Henderson, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Henderson, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,488 per year — at a $185 nightly rate, 36.0% occupancy, and a $60 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Henderson is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Henderson?
In Henderson, the headline Airbnb metrics are $12,488 in average annual revenue,36.0% occupancy, $185 ADR, and $60 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Henderson?
Understanding the monthly revenue variations for Airbnb listings in Henderson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,600 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $897, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson
What Is the Monthly Airbnb Occupancy Rate in Henderson?
Maximize your bookings by understanding the Henderson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson
What Is the Average Airbnb Nightly Rate in Henderson?
Effective short term rental pricing strategy in Henderson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Henderson
What Is the RevPAR for Airbnb in Henderson?
RevPAR in Henderson is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $116 RevPAR.
Average Monthly RevPAR Trend in Henderson
RevPAR Insights for Henderson
- The average RevPAR in Henderson is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($116) and bottom 25% ($29) is $86, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Henderson benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Henderson?
Henderson's peak Airbnb season falls in June, May, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, May, October)
- Revenue averages $2,534 per month
- Occupancy rates average 47.2%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,758 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $190
Low Season (January, February, December)
- Revenue drops to average $1,091 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $181
Seasonality Insights for Henderson
- Airbnb seasonality in Henderson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Henderson's highest earning potential, with monthly revenues climbing to $2,669, occupancy reaching 49.4%, and ADRs peaking at $197.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $889, occupancy could drop to 23.7%, and ADRs may adjust to $180.
- Lower occupancy paired with meaningful seasonality means hosts in Henderson need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Henderson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Henderson?
Low regulation and minimal registration activity in Henderson, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Henderson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Henderson?
With a compact short-term rental market, Henderson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Henderson | The vibrant center of Henderson, offering a mix of shops, restaurants, and cultural activities. It's becoming a go-to destination for both locals and visitors. | Henderson State Park, Muddy Creek, local dining options, art galleries |
| Lake Forest | A serene area by the lakes that attracts nature lovers and those seeking tranquility. Great for outdoor enthusiasts and families. | Lake Forest Park, fishing spots, hiking trails, picnic areas |
| Historic District | Rich in history and charm, this area features historic homes and is close to local attractions, perfect for guests interested in culture and heritage. | Historic buildings, local tours, theater events, antique shops |
| Henderson Golf Club | Attractive to golf enthusiasts and vacationers looking for a leisure experience. Accommodations here cater to individuals and groups. | Henderson Golf Club, scenic views, golf tournaments, relaxing atmosphere |
| Central Henderson | Conveniently located with access to dining, shopping, and local attractions. This area appeals to a wide range of travelers. | shopping centers, restaurants, local markets |
| Henderson Community Park | A family-friendly location with playgrounds and sports facilities, ideal for families and groups traveling together. | playground, sports fields, picnic spaces, walking trails |
| Rural Henderson | Offers a peaceful retreat away from the hustle and bustle, great for those seeking relaxation and a slower pace. | nature trails, open spaces, agricultural experiences |
| Henderson Event Center | Hosting various events, this area draws visitors during festivals and local gatherings, making it a prime location for short-term rentals. | event venues, festivals, community gatherings, nearby accommodations |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Henderson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Henderson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson
- The Henderson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henderson, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Henderson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson
- The dominant room capacity in Henderson is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Henderson, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henderson.
Henderson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson
- The most common guest capacity trend in Henderson vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Henderson STR market, accounting for 63.1% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson.
- On average, properties in Henderson are equipped to host 4.5 guests.
How Do Listings in Henderson Compare on Quality?
Listing quality in Henderson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Henderson
- At 35.9 photos per listing on average, Henderson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Henderson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Henderson?
Amenity Prevalence
Amenity Insights for Henderson
- Essential amenities in Henderson that guests expect include: Heating, Air conditioning, Free parking on premises, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Microwave, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson: Heating, Air conditioning, Free parking on premises, TV, Smoke alarm.
- Prioritize adding missing essentials: Heating, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson to stay competitive.
Which Airbnb Amenities Boost Revenue in Henderson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Henderson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 73.7% | $14,361 | $7,244 | 98.2% |
Dishwasher | 52.6% | $16,045 | $8,536 | 88.0% |
Outdoor furniture | 52.6% | $15,683 | $8,938 | 75.5% |
Free street parking | 26.3% | $17,165 | $10,818 | 58.7% |
Portable fans | 36.8% | $15,732 | $10,596 | 48.5% |
Board games | 36.8% | $15,636 | $10,652 | 46.8% |
Dining table | 68.4% | $13,878 | $9,478 | 46.4% |
Ceiling fan | 57.9% | $14,366 | $9,906 | 45.0% |
Patio or balcony | 63.2% | $14,067 | $9,782 | 43.8% |
First aid kit | 68.4% | $13,761 | $9,730 | 41.4% |
Revenue Impact Insights for Henderson
- Cleaning products tops the revenue impact list with a 98.2% uplift — listings with this amenity earn $14,361 vs. $7,244 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Henderson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Henderson
- The typical guest profile for Airbnb in Henderson consists of primarily domestic travelers (99%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and France (1.1%).
- Top languages spoken are English (90.5%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Henderson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Henderson?
Listings in Henderson average 4.94 out of 5 overall, with about 47.7 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Henderson
- With an overall rating of 4.94, Henderson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.93) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Henderson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson
- The most common availability pattern in Henderson falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Henderson (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Henderson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson
- The overall average booking lead time for vacation rentals in Henderson is 32 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Henderson.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Henderson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Henderson?
Guests in Henderson stay about 5.6 nights on average, generating roughly 295 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Henderson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Henderson
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (8.9 nights) and shorten in Jan (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Henderson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
7 listings
36.8% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the Henderson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Henderson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Henderson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson.
Henderson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
21.1% of total
Moderate
9 listings
47.4% of total
Firm
3 listings
15.8% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Henderson
- The prevailing Airbnb cancellation policy trend in Henderson is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Henderson.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson.
How Much Are Airbnb Cleaning Fees in Henderson?
Cleaning fees in Henderson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Henderson
- About 68.4% of Henderson listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($80) and median ($51) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Henderson median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Henderson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lost Lakehouse
Entire Place • 2 bedrooms
Welcome to Catfish Cabin!
Entire Place • 2 bedrooms
The McNee-Miller Estate: a SUPERSTAR Retreat
Entire Place • 5 bedrooms
Relaxing Lake Front-Fishing, swimming and kayaking
Entire Place • 2 bedrooms
Folksy Joe's "HighWater Suite’n More"
Entire Place • 1 bedroom
Tiny home/Cottage with an Alpaca experience.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Henderson?
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cynthia | 3 | $54,898 | 85 | 4.99/5.0 |
| Jasmine | 1 | $29,784 | 96 | 4.90/5.0 |
| Justin | 1 | $27,609 | 41 | 4.76/5.0 |
| Joe | 2 | $23,807 | 24 | 5.00/5.0 |
| Dawn | 1 | $19,556 | 19 | 5.00/5.0 |
| Dorotha | 3 | $19,148 | 66 | 4.85/5.0 |
| Teri And Greg | 1 | $17,884 | 343 | 4.97/5.0 |
| Carol | 1 | $17,687 | 5 | 5.00/5.0 |
| Chasaty | 2 | $13,150 | 5 | 5.00/5.0 |
| Mary | 1 | $8,302 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson.
Who Are the Airbnb Hosts in Henderson?
Henderson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Henderson
- With 57.9% Superhosts, Henderson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 21.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Henderson averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Henderson's Airbnb Market Compare to Nearby Cities?
How does the Henderson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bullard, Henderson has 5 percentage points lower occupancy and about $46 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Holly Lake Ranch | 11 | $3,772 | $364.21 | 35% |
| Gladewater | 14 | $3,010 | $329.33 | 32% |
| Pittsburg | 33 | $2,827 | $252.26 | 34% |
| Milam | 12 | $2,771 | $355.14 | 40% |
| Point | 12 | $2,728 | $226.27 | 40% |
| Bullard | 33 | $2,697 | $230.81 | 41% |
| Brookeland | 55 | $2,411 | $299.10 | 32% |
| Karnack | 49 | $2,403 | $231.65 | 36% |
| Eustace | 26 | $2,401 | $409.76 | 33% |
| Crockett | 21 | $2,341 | $322.06 | 31% |
Frequently Asked Questions About Airbnb in Henderson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Henderson.
How much do Airbnb hosts make in Henderson?
Henderson hosts earn about $12,488 per year on average, with an average nightly rate of $185 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Henderson, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Henderson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Henderson?
The average Airbnb occupancy rate in Henderson is 36.0%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Henderson?
Listings in Henderson average $185 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Henderson?
Henderson currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Henderson?
AirROI currently classifies the short-term rental regulation level in Henderson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Henderson?
RevPAR in Henderson is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Henderson?
Occupancy of 36.0% means Henderson is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,488, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Henderson?
The average booking lead time in Henderson is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Henderson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Henderson include Downtown Henderson, Lake Forest, Historic District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Henderson?
entire_home listings make up 100.0% of the active supply in Henderson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Henderson compare to nearby Airbnb markets?
Among neighboring markets, Holly Lake Ranch posts $45,264 in average annual revenue with 34.9% occupancy, compared to Henderson's $12,488 and 36.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Henderson?
The average Airbnb stay length in Henderson is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Henderson?
Airbnb listings in Henderson average 4.94 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Henderson?
Cleaning products and Dishwasher are among the strongest revenue-linked amenities in Henderson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Henderson?
Yes. About 68.4% of active Airbnb listings in Henderson charge a cleaning fee, and the average fee is $80. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Henderson?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.