Wills Point, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wills Point, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,770 per year — at a $233 nightly rate, 33.9% occupancy, and a $91 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 49 active listings, Wills Point is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 53.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wills Point?
In Wills Point, the headline Airbnb metrics are $28,770 in average annual revenue,33.9% occupancy, $233 ADR, and $91 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wills Point?
Understanding the monthly revenue variations for Airbnb listings in Wills Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wills Point is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wills Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,793 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,053, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wills Point
What Is the Monthly Airbnb Occupancy Rate in Wills Point?
Maximize your bookings by understanding the Wills Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wills Point:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wills Point
What Is the Average Airbnb Nightly Rate in Wills Point?
Effective short term rental pricing strategy in Wills Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wills Point typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $299 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Wills Point
What Is the RevPAR for Airbnb in Wills Point?
RevPAR in Wills Point is currently $91. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $132 RevPAR.
- Best-in-class (Top 10%) achieve $201 RevPAR.
Average Monthly RevPAR Trend in Wills Point
RevPAR Insights for Wills Point
- The average RevPAR in Wills Point is $91. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($201) and bottom 25% ($41) is $160, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wills Point benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $132+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wills Point?
Wills Point's peak Airbnb season falls in June, July, November, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, November)
- Revenue averages $4,003 per month
- Occupancy rates average 43.2%
- Daily rates average $217
Shoulder Season
- Revenue averages $3,401 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $215
Low Season (January, February, March)
- Revenue drops to average $2,530 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $211
Seasonality Insights for Wills Point
- The Airbnb seasonality pattern in Wills Point shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wills Point's highest earning potential, with monthly revenues climbing to $4,068, occupancy reaching 45.4%, and ADRs peaking at $223.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,440, occupancy could drop to 29.1%, and ADRs may adjust to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wills Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wills Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wills Point?
Low regulation and minimal registration activity in Wills Point, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wills Point to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wills Point?
With a compact short-term rental market, Wills Point gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tawakoni | A popular destination for fishing, boating, and water sports, Lake Tawakoni attracts visitors looking for outdoor recreation and relaxation by the water. | Lake Tawakoni State Park, Fishing and boating opportunities, Scenic picnic areas |
| Downtown Wills Point | The heart of the town with local shops, restaurants, and community events. This area appeals to visitors looking to experience small-town charm and convenience. | Local dining options, Wills Point Historical Museum, Annual events and festivals |
| East Texas Arboretum & Botanical Society | A beautiful, peaceful setting perfect for nature lovers and families, featuring walking trails and various gardens. | Nature trails, Botanical gardens, Wildflower displays |
| Wills Point High School District | Popular during school events and sports, this area can attract families and visitors attending games and community activities. | School sports events, Community gatherings |
| Canton First Monday Trade Days | Just a short drive from Wills Point, this world-famous flea market attracts thousands of visitors monthly, making it a hotspot for short-term rentals during market days. | Vast array of vendors, Food stalls, Antiques and crafts |
| Edgewood | Nearby town with charming small-town appeal and outdoor activities, attracting visitors looking for rural experiences and local hospitality. | Local parks, Community events, Nature trails |
| Wills Point Community Park | A nice local park ideal for families and outdoor enthusiasts, making it a great area for hosting families visiting for leisure activities. | Playgrounds, Walking trails, Picnic areas |
| Wills Point Antique Mall | Attracts antique lovers and shoppers looking for unique finds. This area can be a draw for short stays focused on antiquing adventures. | Antique shopping, Local crafts, Unique collectibles |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wills Point offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wills Point?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wills Point
- The Wills Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wills Point, House properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 59.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 4.0%) offer potential for unique stay experiences.
Wills Point Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wills Point
- The dominant room capacity in Wills Point is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.0% of the active Airbnb listings in Wills Point, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wills Point.
Wills Point Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wills Point
- The most common guest capacity trend in Wills Point vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Wills Point STR market, accounting for 49.0% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wills Point.
- On average, properties in Wills Point are equipped to host 4.4 guests.
How Do Listings in Wills Point Compare on Quality?
Listing quality in Wills Point can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wills Point
- At 30.4 photos per listing on average, Wills Point hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wills Point averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wills Point?
Amenity Prevalence
Amenity Insights for Wills Point
- Essential amenities in Wills Point that guests expect include: Free parking on premises, Air conditioning, TV, Smoke alarm, Heating, Dishes and silverware, Coffee maker, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wills Point: Free parking on premises, Air conditioning, TV, Smoke alarm, Heating, Dishes and silverware, Coffee maker, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Dishes and silverware, Coffee maker, Hot water.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wills Point to stay competitive.
Which Airbnb Amenities Boost Revenue in Wills Point?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wills Point, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tub | 24.5% | $55,890 | $19,975 | 179.8% |
Bathtub | 40.8% | $40,336 | $20,794 | 94.0% |
Dryer | 53.1% | $37,227 | $19,211 | 93.8% |
Washer | 53.1% | $37,227 | $19,211 | 93.8% |
Wine glasses | 40.8% | $39,222 | $21,562 | 81.9% |
Private entrance | 38.8% | $39,437 | $22,015 | 79.1% |
Hair dryer | 89.8% | $29,939 | $18,483 | 62.0% |
Indoor fireplace | 30.6% | $38,428 | $24,510 | 56.8% |
Outdoor kitchen | 12.2% | $41,811 | $26,951 | 55.1% |
Dishwasher | 44.9% | $35,626 | $23,184 | 53.7% |
Revenue Impact Insights for Wills Point
- Hot tub tops the revenue impact list with a 179.8% uplift — listings with this amenity earn $55,890 vs. $19,975 without it.
- Hair dryer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wills Point STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wills Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWills Point Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wills Point
- The typical guest profile for Airbnb in Wills Point consists of primarily domestic travelers (99%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Germany (0.4%).
- Top languages spoken are English (79%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Fort Worth.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wills Point?
Listings in Wills Point average 4.83 out of 5 overall, with about 50.8 reviews per active listing and 40.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wills Point
- With an overall rating of 4.83, Wills Point listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wills Point Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wills Point
- The most common availability pattern in Wills Point falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wills Point (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wills Point?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wills Point
- The overall average booking lead time for vacation rentals in Wills Point is 39 days.
- Guests book furthest in advance for stays during September (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Wills Point.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Wills Point averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wills Point?
Guests in Wills Point stay about 3.4 nights on average, generating roughly 1,313 reservations and 27.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wills Point
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wills Point
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.6 nights) and shorten in Apr (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wills Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
40.8% of total
2 Nights
27 listings
55.1% of total
30+ Nights
2 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Wills Point is 2 Nights, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.9%) of the Wills Point Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.1% of Wills Point hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wills Point.
Wills Point Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
4.1% of total
Flexible
12 listings
24.5% of total
Moderate
6 listings
12.2% of total
Firm
21 listings
42.9% of total
Strict
8 listings
16.3% of total
Cancellation Policy Insights for Wills Point
- The prevailing Airbnb cancellation policy trend in Wills Point is Firm, used by 42.9% of listings.
- A majority (59.2%) of hosts in Wills Point utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Wills Point.
- Regularly review your cancellation policy against competitors and market demand shifts in Wills Point.
How Much Are Airbnb Cleaning Fees in Wills Point?
Cleaning fees in Wills Point are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wills Point
- 89.8% of listings charge a cleaning fee, making it standard practice in Wills Point. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $125 is close to the median ($109), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 13.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wills Point median of $109. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wills Point Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wills Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unwind Fireside: Wills Point Gem w/ Hot Tub & Pond
Entire Place • 5 bedrooms
HoneyHive—Cozy Bliss, Honey-Kissed
Entire Place • 1 bedroom
Wooded Bliss-Brand New Luxury Treehouse
Entire Place • 1 bedroom
NestScape–-Soaks, Stars & Magic
Entire Place • 1 bedroom
TreeTopia—Cozy Forest Soaks for Two
Entire Place • 1 bedroom
StarLite—Texas “Hot Spring” Escape
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wills Point?
Learn from the best! This table showcases top-performing Airbnb hosts in Wills Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Domance | 4 | $321,476 | 371 | 4.89/5.0 |
| Anna | 4 | $218,087 | 538 | 5.00/5.0 |
| Evolve | 4 | $184,340 | 88 | 4.83/5.0 |
| Michelle | 5 | $175,851 | 279 | 4.93/5.0 |
| Anny | 1 | $60,271 | 107 | 4.91/5.0 |
| Ly | 1 | $57,096 | 112 | 4.96/5.0 |
| Amanda | 1 | $48,864 | 26 | 5.00/5.0 |
| Jessie | 1 | $47,508 | 62 | 4.95/5.0 |
| Sunya | 1 | $46,611 | 54 | 4.91/5.0 |
| Tiny Bluebird | 3 | $42,214 | 305 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wills Point.
Who Are the Airbnb Hosts in Wills Point?
Wills Point is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wills Point
- With 53.1% Superhosts, Wills Point has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 20.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wills Point averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wills Point
These are the highest-grossing professional property management operations in Wills Point, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 4 | $184,340 | $285 | 44.4% | 4.83/5 |
| Michelle | 5 | $175,851 | $314 | 36.2% | 4.93/5 |
| Aaron | 9 | $14,383 | $103 | 16.1% | 4.69/5 |
Management Company Insights for Wills Point
- The leading management company, Evolve, operates 4 listings with $184,340 in gross revenue — a useful benchmark for what scale looks like in Wills Point.
- Top managers average 6 properties each, suggesting professional management in Wills Point still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wills Point's Airbnb Market Compare to Nearby Cities?
How does the Wills Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Highland Village, Wills Point has 16 percentage points lower occupancy and about $132 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Valley View | 25 | $5,385 | $492.09 | 39% |
| Star Harbor | 11 | $4,945 | $759.04 | 34% |
| Bluff Dale | 18 | $4,065 | $447.54 | 30% |
| Red Oak | 16 | $3,999 | $279.25 | 49% |
| Flower Mound | 75 | $3,873 | $348.65 | 43% |
| Holly Lake Ranch | 11 | $3,772 | $364.21 | 35% |
| Westworth Village | 11 | $3,614 | $247.07 | 46% |
| DeSoto | 29 | $3,586 | $347.46 | 42% |
| Azle | 62 | $3,535 | $335.70 | 40% |
| Highland Village | 14 | $3,524 | $365.43 | 50% |
Frequently Asked Questions About Airbnb in Wills Point
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wills Point.
How much do Airbnb hosts make in Wills Point?
Wills Point hosts earn about $28,770 per year on average, with an average nightly rate of $233 and RevPAR of $91. Those figures describe the typical revenue environment for active listings in Wills Point, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Wills Point market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wills Point?
The average Airbnb occupancy rate in Wills Point is 33.9%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wills Point?
Listings in Wills Point average $233 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wills Point?
Wills Point currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wills Point?
AirROI currently classifies the short-term rental regulation level in Wills Point as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wills Point?
RevPAR in Wills Point is about $91. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wills Point?
Occupancy of 33.9% means Wills Point is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,770, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wills Point?
The average booking lead time in Wills Point is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wills Point?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wills Point include Lake Tawakoni, Downtown Wills Point, East Texas Arboretum & Botanical Society. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wills Point?
entire_home listings make up 81.6% of the active supply in Wills Point. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wills Point compare to nearby Airbnb markets?
Among neighboring markets, Valley View posts $64,614 in average annual revenue with 39.3% occupancy, compared to Wills Point's $28,770 and 33.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wills Point?
The average Airbnb stay length in Wills Point is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wills Point?
Airbnb listings in Wills Point average 4.83 out of 5 overall. About 40.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wills Point?
Hot tub and Bathtub are among the strongest revenue-linked amenities in Wills Point. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wills Point?
Yes. About 89.8% of active Airbnb listings in Wills Point charge a cleaning fee, and the average fee is $125. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wills Point?
A 53.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.