Airbnb market data · 202512 months to October 2025
Sterling, UT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sterling brought in $25,758 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sterling run through October 2025.
The short answer
Sterling Airbnb Market at a Glance
Listings averaged $290 a night and were booked on 30% of available nights.
Timing matters: in July, the best month, the average listing earned about five times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Sterling is the 124th-largest of 127 Utah markets AirROI tracks.
Browse the live Sterling Airbnb market See Every Sterling ListingRevenue
How Much Do Airbnb Hosts Make in Sterling?
Gross bookings per Sterling listing averaged $25,758 over the 12 months to October 2025 (Utah average: $37,252), before cleaning, platform and management costs and taxes.
The average Sterling listing brought in $4,900 in July, its best month, and $998 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sterling's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,230+ a month, about five times the typical property.
- Strong performers (top 25%) earn $3,550 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $1,420 a month.
- Entry-level properties (bottom 25%) earn $822 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about five times what January did
Average revenue per active listing, by month
Sterling Airbnb Data by Month
Latest 12 months in the October 2025 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $2,048 | 29.3% | $279 | 26 days |
| Dec 2024 | $2,069 | 28.3% | $276 | 39 days |
| Jan 2025 | $998 | 16.2% | $273 | 17 days |
| Feb 2025 | $1,384 | 20.9% | $265 | 22 days |
| Mar 2025 | $1,663 | 22.8% | $266 | 43 days |
| Apr 2025 | $3,307 | 28.5% | $268 | 46 days |
| May 2025 | $3,037 | 31.7% | $285 | 43 days |
| Jun 2025 | $3,842 | 40.4% | $293 | 78 days |
| Jul 2025 | $4,899 | 53.8% | $285 | 75 days |
| Aug 2025 | $3,277 | 39.3% | $277 | 71 days |
| Sep 2025 | $2,313 | 23.7% | $282 | 112 days |
| Oct 2025 | $2,904 | 27.0% | $285 | 69 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Sterling listing earns about $1,420 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sterling Profitable?
Yes, when it's run well. The average Sterling Airbnb took in $25,758 in the 12 months to October 2025, and run by its owner at everyday costs, about $1,570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Sterling Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $25,758 | $64,330 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,990 | −$9,970 |
| Utilities and internetAbout 5% of bookings | −$1,290 | −$3,220 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$520 | −$1,290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$770 | −$1,930 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,960 | −$16,800 |
| Left for housing costs, then profit | $18,798about $1,570 a month | $47,530about $3,960 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Sterling Airbnb Profit
The estimate starts from Sterling's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sterling home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Sterling's Top Earners Get There
- More nights booked. The busiest quarter of Sterling listings are booked on 42% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $1,990 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $340 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,580 a year.
- Open for the busy months. July brought the average listing about $4,900, against $998 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,360 a month, against $2,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sterling?
Sterling listings were booked on 30% of the nights they were open over the past year, 10 percentage points below the Utah average (40%) and 11 points below the U.S. average (41%). Occupancy swings from 16% in January to 54% in July.
Across Sterling's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 42% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July was the busiest month in Sterling, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Sterling?
The average nightly rate in Sterling, known as ADR (average daily rate), was $290 over the past year, about 21% below the Utah average of $365 and about 13% below the U.S. average of $335. Rates peak in June at about $295 and bottom out in February and March at about $265.
Across Sterling's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $560+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge $340 or more, about $140 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $120 or less, about 60% of the median.
June rates ran 11% above February's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Sterling
With only 18 active listings, the monthly pattern in Sterling is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Sterling?
Guests book Sterling stays 60 days ahead on average (about nine weeks). September stays are booked furthest out, about 112 days ahead, and January stays closest to arrival, about 17 days. A typical September booking is made in late May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sterling
None of the 18 active listings in Sterling display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sterling.
Neighborhoods
Best Neighborhoods for Airbnb in Sterling
AirROI's area guide picks six Sterling neighborhoods that draw short-term rental guests, led by Provo, Heber City and Spanish Fork. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Provo | A vibrant college town offering a youthful atmosphere and access to recreational activities. Ideal for hosting students and visitors to nearby Brigham Young University. | BYU Campus, Provo City Center Temple, Adventure Heights, Bridal Veil Falls, Provo River |
| Heber City | A picturesque mountain town known for its outdoor activities and proximity to ski resorts. Attractive for families and nature lovers. | Heber Valley, Soldier Hollow, Wasatch Mountain State Park, Heber Creeper Train, Deer Creek Reservoir |
| Spanish Fork | A growing city with easy access to beautiful natural surroundings. Ideal for budget-conscious travelers seeking outdoor adventures. | Spanish Fork Canyon, Nauvoo Bell, Pioneer Park, Hiking Trails, Local Festivals |
| Orem | Home to several tech companies and close to outdoor activities. Ideal for short-term rentals for business travelers and tourists. | Orem City Center Park, SCERA Center for the Arts, Mount Timpanogos, Utah Valley University |
| Lehi | A booming area in the tech industry, attracting business visitors and families. Great potential for Airbnb rentals with easy access to attractions. | Thanksgiving Point, The Museum of Natural Curiosity, Lehi Roller Mills, Mountain Views |
| Saratoga Springs | A fast-growing community with recreational opportunities on Utah Lake. Attractive for families and outdoor enthusiasts looking for short getaways. | Utah Lake State Park, Saratoga Springs Marina, Parks and Playgrounds, Scenic Walking Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sterling vs. Nearby Airbnb Markets
Sterling earns about as much per listing as Mount Pleasant, the top earner of the seven nearby markets in the table, all within 93 km. Payson was the busiest, booked on 46% of nights against 30% in Sterling.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ephraim 20 km | 33 | $15,335 | $175 | 35% |
| Mount Pleasant 43 km | 30 | $24,606 | $354 | 29% |
| Richfield 60 km | 42 | $17,014 | $158 | 39% |
| Price 87 km | 40 | $20,009 | $187 | 44% |
| Helper 88 km | 42 | $14,403 | $205 | 37% |
| Loa 89 km | 35 | $19,055 | $189 | 34% |
| Payson 93 km | 43 | $23,598 | $174 | 46% |
Other Airbnb Markets in Utah
- Park City Airbnb data 4,115 listings
- Salt Lake City Airbnb data 1,794 listings
- Moab Airbnb data 1,088 listings
- Saint George Airbnb data 990 listings
- Hurricane Airbnb data 820 listings
- Washington Airbnb data 788 listings
- Garden City Airbnb data 639 listings
- Brian Head Airbnb data 557 listings
See all 127 Utah Airbnb markets
Markets Similar to Sterling
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sterling:
- Village of Four Seasons Airbnb data MO · $291/night · 31.4%
- Twin Peaks Airbnb data CA · $290/night · 31.5%
- Pinetop-Lakeside Airbnb data AZ · $281/night · 31.3%
- Ruidoso Airbnb data NM · $301/night · 31.3%
- Starkville Airbnb data MS · $282/night · 31.6%
- Pine Mountain Club Airbnb data CA · $285/night · 28.8%
FAQ
Sterling Airbnb FAQ
How much do Airbnb hosts make in Sterling?
An active Sterling Airbnb grossed $25,758 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,550 or more in a typical month.
How much can I make on Airbnb in Sterling?
It depends most on the home's size, location and how it's run. The middle half of Sterling listings earn between $822 and $3,550 in a typical month, and the top tenth $7,230 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sterling?
Listings in Sterling were booked on 30% of available nights over the past year. That compares with 40% for the Utah average. July was the busiest month.
How much does an Airbnb cost per night in Sterling?
The average booked night in Sterling cost $290 before fees. Half of listings charge between $120 and $340, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sterling?
None of the active Sterling listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Sterling?
Yes, when it's run well. The average Sterling Airbnb grossed $25,758 in the 12 months to October 2025, 31% below the Utah average of $37,252, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,798 a year (about $1,570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,960 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sterling?
July paid best over the past year, at $4,900 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sterling?
Sterling stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sterling?
Provo, Heber City and Spanish Fork draw the most short-term rental interest in Sterling. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sterling?
AirROI counted 18 active Airbnb listings in Sterling as of October 2025. The closest tracked market is Ephraim, 20 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sterling from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.