guests | 2.1% | 1 |
| 4 guests | 8.5% | 4 |
| 6 guests | 25.5% | 12 |
| 7 guests | 4.3% | 2 |
| 8+ guests | 53.2% | 25 |
Huntsville hosts set up an average of 4.5 beds per listing. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are close to standard in Huntsville: 77% of listings have one, and 53% offer self check-in.
Share of Huntsville listings with each common amenity
Guests
Huntsville is a domestic market: every guest who left a review lives in the United States. No single city dominates: Hamilton is the largest source, at about 2% of reviews.
100% of Huntsville guests are domestic
Where guests who left reviews live
Where Huntsville guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hamilton | 2.4% |
| Lebanon | 2.4% |
| Aurora | 2.4% |
| Cincinnati | 2.4% |
| Bloomfield | 2.4% |
Languages spoken by Huntsville guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 91.4% |
| Spanish | 8.6% |
Huntsville Airbnbs average 4.88 stars, and 36% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Communication scores highest in Huntsville; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.81 |
| Communication | 4.93 |
| Location | 4.88 |
| Check-in | 4.92 |
| Value | 4.80 |
Booking patterns
All Huntsville listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Huntsville listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 83.0% | 39 |
| 181-270 days | 17.0% | 8 |
Days a year Huntsville listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.1% | 1 |
| 91-180 days | 17.0% | 8 |
| 31-90 days | 42.6% | 20 |
| 1-30 days | 38.3% | 18 |
The average Huntsville booking lasts 3.6 nights, longest in January and shortest in November. Listings took about 14 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Huntsville
Average nights per booking, by month of stay
Two-year average by calendar month.
94% of listings in Huntsville accept stays of one or two nights.
Minimum stay set by Huntsville listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm and Strict are the most common cancellation policies in Huntsville, each used by 30% of listings. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Huntsville listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Huntsville listings charge a cleaning fee. The typical fee is $95, and some higher fees lift the average to $129. Spread over the average stay of 3.6 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Huntsville, a four-bedroom home, took in $75,500 over the past year, about 5.6 times the city's average of $13,400.
Norma’s Overlook ATV authorized route Entire home · 4 bedrooms Rated 5.00
Luxury Mtn Lodge / Ride-In-Ride-Out / Fiber WiFi Entire home · 7 bedrooms Rated 5.00
Lazy Bear Cottage-NO Cleaning Fee-Access to trails Entire home · 3 bedrooms Rated 4.98
Amazing Cabin | Close to Brimstone, Mountain Views Entire home · 3 bedrooms Rated 4.82
Norma’s Pond ATV authorized route Entire home · 3 bedrooms Rated 4.97
Rider's Lodge: A SXS Retreat Entire home · 8 bedrooms Rated 4.87 Professional management companies run 28% of Huntsville listings and owners run the rest, though 28% of listings have a co-host. Superhosts run 36% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 62% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 57 km, La Follette (33 km away, 35 listings) earned the most per listing, about 3.8 times as much as Huntsville. Oak Ridge was the busiest, booked on 47% of nights against 22% in Huntsville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Oneida 19 km | 31 | $15,705 | $149 | 34% |
| La Follette 33 km | 35 | $50,284 | $465 | 39% |
| LaFollette 36 km | 153 | $44,630 | $541 | 31% |
| Oliver Springs 36 km | 63 | $28,798 | $234 | 37% |
| Jamestown 40 km | 62 | $14,872 | $161 | 32% |
| Oak Ridge 43 km | 78 | $20,460 | $145 | 47% |
| Powell 51 km | 33 | $20,103 | $188 | 42% |
| Fairfield Glade 57 km | 69 | $8,881 | $163 | 28% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Huntsville:
FAQ
An active Huntsville Airbnb grossed $13,408 on average in the 12 months to September 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,580 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Huntsville listings earn between $790 and $2,580 in a typical month, and the top tenth $4,030 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Huntsville were booked on 22% of available nights over the past year. That compares with 42% for the Tennessee average. June is usually the busiest month.
The average booked night in Huntsville cost $239 before fees. Half of listings charge between $165 and $235; a few high-priced homes pull the average above that range.
None of the active Huntsville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Huntsville Airbnb grossed $13,408 in the 12 months to September 2026, 68% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,528 a year (about $710 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,370 a month. Check a specific home in the Airbnb estimator.
October usually pays best, averaging $2,700 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Huntsville listing was open to book earned $53 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $94 or more.
Huntsville stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Huntsville Airbnb stay lasted 3.6 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Huntsville Airbnbs 4.88 out of 5 on average. Guests score communication highest and value lowest.
Downtown Huntsville, Huntsville Botanical Garden and Monte Sano State Park draw the most short-term rental interest in Huntsville. The neighborhood guide explains what brings guests to each.
AirROI counted 47 active Airbnb listings in Huntsville as of September 2026. The closest tracked market is Oneida, 19 km away.
In Huntsville, more than nine in ten listings add a cleaning fee. The median fee is $95, and some higher fees lift the average to $129.
Method
Figures on this page cover 47 active Airbnb listings in Huntsville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.