Airbnb market data · 202612 months to September 2026
Monterey, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Monterey brought in $16,314 over the 12 months through September 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Monterey Airbnb Market at a Glance
Rates and bookings both trail the Tennessee average. Listings averaged $169 a night and were booked on 34% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in June, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Monterey is the 122nd-largest of 167 Tennessee markets AirROI tracks.
Browse the live Monterey Airbnb market See Every Monterey ListingRevenue
How Much Do Airbnb Hosts Make in Monterey?
Gross bookings per Monterey listing averaged $16,314 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Monterey listing brings in $3,010 in June, its best month, and $1,550 in January, its slowest. July runs within 1% of June, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Monterey's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,640+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $3,230 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,810 a month.
- Entry-level properties (bottom 25%) earn $785 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Monterey Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,446 | 41.9% | $163 | $82 | 40 days | 3.3 nights |
| Oct 2025 | $2,550 | 44.3% | $168 | $82 | 84 days | 2.6 nights |
| Nov 2025 | $2,088 | 35.2% | $161 | $70 | 53 days | 4.1 nights |
| Dec 2025 | $2,173 | 33.3% | $160 | $70 | 46 days | 4.1 nights |
| Jan 2026 | $1,736 | 35.7% | $154 | $56 | 22 days | 6.7 nights |
| Feb 2026 | $2,904 | 40.9% | $153 | $104 | 17 days | 7.4 nights |
| Mar 2026 | $2,076 | 36.5% | $154 | $67 | 51 days | 3.4 nights |
| Apr 2026 | $2,294 | 35.7% | $157 | $76 | 31 days | 4.6 nights |
| May 2026 | $2,556 | 36.7% | $171 | $82 | 37 days | 4 nights |
| Jun 2026 | $2,685 | 47.5% | $175 | $90 | 47 days | 4.8 nights |
| Jul 2026 | $2,768 | 43.7% | $179 | $89 | 56 days | 4.8 nights |
| Aug 2026 | $1,630 | 27.0% | $175 | $53 | 43 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Monterey listing earns about $1,810 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Monterey Profitable?
Yes, when it's run well. The average Monterey Airbnb took in $16,314 in the 12 months to September 2026, and run by its owner at everyday costs, about $860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,550 a month.
Cleaning it yourself keeps the $2,140 a year guests pay in cleaning fees, for about $1,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $740 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Monterey Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,174 | $25,260 |
| Cleaning fees guests pay13% of Monterey bookings | $2,140 | $3,820 |
| Gross bookings | $16,314 | $29,080 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Monterey listings on Simplified Pricing, 3% for the rest | −$2,000 | −$3,560 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,140 | −$3,820 |
| Utilities and internetAbout 5% of bookings | −$820 | −$1,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$490 | −$870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$6,020 | −$10,520 |
| Left for housing costs, then profit | $10,294about $860 a month | $18,560about $1,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Monterey Airbnb Profit
The estimate starts from Monterey's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Monterey home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Monterey's Top Earners Get There
- More nights booked. The busiest quarter of Monterey listings are booked on 56% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $145 adds about $1,430 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $145. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,420 a year.
- Open for the busy months. In a typical year, June brings the average listing about $3,010, against $1,550 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Monterey listings average 4.84 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,420 a month, against $1,360 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Monterey?
Monterey listings were booked on 34% of the nights they were open over the past year, 8 percentage points below the Tennessee average (42%) and 7 points below the U.S. average (41%). In a typical year, occupancy climbs to 53% in June and falls to 33% in January.
Across Monterey's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
June is usually the busiest month in Monterey, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Monterey?
The average nightly rate in Monterey, known as ADR (average daily rate), was $169 over the past year, about 47% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $170 and bottom out in February and March at about $150.
Across Monterey's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $225+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $180 or more, about $35 above the median.
- Typical properties (median) charge about $145 a night.
- Entry-level properties (bottom 25%) charge $110 or less, about three-quarters of the median.
June rates run 14% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Monterey?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Monterey it averaged $61 over the past year, from about $50 in a typical January to about $100 in a typical June.
Across Monterey's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $94+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $81 or more, about $25 a night above the median.
- Typical properties (median) earn about $55 per open night.
- Entry-level properties (bottom 25%) earn $19 or less, about a third of the median.
June RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $61 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Monterey
With only 27 active listings, the monthly pattern in Monterey is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in January.
Average revenue by month in Monterey
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Monterey in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,550 |
| February | $2,190 |
| March | $1,950 |
| April | $2,060 |
| May | $2,470 |
| June | $3,010 |
| July | $2,980 |
| August | $1,870 |
| September | $2,570 |
| October | $2,620 |
| November | $2,310 |
| December | $2,180 |
How Far in Advance Do Guests Book Airbnb in Monterey?
Guests book Monterey stays 43 days ahead on average (about six weeks). October stays are booked furthest out, about 64 days ahead, and February stays closest to arrival, about 16 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Monterey
None of the 27 active listings in Monterey display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Monterey.
Neighborhoods
Best Neighborhoods for Airbnb in Monterey
AirROI's area guide picks seven Monterey neighborhoods that draw short-term rental guests, led by Lake Tansi, Monteagle Mountain and Burgess Falls State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Tansi | A serene gated community centered around a stunning lake, ideal for families and nature lovers looking for a relaxing retreat. | Lake Tansi, Hiking trails, Golf courses, Picnic areas, Fishing spots |
| Monteagle Mountain | A mountain region known for its beautiful views and outdoor activities, perfect for those looking to escape the city and enjoy nature. | Monteagle Mountain, South Cumberland State Park, Scenic overlooks, Hiking trails |
| Burgess Falls State Park | Famous for its stunning waterfalls and hiking opportunities, a must-visit for outdoor enthusiasts | Burgess Falls, Hiking trails, Picnicking areas, Scenic views |
| Cumberland Caverns | A popular attraction featuring stunning caverns, ideal for families and adventure seekers looking for a unique experience. | Cumberland Caverns tours, Live music events, Outdoor adventure activities |
| Beechcraft Heritage Museum | An attraction dedicated to aviation history, appealing to enthusiasts and families alike. | Beechcraft Heritage Museum, Historical aircraft displays, Educational tours |
| Falls Creek Falls State Park | One of Tennessee’s largest and most popular state parks, perfect for those who enjoy hiking, camping, and scenic beauty. | Falls Creek Falls, Hiking trails, Camping spots, Fishing areas |
| Hidden Hollow | A quiet and secluded area perfect for peace and tranquility, attractive for those looking to unwind from their busy lives. | Nature trails, Wildlife viewing, Scenic beauty |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Monterey vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 47 km, Baxter (43 km away, 48 listings) earned the most per listing, about 77% more than Monterey. Cookeville was the busiest, booked on 45% of nights against 34% in Monterey.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cookeville 27 km | 125 | $20,003 | $160 | 45% |
| Livingston 29 km | 41 | $10,724 | $137 | 31% |
| Crossville 29 km | 89 | $19,198 | $161 | 44% |
| Fairfield Glade 32 km | 69 | $8,881 | $163 | 28% |
| Sparta 35 km | 93 | $22,343 | $193 | 41% |
| Jamestown 43 km | 62 | $14,872 | $161 | 32% |
| Baxter 43 km | 48 | $28,876 | $242 | 41% |
| Byrdstown 47 km | 76 | $18,448 | $246 | 28% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Monterey
Markets elsewhere in the United States with a similar nightly rate and occupancy to Monterey:
- Bisbee Airbnb data AZ · $167/night · 33.4%
- Manor Airbnb data TX · $177/night · 33.6%
- Del Rio Airbnb data TX · $175/night · 33.2%
- Aransas Pass Airbnb data TX · $176/night · 34.1%
- Odessa Airbnb data TX · $169/night · 35.1%
- Bridgeport Airbnb data CT · $159/night · 33.8%
FAQ
Monterey Airbnb FAQ
How much do Airbnb hosts make in Monterey?
An active Monterey Airbnb grossed $16,314 on average in the 12 months to September 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,230 or more in a typical month.
How much can I make on Airbnb in Monterey?
It depends most on the home's size, location and how it's run. The middle half of Monterey listings earn between $785 and $3,230 in a typical month, and the top tenth $4,640 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Monterey?
Listings in Monterey were booked on 34% of available nights over the past year. That compares with 42% for the Tennessee average. June is usually the busiest month.
How much does an Airbnb cost per night in Monterey?
The average booked night in Monterey cost $169 before fees. Half of listings charge between $110 and $180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Monterey?
None of the active Monterey listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Monterey?
Yes, when it's run well. The average Monterey Airbnb grossed $16,314 in the 12 months to September 2026, 61% below the Tennessee average of $42,043, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,294 a year (about $860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,550 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Monterey?
June usually pays best, averaging $3,010 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Monterey?
Each night a Monterey listing was open to book earned $61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $94 or more.
How far in advance do guests book Airbnbs in Monterey?
Monterey stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Monterey?
The average Monterey Airbnb stay lasted 4 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Monterey rated?
Guests rate Monterey Airbnbs 4.84 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Monterey?
Lake Tansi, Monteagle Mountain and Burgess Falls State Park draw the most short-term rental interest in Monterey. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Monterey?
AirROI counted 27 active Airbnb listings in Monterey as of September 2026. The closest tracked market is Cookeville, 27 km away.
How much are Airbnb cleaning fees in Monterey?
In Monterey, more than nine in ten listings add a cleaning fee. The median fee is $76, and some higher fees lift the average to $103.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Monterey from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.