Morgan, Vermont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morgan, Vermont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,399 per year — at a $226 nightly rate, 26.9% occupancy, and a $77 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Morgan is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morgan?
In Morgan, the headline Airbnb metrics are $15,399 in average annual revenue,26.9% occupancy, $226 ADR, and $77 in RevPAR, and guests book about 90 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morgan?
Understanding the monthly revenue variations for Airbnb listings in Morgan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morgan is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morgan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,951+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,136 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morgan
What Is the Monthly Airbnb Occupancy Rate in Morgan?
Maximize your bookings by understanding the Morgan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morgan:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morgan
What Is the Average Airbnb Nightly Rate in Morgan?
Effective short term rental pricing strategy in Morgan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morgan typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in Morgan
What Is the RevPAR for Airbnb in Morgan?
RevPAR in Morgan is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $164 RevPAR.
Average Monthly RevPAR Trend in Morgan
RevPAR Insights for Morgan
- The average RevPAR in Morgan is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($164) and bottom 25% ($19) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morgan benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morgan?
Morgan's peak Airbnb season falls in July, August, November, while the softest stretch is January, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, November)
- Revenue averages $3,604 per month
- Occupancy rates average 36.8%
- Daily rates average $234
Shoulder Season
- Revenue averages $2,305 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $236
Low Season (January, May, June)
- Revenue drops to average $1,759 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $234
Seasonality Insights for Morgan
- Airbnb seasonality in Morgan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morgan's highest earning potential, with monthly revenues climbing to $4,131, occupancy reaching 39.2%, and ADRs peaking at $248.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,470, occupancy could drop to 16.5%, and ADRs may adjust to $217.
- Lower occupancy paired with meaningful seasonality means hosts in Morgan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morgan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morgan?
Low regulation and minimal registration activity in Morgan, Vermont, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morgan to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Morgan?
With a compact short-term rental market, Morgan gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morgan Bay | A picturesque area on Lake Memphremagog, offering stunning views and recreational activities. Ideal for vacationers looking for water sports, hiking, and relaxation by the lake. | Lake Memphremagog, Memphremagog Ski Touring Foundation, Hiking trails, Scenic water activities |
| Derby | Just a short drive from Morgan, Derby is known for its beautiful lakes and recreational opportunities. It's a favorite for families seeking outdoor adventures, including fishing, boating, and hiking. | Lake Derby, Derby Green, Outdoor recreation areas, Fishing spots, Vermont Rail Trail |
| Newport | A larger city nearby with a vibrant downtown and numerous attractions. Newport is well-known for its beautiful waterfront and cultural events, attracting tourists year-round. | Newport City Marina, Echo Lake State Park, North Country Career Center, Newport Historical Society |
| Westmore | Home to Lake Willoughby, known for its dramatic cliffs and crystal-clear waters. This area is perfect for nature lovers and those looking to escape into a serene environment. | Lake Willoughby, Willoughby State Forest, Hiking trails, Scenic overlooks |
| Island Pond | A charming small town with a rich history and beautiful natural surroundings. It appeals to those looking for a quaint, quiet getaway with access to outdoor activities. | Island Pond, Mason Pond, Biking and hiking trails, Local eateries |
| Brownington | Known for its rural charm and scenic landscapes, Brownington offers a peaceful retreat with access to local farms and outdoor activities. Great for those seeking tranquility and nature. | Brownington Village Historic District, Parks and wildlife areas, Local farms |
| Irasburg | Offering a small-town feel, Irasburg is known for its natural beauty and proximity to nature trails. It's ideal for visitors who enjoy quiet, rural settings with outdoor access. | Local hiking trails, Scenic views, Community events |
| Glover | A serene countryside area known for its beautiful landscapes and outdoor activities. It attracts visitors interested in agritourism and exploring Vermont's rural life. | Glover Village, Farmers markets, Scenic rural landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morgan offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morgan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morgan
- The Morgan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morgan, House properties are the most common (31.8%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.5%) offer potential for unique stay experiences.
Morgan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morgan
- The dominant room capacity in Morgan is 3 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 59.1% of the active Airbnb listings in Morgan, indicating a high concentration in these sizes.
- A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morgan.
Morgan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morgan
- The most common guest capacity trend in Morgan vacation rentals is listings accommodating 6 guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Morgan STR market, accounting for 45.4% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morgan.
- On average, properties in Morgan are equipped to host 4.3 guests.
How Do Listings in Morgan Compare on Quality?
Listing quality in Morgan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morgan
- At 20.5 photos per listing on average, Morgan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morgan averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morgan?
Amenity Prevalence
Amenity Insights for Morgan
- Essential amenities in Morgan that guests expect include: Free parking on premises, Hot water, Fire extinguisher, Carbon monoxide alarm, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morgan: Free parking on premises, Hot water, Fire extinguisher, Carbon monoxide alarm, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Hot water, Fire extinguisher, Carbon monoxide alarm, Heating, Smoke alarm.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morgan to stay competitive.
Which Airbnb Amenities Boost Revenue in Morgan?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morgan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 72.7% | $20,342 | $2,217 | 817.5% |
BBQ grill | 68.2% | $21,396 | $2,546 | 740.5% |
Fire pit | 50.0% | $25,524 | $5,273 | 384.0% |
Washer | 45.5% | $26,432 | $6,204 | 326.1% |
Dryer | 45.5% | $26,432 | $6,204 | 326.1% |
Outdoor dining area | 50.0% | $24,345 | $6,452 | 277.3% |
Blender | 27.3% | $32,699 | $8,911 | 266.9% |
Exterior security cameras on property | 27.3% | $31,036 | $9,535 | 225.5% |
Wine glasses | 31.8% | $27,351 | $9,821 | 178.5% |
Dining table | 45.5% | $23,259 | $8,848 | 162.9% |
Revenue Impact Insights for Morgan
- TV tops the revenue impact list with a 817.5% uplift — listings with this amenity earn $20,342 vs. $2,217 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morgan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morgan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorgan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morgan
- The typical guest profile for Airbnb in Morgan consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Germany (2%).
- Top languages spoken are English (70.8%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morgan?
Listings in Morgan average 4.84 out of 5 overall, with about 26.9 reviews per active listing and 27.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morgan
- With an overall rating of 4.84, Morgan listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Cleanliness (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Morgan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morgan
- The most common availability pattern in Morgan falls within the 271-366 days range, representing 81.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Morgan (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Morgan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morgan
- The overall average booking lead time for vacation rentals in Morgan is 90 days.
- Guests book furthest in advance for stays during April (average 175 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Morgan.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 175 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Morgan averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morgan?
Guests in Morgan stay about 4.6 nights on average, generating roughly 231 reservations and 10.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morgan
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morgan
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (14 nights) and shorten in Mar (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morgan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
6 listings
27.3% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
30+ Nights
6 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Morgan is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Morgan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Morgan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morgan.
Morgan Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
4.5% of total
Moderate
10 listings
45.5% of total
Firm
7 listings
31.8% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Morgan
- The prevailing Airbnb cancellation policy trend in Morgan is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Morgan.
- Regularly review your cancellation policy against competitors and market demand shifts in Morgan.
How Much Are Airbnb Cleaning Fees in Morgan?
Cleaning fees in Morgan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morgan
- About 50.0% of Morgan listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $182 is close to the median ($175), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morgan median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morgan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Loon Lookout on Seymour Lake
Entire Place • 3 bedrooms
Beautiful House with Mountain Views
Entire Place • 3 bedrooms
Snowmobiling On-Site: Secluded Vermont Getaway
Entire Place • 3 bedrooms
Seymour Haven, 110 ft Private Sandy Beach, Dock
Entire Place • 4 bedrooms
Charming 1-bedroom Waterfront Cottage in Morgan VT
Entire Place • 1 bedroom
Peaceful Lake House in the Northeast Kingdom
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morgan?
Learn from the best! This table showcases top-performing Airbnb hosts in Morgan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liz | 1 | $69,013 | 31 | 5.00/5.0 |
| Kristin | 1 | $45,276 | 25 | 5.00/5.0 |
| Evolve | 1 | $36,564 | 18 | 4.67/5.0 |
| Meghan | 1 | $34,890 | 24 | 4.83/5.0 |
| John | 9 | $25,932 | 283 | 4.74/5.0 |
| John | 1 | $25,717 | 8 | 5.00/5.0 |
| Jim | 1 | $25,242 | 20 | 4.95/5.0 |
| Megan | 1 | $20,847 | 28 | 4.96/5.0 |
| Donna | 1 | $19,238 | 8 | 4.88/5.0 |
| Ulric | 1 | $18,418 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morgan.
Who Are the Airbnb Hosts in Morgan?
Morgan is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Morgan
- With 77.3% Superhosts, Morgan has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 31.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morgan averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morgan
These are the highest-grossing professional property management operations in Morgan, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $36,564 | $280 | 41.3% | 4.67/5 |
| Jeff | 1 | $2,684 | $329 | 7.6% | N/A |
Management Company Insights for Morgan
- The leading management company, Evolve, operates 1 listings with $36,564 in gross revenue — a useful benchmark for what scale looks like in Morgan.
- Top managers average 1 properties each, suggesting professional management in Morgan still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morgan's Airbnb Market Compare to Nearby Cities?
How does the Morgan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Morgan has 30 percentage points lower occupancy and about $17 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
| Goffstown | 13 | $4,916 | $344.96 | 50% |
| Sanford | 22 | $4,814 | $351.51 | 51% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Kennebunk | 224 | $4,726 | $540.39 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
Frequently Asked Questions About Airbnb in Morgan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morgan.
How much do Airbnb hosts make in Morgan?
Morgan hosts earn about $15,399 per year on average, with an average nightly rate of $226 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Morgan, Vermont, not the ceiling for the best operators. Source: AirROI 2026 data, Morgan market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morgan?
The average Airbnb occupancy rate in Morgan is 26.9%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morgan?
Listings in Morgan average $226 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morgan?
Morgan currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morgan?
AirROI currently classifies the short-term rental regulation level in Morgan as Low. The dataset also shows about 4.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morgan?
RevPAR in Morgan is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morgan?
Occupancy of 26.9% means Morgan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,399, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morgan?
The average booking lead time in Morgan is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morgan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morgan include Morgan Bay, Derby, Newport. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morgan?
entire_home listings make up 72.7% of the active supply in Morgan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morgan compare to nearby Airbnb markets?
Among neighboring markets, South Berwick posts $66,672 in average annual revenue with 57.3% occupancy, compared to Morgan's $15,399 and 26.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morgan?
The average Airbnb stay length in Morgan is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morgan?
Airbnb listings in Morgan average 4.84 out of 5 overall. About 27.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morgan?
TV and BBQ grill are among the strongest revenue-linked amenities in Morgan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morgan?
Yes. About 50.0% of active Airbnb listings in Morgan charge a cleaning fee, and the average fee is $182. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morgan?
A 77.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.