"The View" On Cherokee Lake w/Smoky Mountain Views Entire home · 5 bedrooms Rated 4.85 - Revenue
- $80,185
- Occupancy
- 30.5%
- Daily rate
- $609
Airbnb market data · 202612 months to September 2026
The average Airbnb in Jefferson City brought in $19,665 over the 12 months through September 2026, about 53% less than the Tennessee average of $42,043.
The short answer
Rates and bookings both trail the Tennessee average. Listings averaged $224 a night and were booked on 33% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 3.9 times as much as in February, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Jefferson City is the 88th-largest of 167 Tennessee markets AirROI tracks.
Browse the live Jefferson City Airbnb market See Every Jefferson City ListingRevenue
Gross bookings per Jefferson City listing averaged $19,665 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Jefferson City listing brings in $4,700 in July, its best month, and $1,210 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.9 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,737 | 27.9% | $213 | $58 | 59 days | 3.4 nights |
| Oct 2025 | $2,314 | 41.8% | $211 | $75 | 35 days | 3.9 nights |
| Nov 2025 | $1,970 | 37.3% | $215 | $66 | 48 days | 4.4 nights |
| Dec 2025 | $2,307 | 39.2% | $223 | $74 | 44 days | 5.4 nights |
| Jan 2026 | $1,652 | 27.6% | $211 | $53 | 32 days | 5.1 nights |
| Feb 2026 | $1,262 | 33.0% | $209 | $45 | 21 days | 4.5 nights |
| Mar 2026 | $1,622 | 29.8% | $216 | $52 | 23 days | 5.2 nights |
| Apr 2026 | $2,475 | 35.5% | $220 | $82 | 56 days | 5.5 nights |
| May 2026 | $1,866 | 30.1% | $255 | $60 | 47 days | 4.6 nights |
| Jun 2026 | $4,433 | 50.4% | $271 | $148 | 43 days | 4.6 nights |
| Jul 2026 | $5,073 | 44.1% | $271 | $164 | 44 days | 5 nights |
| Aug 2026 | $2,178 | 30.1% | $251 | $70 | 48 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Jefferson City market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Jefferson City Airbnb took in $19,665 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,750 a month.
Cleaning it yourself keeps the $2,340 a year guests pay in cleaning fees, for about $1,250 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $910 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,325 | $28,660 |
| Cleaning fees guests pay12% of Jefferson City bookings | $2,340 | $3,860 |
| Gross bookings | $19,665 | $32,520 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 76% of Jefferson City listings on Simplified Pricing, 3% for the rest | −$2,450 | −$4,050 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,340 | −$3,860 |
| Utilities and internetAbout 5% of bookings | −$980 | −$1,630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$980 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,050 | −$11,470 |
| Left for housing costs, then profit | $12,615about $1,050 a month | $21,050about $1,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Jefferson City's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Jefferson City home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,710 a month, against $1,640 for the average one.
Occupancy
Jefferson City listings were booked on 33% of the nights they were open over the past year, 9 percentage points below the Tennessee average (42%) and 8 points below the U.S. average (41%). In a typical year, occupancy climbs to 46% in July and falls to 28% in January.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
July is usually the busiest month in Jefferson City, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Jefferson City, known as ADR (average daily rate), was $224 over the past year, about 30% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $250 and bottom out in September and October at about $190.
Prices span a wide range: the top 10% charge about 4.1 times the rate of the bottom quarter.
June rates run 30% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Jefferson City it averaged $74 over the past year, from about $43 in a typical February to about $152 in a typical July.
Per open night, by tier:
July RevPAR is about 3.5 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $74 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Jefferson City is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Jefferson City
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,600 |
| February | $1,210 |
| March | $1,650 |
| April | $2,420 |
| May | $2,150 |
| June | $3,880 |
| July | $4,700 |
| August | $2,620 |
| September | $1,760 |
| October | $2,540 |
| November | $2,100 |
| December | $2,590 |
Guests book Jefferson City stays 43 days ahead on average (about six weeks). July stays are booked furthest out, about 57 days ahead, and February stays closest to arrival, about 17 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 37 active listings in Jefferson City display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Jefferson City.
Neighborhoods
AirROI's area guide picks eight Jefferson City neighborhoods that draw short-term rental guests, led by Downtown Jefferson City, Fitzwater Park and Historic Old City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Jefferson City | The heart of Jefferson City, offering a mix of historic charm and modern amenities. Great for travelers looking for dining, shopping, and cultural experiences. | Missouri State Capitol, Cole County Historical Society, Jefferson City Convention and Visitors Bureau, Riverfront Park, Jefferson Landing State Historic Site |
| Fitzwater Park | A family-friendly area with outdoor activities and parks. Ideal for guests wanting a more relaxed environment with access to nature. | Fitzwater Park, Various walking trails, Playground facilities, Fishing spots, Community events |
| Historic Old City | Offers a glimpse into Jefferson City's past with its beautifully preserved buildings and rich history. Popular with tourists interested in history and culture. | Missouri State Museum, Governor's Mansion, Historic buildings tour, Local artisan shops, Dining in historic buildings |
| West Main Street | A vibrant area with shops, bars, and restaurants. Attractive for younger crowds and those looking for nightlife options nearby. | Local restaurants, Craft breweries, Live music venues, Shopping boutiques, Street fairs and events |
| Capital Mall | Nearby shopping and entertainment hub that serves the community. A good choice for families and travelers needing amenities close by. | Capital Mall, AMC Classic Jefferson City 8, Various dining options, Shopping outlets, Seasonal events |
| Lakeside Park | A scenic area that is great for outdoor enthusiasts and families. Provides a peaceful retreat while still being close to city conveniences. | Lakeside Park, Canoeing and fishing, Walking trails, Picnic areas, Seasonal gatherings |
| East High Street | This area is known for its local dining options and is popular with both locals and visitors. Great for those looking to explore Jefferson City's culinary scene. | Local diners and cafes, Food festivals, Art and craft stores, Unique shopping experiences, Community markets |
| South Jefferson City | A developing area with new attractions and growing community engagement. Good for those looking for a quieter stay with local flavor. | Local parks, Emerging restaurants, Community events, Access to nature trails, Sports facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 78% of listings in Jefferson City, alongside 8 private-room listings (22%). Houses are the most common property type at 51%, about 3.8 times the share of unique stays such as treehouses and domes (14%).
Mostly entire homes, with a private-room segment
Jefferson City Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 78.4% | 29 |
| Private room | 21.6% | 8 |
Listings by property type
Jefferson City Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.4% | 19 |
| Unique stay | 13.5% | 5 |
| Hotel/Boutique | 10.8% | 4 |
| Cabin/Outdoor | 10.8% | 4 |
| Apartment/Condo | 8.1% | 3 |
| Others | 5.4% | 2 |
The most common size among Jefferson City's 29 entire homes with a bedroom count is one bedroom (9 homes).
Jefferson City entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 31.0% | 9 |
| 2 bedrooms | 13.8% | 4 |
| 3 bedrooms | 27.6% | 8 |
| 4 bedrooms | 17.2% | 5 |
| 5+ bedrooms | 10.3% | 3 |
Jefferson City is a group-trip market: 33% of listings sleep eight or more guests, more than the share of the next most common size, four guests (24%). Shares are of the 33 listings with a guest capacity on file (89% of the market).
Jefferson City listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.0% | 1 |
| 2 guests | 12.1% | 4 |
| 3 guests | 6.1% | 2 |
| 4 guests | 24.2% | 8 |
| 5 guests | 3.0% | 1 |
| 6 guests | 18.2% | 6 |
| 8+ guests | 33.3% | 11 |
Jefferson City hosts set up an average of 3.6 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Jefferson City: 62% of listings have one, and 57% have a dedicated workspace.
Share of Jefferson City listings with each common amenity
Guests
Jefferson City draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 3% of reviews.
98% of Jefferson City guests are domestic
Where guests who left reviews live
Where Jefferson City guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Nashville | 3.1% |
| Washburn | 2.6% |
| Knoxville | 2.2% |
| McKinney | 1.8% |
| Clarksville | 1.3% |
Where Jefferson City guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| Canada | 0.4% |
| Chile | 0.4% |
| Switzerland | 0.4% |
Languages spoken by Jefferson City guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.2% |
| Spanish | 9.1% |
| Sign Language | 2.3% |
| French | 1.1% |
| German | 1.1% |
Jefferson City Airbnbs average 4.86 stars, and 73% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Communication and check-in score highest in Jefferson City; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.85 |
| Communication | 4.94 |
| Location | 4.90 |
| Check-in | 4.94 |
| Value | 4.81 |
Booking patterns
About nine in ten Jefferson City listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Jefferson City listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.2% | 23 |
| 181-270 days | 27.0% | 10 |
| 91-180 days | 10.8% | 4 |
Days a year Jefferson City listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 10.8% | 4 |
| 91-180 days | 32.4% | 12 |
| 31-90 days | 35.1% | 13 |
| 1-30 days | 21.6% | 8 |
The average Jefferson City booking lasts 4.8 nights, longest in December and shortest in October. Listings took about 17 bookings each over the year. 54% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Jefferson City
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly three-quarters of listings in Jefferson City accept stays of one or two nights.
Minimum stay set by Jefferson City listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Jefferson City, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Jefferson City listings, from most to least flexible
Share of listings by the policy they use
84% of Jefferson City listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of 4.8 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Jefferson City, a five-bedroom home, took in $80,200 over the past year, about four times the city's average of $19,700. Three of the six listings below have five or more bedrooms; the other three have four bedrooms.
"The View" On Cherokee Lake w/Smoky Mountain Views Entire home · 5 bedrooms Rated 4.85
4 BR 3 BA Cabin with Private Dock on Main Channel of Cherokee Lake Entire home · 5 bedrooms Rated 4.95
Quiet, Clean & Secure 5bd/5ba Skinny House Entire home · 5 bedrooms Rated 4.91
Lakefront Retreat, Dock, Fire Pit, Pet Friendly Entire home · 4 bedrooms Rated 3.71
CNU 10 min-Sevierville 45 min.Private dock.Firepit Entire home · 4 bedrooms Rated 5.00
Modern Milkbarn Farm Stay with Pond & Fluffy Cows Entire home · 4 bedrooms Rated 4.96 Only 14% of Jefferson City listings are classed as professionally managed, though 30% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 38 km, Sevierville (36 km away) earned the most per listing, about 2.9 times as much as Jefferson City. Seymour was the busiest, booked on 45% of nights against 33% in Jefferson City.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dandridge 17 km | 221 | $40,356 | $367 | 35% |
| Morristown 18 km | 33 | $19,640 | $168 | 42% |
| Bean Station 23 km | 39 | $21,559 | $171 | 43% |
| Newport 31 km | 97 | $18,455 | $176 | 38% |
| New Tazewell 32 km | 49 | $28,088 | $395 | 34% |
| Sevierville 36 km | 7,430 | $56,953 | $399 | 44% |
| Seymour 37 km | 52 | $26,831 | $197 | 45% |
| Pigeon Forge 38 km | 3,400 | $48,942 | $356 | 43% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Jefferson City:
FAQ
An active Jefferson City Airbnb grossed $19,665 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,990 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Jefferson City listings earn between $971 and $2,990 in a typical month, and the top tenth $5,480 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Jefferson City were booked on 33% of available nights over the past year. That compares with 42% for the Tennessee average. July is usually the busiest month.
The average booked night in Jefferson City cost $224 before fees. Half of listings charge between $130 and $290, so bedroom count and location move the price more than the average suggests.
None of the active Jefferson City listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Jefferson City Airbnb grossed $19,665 in the 12 months to September 2026, 53% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,615 a year (about $1,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,750 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,700 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Jefferson City listing was open to book earned $74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $155 or more.
Jefferson City stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Jefferson City Airbnb stay lasted 4.8 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Jefferson City Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Jefferson City, Fitzwater Park and Historic Old City draw the most short-term rental interest in Jefferson City. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Jefferson City as of September 2026. The closest tracked market is Dandridge, 17 km away.
In Jefferson City, 84% of listings add a cleaning fee, and the typical fee is about $125.
Method
Figures on this page cover 37 active Airbnb listings in Jefferson City from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.